{"id":152054,"date":"2025-03-09T09:06:00","date_gmt":"2025-03-09T09:06:00","guid":{"rendered":"https:\/\/www.phorest.com\/?p=152054"},"modified":"2025-04-08T19:44:57","modified_gmt":"2025-04-08T19:44:57","slug":"peigin-crowley-recognising-managing-burnout","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/ca\/blog\/peigin-crowley-recognising-managing-burnout\/","title":{"rendered":"Sustaining Yourself in Business: Recognising &#038; Managing Burnout \u2013 Insights from Peigin Crowley"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Sustaining Yourself in Business: Recognising &amp; Managing Burnout (Insights from Peigin Crowley)\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/7DwPXG4n2fDdBNlISIRhW9?si=da99268cd84e42a8&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"pl-10\"><strong>At this year\u2019s <a href=\"https:\/\/www.salonownersummit.com\/\">Salon Owners Summit<\/a>, Peigin Crowley, Founder of <a href=\"https:\/\/groundwellbeing.com\/\">GROUND Wellbeing<\/a>, took the stage to share her deeply personal journey of building a purpose-driven brand while confronting the realities of burnout. Her insights served as a powerful reminder that success isn\u2019t just about capability\u2014it\u2019s about capacity.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">From Kitchen Table to Global Brand<\/h2>\n\n\n\n<p>Peigin founded GROUND Wellbeing during lockdown, pivoting from decades as a massage therapist and spa consultant to creating a wellness brand rooted in essential oils, sustainability, and holistic self-care. From its humble beginnings\u2014where her entire family helped mix, pour, and package products in their kitchen\u2014GROUND has now partnered with prestigious global brands such as Waldorf Astoria, Four Seasons, Bvlgari, and Jumeirah.<\/p>\n\n\n\n<p>But her journey wasn\u2019t linear. Peigin spoke candidly about how burnout shaped her life, from the relentless demands of running a business to facing early menopause, which forced her to reassess her well-being. Mixing her trademark Irish humour with sharp and refreshing honesty, she delivered her core lesson: \u201c<em>The difference between a midlife crisis and a journey is how you brand it.<\/em>\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding Burnout: The Two Brains<\/h2>\n\n\n\n<p>Peigin emphasised that we operate with two brains: the primary brain (logic, function, language) and the gut brain (instinct, emotion, safety). While the primary brain thrives on structure and decision-making, the gut brain relies on instinct and inner knowing. That means that the gut brain processes stress on a deeper level\u2014one that often goes unnoticed until burnout manifests.<\/p>\n\n\n\n<p>One of her key insights: \u201c<em>You are not what you eat\u2014you\u2019re what you absorb.<\/em>\u201d Chronic stress impacts digestion, energy, and emotional wellbeing. If your body and mind aren\u2019t given space to rest and recover, everything else suffers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Peig\u00edn Crowley on Transformative Wellness, Connecting Inwards and the Birth of GROUND\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/27CRcjBZkrR5QtEfDpelj7?si=1c27594f6e064d1b&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Rebalancing Energy &amp; Finding Stability<\/h2>\n\n\n\n<p>Managing stress isn\u2019t just about taking breaks\u2014it\u2019s about actively creating environments that sustain wellbeing. Peigin shared practical tools for avoiding burnout:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Surround Yourself with the Right People<\/h3>\n\n\n\n<p>Energy is contagious &#8211; pay attention to how certain relationships affect you. \u201c<em>The company we keep matters. Plot out the humans in your life who lift your soul and make time for them.<\/em>\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Connect with Nature and Animals<\/h3>\n\n\n\n<p>Spending time outdoors and grounding yourself in soil, sand, or water can have a powerful stress-reducing effect. \u201c<em>We are electromagnetic beings\u2014sunlight regulates us and grounding works like a natural Valium.<\/em>\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Understand the Power of Breath&nbsp;<\/h3>\n\n\n\n<p>Your breath directly connects to your gut brain. Practicing deep, intentional breathing can instantly shift your stress response and increase presence. \u201c<em>Being present is the key to happiness.<\/em>\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Harness the Benefits of Essential Oils<\/h3>\n\n\n\n<p>Unlike cosmetic products that sit on the skin, essential oils penetrate deeply, promoting balance and calm. Applying them to the chest or soles of the feet enhances absorption and relaxation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Capability vs. Capacity: Knowing Your Limits<\/h2>\n\n\n\n<p>Peigin introduced a powerful distinction between capability and capacity\u2014something many people overlook.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Capability<\/strong>: The skill, knowledge, and ability to do something.<\/li><li><strong>Capacity<\/strong>: The bandwidth and resources to take it on without burning out.<\/li><\/ul>\n\n\n\n<p>Asking yourself, \u201c<em>I have the ability to do this, but do I have the capacity?<\/em>\u201d helps set better boundaries and prevents overcommitting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Emotional Resilience: Two Rules for Repair<\/h2>\n\n\n\n<p>Conflict and stress are inevitable, but how you handle them determines your long-term well-being. Peigin shared two key rules for maintaining emotional resilience:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Keep it in the day<\/strong> \u2013 Don\u2019t carry stress overnight. Resolve issues before the end of the day whenever possible.<\/li><li><strong>The first person to say \u2018sorry\u2019 (without a \u2018but\u2019) wins<\/strong> \u2013 Owning your emotional state is more important than winning an argument. Ask yourself what part you had to play in the conflict, own that, and vow to do better.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Final Takeaways: Thriving, Not Just Surviving<\/h2>\n\n\n\n<p>Peigin\u2019s talk was a masterclass in self-awareness, energy management, and sustainable living. The message was clear: success isn\u2019t just about mastering your craft or achieving goals\u2014it\u2019s about ensuring you have the energy, clarity, and capacity to sustain yourself long-term.<\/p>\n\n\n\n<p>By prioritising your well-being, you become more present, more resilient, and ultimately happier.<\/p>\n\n\n\n<p>As Peigin reminded us, \u201c<em>You are clever enough to know that you have to step away sometimes to feel like yourself again<\/em>.\u201d Take that step, find your balance, and create a future where you can truly thrive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Feeling the Salon Owners Summit FOMO?<\/h2>\n\n\n\n<p>Want to make sure you\u2019re in the room to hear insightful talks like this next year? Get your tickets for the next <a href=\"https:\/\/www.salonownersummit.com\/\">Salon Owners Summit<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep Learning from the Experts<\/h3>\n\n\n\n<p>Read more of the <a href=\"https:\/\/www.phorest.com\/blog\/salon-owners-summit-2025-recap\/\">2025 Salon Owners Summit Recaps<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At this year\u2019s Salon Owners Summit, Peigin Crowley, Founder of GROUND Wellbeing, took the stage to share her deeply personal journey of building a purpose-driven brand while confronting the realities of burnout. Her insights served as a powerful reminder that success isn\u2019t just about capability\u2014it\u2019s about capacity. From Kitchen Table to Global Brand Peigin founded &hellip; <a href=\"https:\/\/www.phorest.com\/ca\/blog\/peigin-crowley-recognising-managing-burnout\/\">Continued<\/a><\/p>\n","protected":false},"author":40019,"featured_media":152038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12537,9656],"tags":[],"class_list":["post-152054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-ca","category-salon-owners-summit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustaining Yourself in Business: Recognising &amp; Managing Burnout \u2013 Insights from Peigin Crowley | Phorest<\/title>\n<meta name=\"description\" content=\"In this insightful session, Peigin Crowley explored the impact of burnout, the importance of grounding yourself, and practical strategies to sustain your wellbeing and success in business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/ca\/blog\/peigin-crowley-recognising-managing-burnout\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustaining Yourself in Business: Recognising &amp; 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