{"id":77313,"date":"2020-01-16T09:00:00","date_gmt":"2020-01-16T09:00:00","guid":{"rendered":"https:\/\/www.phorest.com\/blog\/thinking-differently-blueprint-for-salon-growth\/"},"modified":"2023-09-08T15:44:23","modified_gmt":"2023-09-08T15:44:23","slug":"thinking-differently-blueprint-for-salon-growth","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/","title":{"rendered":"Thinking Differently: Your 2020 Blueprint For Salon Growth"},"content":{"rendered":"\n<p>Falling into the Millennial generation myself, I was quite surprised to hear Stefanie Fox Jackson, speaker at the Salon Owners Summit 2020, mention the Internet saw the light of day in 1991. Quick maths that was nearly three decades ago \u2014 pram days for me. Then there was Google in the year of 1998. It\u2019s all I\u2019ve ever known really, just like many of today\u2019s workforce. Technology advancements have shaped the way I show up in the world, just like it has for many of the staff you employ.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>If you were to Google <em>&#8220;rethinking business and growth,&#8221;<\/em> one of the first set of results you\u2019d get would identify five steps to help you on your way. Knowing yourself, being proactive, considering external growth, getting input from your team and <em>&#8220;using criteria for objective decision making.&#8221; <\/em><\/p>\n\n\n\n<p>Coincidentally, this year\u2019s lineup of main stage speakers at the Salon Owners Summit flagship all pointed out the importance of breaking and reframing mental models, ways to think about salon business. And whether they spoke about staffing, profitability, leadership, turning the ship around or connecting with customers, one message resonated loud and clear. <a rel=\"noreferrer noopener\" aria-label=\"Marcus Allen, salon management professional and educator (opens in a new tab)\" href=\"https:\/\/www.phorest.com\/blog\/marcus-allen-salon-owners-summit-2020\/\" target=\"_blank\">Marcus Allen, salon management professional and educator<\/a>, said it best on the day: <em>&#8220;Think differently. All the cool kids are doing it.&#8221;<\/em><\/p>\n\n\n\n<p><strong>Listen to the audio version of this blog, and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-phorest-blog\/id1182467915?mt=2\" target=\"_blank\">subscribe to the Phorest Blog Podcast here<\/a>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Thinking Differently: Your 2020 Blueprint for Salon Growth\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/10mLLw13tsDD3QHeBpdvyx?si=3wOI45UpSNaE0w55XmofXQ&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Table of contents<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><em>There\u2019s nothing easy about building, owning, growing a salon<\/em><\/li><li><em>Human resources: rethinking recruitment and the workforce<\/em><\/li><li><em>Admin and systems: thinking like a startup<\/em><\/li><li><em>Sales and marketing: what does great service mean to you?<\/em><\/li><li><em>External factors: facing the unpredictable<\/em><\/li><li><em>Time management: rethink your calendar<\/em><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">There\u2019s nothing easy about building, owning, growing a salon<\/h2>\n\n\n\n<p>Results from <a href=\"https:\/\/www.phorest.com\/blog\/set-up-grow-successful-salon\/\">a survey we ran globally in late 2019<\/a> found that 45% of salon owners had seriously considered giving up at some stage throughout the process of setting up, running and growing their business. Shockingly, the majority of those who nearly put the key in the door did so when their salon was already well-established, with three or more years in business. Think of it on a small scale, and it\u2019s terrifying. If we ran the ratio against the Summit attendance numbers, that would be the equivalent of 225 out of 500 attendees ready to give up their dream.<\/p>\n\n\n\n<p>The research then dug into the challenges faced when running and growing a salon and little did we expect; the results were mainly spread across three core areas.<\/p>\n\n\n\n<p><strong>The top challenges were identified as such:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>29% HR (hiring staff, training, rosters, payroll, commission, etc.)<\/li><li>28 % admin (cash flow, inventory, permits, etc.)<\/li><li>28% sales &amp; marketing (loyalty programs, getting new customers, upselling, etc.)<\/li><li>19% external factors (economy, rent, inflation, etc.)<\/li><li>5% time management<\/li><\/ul>\n\n\n\n<p>While it would be impossible to come up with the one-fits-all solution to every challenge cited above \u2014 every business and situation is different \u2014 the number one step should always be to step back, think and ask the hard questions. Doing this allows space for change and growth. Challenges and failures are often what help us shift (or pivot).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Human resources: rethinking recruitment and the workforce<\/h2>\n\n\n\n<p>Millie Kendall MBE, <a rel=\"noreferrer noopener\" aria-label=\"CEO of British Beauty Council (opens in a new tab)\" href=\"https:\/\/britishbeautycouncil.com\" target=\"_blank\">CEO of British Beauty Council<\/a>, Retail maven, brand creator and speaker at this year\u2019s Salon Owners Summit event, had an interesting point on the beauty industry and recruitment in the UK. She talked about the value of beauty and the importance of understanding your contribution as an individual, business and industry to the country\u2019s economy: <em>&#8220;If we\u2019re going to recruit people into our industry, we need to promote the value of it. We need to promote the value of the contribution to the economy of the country.&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21194551\/phorest-dub6jan20-lr-388.jpg\" alt=\"Millie Kendall MBE, Salon Owners Summit 2020\" class=\"wp-image-77321\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21194551\/phorest-dub6jan20-lr-388.jpg 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21194551\/phorest-dub6jan20-lr-388-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21194551\/phorest-dub6jan20-lr-388-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Millie Kendall MBE<br><em>CEO Of British Beauty Council, Retail Maven, Brand creator<br><\/em>Karl Hussey Photography 2020<\/figcaption><\/figure>\n\n\n\n<p>She\u2019s not wrong; raising the reputation of the industry you dedicate so much of your time and effort to, can only make it easier to find great talent.<\/p>\n\n\n\n<p>If it was common knowledge that for instance, the beauty industry brought \u00a37 billion in UK tax revenues (in the UK, 2018), the equivalent of 250 000 nurses and midwives\u2019 salaries, would a career in beauty not be taken much more seriously? The same applies to hair, nails, spas \u2014 a reality in dire need of being addressed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Generational conflicts?<\/h3>\n\n\n\n<p>In another main stage session, Stefanie Fox Jackson, founder of Canvas Salon and Skin Bar &amp; Salon Colab\u2122 challenged the <em>&#8220;generation gap&#8221;<\/em> with her research on the topic. She believes salon business owners need a strategy around people; that job descriptions need to be rethought.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21194855\/phorest-dub6jan20-lr-348.jpg\" alt=\"Stefanie Fox Jackson, Salon Owners Summit 2020 - salon growth insights\" class=\"wp-image-77322\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21194855\/phorest-dub6jan20-lr-348.jpg 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21194855\/phorest-dub6jan20-lr-348-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21194855\/phorest-dub6jan20-lr-348-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Stefanie Fox Jackson<br><em>Founder of Canvas Salon and Skin Bar &amp; Salon Colab\u2122<\/em><br>Karl Hussey Photography 2020<\/figcaption><\/figure>\n\n\n\n<p><em>&#8220;What if it wasn&#8217;t a generation thing? Generations are labelled by birth years. What if this was a people thing, about what happens in their life and how they show up because of those things [tech advancements, smart everything]. We&#8217;re most impressionable in our youth. Tech creates speed, convenience and access. In their [millennials, generation Z] eyes, what&#8217;s normal is fast, comparison-filled, flexible and short-term.&#8221;<\/em><\/p>\n\n\n\n<p>We&#8217;re living in an epidemic of mass comparison. What if we rethought hiring and retaining staff? What would that look like?<\/p>\n\n\n\n<p>Could we then perhaps understand the psychology behind the current workforce, and craft a brand that speaks to them, that makes them want to take part and stay? In her opinion, if we look at the finding and keeping team buckets today, <em>&#8220;it is easily 50% of how you&#8217;re going to grow. The future of growth in a salon is going to require that you get invested in a new way as a leader and that you build a team in a new way. [\u2026] It&#8217;s not such a great leap to imagine that if life longevity can be rooted in our level of connection, then career longevity just might start to have its roots in connection too.&#8221;<\/em><\/p>\n\n\n\n<p>Sure, the reality of team building is that it&#8217;s time-consuming, expensive and emotional. We feel deflated just to think about it. As a leader, though, you take an oath to say you care and therefore must look in the mirror, not blame the generations, be responsible for the business \u2014 the good and bad \u2014 and ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Am I caring enough?<\/li><li>Am I trying to understand?<\/li><li>Do I have a strategy?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Admin and systems: thinking like a startup<\/h2>\n\n\n\n<p>In what was the first keynote of the day, Marcus Allen shared actionable tips on looking at your salon business from a startup perspective. The secret? Self-awareness and a good playbook.<\/p>\n\n\n\n<p>For self-awareness, he recommended challenging yourself and asking 5 of the closest people to you the toughest questions.<\/p>\n\n\n\n<p><strong>Some of those included:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What one word or phrase describes me best?<\/li><li>How do I handle stress?<\/li><li>Am I present enough?<\/li><li>Do I follow through?<\/li><li>Do I work fairly?<\/li><li>What do you believe to be my strongest strength?<\/li><li>What would be the three things that I could do to help better support you?<\/li><li>What do you value most about me?<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21195033\/phorest-dub6jan20-lr-113.jpg\" alt=\"Marcus Allen, Salon Owners Summit 2020 - salon growth insights\" class=\"wp-image-77323\" width=\"580\" height=\"386\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21195033\/phorest-dub6jan20-lr-113.jpg 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21195033\/phorest-dub6jan20-lr-113-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21195033\/phorest-dub6jan20-lr-113-768x512.jpg 768w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><figcaption>Marcus Allen<br>Salon Management Professional &amp; Educator<br>Karl Hussey Photography 2020<\/figcaption><\/figure>\n\n\n\n<p>Then, humbly compare the answers you\u2019re given to the ones you gave yourself, and do the work. As for the playbook, it was arranged in 4 categories and 9 steps, and looked like this (discussed further in the <em>&#8220;External factors&#8221;<\/em> section):<\/p>\n\n\n\n<p><strong>Plan:<\/strong> Get started (think about all the stuff you need to get done), assemble the team, examine your current approach, identify potential solutions and develop an improvement theory.<\/p>\n\n\n\n<p><strong>Do:<\/strong> Test the theory for improvements.<\/p>\n\n\n\n<p><strong>Study:<\/strong> Use data to study the result.<\/p>\n\n\n\n<p><strong>Act: <\/strong>Standardize the improvement or develop a new theory and establish future plans.<\/p>\n\n\n\n<p>A lot of this also starts with developing reports that allow you to make the best possible decisions; knowing your salon\u2019s ten core business numbers and owning them. As he stressed, someone in your business should be focused on the numbers \u2014 whether that\u2019s you as the owner, or not.<\/p>\n\n\n\n<p><strong>A few more of his actionable recommendations included to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Book out time with your manager and accountant.<\/li><li>Print out all your reports from your software system.<\/li><li>Identify the ten categories that make the most impact for your business.<\/li><li>Develop a report that allows you to see how well you\u2019re doing.<\/li><li>Make a plan to cut or increase expenses\/earnings to get everything in line.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sales and marketing: what does great service mean to you?<\/h2>\n\n\n\n<p>In our survey, 28% of salon owners identified sales &amp; marketing \u2014 loyalty programs, getting new customers, upselling, etc. \u2014 as a struggle. At this year&#8217;s Salon Owners Summit, <a rel=\"noreferrer noopener\" aria-label=\"Jamie Dana (opens in a new tab)\" href=\"https:\/\/www.phorest.com\/blog\/salon-owners-summit-2020-second-speaker\/\" target=\"_blank\">Jamie Dana<\/a> and <a rel=\"noreferrer noopener\" aria-label=\"Ken Picton (opens in a new tab)\" href=\"https:\/\/www.phorest.com\/blog\/ken-picton-salon-owners-summit-2020\/\" target=\"_blank\">Ken Picton<\/a> opened the conversation on curating your brand to set expectations, attracting and delighting your customers, both of which feed into the idea of <a rel=\"noreferrer noopener\" aria-label=\"loyalty (opens in a new tab)\" href=\"\/?p=2611\" target=\"_blank\">loyalty<\/a> and getting new customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21194213\/phorest-dub6jan20-lr-240.jpg\" alt=\"Jamie Dana, Salon Owners Summit 2020 - salon growth insights\" class=\"wp-image-77319\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21194213\/phorest-dub6jan20-lr-240.jpg 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21194213\/phorest-dub6jan20-lr-240-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21194213\/phorest-dub6jan20-lr-240-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Jamie Dana<br><em>Salon Owner, Speaker, Educator<\/em><br>Karl Hussey Photography 2020.<\/figcaption><\/figure>\n\n\n\n<p>If you know of hairstylist and educator Jamie Dana, then you won&#8217;t be surprised that she talked about <a rel=\"noreferrer noopener\" aria-label=\"how to create a cohesive Instagram page and brand (opens in a new tab)\" href=\"https:\/\/jamiedana.com\" target=\"_blank\">how to create a cohesive Instagram page and brand<\/a>. One of the main takeaways from her time on stage was that as the salon owner, you must become the curator of your brand. You have to create the story, pick how you want to show off your salon and staff. People make buying decisions with their emotions, and making them feel like you&#8217;re talking to them individually and that they&#8217;re in turn talking to a person helps them connect \u2014 and eventually, buy. Practice cultivating your voice and intentionally put time in to do this. <\/p>\n\n\n\n<p>However, attracting new clients from Instagram might not be your number one goal. Maybe you&#8217;d rather sell more retail or build out the salon&#8217;s membership program\u2026 What are your goals for using Instagram? Once you figure that out, you can base your photos and content around how you want to achieve those goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fail to prepare, prepare for failure<\/h3>\n\n\n\n<p>Ken Picton, <a rel=\"noreferrer noopener\" aria-label=\"President of the Fellowship for British Hairdressing (opens in a new tab)\" href=\"https:\/\/fellowshiphair.com\/about\/meet-the-team\/ken-picton\" target=\"_blank\">President of the Fellowship for British Hairdressing<\/a>, then followed up nicely and addressed customer satisfaction and great service: <em>&#8220;A satisfied customer isn&#8217;t going to tell everyone what a great experience they had with your company. A satisfied customer may not complain about payment, but they will try to get a better deal at a better price somewhere else next time. Forget about satisfying customers because satisfying them won&#8217;t help you make it in the increasingly competitive business world.&nbsp;<\/em><\/p>\n\n\n\n<p><em>To do that, you need to create &#8216;Raving Fan Customers;&#8217; customers who are so devoted to your products and services that they wouldn&#8217;t dream of taking their business elsewhere and will sing from the rooftops about just how good you are.&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21194439\/phorest-dub6jan20-lr-261.jpg\" alt=\"Ken Picton, Salon Owners Summit 2020\" class=\"wp-image-77320\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21194439\/phorest-dub6jan20-lr-261.jpg 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21194439\/phorest-dub6jan20-lr-261-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21194439\/phorest-dub6jan20-lr-261-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Ken Picton<br><em>President of the Fellowship for British Hairdressing<br><\/em>Karl Hussey Photography 2020.<\/figcaption><\/figure>\n\n\n\n<p>And if you look at his experience in delivering 5-star service at <a rel=\"noreferrer noopener\" aria-label=\"Ken Picton Salon (opens in a new tab)\" href=\"https:\/\/kenpicton.com\" target=\"_blank\">Ken Picton Salon<\/a>, it&#8217;s not actually as complex as it seems.<\/p>\n\n\n\n<p><strong>He boils down turning customers into raving fans in 5 points:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fantastic presentation<\/li><li>Employee engagement (through training, feedback, problem-solving, communication and acknowledgement)<\/li><li>Rapport building (the hard sell will make you lose customer trust)<\/li><li>Professional selling (provide solutions to problems)<\/li><li>Creating special experiences<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">External factors: facing the unpredictable<\/h2>\n\n\n\n<p>Dealing with the unknown or situations that slowly creep up on you without you noticing can take a toll on any business owner. From a cartesian point of view, Marcus Allen suggests facing your challenge with a business case (thinking like a startup, here again).<\/p>\n\n\n\n<p>Essentially, to create a 2-3 pages document to help you identify the root of the issue at a glance and work out a solution to turn things around.<\/p>\n\n\n\n<p><strong>These were the questions you should be asking yourself in such a scenario:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What are the business reasons behind the potential redundancies\/business change?<\/li><li>What evidence do you have which supports the proposal?<\/li><li>What alternatives have been considered?<\/li><li>What do you propose to do? What changes do you wish to make to the current workforce structure?<\/li><li>Who will be dealing with the redundancies, i.e. who will chair the meetings?<\/li><li>Is this an unionized environment?<\/li><li>Have there been any previous redundancies within the company?<\/li><li>Who is affected? Which particular jobs are at risk?<\/li><li>How many employees occupy these jobs?<\/li><li>What are their names?<\/li><li>Within which department do they sit?<\/li><\/ul>\n\n\n\n<p>Look at pros and cons for current and proposed structures and most importantly, talk facts rather than opinions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21195142\/phorest-dub6jan20-lr-142-683x1024.jpg\" alt=\"Pamela Laird, Salon Owners Summit 2020\" class=\"wp-image-66644\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21195142\/phorest-dub6jan20-lr-142-683x1024.jpg 683w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21195142\/phorest-dub6jan20-lr-142-200x300.jpg 200w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21195142\/phorest-dub6jan20-lr-142-768x1152.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21195142\/phorest-dub6jan20-lr-142.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><figcaption>Pamela Laird<br><em>Entrepreneur &amp; Star of &#8220;The Apprentice&#8221;<\/em><br>Karl Hussey Photography 2020<\/figcaption><\/figure>\n\n\n\n<p>And for a more stoic approach, turn your obstacles into opportunities. Take for instance <a rel=\"noreferrer noopener\" aria-label=\"Pamela Laird (opens in a new tab)\" href=\"https:\/\/moxiloves.com\/pages\/about-us\" target=\"_blank\">Pamela Laird<\/a>, who found her opportunity after the <a rel=\"noreferrer noopener\" aria-label=\"loss of her number one selling product (the plastic cotton bud) due to environmental concerns (opens in a new tab)\" href=\"https:\/\/www.nationalgeographic.com\/photography\/proof\/2017\/09\/seahorse-ocean-pollution\/\" target=\"_blank\">loss of her number one selling product (the plastic cotton bud) due to environmental concerns<\/a>. After digging into the fine print of the EU plans for 2025, she developed the sustainable and travel-friendly Moxi Loves makeup removal pads and dry shampoo sheets. Best-selling author Ryan Holiday, who also spoke at the Salon Owners Summit in 2019, is all about cultivating stoicism in business affairs \u2014 <a rel=\"noreferrer noopener\" aria-label=\"you can read more that here (opens in a new tab)\" href=\"https:\/\/www.phorest.com\/blog\/ryan-holiday-stoicism-obstacles\/\" target=\"_blank\">you can read more that here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Time management: rethink your calendar<\/h2>\n\n\n\n<p>Finally, when it came to time management, what came through with Marcus Allen\u2019s presentation was that most people don\u2019t use the full extent of a calendar\u2019s power nor do they identify their top 3 outcomes for the day or even use powerful questions to encourage deep thinking.<\/p>\n\n\n\n<p>It\u2019s always valuable to book a space to sit, discuss your challenges, solve big problems, think of new ideas and more generally, work on the business rather than in it. He recommends scheduling your whole day, and having your calendar reflect that. For more in-depth time management information, we&#8217;re happy to <a rel=\"noreferrer noopener\" aria-label=\"suggest this read (opens in a new tab)\" href=\"https:\/\/www.phorest.com\/blog\/time-management-salon\/\" target=\"_blank\">suggest this read<\/a>.<\/p>\n\n\n\n<p><strong>Additionally, make sure you listen to Phorest FM Episode 146, recorded from the Salon Owners Summit 2020 and featuring exclusive interviews with some of the main stage speakers!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Pamela Laird, Jamie Dana &amp; Ken Picton: Seeing Your Salon With 2020 Vision (Live From the Summit)\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4Y6V4tISHdACB118FffEjl?si=bGXGTdIdRUes-yxXlSdEgg&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>If you were to remember one thing from this article, it should be that your success in both 2020 and the coming years comes down to your willingness to change the way you think. In the words of George Bernard Shaw: <em>&#8220;Progress is impossible without change, and those who cannot change their minds cannot change anything.&#8221;<\/em><\/p>\n\n\n\n<p>Want to be at the heart of the action next year? Purchase your tickets for the Salon Owners Summit <a href=\"https:\/\/www.salonownersummit.com\/tickets\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Falling into the Millennial generation myself, I was quite surprised to hear Stefanie Fox Jackson, speaker at the Salon Owners Summit 2020, mention the Internet saw the light of day in 1991. Quick maths that was nearly three decades ago \u2014 pram days for me. Then there was Google in the year of 1998. It\u2019s &hellip; <a href=\"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":77314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9669,12537,9666,9656,9662,9651],"tags":[9722,8817,9723,9140,1105,8975,9724,9050,9725,7338,694,8538,1165,8539,9190,9731,5260],"class_list":["post-77313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service","category-leadership-ca","category-sales-marketing","category-salon-owners-summit","category-social-media","category-staff","tag-jamie-dana-ca","tag-jamie-dana","tag-ken-picton-ca","tag-ken-picton","tag-management","tag-marcus-allen","tag-marcus-allen-ca","tag-millie-kendall-mbe","tag-millie-kendall-mbe-ca","tag-pamela-laird","tag-salon-owners-summit","tag-salon-owners-summit-2020","tag-staff-salon","tag-stefanie-fox-jackson","tag-think-like-a-startup","tag-think-like-a-startup-ca","tag-time-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thinking Differently: Your 2020 Blueprint For Salon Growth | Phorest<\/title>\n<meta name=\"description\" content=\"Get salon growth insights from the talks Pamela Laird, Ken Picton, Millie Kendall MBE, Jamie Dana &amp; Stefanie Fox Jackson gave at the #SalonSummit2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinking Differently: Your 2020 Blueprint For Salon Growth | Phorest\" \/>\n<meta property=\"og:description\" content=\"Get salon growth insights from the talks Pamela Laird, Ken Picton, Millie Kendall MBE, Jamie Dana &amp; Stefanie Fox Jackson gave at the #SalonSummit2020.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-16T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-08T15:44:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21192739\/SalonOwnersSummit2020_Recap1-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"808\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex B\u00e9lisle-Springer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21192739\/SalonOwnersSummit2020_Recap1-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex B\u00e9lisle-Springer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/\"},\"author\":{\"name\":\"Alex B\u00e9lisle-Springer\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/ffd80693198c2f00b7eb7a39d1894c55\"},\"headline\":\"Thinking Differently: Your 2020 Blueprint For Salon Growth\",\"datePublished\":\"2020-01-16T09:00:00+00:00\",\"dateModified\":\"2023-09-08T15:44:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/\"},\"wordCount\":2387,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21192739\/SalonOwnersSummit2020_Recap1.jpg\",\"keywords\":[\"jamie dana\",\"jamie dana\",\"ken picton\",\"ken picton\",\"management\",\"marcus allen\",\"marcus allen\",\"Millie Kendall MBE\",\"Millie Kendall MBE\",\"pamela laird\",\"salon owners summit\",\"salon owners summit 2020\",\"staff salon\",\"stefanie fox jackson\",\"think like a startup\",\"think like a startup\",\"time management\"],\"articleSection\":[\"Customer Service\",\"Leadership\",\"Sales &amp; Marketing\",\"Salon Owner's Summit\",\"Social Media\",\"Staff\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/\",\"url\":\"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/\",\"name\":\"Thinking Differently: Your 2020 Blueprint For Salon Growth | Phorest\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21192739\/SalonOwnersSummit2020_Recap1.jpg\",\"datePublished\":\"2020-01-16T09:00:00+00:00\",\"dateModified\":\"2023-09-08T15:44:23+00:00\",\"description\":\"Get salon growth insights from the talks Pamela Laird, Ken Picton, Millie Kendall MBE, Jamie Dana & Stefanie Fox Jackson gave at the #SalonSummit2020.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/#primaryimage\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21192739\/SalonOwnersSummit2020_Recap1.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21192739\/SalonOwnersSummit2020_Recap1.jpg\",\"width\":2000,\"height\":808},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.phorest.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thinking Differently: Your 2020 Blueprint For Salon Growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#website\",\"url\":\"https:\/\/www.phorest.com\/ca\/\",\"name\":\"Phorest\",\"description\":\"Salon Software for Hair, Beauty, Barber &amp; Spa Businesses\",\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.phorest.com\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#organization\",\"name\":\"Phorest Salon Software\",\"url\":\"https:\/\/www.phorest.com\/ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"width\":201,\"height\":202,\"caption\":\"Phorest Salon Software\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/phorestsalonsoftware\",\"https:\/\/x.com\/thephorestword\",\"https:\/\/instagram.com\/phorest_salon_software\",\"https:\/\/www.linkedin.com\/company\/phorest?trk=company_name\",\"https:\/\/www.pinterest.com\/phorestss\/\",\"https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/ffd80693198c2f00b7eb7a39d1894c55\",\"name\":\"Alex B\u00e9lisle-Springer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/09222339\/AlexBelisle-Springer_Headshot_2026_byHannahCoveyPhoto-8759-150x150.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/09222339\/AlexBelisle-Springer_Headshot_2026_byHannahCoveyPhoto-8759-150x150.jpg\",\"caption\":\"Alex B\u00e9lisle-Springer\"},\"description\":\"Alex B\u00e9lisle-Springer is the Producer\/Resident Host of the PhorestFM podcast and the Global Education Content Lead at Phorest Salon Software. In his global education role at Phorest, he serves as an advisor for education-focused content and is a key co-creator of business education online courses for Phorest Academy, collaborating with owners, industry coaches, and consultants. As a recognized podcaster, writer, and public speaker, Alex's signature is his intentionality, his profound, thought-provoking questions, and his commitment to helping bring the industry closer together. You can find some of Alex\u2019s written pieces on the\u00a0Phorest Blog,\u00a0Beauty Launchpad,\u00a0WellSpa 360 Magazine,\u00a0SalonEVO,\u00a0Salon Today,\u00a0Professional Beauty UK,\u00a0Thrive Global,\u00a0and\u00a0Authority Magazine.\u00a0He\u2019s also delivered webinars and workshops for The Fellowship for British Hairdressing, Creative Head Salon Smart, and spoken at conferences including the Salon Owners Summit 2024 &amp; 2025, Modern Salon\u2019s Digital Summit, the Thrive Sessions, Seattle Interactive 2018, and Uppercase.\",\"sameAs\":[\"https:\/\/www.instagram.com\/a.belspring\",\"https:\/\/www.linkedin.com\/in\/alexbelislespringer\/\"],\"url\":\"https:\/\/www.phorest.com\/ca\/blog\/author\/zoe-belisle-springer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thinking Differently: Your 2020 Blueprint For Salon Growth | Phorest","description":"Get salon growth insights from the talks Pamela Laird, Ken Picton, Millie Kendall MBE, Jamie Dana & Stefanie Fox Jackson gave at the #SalonSummit2020.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/","og_locale":"en_US","og_type":"article","og_title":"Thinking Differently: Your 2020 Blueprint For Salon Growth | Phorest","og_description":"Get salon growth insights from the talks Pamela Laird, Ken Picton, Millie Kendall MBE, Jamie Dana & Stefanie Fox Jackson gave at the #SalonSummit2020.","og_url":"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/","og_site_name":"Phorest","article_publisher":"https:\/\/www.facebook.com\/phorestsalonsoftware","article_published_time":"2020-01-16T09:00:00+00:00","article_modified_time":"2023-09-08T15:44:23+00:00","og_image":[{"width":2000,"height":808,"url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21192739\/SalonOwnersSummit2020_Recap1-150x150.jpg","type":"image\/jpeg"}],"author":"Alex B\u00e9lisle-Springer","twitter_card":"summary_large_image","twitter_image":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21192739\/SalonOwnersSummit2020_Recap1-150x150.jpg","twitter_creator":"@thephorestword","twitter_site":"@thephorestword","twitter_misc":{"Written by":"Alex B\u00e9lisle-Springer","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/#article","isPartOf":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/"},"author":{"name":"Alex B\u00e9lisle-Springer","@id":"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/ffd80693198c2f00b7eb7a39d1894c55"},"headline":"Thinking Differently: Your 2020 Blueprint For Salon Growth","datePublished":"2020-01-16T09:00:00+00:00","dateModified":"2023-09-08T15:44:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/"},"wordCount":2387,"commentCount":0,"publisher":{"@id":"https:\/\/www.phorest.com\/ca\/#organization"},"image":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21192739\/SalonOwnersSummit2020_Recap1.jpg","keywords":["jamie dana","jamie dana","ken picton","ken picton","management","marcus allen","marcus allen","Millie Kendall MBE","Millie Kendall MBE","pamela laird","salon owners summit","salon owners summit 2020","staff salon","stefanie fox jackson","think like a startup","think like a startup","time management"],"articleSection":["Customer Service","Leadership","Sales &amp; Marketing","Salon Owner's Summit","Social Media","Staff"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/","url":"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/","name":"Thinking Differently: Your 2020 Blueprint For Salon Growth | Phorest","isPartOf":{"@id":"https:\/\/www.phorest.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/#primaryimage"},"image":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21192739\/SalonOwnersSummit2020_Recap1.jpg","datePublished":"2020-01-16T09:00:00+00:00","dateModified":"2023-09-08T15:44:23+00:00","description":"Get salon growth insights from the talks Pamela Laird, Ken Picton, Millie Kendall MBE, Jamie Dana & Stefanie Fox Jackson gave at the #SalonSummit2020.","breadcrumb":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/#primaryimage","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21192739\/SalonOwnersSummit2020_Recap1.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/01\/21192739\/SalonOwnersSummit2020_Recap1.jpg","width":2000,"height":808},{"@type":"BreadcrumbList","@id":"https:\/\/www.phorest.com\/ca\/blog\/thinking-differently-blueprint-for-salon-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.phorest.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Thinking Differently: Your 2020 Blueprint For Salon Growth"}]},{"@type":"WebSite","@id":"https:\/\/www.phorest.com\/ca\/#website","url":"https:\/\/www.phorest.com\/ca\/","name":"Phorest","description":"Salon Software for Hair, Beauty, Barber &amp; Spa Businesses","publisher":{"@id":"https:\/\/www.phorest.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.phorest.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.phorest.com\/ca\/#organization","name":"Phorest Salon Software","url":"https:\/\/www.phorest.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.phorest.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","width":201,"height":202,"caption":"Phorest Salon Software"},"image":{"@id":"https:\/\/www.phorest.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/phorestsalonsoftware","https:\/\/x.com\/thephorestword","https:\/\/instagram.com\/phorest_salon_software","https:\/\/www.linkedin.com\/company\/phorest?trk=company_name","https:\/\/www.pinterest.com\/phorestss\/","https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub"]},{"@type":"Person","@id":"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/ffd80693198c2f00b7eb7a39d1894c55","name":"Alex B\u00e9lisle-Springer","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/09222339\/AlexBelisle-Springer_Headshot_2026_byHannahCoveyPhoto-8759-150x150.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/09222339\/AlexBelisle-Springer_Headshot_2026_byHannahCoveyPhoto-8759-150x150.jpg","caption":"Alex B\u00e9lisle-Springer"},"description":"Alex B\u00e9lisle-Springer is the Producer\/Resident Host of the PhorestFM podcast and the Global Education Content Lead at Phorest Salon Software. In his global education role at Phorest, he serves as an advisor for education-focused content and is a key co-creator of business education online courses for Phorest Academy, collaborating with owners, industry coaches, and consultants. As a recognized podcaster, writer, and public speaker, Alex's signature is his intentionality, his profound, thought-provoking questions, and his commitment to helping bring the industry closer together. You can find some of Alex\u2019s written pieces on the\u00a0Phorest Blog,\u00a0Beauty Launchpad,\u00a0WellSpa 360 Magazine,\u00a0SalonEVO,\u00a0Salon Today,\u00a0Professional Beauty UK,\u00a0Thrive Global,\u00a0and\u00a0Authority Magazine.\u00a0He\u2019s also delivered webinars and workshops for The Fellowship for British Hairdressing, Creative Head Salon Smart, and spoken at conferences including the Salon Owners Summit 2024 &amp; 2025, Modern Salon\u2019s Digital Summit, the Thrive Sessions, Seattle Interactive 2018, and Uppercase.","sameAs":["https:\/\/www.instagram.com\/a.belspring","https:\/\/www.linkedin.com\/in\/alexbelislespringer\/"],"url":"https:\/\/www.phorest.com\/ca\/blog\/author\/zoe-belisle-springer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/posts\/77313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/comments?post=77313"}],"version-history":[{"count":3,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/posts\/77313\/revisions"}],"predecessor-version":[{"id":133656,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/posts\/77313\/revisions\/133656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/media\/77314"}],"wp:attachment":[{"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/media?parent=77313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/categories?post=77313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/tags?post=77313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}