{"id":91670,"date":"2019-01-23T11:00:17","date_gmt":"2019-01-23T10:00:17","guid":{"rendered":"https:\/\/www.phorest.com\/blog\/david-barnett-culture-recruitment\/"},"modified":"2021-06-23T17:21:41","modified_gmt":"2021-06-23T17:21:41","slug":"david-barnett-culture-recruitment","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/","title":{"rendered":"David Barnett On Salon Culture And Recruitment: Top Insights"},"content":{"rendered":"<p class=\"p1\"><em><span class=\"s1\">&#8220;Get up! For the next 30 seconds, I want you to bounce and take deep breaths!&#8221; <\/span><\/em><span class=\"s1\">David Barnett walked on stage with the intention of getting people to think and leave the Salon Owners Summit 2019 buzzing with ideas they could implement in their salon as soon as they got back home.&nbsp;<\/span>In <a href=\"https:\/\/www.phorest.com\/blog\/david-barnett-salon-owners-summit-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">his presentation<\/a>, he talked about how he and his wife created a&nbsp;7-figure business with multiple 6-figure stylists and how they focused on culture and recruitment to build a business that every stylist wanted to be a part of!<\/p>\n<p><!--more--><\/p>\n<p><strong>Listen to the audio version of this blog, and&nbsp;<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-phorest-blog\/id1182467915?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">subscribe to the Phorest Blog Podcast here<\/a>:<\/strong><\/p>\n<p><iframe title=\"Spotify Embed: David Barnett on Salon Culture and Recruitment: Top Insights\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5LQd5cqrt9jyIRmgEcNX5N?si=q5KTs6BESfajn-5icDaE6Q&#038;utm_source=oembed\"><\/iframe><\/p>\n<h2>A Bit Of Background<\/h2>\n<p>David Barnett began his career in the industry at just 16 years of age. By the time he was 22, had become one of Toni &amp; Guy&#8217;s youngest ever franchisees. After a decade with the brand, David set his sights on New York and joined&nbsp;John Barrett\u2019s 5th Avenue Salon. David then met his wife Nicole in Chicago, where they managed a flag-ship salon for the multi-billion dollar beauty company,&nbsp;<a href=\"https:\/\/global.ulta.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ulta Beauty<\/a>.<\/p>\n<p>In 2009, they opened&nbsp;<em><a href=\"https:\/\/brushthesalon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Brush Salon<\/a>&nbsp;<\/em>in Healdsburg, California and within five years, grew their&nbsp;business to 7 figures while managing a team of multiple stylists earning over 6 figures each.&nbsp;David and Nicole Barnett sold Brush in 2016 to solely focus on coaching stylists and salon owners.&nbsp;Their online programs now allow owners and stylists from all around the world to transform their salons into systematic, highly profitable businesses and their teams into career-focused professionals.<\/p>\n<h2><a href=\"https:\/\/www.salonownersummit.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53275\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/23203629\/static1.squarespace-1024x479.png\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/23203629\/static1.squarespace-1024x479.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/23203629\/static1.squarespace-300x140.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/23203629\/static1.squarespace-768x359.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/23203629\/static1.squarespace.png 1500w\" alt=\"culture and recruitment\" width=\"500\" height=\"234\"><\/a><\/h2>\n<h2>Top Insights<\/h2>\n<p>Today, leaders come in all shapes and sizes. What&#8217;s good leadership though? How can we bridge the gap between generations and create the one business everyone wants to work for?&nbsp;Salon owners often think of ways to make salons feel different to attract new clients.&nbsp;What about making them different to&nbsp;attract new team members?<\/p>\n<h3>Learn How To Attract, Recruit &amp; Retain Salon Superstars With&nbsp;<span class=\"s1\">The Blue Ocean Strategy<\/span><\/h3>\n<p>Inspired by the Blue Ocean Strategy book, David Barnett begins his talk by comparing salon businesses living in the red and blue ocean.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"p1\"><span class=\"s1\"><strong>The Red Ocean:<\/strong>&nbsp;this where the majority of businesses live, where everyone is competing over the same guests through marketing.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><strong>The Blue Ocean:<\/strong>&nbsp;this happens when a business realises there\u2019s another way to do things &#8211; aka becoming the best salon for stylists and therapists to work at.<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">For David, achieving this means&nbsp;getting<i> &#8220;creative with the business, behind the scenes:&#8221;&nbsp;<\/i><\/span><\/p>\n<ul class=\"ul1\">\n<li style=\"list-style-type: none;\">\n<ul class=\"ul1\">\n<li class=\"li1\"><strong><span class=\"s1\">Paying for the stylists\u2019 parking in city centres<\/span><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li style=\"list-style-type: none;\">\n<ul class=\"ul1\">\n<li class=\"li1\"><strong><span class=\"s1\">Giving a 5K signing bonus<\/span><\/strong><span class=\"s1\"><em> (hit 10K revenue month on month for 5 months and we\u2019ll give you 1K per month, kind of scheme)<\/em><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"ul1\">\n<li class=\"li1\"><strong><span class=\"s1\">Company cars<\/span><\/strong> <span class=\"s1\"><em>(advertising on wheels)<\/em><\/span><\/li>\n<\/ul>\n<figure id=\"attachment_53265\" aria-describedby=\"caption-attachment-53265\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.facebook.com\/groups\/letsgrow.for.salonowners\/?tn-str=*F&amp;fref=gs&amp;dti=812452055571243&amp;hc_location=group_dialog\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-53265 size-full\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/23203535\/SalonOwnersSummit_Roadshow_Banner.jpg\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/23203535\/SalonOwnersSummit_Roadshow_Banner.jpg 800w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/23203535\/SalonOwnersSummit_Roadshow_Banner-300x75.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/23203535\/SalonOwnersSummit_Roadshow_Banner-768x192.jpg 768w\" alt=\"culture and recruitment\" width=\"800\" height=\"200\"><\/a><figcaption id=\"caption-attachment-53265\" class=\"wp-caption-text\">Salon Owners Summit Roadshow: Tickets on sale February, 1st, 2019! Contact &lt;salonsummit@phorest.com&gt; for more details.<\/figcaption><\/figure>\n<h3 class=\"p1\"><span class=\"s1\">Culture And Recruitment: Getting The Phone To Ring<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">The usual recruitment salon ad looks a bit like this, David explains:<\/span><\/p>\n<blockquote><p><em>Are you a skilled and creative stylist? Do you have at least 5 experience? Do you enjoy working on a team and customer service? Blush Salon is hiring the right stylist\/therapist for their exciting, expanding team.<\/em><\/p>\n<p><em>Send your resume to example@example.com and someone will contact you to schedule an interview. All applicants MUST have a clientele.<\/em><\/p><\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Noticed how it\u2019s all about what the stylist is expected to do, produce and bring to the table? Now, for the perfect ad, according to David&#8217;s continued success with salon culture and recruitment methods:<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><em>Are you a FUN, creative stylist looking to build an INCREDIBLE career in hair? Do you want to be part of a team that supports YOUR growth with incredible education and an UNCAPPED earning potential? Do you want to be part of the FASTEST growing salon group in the North? The most EXCITING salon in Barnsley is looking for a fun, spirited stylist for their expanding team! Give Lee a call TODAY or stop by the salon for a chat about YOUR career!<\/em><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">How much better does that sound? Instead of focusing on what is expected of the applicant, the ad is all about the stylists\u2019 career.<\/span><\/p>\n<p class=\"p1\">If we were to recap David Barnett&#8217;s talk in one sentence, it&#8217;d look a lot like this: market your salon to get the phone ringing, get people coming into the interviews, retain them by supporting their growth and incentivise their efforts with rewarding perks.<\/p>\n<p><strong>Listen to David Barnett\u2019s interview on Phorest FM and&nbsp;<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/phorest-fm\/id1173813755\" target=\"_blank\" rel=\"noopener noreferrer\">subscribe to the weekly podcast here<\/a>:<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/rae5c-891750&amp;?from=site&amp;skin=1&amp;fonts=Helvetica&amp;auto=0&amp;download=1&amp;share=1&amp;version=1&amp;btn-skin=111\" width=\"100%\" height=\"122\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h2>Food For Thought<\/h2>\n<ul>\n<li><em><span class=\"s1\">&#8220;What can you offer stylists &amp; therapists without giving away the farm?&#8221;<\/span><\/em><\/li>\n<li><i>\u201cWhat is a little to us, can be huge to a stylist. And If we make this happen, we can see a transformation.\u201d<\/i><\/li>\n<\/ul>\n<p>For information on everything surrounding the coveted event\u2019s next edition, keep an eye on&nbsp;<a href=\"https:\/\/www.salonownersummit.com\/\">www.salonownersummit.com<\/a>! Got feedback? Let us know either in the comments below or tweet us&nbsp;<a href=\"https:\/\/www.twitter.com\/thephorestword\" rel=\"noopener\">@ThePhorestWord<\/a>!<em>&nbsp;(Pssst! We\u2019re on&nbsp;<a href=\"https:\/\/www.instagram.com\/phorestsalonsoftware\" rel=\"noopener\">Instagram<\/a>&nbsp;too!)<\/em><\/p>\n<p>Thanks for reading! #LetsGrow<\/p>\n<hr>\n<h3>Not a Phorest Client?<\/h3>\n<p>This event is exclusive to Phorest Clients only. However, if you are looking to take your salon to the next level, then why not&nbsp;<a href=\"https:\/\/www.phorest.com\/ca\/features\/\">request a free quote<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.phorest.com\/ca\/features\/\">demo of our software today<\/a>, and join the list of esteemed Salon Owners Summit guests!<\/p>\n<hr>\n<h5>Featured imaged shot on location of the&nbsp;<a href=\"https:\/\/salonownersummit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Salon Owners Summit 2019<\/a>, in Dublin. Photo by&nbsp;<a href=\"https:\/\/salonownersummit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alan Rowlette<\/a>. \u00a9 2019 Phorest Salon Software.<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Get up! For the next 30 seconds, I want you to bounce and take deep breaths!&#8221; David Barnett walked on stage with the intention of getting people to think and leave the Salon Owners Summit 2019 buzzing with ideas they could implement in their salon as soon as they got back home.&nbsp;In his presentation, he &hellip; <a href=\"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":91671,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9656],"tags":[10796,10431,10797,10172,9727,10383,10350],"class_list":["post-91670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salon-owners-summit","tag-building-a-team-ca","tag-david-barnett-ca","tag-recruitment-ca","tag-salon-culture-ca","tag-salon-owners-summit-ca","tag-salon-summit-ca","tag-workplace-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>David Barnett On Salon Culture And Recruitment: Top Insights | Phorest<\/title>\n<meta name=\"description\" content=\"At the #SalonSummit 2019, David Barnett discussed salon culture and recruitment. Specifically, how to attract, recruit &amp; retain salon superstars!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"David Barnett On Salon Culture And Recruitment: Top Insights | Phorest\" \/>\n<meta property=\"og:description\" content=\"At the #SalonSummit 2019, David Barnett discussed salon culture and recruitment. Specifically, how to attract, recruit &amp; retain salon superstars!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-23T10:00:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-23T17:21:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/17180103\/DavidBarnett_1153x442-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1153\" \/>\n\t<meta property=\"og:image:height\" content=\"442\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex B\u00e9lisle-Springer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/17180103\/DavidBarnett_1153x442-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex B\u00e9lisle-Springer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/\"},\"author\":{\"name\":\"Alex B\u00e9lisle-Springer\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/ffd80693198c2f00b7eb7a39d1894c55\"},\"headline\":\"David Barnett On Salon Culture And Recruitment: Top Insights\",\"datePublished\":\"2019-01-23T10:00:17+00:00\",\"dateModified\":\"2021-06-23T17:21:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/\"},\"wordCount\":956,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/17180103\/DavidBarnett_1153x442.jpg\",\"keywords\":[\"building a team\",\"david barnett\",\"recruitment\",\"salon culture\",\"salon owners summit\",\"salon summit\",\"workplace\"],\"articleSection\":[\"Salon Owner's Summit\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/\",\"url\":\"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/\",\"name\":\"David Barnett On Salon Culture And Recruitment: Top Insights | Phorest\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/17180103\/DavidBarnett_1153x442.jpg\",\"datePublished\":\"2019-01-23T10:00:17+00:00\",\"dateModified\":\"2021-06-23T17:21:41+00:00\",\"description\":\"At the #SalonSummit 2019, David Barnett discussed salon culture and recruitment. Specifically, how to attract, recruit & retain salon superstars!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/#primaryimage\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/17180103\/DavidBarnett_1153x442.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/17180103\/DavidBarnett_1153x442.jpg\",\"width\":1153,\"height\":442},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.phorest.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"David Barnett On Salon Culture And Recruitment: Top Insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#website\",\"url\":\"https:\/\/www.phorest.com\/ca\/\",\"name\":\"Phorest\",\"description\":\"Salon Software for Hair, Beauty, Barber &amp; Spa Businesses\",\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.phorest.com\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#organization\",\"name\":\"Phorest Salon Software\",\"url\":\"https:\/\/www.phorest.com\/ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"width\":201,\"height\":202,\"caption\":\"Phorest Salon Software\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/phorestsalonsoftware\",\"https:\/\/x.com\/thephorestword\",\"https:\/\/instagram.com\/phorest_salon_software\",\"https:\/\/www.linkedin.com\/company\/phorest?trk=company_name\",\"https:\/\/www.pinterest.com\/phorestss\/\",\"https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/ffd80693198c2f00b7eb7a39d1894c55\",\"name\":\"Alex B\u00e9lisle-Springer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/09222339\/AlexBelisle-Springer_Headshot_2026_byHannahCoveyPhoto-8759-150x150.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/09222339\/AlexBelisle-Springer_Headshot_2026_byHannahCoveyPhoto-8759-150x150.jpg\",\"caption\":\"Alex B\u00e9lisle-Springer\"},\"description\":\"Alex B\u00e9lisle-Springer is the Producer\/Resident Host of the PhorestFM podcast and the Global Education Content Lead at Phorest Salon Software. In his global education role at Phorest, he serves as an advisor for education-focused content and is a key co-creator of business education online courses for Phorest Academy, collaborating with owners, industry coaches, and consultants. As a recognized podcaster, writer, and public speaker, Alex's signature is his intentionality, his profound, thought-provoking questions, and his commitment to helping bring the industry closer together. You can find some of Alex\u2019s written pieces on the\u00a0Phorest Blog,\u00a0Beauty Launchpad,\u00a0WellSpa 360 Magazine,\u00a0SalonEVO,\u00a0Salon Today,\u00a0Professional Beauty UK,\u00a0Thrive Global,\u00a0and\u00a0Authority Magazine.\u00a0He\u2019s also delivered webinars and workshops for The Fellowship for British Hairdressing, Creative Head Salon Smart, and spoken at conferences including the Salon Owners Summit 2024 &amp; 2025, Modern Salon\u2019s Digital Summit, the Thrive Sessions, Seattle Interactive 2018, and Uppercase.\",\"sameAs\":[\"https:\/\/www.instagram.com\/a.belspring\",\"https:\/\/www.linkedin.com\/in\/alexbelislespringer\/\"],\"url\":\"https:\/\/www.phorest.com\/ca\/blog\/author\/zoe-belisle-springer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"David Barnett On Salon Culture And Recruitment: Top Insights | Phorest","description":"At the #SalonSummit 2019, David Barnett discussed salon culture and recruitment. Specifically, how to attract, recruit & retain salon superstars!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/","og_locale":"en_US","og_type":"article","og_title":"David Barnett On Salon Culture And Recruitment: Top Insights | Phorest","og_description":"At the #SalonSummit 2019, David Barnett discussed salon culture and recruitment. Specifically, how to attract, recruit & retain salon superstars!","og_url":"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/","og_site_name":"Phorest","article_publisher":"https:\/\/www.facebook.com\/phorestsalonsoftware","article_published_time":"2019-01-23T10:00:17+00:00","article_modified_time":"2021-06-23T17:21:41+00:00","og_image":[{"width":1153,"height":442,"url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/17180103\/DavidBarnett_1153x442-150x150.jpg","type":"image\/jpeg"}],"author":"Alex B\u00e9lisle-Springer","twitter_card":"summary_large_image","twitter_image":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/17180103\/DavidBarnett_1153x442-150x150.jpg","twitter_creator":"@thephorestword","twitter_site":"@thephorestword","twitter_misc":{"Written by":"Alex B\u00e9lisle-Springer","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/#article","isPartOf":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/"},"author":{"name":"Alex B\u00e9lisle-Springer","@id":"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/ffd80693198c2f00b7eb7a39d1894c55"},"headline":"David Barnett On Salon Culture And Recruitment: Top Insights","datePublished":"2019-01-23T10:00:17+00:00","dateModified":"2021-06-23T17:21:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/"},"wordCount":956,"publisher":{"@id":"https:\/\/www.phorest.com\/ca\/#organization"},"image":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/17180103\/DavidBarnett_1153x442.jpg","keywords":["building a team","david barnett","recruitment","salon culture","salon owners summit","salon summit","workplace"],"articleSection":["Salon Owner's Summit"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/","url":"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/","name":"David Barnett On Salon Culture And Recruitment: Top Insights | Phorest","isPartOf":{"@id":"https:\/\/www.phorest.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/#primaryimage"},"image":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/17180103\/DavidBarnett_1153x442.jpg","datePublished":"2019-01-23T10:00:17+00:00","dateModified":"2021-06-23T17:21:41+00:00","description":"At the #SalonSummit 2019, David Barnett discussed salon culture and recruitment. Specifically, how to attract, recruit & retain salon superstars!","breadcrumb":{"@id":"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/#primaryimage","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/17180103\/DavidBarnett_1153x442.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/01\/17180103\/DavidBarnett_1153x442.jpg","width":1153,"height":442},{"@type":"BreadcrumbList","@id":"https:\/\/www.phorest.com\/ca\/blog\/david-barnett-culture-recruitment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.phorest.com\/ca\/"},{"@type":"ListItem","position":2,"name":"David Barnett On Salon Culture And Recruitment: Top Insights"}]},{"@type":"WebSite","@id":"https:\/\/www.phorest.com\/ca\/#website","url":"https:\/\/www.phorest.com\/ca\/","name":"Phorest","description":"Salon Software for Hair, Beauty, Barber &amp; Spa Businesses","publisher":{"@id":"https:\/\/www.phorest.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.phorest.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/www.phorest.com\/ca\/#organization","name":"Phorest Salon Software","url":"https:\/\/www.phorest.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.phorest.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","width":201,"height":202,"caption":"Phorest Salon Software"},"image":{"@id":"https:\/\/www.phorest.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/phorestsalonsoftware","https:\/\/x.com\/thephorestword","https:\/\/instagram.com\/phorest_salon_software","https:\/\/www.linkedin.com\/company\/phorest?trk=company_name","https:\/\/www.pinterest.com\/phorestss\/","https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub"]},{"@type":"Person","@id":"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/ffd80693198c2f00b7eb7a39d1894c55","name":"Alex B\u00e9lisle-Springer","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.phorest.com\/ca\/#\/schema\/person\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/09222339\/AlexBelisle-Springer_Headshot_2026_byHannahCoveyPhoto-8759-150x150.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/09222339\/AlexBelisle-Springer_Headshot_2026_byHannahCoveyPhoto-8759-150x150.jpg","caption":"Alex B\u00e9lisle-Springer"},"description":"Alex B\u00e9lisle-Springer is the Producer\/Resident Host of the PhorestFM podcast and the Global Education Content Lead at Phorest Salon Software. In his global education role at Phorest, he serves as an advisor for education-focused content and is a key co-creator of business education online courses for Phorest Academy, collaborating with owners, industry coaches, and consultants. As a recognized podcaster, writer, and public speaker, Alex's signature is his intentionality, his profound, thought-provoking questions, and his commitment to helping bring the industry closer together. You can find some of Alex\u2019s written pieces on the\u00a0Phorest Blog,\u00a0Beauty Launchpad,\u00a0WellSpa 360 Magazine,\u00a0SalonEVO,\u00a0Salon Today,\u00a0Professional Beauty UK,\u00a0Thrive Global,\u00a0and\u00a0Authority Magazine.\u00a0He\u2019s also delivered webinars and workshops for The Fellowship for British Hairdressing, Creative Head Salon Smart, and spoken at conferences including the Salon Owners Summit 2024 &amp; 2025, Modern Salon\u2019s Digital Summit, the Thrive Sessions, Seattle Interactive 2018, and Uppercase.","sameAs":["https:\/\/www.instagram.com\/a.belspring","https:\/\/www.linkedin.com\/in\/alexbelislespringer\/"],"url":"https:\/\/www.phorest.com\/ca\/blog\/author\/zoe-belisle-springer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/posts\/91670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/comments?post=91670"}],"version-history":[{"count":1,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/posts\/91670\/revisions"}],"predecessor-version":[{"id":91672,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/posts\/91670\/revisions\/91672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/media\/91671"}],"wp:attachment":[{"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/media?parent=91670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/categories?post=91670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phorest.com\/ca\/wp-json\/wp\/v2\/tags?post=91670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}