{"id":87398,"date":"2021-04-15T09:30:54","date_gmt":"2021-04-15T09:30:54","guid":{"rendered":"https:\/\/www.phorest.com\/?p=87398"},"modified":"2021-04-29T12:44:13","modified_gmt":"2021-04-29T12:44:13","slug":"e-mail-marketing-im-einfachen-5-stufen-prozess","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/","title":{"rendered":"E-Mail-Marketing im einfachen 5-Stufen-Prozess"},"content":{"rendered":"\r\n<p>Email-Marketing bleibt weiterhin ein wichtiger Bestandteils eines erfolgreichen Salons oder Kosmetikstudios. Dieser Kanal wurde in 2020 von 87% der deutschen Bev\u00f6lkerung genutzt und die Mehrheit dieser war in der Altersgruppe von 25-44 Jahren (Statista 2021). Phorest Kunden in Deutschland generierten in 2020 im Durchschnitt \u20ac8.599 Umsatz pro Salon aus E-Mail-Kampagnen. Aber wie schreibt man eigentlich eine gute Kunden E-Mail? Hier unsere 5 Schritte zum E-Mail-Erfolg!\u00a0<\/p>\r\n<h2>Schritt 1: Schreibe \u00fcberzeugende Betreffzeilen\u00a0<\/h2>\r\n\r\n\r\n\r\n<p><span style=\"font-weight: 400;\">Die Betreffzeile soll die Aufmerksamkeit auf sich ziehen und so faszinierend gestaltet sein, damit Kunden zum Klicken animiert werden. Nachfolgend einige Beispiele f\u00fcr besonders ausdrucksstarke Betreffzeilen:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Du wirst es nicht glauben, was dich diesen Monat bei [Salon Name] erwartet<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Es ist wieder soweit<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hier kommt deine offizielle Einladung zur VIP-Produkteinf\u00fchrungsparty<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hey, wir dachten das w\u00fcrde dir gefallen &#8230;<\/span><\/li>\r\n<\/ul>\r\n<h2><strong>Schritt 2: Auswahl der perfekten Bilder f\u00fcr dein Kampagnen-Branding<\/strong><\/h2>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-49651  alignright\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/09\/18145530\/beautiful-smile-300x200.jpg\" alt=\"Perfektes Bild f\u00fcr eine E-Mail Kampagne\" width=\"405\" height=\"270\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/09\/18145530\/beautiful-smile-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/09\/18145530\/beautiful-smile-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/09\/18145530\/beautiful-smile-1024x682.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/09\/18145530\/beautiful-smile.jpg 1698w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">Es ist zwar wichtig, deine E-Mails mit Bildern zu versenden, aber du solltest es nicht \u00fcbertreiben. Der Trick besteht darin, das richtige Bild f\u00fcr dein Konzept auszuw\u00e4hlen. Entscheide dich zuerst f\u00fcr den Inhalt und w\u00e4hle dann erst die Bilder aus!<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Denke daran: Du hast nur einen Versuch, um die Aufmerksamkeit deines Kunden beziehungsweise deines potenziellen Kunden auf dich zu ziehen. Die durchschnittliche Aufmerksamkeitsspanne beim Surfen im Netz ist recht gering. Das richtige Bild wird den Empf\u00e4nger fesseln und Umsatz bringen.<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">W\u00e4hle komplement\u00e4re Farben f\u00fcr dein Branding.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bilder mit gl\u00fccklich aussehenden Menschen verkaufen besser!<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c4ndere immer wieder deine Bilder!<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bilder mit Mustern funktionieren in der Regel gut.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deine Bilder m\u00fcssen mit der Nachricht deiner E-Mail \u00fcbereinstimmen.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2><strong>Schritt 3: Schreiben angemessener Inhalte<\/strong><\/h2>\r\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-49659 alignright\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/09\/18145530\/Top5Influencers_BlogGraphic-300x169.png\" alt=\"E-Mail Inhalte\" width=\"409\" height=\"230\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/09\/18145530\/Top5Influencers_BlogGraphic-300x169.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/09\/18145530\/Top5Influencers_BlogGraphic-768x433.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/09\/18145530\/Top5Influencers_BlogGraphic-1024x577.png 1024w\" sizes=\"auto, (max-width: 409px) 100vw, 409px\" \/>Ein klein wenig dick auftragen ist in Ordnung, aber wiederhole deine Inhalte nicht, nur damit es nach mehr aussieht. Kurz gesagt, halte die E-Mail-Marketing-Kampagne f\u00fcr deinen Salon kurz und b\u00fcndig!<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Plane den Inhalt deiner E-Mail, indem du die folgenden sechs klassischen Fragen beantwortest:\u00a0<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WER &#8211; mit wem sprichst du?<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WAS &#8211; worum geht es in der E-Mail?<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WO &#8211; wo kann dein Publikum das bekommen, was du anbietest?<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WARUM &#8211; warum sendest du deinem Kunden diese E-Mail?<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WANN &#8211; wann wird es verf\u00fcgbar sein?<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WIE &#8211; wie kann der Kunde dein Angebot erhalten?<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Versuche deine Bem\u00fchungen auf ein Ziel zu konzentrieren. Wenn du m\u00f6chtest, dass Gesichtsbehandlungen gebucht werden, solltest du dies zum Mittelpunkt deiner E-Mail machen!<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Versuche au\u00dferdem, das Ergebnis eines Produktes oder einer Behandlung zu verkaufen, anstatt nur den Namen des Produktes. Menschen tendieren dazu, Dinge nicht zu m\u00f6gen, die sie nicht verstehen. Sie reagieren besser auf gute Gef\u00fchle oder positive Erinnerungen.<\/span><\/p>\r\n<h2><strong>Schritt 4: F\u00fcge eine effektive Handlungsaufforderung hinzu<\/strong><\/h2>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-87416 \" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2021\/04\/28085823\/E-Mail-Prozess-Handlungsaufforderung-1-529x1024.png\" alt=\"E-Mail Prozess Handlungsaufforderung\" width=\"309\" height=\"598\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2021\/04\/28085823\/E-Mail-Prozess-Handlungsaufforderung-1-529x1024.png 529w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2021\/04\/28085823\/E-Mail-Prozess-Handlungsaufforderung-1-155x300.png 155w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2021\/04\/28085823\/E-Mail-Prozess-Handlungsaufforderung-1-768x1488.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2021\/04\/28085823\/E-Mail-Prozess-Handlungsaufforderung-1.png 780w\" sizes=\"auto, (max-width: 309px) 100vw, 309px\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">Wenn du also beispielsweise einen Salon mit Spa hast, sollte deine Handlungsaufforderung einen Buchungslink oder eine Schaltfl\u00e4che zum Kauf eines Produktes oder Gutscheins enthalten.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Stelle sicher, dass der Link auff\u00e4llt, einfach zu klicken ist und nur eine Idee vermittelt. Mach es deinen Kunden so einfach, dass sie sich einfach keine Entschuldigung vorstellen k\u00f6nnten, warum sie nicht klicken sollten!<\/span><\/p>\r\n<h2><strong>Schritt 5: Stelle sicher, dass deine E-Mail-Signatur hervorsticht<\/strong><\/h2>\r\n<p><span style=\"font-weight: 400;\">Oft wird sie \u00fcbersehen, dabei ist eine E-Mail-Signatur ein leistungsstarkes und kosteng\u00fcnstiges Marketing-Tool. Im Grunde entspricht sie deinen gedruckten Visitenkarten.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Eine gute E-Mail-Signatur\u00a0<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">zeigt die Identit\u00e4t deiner Marke in Form deines Logos an<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ist f\u00fcr alle Mitarbeiter deines Salons einheitlich<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">enth\u00e4lt Links zu deiner Website, zu deinen Accounts in den sozialen Medien, bewirbt sogar die App deines Salons oder aktuelle Sonderangebote<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">fasst alle wichtigen Kontaktinformationen in einem schnell lesbaren Format zusammen<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ist optisch ansprechend<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">\u00dcberlege dir, wie du die E-Mails deines Salons beenden m\u00f6chtest. Einfach dein Name und die Telefonnummer des Salons? Probiere doch einfach ein paar simple und fantastische Ideen aus, die wir <a href=\"https:\/\/www.phorest.com\/de\/funktionen\/marketing\/\">hier auf dieser Seite<\/a>\u00a0<\/span><span style=\"font-weight: 400;\">f\u00fcr dich vorgestellt haben.<\/span><\/p>\r\n<h2>Erfolg in f\u00fcnf Schritten<\/h2>\r\n<p><span style=\"font-weight: 400;\">F\u00fcr eine erfolgreiche E-Mail-Kampagne kannst du f\u00fcnf Schritte anwenden, die wir dir hier vorgestellt haben. Angefangen bei einer \u00fcberzeugenden Betreffzeile bis hin zur perfekten Grafik. Als dritter Schritt sind die passenden Inhalte wichtig, gefolgt von einer effektiven Handlungsaufforderung. Sorge au\u00dferdem daf\u00fcr, dass in deiner E-Mail auch die Signatur hervorsticht und alle wichtigen Infos schnell lesbar zusammengefasst werden.\u00a0<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Email-Marketing bleibt weiterhin ein wichtiger Bestandteils eines erfolgreichen Salons oder Kosmetikstudios. Dieser Kanal wurde in 2020 von 87% der deutschen Bev\u00f6lkerung genutzt und die Mehrheit dieser war in der Altersgruppe von 25-44 Jahren (Statista 2021). Phorest Kunden in Deutschland generierten in 2020 im Durchschnitt \u20ac8.599 Umsatz pro Salon aus E-Mail-Kampagnen. Aber wie schreibt man eigentlich &hellip; <a href=\"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":75229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3766],"tags":[4542,4647,4396,7005,4648],"class_list":["post-87398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail","tag-e-mail","tag-e-mail-marketing","tag-leistung","tag-phorest-salon-software-de","tag-salonmarketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Mail-Marketing im einfachen 5-Stufen-Prozess | Phorest<\/title>\n<meta name=\"description\" content=\"Phorest E-Mail-Marketing-Kampagne \u2713 5-Stufen-Prozess \u2713 von der Betreffzeile bis hin zu den Bildern \u25b7 Jetzt ausprobieren!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Mail-Marketing im einfachen 5-Stufen-Prozess | Phorest\" \/>\n<meta property=\"og:description\" content=\"Phorest E-Mail-Marketing-Kampagne \u2713 5-Stufen-Prozess \u2713 von der Betreffzeile bis hin zu den Bildern \u25b7 Jetzt ausprobieren!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-15T09:30:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-29T12:44:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/03\/12195814\/ReopeningMarketingEmails_1000px-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"404\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex B\u00e9lisle-Springer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/03\/12195814\/ReopeningMarketingEmails_1000px-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex B\u00e9lisle-Springer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/\"},\"author\":{\"name\":\"Alex B\u00e9lisle-Springer\",\"@id\":\"https:\/\/www.phorest.com\/de\/#\/schema\/person\/ffd80693198c2f00b7eb7a39d1894c55\"},\"headline\":\"E-Mail-Marketing im einfachen 5-Stufen-Prozess\",\"datePublished\":\"2021-04-15T09:30:54+00:00\",\"dateModified\":\"2021-04-29T12:44:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/\"},\"wordCount\":686,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/03\/12195814\/ReopeningMarketingEmails_1000px.jpg\",\"keywords\":[\"E-Mail\",\"E-Mail Marketing\",\"Leistung\",\"phorest salon software\",\"Salonmarketing\"],\"articleSection\":[\"E-Mail\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/\",\"url\":\"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/\",\"name\":\"E-Mail-Marketing im einfachen 5-Stufen-Prozess | Phorest\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/03\/12195814\/ReopeningMarketingEmails_1000px.jpg\",\"datePublished\":\"2021-04-15T09:30:54+00:00\",\"dateModified\":\"2021-04-29T12:44:13+00:00\",\"description\":\"Phorest E-Mail-Marketing-Kampagne \u2713 5-Stufen-Prozess \u2713 von der Betreffzeile bis hin zu den Bildern \u25b7 Jetzt ausprobieren!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/#primaryimage\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/03\/12195814\/ReopeningMarketingEmails_1000px.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/03\/12195814\/ReopeningMarketingEmails_1000px.jpg\",\"width\":1000,\"height\":404,\"caption\":\"E-Mail-Marketing-Kampagne in f\u00fcnf Stufen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.phorest.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-Mail-Marketing im einfachen 5-Stufen-Prozess\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.phorest.com\/de\/#website\",\"url\":\"https:\/\/www.phorest.com\/de\/\",\"name\":\"Phorest\",\"description\":\"Salon Software - Hair &amp; Beauty - UK for Spa Management &amp; Appointments\",\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.phorest.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.phorest.com\/de\/#organization\",\"name\":\"Phorest Salon Software\",\"url\":\"https:\/\/www.phorest.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.phorest.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"width\":201,\"height\":202,\"caption\":\"Phorest Salon Software\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/phorestsalonsoftware\",\"https:\/\/x.com\/thephorestword\",\"https:\/\/instagram.com\/phorest_salon_software\",\"https:\/\/www.linkedin.com\/company\/phorest?trk=company_name\",\"https:\/\/www.pinterest.com\/phorestss\/\",\"https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.phorest.com\/de\/#\/schema\/person\/ffd80693198c2f00b7eb7a39d1894c55\",\"name\":\"Alex B\u00e9lisle-Springer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.phorest.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/09222339\/AlexBelisle-Springer_Headshot_2026_byHannahCoveyPhoto-8759-150x150.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/09222339\/AlexBelisle-Springer_Headshot_2026_byHannahCoveyPhoto-8759-150x150.jpg\",\"caption\":\"Alex B\u00e9lisle-Springer\"},\"description\":\"Alex B\u00e9lisle-Springer is the Producer\/Resident Host of the PhorestFM podcast and the Global Education Content Lead at Phorest Salon Software. In his global education role at Phorest, he serves as an advisor for education-focused content and is a key co-creator of business education online courses for Phorest Academy, collaborating with owners, industry coaches, and consultants. As a recognized podcaster, writer, and public speaker, Alex's signature is his intentionality, his profound, thought-provoking questions, and his commitment to helping bring the industry closer together. You can find some of Alex\u2019s written pieces on the\u00a0Phorest Blog,\u00a0Beauty Launchpad,\u00a0WellSpa 360 Magazine,\u00a0SalonEVO,\u00a0Salon Today,\u00a0Professional Beauty UK,\u00a0Thrive Global,\u00a0and\u00a0Authority Magazine.\u00a0He\u2019s also delivered webinars and workshops for The Fellowship for British Hairdressing, Creative Head Salon Smart, and spoken at conferences including the Salon Owners Summit 2024 &amp; 2025, Modern Salon\u2019s Digital Summit, the Thrive Sessions, Seattle Interactive 2018, and Uppercase.\",\"sameAs\":[\"https:\/\/www.instagram.com\/a.belspring\",\"https:\/\/www.linkedin.com\/in\/alexbelislespringer\/\"],\"url\":\"https:\/\/www.phorest.com\/de\/blog\/author\/zoe-belisle-springer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-Mail-Marketing im einfachen 5-Stufen-Prozess | Phorest","description":"Phorest E-Mail-Marketing-Kampagne \u2713 5-Stufen-Prozess \u2713 von der Betreffzeile bis hin zu den Bildern \u25b7 Jetzt ausprobieren!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/","og_locale":"de_DE","og_type":"article","og_title":"E-Mail-Marketing im einfachen 5-Stufen-Prozess | Phorest","og_description":"Phorest E-Mail-Marketing-Kampagne \u2713 5-Stufen-Prozess \u2713 von der Betreffzeile bis hin zu den Bildern \u25b7 Jetzt ausprobieren!","og_url":"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/","og_site_name":"Phorest","article_publisher":"https:\/\/www.facebook.com\/phorestsalonsoftware","article_published_time":"2021-04-15T09:30:54+00:00","article_modified_time":"2021-04-29T12:44:13+00:00","og_image":[{"width":1000,"height":404,"url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/03\/12195814\/ReopeningMarketingEmails_1000px-150x150.jpg","type":"image\/jpeg"}],"author":"Alex B\u00e9lisle-Springer","twitter_card":"summary_large_image","twitter_image":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/03\/12195814\/ReopeningMarketingEmails_1000px-150x150.jpg","twitter_creator":"@thephorestword","twitter_site":"@thephorestword","twitter_misc":{"Written by":"Alex B\u00e9lisle-Springer","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/#article","isPartOf":{"@id":"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/"},"author":{"name":"Alex B\u00e9lisle-Springer","@id":"https:\/\/www.phorest.com\/de\/#\/schema\/person\/ffd80693198c2f00b7eb7a39d1894c55"},"headline":"E-Mail-Marketing im einfachen 5-Stufen-Prozess","datePublished":"2021-04-15T09:30:54+00:00","dateModified":"2021-04-29T12:44:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/"},"wordCount":686,"commentCount":0,"publisher":{"@id":"https:\/\/www.phorest.com\/de\/#organization"},"image":{"@id":"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/03\/12195814\/ReopeningMarketingEmails_1000px.jpg","keywords":["E-Mail","E-Mail Marketing","Leistung","phorest salon software","Salonmarketing"],"articleSection":["E-Mail"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/","url":"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/","name":"E-Mail-Marketing im einfachen 5-Stufen-Prozess | Phorest","isPartOf":{"@id":"https:\/\/www.phorest.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/#primaryimage"},"image":{"@id":"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/03\/12195814\/ReopeningMarketingEmails_1000px.jpg","datePublished":"2021-04-15T09:30:54+00:00","dateModified":"2021-04-29T12:44:13+00:00","description":"Phorest E-Mail-Marketing-Kampagne \u2713 5-Stufen-Prozess \u2713 von der Betreffzeile bis hin zu den Bildern \u25b7 Jetzt ausprobieren!","breadcrumb":{"@id":"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/#primaryimage","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/03\/12195814\/ReopeningMarketingEmails_1000px.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2020\/03\/12195814\/ReopeningMarketingEmails_1000px.jpg","width":1000,"height":404,"caption":"E-Mail-Marketing-Kampagne in f\u00fcnf Stufen"},{"@type":"BreadcrumbList","@id":"https:\/\/www.phorest.com\/de\/blog\/e-mail-marketing-im-einfachen-5-stufen-prozess\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.phorest.com\/de\/"},{"@type":"ListItem","position":2,"name":"E-Mail-Marketing im einfachen 5-Stufen-Prozess"}]},{"@type":"WebSite","@id":"https:\/\/www.phorest.com\/de\/#website","url":"https:\/\/www.phorest.com\/de\/","name":"Phorest","description":"Salon Software - Hair &amp; Beauty - UK for Spa Management &amp; Appointments","publisher":{"@id":"https:\/\/www.phorest.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.phorest.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.phorest.com\/de\/#organization","name":"Phorest Salon Software","url":"https:\/\/www.phorest.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.phorest.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","width":201,"height":202,"caption":"Phorest Salon Software"},"image":{"@id":"https:\/\/www.phorest.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/phorestsalonsoftware","https:\/\/x.com\/thephorestword","https:\/\/instagram.com\/phorest_salon_software","https:\/\/www.linkedin.com\/company\/phorest?trk=company_name","https:\/\/www.pinterest.com\/phorestss\/","https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub"]},{"@type":"Person","@id":"https:\/\/www.phorest.com\/de\/#\/schema\/person\/ffd80693198c2f00b7eb7a39d1894c55","name":"Alex B\u00e9lisle-Springer","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.phorest.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/09222339\/AlexBelisle-Springer_Headshot_2026_byHannahCoveyPhoto-8759-150x150.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/09222339\/AlexBelisle-Springer_Headshot_2026_byHannahCoveyPhoto-8759-150x150.jpg","caption":"Alex B\u00e9lisle-Springer"},"description":"Alex B\u00e9lisle-Springer is the Producer\/Resident Host of the PhorestFM podcast and the Global Education Content Lead at Phorest Salon Software. In his global education role at Phorest, he serves as an advisor for education-focused content and is a key co-creator of business education online courses for Phorest Academy, collaborating with owners, industry coaches, and consultants. As a recognized podcaster, writer, and public speaker, Alex's signature is his intentionality, his profound, thought-provoking questions, and his commitment to helping bring the industry closer together. You can find some of Alex\u2019s written pieces on the\u00a0Phorest Blog,\u00a0Beauty Launchpad,\u00a0WellSpa 360 Magazine,\u00a0SalonEVO,\u00a0Salon Today,\u00a0Professional Beauty UK,\u00a0Thrive Global,\u00a0and\u00a0Authority Magazine.\u00a0He\u2019s also delivered webinars and workshops for The Fellowship for British Hairdressing, Creative Head Salon Smart, and spoken at conferences including the Salon Owners Summit 2024 &amp; 2025, Modern Salon\u2019s Digital Summit, the Thrive Sessions, Seattle Interactive 2018, and Uppercase.","sameAs":["https:\/\/www.instagram.com\/a.belspring","https:\/\/www.linkedin.com\/in\/alexbelislespringer\/"],"url":"https:\/\/www.phorest.com\/de\/blog\/author\/zoe-belisle-springer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.phorest.com\/de\/wp-json\/wp\/v2\/posts\/87398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phorest.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phorest.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/de\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/de\/wp-json\/wp\/v2\/comments?post=87398"}],"version-history":[{"count":5,"href":"https:\/\/www.phorest.com\/de\/wp-json\/wp\/v2\/posts\/87398\/revisions"}],"predecessor-version":[{"id":87902,"href":"https:\/\/www.phorest.com\/de\/wp-json\/wp\/v2\/posts\/87398\/revisions\/87902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/de\/wp-json\/wp\/v2\/media\/75229"}],"wp:attachment":[{"href":"https:\/\/www.phorest.com\/de\/wp-json\/wp\/v2\/media?parent=87398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phorest.com\/de\/wp-json\/wp\/v2\/categories?post=87398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phorest.com\/de\/wp-json\/wp\/v2\/tags?post=87398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}