{"id":159416,"date":"2025-09-19T16:50:01","date_gmt":"2025-09-19T16:50:01","guid":{"rendered":"https:\/\/www.phorest.com\/blog\/celebrating-10-years-of-the-phorest-client-experience-awards\/"},"modified":"2025-09-19T16:50:01","modified_gmt":"2025-09-19T16:50:01","slug":"celebrating-10-years-of-the-phorest-client-experience-awards","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/ca\/blog\/celebrating-10-years-of-the-phorest-client-experience-awards\/","title":{"rendered":"Celebrating 10 Years of the Phorest Client Experience Awards"},"content":{"rendered":"\n

What started as a simple idea has become a global celebration. The Phorest Client Experience Awards<\/a> recognises the salons, spas, and clinics that go above and beyond to deliver exceptional client care. And as we mark the 10th anniversary of the awards, we are looking back at the journey from the perspective of Shauna Grace, Customer Marketing Executive, and the Phorester who carries forward the tradition today.<\/p>\n\n\n\n

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Phorester Sorcha Mullis delivering the 2025 Client Experience Award to Up to My Eyes<\/a> \u2013 winners for 10 years running.<\/figcaption><\/figure>\n\n\n\n

And this year, as we mark the 10th anniversary of the Client Experience Awards, we\u2019re putting the spotlight on the awards\u2019 journey and the idea behind them\u2026 starting with Shauna Grace, a Phorester who oversees the awards today, and carries forward the tradition of celebrating client care.<\/p>\n\n\n\n

Shining a Light on Client Care<\/h2>\n\n\n\n

When Phorest first launched the Client Experience Awards back in 2015, the idea was simple, but powerful: celebrate the people who make salons, spas, and clinics special. As Shauna explains:<\/p>\n\n\n\n

\u201cWe saw how hard salon, spa, and clinic teams were working \u2013 not just to deliver great services, but to build genuine relationships with their clients. We wanted to shine a light on that human connection and give businesses a way to proudly showcase their dedication to experience, not just outcomes.\u201d<\/p>\n\n\n\n

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Clauda Schwarz from Phorest delivering an award to Dietz Coiffeur<\/a> in North Rhine-Westphalia, Germany.<\/figcaption><\/figure>\n\n\n\n

That decision \u2013 to base the awards solely on client feedback \u2013 wasn\u2019t accidental. There would be no panels, no votes, no secret criteria. Using the reviews, the Phorest system automatically helps gather, we feature the voices of real clients, sharing real experiences, in their own words. To qualify, hair and beauty businesses must maintain a consistently high rating of 4 out of 5 stars or above for a full year. <\/p>\n\n\n\n

For Shauna, the heart of the CEAs has always been about recognition: \u201cWe hoped it would boost morale, inspire teams, and build trust with clients, letting them know they\u2019re in the hands of people who genuinely care.\u201d<\/p>\n\n\n\n

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The team at Jadines in Clondalkin, Ireland, receiving their award.<\/figcaption><\/figure>\n\n\n\n

And ten years on, that vision is alive and well. This year\u2019s winners \u2013 from <\/strong>Jardines Face & Body Clinic<\/a>, who have maintained five-star standards for a decade, to House of Sassoon<\/a> salon, whose glowing reviews highlight their team\u2019s warmth and expertise \u2013 prove that outstanding client care is not a one-off achievement, but a daily commitment.<\/p>\n\n\n\n

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Stuart Lloyd, the Salon Director at House of Sassoon London.<\/figcaption><\/figure>\n\n\n\n

These businesses, and thousands more around the world, are the reason the Client Experience Awards exist: to put the spotlight exactly where it belongs\u2026 on the salons, spas, and clinics who make every client feel valued.<\/p>\n\n\n\n

Ten Years Strong: The Client Experience Awards Today<\/h2>\n\n\n\n

Ten years on, the Client Experience Awards have grown into a truly global celebration of client care. In 2025 alone, an unprecedented number of salons, spas, and clinics earned the honour of being recognised for consistently delivering five-star experiences. And while the stickers themselves are proudly displayed in windows, on mirrors, and behind reception desks, the real magic happens in the moment of delivery.<\/p>\n\n\n\n

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Bredtmann Salon<\/a> in Wuppertal, Germany, proudly displaying their awards. <\/figcaption><\/figure>\n\n\n\n

One of the most unique aspects of the Client Experience Awards is that Phoresters volunteer to hand-deliver awards to businesses in their local regions. This year, that meant 640 awards were delivered in person, across the world. As Shauna explains, that personal touch is what makes the awards unforgettable:<\/p>\n\n\n\n

\u201cWhen a Phorester shows up at a business with an award in hand, it\u2019s more than a delivery\u2026 It\u2019s a moment of shared joy. It reminds everyone that this isn\u2019t just a digital badge or email notification. It\u2019s a real, heartfelt \u201cthank you\u201d from one human to another. That connection is what makes it memorable.\u201d<\/p>\n\n\n\n

For Shauna, reaching the 10th anniversary of the awards has been a deeply rewarding milestone: \u201cTen years ago, this was just an idea scribbled on a whiteboard. To see how it\u2019s resonated, how many businesses have been impacted, how many smiles we\u2019ve helped create\u2026 It\u2019s incredibly rewarding.\u201d<\/p>\n\n\n\n

And with each award delivered, we at Phorest are reminded that the Client Experience Awards aren\u2019t just about celebrating numbers. It\u2019s also about recognising the people, the teams, and the client relationships that make this industry shine.<\/p>\n\n\n\n

What it Means to Win<\/h2>\n\n\n\n

From the very beginning, the Client Experience Awards have been about shining a light on the people who put care at the heart of their business.  Shauna remembers that first year vividly.<\/p>\n\n\n\n

\u201cWhen we saw the reactions \u2013 teams celebrating together, proudly sharing the news with clients \u2013 it was clear we\u2019d tapped into something special. But no, we didn\u2019t imagine it would grow to this scale. It\u2019s been humbling to watch it evolve into a global celebration.\u201d<\/p>\n\n\n\n

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