{"id":158245,"date":"2025-07-29T10:42:47","date_gmt":"2025-07-29T10:42:47","guid":{"rendered":"https:\/\/www.phorest.com\/?p=158245"},"modified":"2025-07-29T12:48:44","modified_gmt":"2025-07-29T12:48:44","slug":"automating-client-growth-for-more-bookings","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/","title":{"rendered":"How Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings"},"content":{"rendered":"\n

At Phorest, we know that 30% of bookings<\/a> happen when salons, spas, or clinics are closed. We also know that we\u2019re seeing a shift.<\/p>\n\n\n\n

The fastest-growing salons, spas, and clinics aren\u2019t just adding more staff, spending more on ads, or extending their hours. They\u2019re building smarter systems: automated pipelines that consistently bring in new clients, without draining time or energy from the team.<\/p>\n\n\n\n

You can be fully booked and still feel like your growth has stalled. Maybe you\u2019re spending too much time answering DMs. Maybe you\u2019re boosting posts that don\u2019t convert. Or maybe you\u2019re relying on referrals that just aren\u2019t coming fast enough. Whatever the case, if it feels like you\u2019re doing a lot, but not getting ahead, this blog is for you.<\/p>\n\n\n\n

At Phorest, we\u2019ll show you how the most innovative businesses are using automation to scale client growth, protect their time, and bring consistency to their bookings \u2013 without losing the human touch that makes them great.<\/p>\n\n\n\n

Why Manual Growth Strategies No Longer Scale<\/h2>\n\n\n\n

In the early days of a salon, spa, or clinic, growth often comes from word of mouth, a few social posts, and the odd intro offer. For a while, that works. However, at a certain point, those tactics start hitting a ceiling. <\/p>\n\n\n\n

You\u2019re boosting posts, but can\u2019t tell what\u2019s actually converting. Your team spends hours replying to Instagram messages. You\u2019re still relying on referrals or last-minute offers to fill gaps in the calendar. It\u2019s inconsistent, reactive, and can take a toll on your business.<\/p>\n\n\n\n

More importantly, it\u2019s pulling you away from where you add the most value \u2013 delivering exceptional client experiences, leading your team, and thinking ahead.<\/p>\n\n\n\n

Manual marketing might feel familiar, but it\u2019s not built for scale. If your business is ready to grow, you need a strategy that works while you sleep; not one that needs constant attention to survive.<\/p>\n\n\n\n

Capture Interest the Moment It Happens with Lead Management<\/h2>\n\n\n\n

Every click, scroll, or glance at your website is a potential booking. The question is: are you catching that interest, or letting it slip through the cracks?<\/p>\n\n\n\n

With Phorest\u2019s Lead Management<\/a> tool, salons, spas, and clinics can collect client details\u2026 before a booking is ever made. Whether it\u2019s a form on your website, booking page, or Instagram bio, you can start gathering names, contact information, and communication preferences right at the moment curiosity sparks. There\u2019s no more hoping they\u2019ll come back later, or digging through inboxes to find that one DM from two days ago.<\/p>\n\n\n\n

Leads are pulled into one clean, central dashboard, giving you a live view of who\u2019s engaging, where they came from, and what follow-up is needed. You can instantly see what\u2019s working, and more importantly, where you\u2019re losing people.<\/p>\n\n\n\n

It\u2019s not about chasing people down. With Phorest, you\u2019ll make space for the right clients to come to you, even when the salon, spa, or clinic is closed \u2013 and your team is off the floor. <\/p>\n\n\n\n

Ads That Work While You Sleep<\/h2>\n\n\n\n

Running ads can be a full-time job\u2026 unless you\u2019ve got the right tools doing the heavy lifting. Phorest Ads Manager takes the guesswork out of online advertising, giving salons, clinics, and spas a simple way to launch high-performing, hyper-targeted campaigns \u2013 without ever opening Meta Business Suite.<\/p>\n\n\n\n

Because it\u2019s built directly into your Phorest system, Ads Manager can pull real data from your client list to target three specific segments: think lapsed clients, existing clients, or even totally new clients. Phorest does this by building a “lookalike” audience based on your top spenders and then targeting fresh faces who fit that profile. You can use social media campaigns to promote new service packages, gift cards, or seasonal offers, or cast the net for leads. Whatever you choose, you can trust that the right message is reaching the right people.<\/p>\n\n\n\n

Salons, spas, and clinics using Phorest Ads Manager<\/a> see, on average, a 12x return on ad spend. <\/strong><\/p>\n\n\n\n

“Drumroll, please! Over just 8 weeks, we spent $1,215 on ads, booked 226 appointments, and generated $24,034 in revenue\u2014an incredible 19.8x return on ad spend. These numbers give me chills! <\/em><\/p>\u2013 Heather Manuel, Owner of Neatbeat, Kentucky<\/em><\/cite><\/blockquote>\n\n\n\n

<\/div>\n\n\n\n

With Phorest Ads Manager, you\u2019re not chasing one-off wins. You\u2019re building a long-term strategy that runs quietly in the background, filling your calendar with clients who actually want what you\u2019re offering, while your team focuses on delivering the experience.<\/p>\n\n\n\n

Turning Leads into Loyal Clients (With Zero Extra Work)<\/h2>\n\n\n\n

With Leads Management, you\u2019re not just collecting leads; you\u2019re creating a first impression that sticks. Getting someone to express interest is only step one.<\/p>\n\n\n\n

Once a lead is captured through Phorest, it\u2019s automatically guided through a series of smart, branded touchpoints, starting with a welcome message that lands within minutes. The first time a new client engages with your brand, it should feel effortless. That\u2019s what keeps them coming back.<\/p>\n\n\n\n

From then on, you can gently nudge them to their first booking and then to rebooking with automated Phorest marketing. This is where growth becomes scalable. Every interaction feels personal and seamless to the client, but behind the scenes, it\u2019s a finely tuned system doing the heavy lifting. <\/p>\n\n\n\n

<\/p>\n\n\n\n

What Growth Looks Like When It\u2019s Automated<\/h2>\n\n\n\n

When automation is done right, it doesn\u2019t replace the human touch. Instead, automation protects it. By automating the behind-the-scenes work of capturing leads, sending follow-ups, and filling your calendar, you give your team more space to do what they do best: delivering great service and connecting with clients.<\/p>\n\n\n\n

Whether you\u2019re running a single busy clinic or managing multiple salon locations, it means fewer missed opportunities, smoother operations, and a client base that builds itself\u2026 without burnout. You\u2019re no longer stuck in reactive mode. Instead, you\u2019re making smart, proactive moves that allow you to work on your business, and not consistently in it.<\/p>\n\n\n\n

Automation isn\u2019t about doing less. It\u2019s about doing what matters most.<\/p>\n\n\n\n

Ready to Grow Without Burning Out?<\/h2>\n\n\n\n

You don\u2019t need more hours in the day. You need systems that work behind the scenes, bringing the right clients to your door while you stay focused on running your business.<\/p>\n\n\n\n

The salons, spas, and clinics growing fastest in 2025 aren\u2019t working harder. They\u2019re working smarter, automating the right things at the right time, and building consistency where it matters the most. If this sounds like the kind of growth you\u2019re ready for, you don\u2019t have to figure it out on your own. The tools are here, and we\u2019re on the journey with you to help you get the most out of them.<\/p>\n\n\n

\n
\n
\n

\n Want to see how your business could benefit?<\/b><\/h2>\n <\/div>\n\n \n Book a demo\n <\/a>\n \n <\/div>\n<\/div>\n\n\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

At Phorest, we know that 30% of bookings happen when salons, spas, or clinics are closed. We also know that we\u2019re seeing a shift. The fastest-growing salons, spas, and clinics aren\u2019t just adding more staff, spending more on ads, or extending their hours. They\u2019re building smarter systems: automated pipelines that consistently bring in new clients, … Continued<\/a><\/p>\n","protected":false},"author":40096,"featured_media":158175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9661,9666,9662,9663],"tags":[12341,13971,13972,13929,13973,13974,13927,13975],"class_list":["post-158245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-bookings","category-sales-marketing","category-social-media","category-website","tag-ads-manager-ca","tag-august-collection-2025-2-ca","tag-automation-ca","tag-lead-management-2-ca","tag-marketing-funnel-2-ca","tag-more-clients-ca","tag-new-clients-ca","tag-social-ads-2-ca"],"acf":[],"yoast_head":"\nHow Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings | Phorest<\/title>\n<meta name=\"description\" content=\"This kind of growth is consistent and scalable. It means fewer missed opportunities, smoother operations, and a client base that builds itself.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings | Phorest\" \/>\n<meta property=\"og:description\" content=\"This kind of growth is consistent and scalable. It means fewer missed opportunities, smoother operations, and a client base that builds itself.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-29T10:42:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T12:48:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/07\/29090108\/NC_2000x808-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steph Fernandez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/07\/29090108\/NC_2000x808-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steph Fernandez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/\"},\"author\":{\"name\":\"Steph Fernandez\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/085bce1c85242c85b0863facd0c93e92\"},\"headline\":\"How Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings\",\"datePublished\":\"2025-07-29T10:42:47+00:00\",\"dateModified\":\"2025-07-29T12:48:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/\"},\"wordCount\":1135,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/07\/29090108\/NC_2000x808.jpg\",\"keywords\":[\"ads manager\",\"August Collection 2025\",\"automation\",\"lead management\",\"marketing funnel\",\"more clients\",\"new clients\",\"social ads\"],\"articleSection\":[\"Online Bookings\",\"Sales & Marketing\",\"Social Media\",\"Website\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/\",\"url\":\"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/\",\"name\":\"How Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings | Phorest\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/07\/29090108\/NC_2000x808.jpg\",\"datePublished\":\"2025-07-29T10:42:47+00:00\",\"dateModified\":\"2025-07-29T12:48:44+00:00\",\"description\":\"This kind of growth is consistent and scalable. It means fewer missed opportunities, smoother operations, and a client base that builds itself.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/#primaryimage\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/07\/29090108\/NC_2000x808.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/07\/29090108\/NC_2000x808.jpg\",\"width\":1400,\"height\":565},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.phorest.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#website\",\"url\":\"https:\/\/www.phorest.com\/ca\/\",\"name\":\"Phorest\",\"description\":\"Salon Software for Hair, Beauty, Barber & Spa Businesses\",\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.phorest.com\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#organization\",\"name\":\"Phorest Salon Software\",\"url\":\"https:\/\/www.phorest.com\/ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"width\":201,\"height\":202,\"caption\":\"Phorest Salon Software\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/phorestsalonsoftware\",\"https:\/\/x.com\/thephorestword\",\"https:\/\/instagram.com\/phorest_salon_software\",\"https:\/\/www.linkedin.com\/company\/phorest?trk=company_name\",\"https:\/\/www.pinterest.com\/phorestss\/\",\"https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/085bce1c85242c85b0863facd0c93e92\",\"name\":\"Steph Fernandez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/06\/28081657\/Steph-Bio-Image-150x150.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/06\/28081657\/Steph-Bio-Image-150x150.jpg\",\"caption\":\"Steph Fernandez\"},\"description\":\"Steph Fernandez is a Marketing Copywriter at Phorest. With over a decade of copywriting experience across agencies and in-house teams, Steph specialises in turning strategy into story, through content that feels relatable, and is rooted in the lives of salon, spa, and clinic owners (and their clients). Their background in anthropology means that they bring a people-first lens to every project, pairing strong marketing insight with an understanding of why humans connect, choose, trust, and return. Steph's work is driven by the belief that the hair and beauty industry thrives on relationships, and that great storytelling is what strengthens them.\",\"sameAs\":[\"https:\/\/www.phorest.com\/\",\"https:\/\/www.linkedin.com\/in\/fernandezsj\/\"],\"url\":\"https:\/\/www.phorest.com\/ca\/blog\/author\/stephanie-fernandezphorest-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings | Phorest","description":"This kind of growth is consistent and scalable. It means fewer missed opportunities, smoother operations, and a client base that builds itself.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/","og_locale":"en_US","og_type":"article","og_title":"How Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings | Phorest","og_description":"This kind of growth is consistent and scalable. It means fewer missed opportunities, smoother operations, and a client base that builds itself.","og_url":"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/","og_site_name":"Phorest","article_publisher":"https:\/\/www.facebook.com\/phorestsalonsoftware","article_published_time":"2025-07-29T10:42:47+00:00","article_modified_time":"2025-07-29T12:48:44+00:00","og_image":[{"width":1400,"height":565,"url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/07\/29090108\/NC_2000x808-150x150.jpg","type":"image\/jpeg"}],"author":"Steph Fernandez","twitter_card":"summary_large_image","twitter_image":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/07\/29090108\/NC_2000x808-150x150.jpg","twitter_creator":"@thephorestword","twitter_site":"@thephorestword","twitter_misc":{"Written by":"Steph Fernandez","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/#article","isPartOf":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/"},"author":{"name":"Steph Fernandez","@id":"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/085bce1c85242c85b0863facd0c93e92"},"headline":"How Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings","datePublished":"2025-07-29T10:42:47+00:00","dateModified":"2025-07-29T12:48:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/"},"wordCount":1135,"commentCount":0,"publisher":{"@id":"https:\/\/www.phorest.com\/ca\/#organization"},"image":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/07\/29090108\/NC_2000x808.jpg","keywords":["ads manager","August Collection 2025","automation","lead management","marketing funnel","more clients","new clients","social ads"],"articleSection":["Online Bookings","Sales & Marketing","Social Media","Website"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/","url":"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/","name":"How Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings | Phorest","isPartOf":{"@id":"https:\/\/www.phorest.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/#primaryimage"},"image":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/07\/29090108\/NC_2000x808.jpg","datePublished":"2025-07-29T10:42:47+00:00","dateModified":"2025-07-29T12:48:44+00:00","description":"This kind of growth is consistent and scalable. It means fewer missed opportunities, smoother operations, and a client base that builds itself.","breadcrumb":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/#primaryimage","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/07\/29090108\/NC_2000x808.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/07\/29090108\/NC_2000x808.jpg","width":1400,"height":565},{"@type":"BreadcrumbList","@id":"https:\/\/www.phorest.com\/ca\/blog\/automating-client-growth-for-more-bookings\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.phorest.com\/ca\/"},{"@type":"ListItem","position":2,"name":"How Innovating Salons, Clinics, and Spas are Automating Client Growth for More Bookings"}]},{"@type":"WebSite","@id":"https:\/\/www.phorest.com\/ca\/#website","url":"https:\/\/www.phorest.com\/ca\/","name":"Phorest","description":"Salon Software for Hair, Beauty, Barber & Spa Businesses","publisher":{"@id":"https:\/\/www.phorest.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.phorest.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.phorest.com\/ca\/#organization","name":"Phorest Salon Software","url":"https:\/\/www.phorest.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.phorest.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","width":201,"height":202,"caption":"Phorest Salon Software"},"image":{"@id":"https:\/\/www.phorest.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/phorestsalonsoftware","https:\/\/x.com\/thephorestword","https:\/\/instagram.com\/phorest_salon_software","https:\/\/www.linkedin.com\/company\/phorest?trk=company_name","https:\/\/www.pinterest.com\/phorestss\/","https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub"]},{"@type":"Person","@id":"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/085bce1c85242c85b0863facd0c93e92","name":"Steph Fernandez","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/06\/28081657\/Steph-Bio-Image-150x150.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/06\/28081657\/Steph-Bio-Image-150x150.jpg","caption":"Steph Fernandez"},"description":"Steph Fernandez is a Marketing Copywriter at Phorest. With over a decade of copywriting experience across agencies and in-house teams, Steph specialises in turning strategy into story, through content that feels relatable, and is rooted in the lives of salon, spa, and clinic owners (and their clients). Their background in anthropology means that they bring a people-first lens to every project, pairing strong marketing insight with an understanding of why humans connect, choose, trust, and return. Steph's work is driven by the belief that the hair and beauty industry thrives on relationships, and that great storytelling is what strengthens them.","sameAs":["https:\/\/www.phorest.com\/","https:\/\/www.linkedin.com\/in\/fernandezsj\/"],"url":"https:\/\/www.phorest.com\/ca\/blog\/author\/stephanie-fernandezphorest-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/posts\/158245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/users\/40096"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/comments?post=158245"}],"version-history":[{"count":3,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/posts\/158245\/revisions"}],"predecessor-version":[{"id":158262,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/posts\/158245\/revisions\/158262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/media\/158175"}],"wp:attachment":[{"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/media?parent=158245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/categories?post=158245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/tags?post=158245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}