Every so often, an industry hits a turning point. These moments call for reflection \u2013 and they call for leadership. 2026 is one of those moments. <\/p>\n\n\n\n
AI is no longer experimental. It\u2019s rapidly becoming part of everyday business operations, shaping how teams communicate, how decisions are made, and how clients experience service. Across the salon, spa, and clinic community, the conversation is accelerating.<\/p>\n\n\n\n
We\u2019ve moved beyond whether AI will play a role in the industry. At Phorest, our question is: how should<\/em><\/strong> it play a role in our industry?<\/p>\n\n\n\n AI is no longer experimental. It\u2019s moving quickly into the everyday, and shaping how businesses operate, how teams work, and how clients experience service.<\/p>\n\n\n\n However, there\u2019s also a bigger question at play: What kind of company, and what kind of industry, do we want to be?<\/p>\n\n\n\n Over the past year, our product team has spoken with salon owners, clinic directors, front desk teams, and service providers across our global community. We have heard responses varying from excitement, to curiosity, to ambition.<\/p>\n\n\n\n What\u2019s been consistent is this: the future of the industry must remain human.<\/p>\n\n\n\nThe Question Behind the Technology<\/h2>\n\n\n\n