{"id":126388,"date":"2023-05-15T09:16:19","date_gmt":"2023-05-15T09:16:19","guid":{"rendered":"https:\/\/www.phorest.com\/?p=126388"},"modified":"2023-05-15T09:16:23","modified_gmt":"2023-05-15T09:16:23","slug":"umsatz-kundschaft-und-praesenz","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/de\/blog\/umsatz-kundschaft-und-praesenz\/","title":{"rendered":"Umsatz, Kundschaft und Pr\u00e4senz &#8211; Phorest begeistert mit Social Media Innovation auf der Top Hair 2023"},"content":{"rendered":"\n<p>Phorest begeisterte mit diesem spannenden Workshop und der Vorstellung einer einzigartigen Brancheninnovation, die Besucher:innen der Top Hair 2023.<\/p>\n\n\n\n<p>Eine Social Media Pr\u00e4senz ist f\u00fcr die meisten Salons schon l\u00e4ngst nicht mehr wegzudenken. Schauen wir uns in der Branche um, sehen wir viele frische Haarschnitte von hinten und oft wenig Individualit\u00e4t. Facebook, Instagram &amp; Co k\u00f6nnen aber so viel mehr f\u00fcr dein Unternehmen tun, als deine Posts in der Masse untergehen zu lassen!<\/p>\n\n\n\n<p>In unserem Workshop auf der Top Hair 2023 pr\u00e4sentierte Phorest eine Runde an Expert:innen und sogar eine einzigartige Branchenneuheit, die deinem Social Media Auftritt richtig Feuer verleiht.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong>Dabei waren:<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134307\/Natascha-Delrue-579x1024.jpeg\" alt=\"\" class=\"wp-image-126389\" width=\"141\" height=\"249\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134307\/Natascha-Delrue-579x1024.jpeg 579w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134307\/Natascha-Delrue-170x300.jpeg 170w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134307\/Natascha-Delrue-768x1359.jpeg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134307\/Natascha-Delrue-868x1536.jpeg 868w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134307\/Natascha-Delrue-1157x2048.jpeg 1157w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134307\/Natascha-Delrue-scaled.jpeg 1744w\" sizes=\"auto, (max-width: 141px) 100vw, 141px\" \/><figcaption>Natascha Delrue<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Natascha Delrue, von <a href=\"https:\/\/delrue.de\/\">Intercoiffure Delrue<\/a> in Darmstadt hat Zeit und Strategie in ihr Profil investiert. Ihre Stylistinnen, der Salon-Alltag und Ergebnisse werden mit Witz, Charme und Professionalit\u00e4t pr\u00e4sentiert. Sie teilte in diesem Workshop, was man braucht, damit ihr euer Profil auf dieses Level heben k\u00f6nnt. Denn Natascha spricht nicht nur Kundschaft an, sondern auch Stylist:innen.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Wie auch bei eurer Webseite ist es wichtig, Umsatz generieren und messen zu k\u00f6nnen, der durch Social Media Aktivit\u00e4ten entsteht. Hier hatten wir Phorest Salon Softwares Demand Generation Specialist Ivan-Alexander Jung mit dabei. Er hat uns erz\u00e4hlt, wie Social Media Profile f\u00fcr Buchungen genutzt werden k\u00f6nnen. Und wie auch du sie als digitales Schaufenster und somit zur Umsatzsteigerung einsetzen kannst. Selbst wenn dein Salon geschlossen hat.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134608\/Ivan-Jung-683x1024.jpg\" alt=\"\" class=\"wp-image-126399\" width=\"161\" height=\"241\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134608\/Ivan-Jung-683x1024.jpg 683w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134608\/Ivan-Jung-200x300.jpg 200w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134608\/Ivan-Jung-768x1152.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134608\/Ivan-Jung-1024x1536.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134608\/Ivan-Jung-1365x2048.jpg 1365w\" sizes=\"auto, (max-width: 161px) 100vw, 161px\" \/><figcaption>Ivan-Alexander Jung<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134725\/Headshot_Evelyn-Kopie-683x1024.jpg\" alt=\"\" class=\"wp-image-126409\" width=\"149\" height=\"223\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134725\/Headshot_Evelyn-Kopie-683x1024.jpg 683w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134725\/Headshot_Evelyn-Kopie-200x300.jpg 200w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134725\/Headshot_Evelyn-Kopie-768x1152.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134725\/Headshot_Evelyn-Kopie.jpg 1000w\" sizes=\"auto, (max-width: 149px) 100vw, 149px\" \/><figcaption>Evelyn Wolf<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>Ein Blick in die Zukunft warfen wir zusammen mit Philip Petersen von der <a href=\"https:\/\/fastprogression.com\/\">Agentur Fast Progression<\/a> und Phorests Chief of Staff Evelyn Wolf. Andere Branchen machen schon lange Gebrauch von Social Media Werbung. Lohnt sich diese Investition f\u00fcr deinen Salon? Wie spricht man seine Traumkundschaft an? Viele Fragen, die wir auf der Top Hair 2023 beantwortet UND zudem eine brandneue L\u00f6sung vorstellt haben.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134845\/Philip-Petersen-1024x1024.png\" alt=\"\" class=\"wp-image-126419\" width=\"215\" height=\"215\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134845\/Philip-Petersen-1024x1024.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134845\/Philip-Petersen-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134845\/Philip-Petersen-150x150.png 150w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134845\/Philip-Petersen-768x768.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/05134845\/Philip-Petersen.png 1080w\" sizes=\"auto, (max-width: 215px) 100vw, 215px\" \/><figcaption>Philip Petersen<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Wenn du dein Social Media Profil zum Neukund:innen-Magnet machen m\u00f6chtest, solltest du <a href=\"https:\/\/www.phorest.com\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">jetzt mit unserem Team sprechen<\/a>!<\/p>\n\n\n\n<p>Phorest \u2013 Deine Software, deine Art zu arbeiten.<\/p>\n\n\n\n<p><strong>#TogetherWeGrow<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Phorest begeisterte mit diesem spannenden Workshop und der Vorstellung einer einzigartigen Brancheninnovation, die Besucher:innen der Top Hair 2023. Eine Social Media Pr\u00e4senz ist f\u00fcr die meisten Salons schon l\u00e4ngst nicht mehr wegzudenken. Schauen wir uns in der Branche um, sehen wir viele frische Haarschnitte von hinten und oft wenig Individualit\u00e4t. Facebook, Instagram &amp; Co k\u00f6nnen &hellip; <a href=\"https:\/\/www.phorest.com\/de\/blog\/umsatz-kundschaft-und-praesenz\/\">Continued<\/a><\/p>\n","protected":false},"author":40060,"featured_media":126503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10813,10805,10798,10819],"tags":[6286,11239,4965,4402,12140,4967],"class_list":["post-126388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branchenwissen","category-kundenbindung-leite-dein-geschaft","category-leite-dein-geschaft","category-treueprogramm","tag-facebook-de","tag-google-2","tag-instagram-de","tag-kundenbindung","tag-neukunden","tag-social-media-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Umsatz, Kundschaft und Pr\u00e4senz - Phorest begeistert mit Social Media Innovation auf der Top Hair 2023<\/title>\n<meta name=\"description\" content=\"Social Media Innovation \u2713 Umsatz, Kundschaft &amp; 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