{"id":20067,"date":"2021-06-07T09:00:00","date_gmt":"2021-06-07T09:00:00","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/?p=20067"},"modified":"2023-02-07T19:11:54","modified_gmt":"2023-02-07T19:11:54","slug":"kampaamon-ja-hoitolan-laajentuminen","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/fi\/blog\/kampaamon-ja-hoitolan-laajentuminen\/","title":{"rendered":"Onko kampaamosi tai kauneushoitolasi valmis laajentumaan?"},"content":{"rendered":"\n

Olet avannut kampaamon tai kauneushoitolan, sinulla on loistava tiimi ja liiketoimintasi rullaa hyvin. Joten alat kysym\u00e4\u00e4n itselt\u00e4si “Pit\u00e4isik\u00f6 minun laajentaa uuteen toimipisteeseen?” Kun minulta kysyt\u00e4\u00e4n t\u00e4m\u00e4 kysymys, vastaan yleens\u00e4 “ei kannata”, koska poikkeuksetta ihmiset eiv\u00e4t ole miettineet t\u00e4t\u00e4 tarpeeksi. Liiketoiminnan laajentuminen toiseen toimipisteeseen voi olla loistava juttu, mutta vaatii enemm\u00e4n kuin uskotkaan ja usein moni valitettavasti innostuu t\u00e4st\u00e4 liian nopeasti. Onko kampaamosi tai kauneushoitolasi oikeasti valmis laajentumaan?<\/p>\n\n\n\n\n\n\n\n

5 Kysymyst\u00e4, jotka auttavat m\u00e4\u00e4ritt\u00e4m\u00e4\u00e4n, onko laajentuminen kannattavaa<\/h2>\n\n\n\n

1. Onko nyt oikea hetki?<\/h3>\n\n\n\n

Minulla oli viime vuonna asiakas, joka halusi laajentaa avaamalla toisen kampaamoon tammikuussa. Kun huomautin, ett\u00e4 h\u00e4n tulee olemaan eritt\u00e4in kiireinen asiakkaidensa kanssa joulukuussa (lis\u00e4ttyn\u00e4 t\u00e4h\u00e4n ylim\u00e4\u00e4r\u00e4inen stressi lukuisista p\u00e4\u00e4t\u00f6ksist\u00e4 ja liiketilan remontoinnista), sain h\u00e4net pohtimaan asiaa viel\u00e4 uudestaan. Ajan lis\u00e4ksi sinulla t\u00e4ytyy olla tarpeeksi p\u00e4\u00e4omaa, jos uusi liike tulee olemaan hiljainen ensimm\u00e4isten kuukausien ajan. Vuodenvaihde ei siis ollut  paras mahdollinen hetki t\u00e4h\u00e4n, vaikka yritt\u00e4j\u00e4ll\u00e4 oli paljon intoa l\u00e4hte\u00e4 toteuttamaan t\u00e4t\u00e4. On eritt\u00e4in t\u00e4rke\u00e4\u00e4 valita oikea hetki perustuen faktaan, eik\u00e4 tunteella tehtyyn p\u00e4\u00e4t\u00f6kseen.<\/p>\n\n\n\n

2. Onko liiketoiminnassasi haasteita?<\/h3>\n\n\n\n

Jos liiketoimintasi p\u00e4ivitt\u00e4isess\u00e4 arjessa on selkeit\u00e4 ongelmakohtia, voit olla varma siit\u00e4, ett\u00e4 n\u00e4ist\u00e4 tulee viel\u00e4 suurempia toisen toimipisteen my\u00f6t\u00e4. Esimerkiksi jos tiimisi ei tee t\u00f6it\u00e4 hyvin yhdess\u00e4, menee asiat todenn\u00e4k\u00f6isesti vain huonompaan suuntaan, kun sinulla on kaksi liikett\u00e4. Nykyisen toimipisteen henkil\u00f6st\u00f6 saattaa tuntea, ett\u00e4 k\u00e4yt\u00e4t kaiken aikasi uuden liikkeen parissa ja j\u00e4t\u00e4t heid\u00e4t v\u00e4hemm\u00e4lle huomiolle. Samaan aikaan uuden liikkeen henkil\u00f6st\u00f6ll\u00e4 saattaa olla samanlaisia tuntemuksia. Laajentumisprosessissa tulee siis huomioida se, ett\u00e4 useamman liikkeen ja tiimin johtaminen vaatii omistajilta paljon enemm\u00e4n aikaa ja vaivaa. Oletko huomioinnut t\u00e4m\u00e4n omassa ty\u00f6m\u00e4\u00e4r\u00e4ss\u00e4si?<\/p>\n\n\n\n

3. Tunnetko yrityksesi t\u00e4rkeimm\u00e4t numerot?<\/h3>\n\n\n\n

Jos t\u00e4ll\u00e4 hetkell\u00e4 vain 40% asiakkaistasi palaa takaisin kampaamoosi tai kauneushoitolaasi, laajentuminen ei ole vastaus liiketoiminnan kasvattamiseen. Ole varma siit\u00e4, ett\u00e4 yrityksesi kapasiteetti riitt\u00e4\u00e4 projektin aloittamiseen ja tied\u00e4t, kuinka moni asiakkaistasi tulee takaisin hoitoon. Jos saat pidetty\u00e4 vain 40% uusista asiakkaistasi, yrityksell\u00e4si ei luultavasti ole valmiutta toiseen toimipisteeseen. Parempi vaihtoehto olisi lis\u00e4koulutuksen j\u00e4rjest\u00e4minen henkil\u00f6st\u00f6lle ja selvitt\u00e4\u00e4, miten voisitte parantaa asiakapysyvyytt\u00e4. Kun olet saanut n\u00e4m\u00e4 t\u00e4rke\u00e4t numerot nousuun, olet jo paljon vakaammalla pohjalla aloittaa laajentumisen.<\/p>\n\n\n\n

Liittyen aiheeseen | 2 numeroa, jotka kertovat kuinka kampaamo tai hoitolasi menestyy<\/a><\/p><\/blockquote>\n\n\n\n

4. Onko sinulla selke\u00e4 suunnitelma?<\/h3>\n\n\n\n

Sinulla saattaa kest\u00e4\u00e4 pitk\u00e4\u00e4nkin l\u00f6yt\u00e4\u00e4 unelmiesi liiketila, joten sill\u00e4 aikaa kun etsit t\u00e4t\u00e4, tee muut suunnitelmat valmiiksi. N\u00e4in olet valmis, kun l\u00f6yd\u00e4t sopivan tilan ja sinulla on tarvittava m\u00e4\u00e4r\u00e4 henkil\u00f6st\u00f6\u00e4 ja p\u00e4\u00e4omaa. Suosittelen, ett\u00e4 aloitat v\u00e4hint\u00e4\u00e4n 3 kuukautta aikaisemmin suunnittelemaan liikkeen avajaisia ja sen markkinointia, koska silloin voit aloittaa t\u00e4ytt\u00e4m\u00e4\u00e4n varauskalenteriasi jo etuk\u00e4teen ja reagoida mahdollisiin haasteisiin ajoissa.<\/p>\n\n\n\n

5. Mik\u00e4 on varasuunnitelmasi?<\/h3>\n\n\n\n

Asiat yleens\u00e4 ottavat enemm\u00e4n aikaa kuin olet alunperin suunnitellut ja ne harvoin menev\u00e4t juuri haluamallasi tavalla. Mit\u00e4 jos et saa tarpeeksi ammattitaitoisia ty\u00f6ntekij\u00f6it\u00e4 tai jos rakennusmiehet rikkovat putken ja tulee suuri vesivahinko? Muista ottaa huomioon budjetissa ylim\u00e4\u00e4r\u00e4iset menot ja ole varma siit\u00e4, ett\u00e4 sinulla on tarpeeksi p\u00e4\u00e4omaa pit\u00e4\u00e4 uusi paikka pystyss\u00e4 ennen kuin se alkaa menestym\u00e4\u00e4n – t\u00e4m\u00e4 usein kest\u00e4\u00e4 kauemmin kuin olet arvioinut.<\/p>\n\n\n\n

Joten luettuasi ajatukseni yrityksen laajentumisesta toiseen toimipisteeseen, voimmekin palata alkuper\u00e4iseen kysymykseen: Onko kampaamosi tai kauneushoitolasi valmis laajentumaan?<\/p>\n\n\n\n

Vieraileva kirjoittaja Gloria Murray, kirjanpit\u00e4j\u00e4 ja toimitusjohtaja Murray Associates Accountants<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Olet avannut kampaamon tai kauneushoitolan, sinulla on loistava tiimi ja liiketoimintasi rullaa hyvin. Joten alat kysym\u00e4\u00e4n itselt\u00e4si “Pit\u00e4isik\u00f6 minun laajentaa uuteen toimipisteeseen?” Kun minulta kysyt\u00e4\u00e4n t\u00e4m\u00e4 kysymys, vastaan yleens\u00e4 “ei kannata”, koska poikkeuksetta ihmiset eiv\u00e4t ole miettineet t\u00e4t\u00e4 tarpeeksi. Liiketoiminnan laajentuminen toiseen toimipisteeseen voi olla loistava juttu, mutta vaatii enemm\u00e4n kuin uskotkaan ja usein moni … Continued<\/a><\/p>\n","protected":false},"author":40005,"featured_media":82808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3554,3560],"tags":[4731,4732],"class_list":["post-20067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hallinta","category-talous","tag-kampaamon-perustaminen","tag-kauneushoitolan-perustaminen"],"acf":[],"yoast_head":"\nOnko kampaamosi tai kauneushoitolasi valmis laajentumaan? | Phorest<\/title>\n<meta name=\"description\" content=\"Kauneushoitolan tai kampaamon laajentuminen toiseen toimipisteeseen on haastava prosessi. 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