Why The Olympics Are The Best Salon Campaign Opportunity This Year

You are looking for the next best salon campaign opportunity. Something to hook an offer on that will get your clients booking in and spending more. Why not go for gold using the 2016 Rio Olympics? By now, you must be thinking. ‘How do I manage mixing a giant summer sports competition with hair, beauty or … Continued

Exquisite Salon Decoration Ideas For Christmas

We had such an amazing response to our last article where we gave you fine readers a FREE salon Spotify Christmas playlist. We also received a couple of requests for salon blog topics. One that was reoccurring was some salon decoration ideas for Christmas. So, being the noble, diligent artisans that we are, we decided … Continued

You're Going To Love These Salon Slogan Ideas

Ah, the slogan: A memorable motto or catchphrase that perfectly sums up what your business is all about! A perfect partner for your brand’s logo. On first glance, most slogans seem simple. But the very best, most memorable ones can, in fact, take quite a bit of time to figure out. You see, when coming … Continued

EXCLUSIVE ACCESS: Susan Routledge's Top Salon Tips Seminar

Susan Routledge has over 30 years of hands-on award-winning business experience in beauty, spa and medical aesthetics. She is also a  successful author & professional salon consultant. Earlier in the year, Susan held a seminar at Professional Beauty entitled ’20 Top Tips To Getting Clients Flooding In & Stop Cash Flowing Out Of Your Business.’ Salon owners from … Continued

Your June Salon Marketing Ideas Inside

Is it June already!? Man, this year is flying by, isn’t it? Well, another month means another chance to try some new salon marketing ideas out and see if we can drive a few more fans into your business to help them look great and feel fantastic! So, I’ll cut to the chase today: Here … Continued

ANNOUCEMENT: Launching the Phorest Client Experience Award

When it comes to marketing, one of the main points everyone always tries to get across is that they are the very best! The problem is, who wants to hear you say it? Wouldn’t it be far more powerful coming from your clients? Well, this is exactly what the Phorest Client Experience Award is about: incredibly influential … Continued

So What's The Difference Between Salon Advertising & Marketing?

Marketing & Advertising: Two crucial aspects to the success of any business in any industry. But it is amazing how many entrepreneurs and salon owners actually get these two terms mixed up. So on today’s episode of the Salon Growth Series, we are going to investigate what the difference really is between Salon Marketing & … Continued

Salon Design: 12 Fantastic Restroom Sign Ideas

It’s the little things that count, right? We’ve all heard that expression. This is particularly true when it comes to salon design. You see, some of the most memorable aspects of a salon (outside of customer service) is the decor and the style. Now, amazing chairs and tables are a sure fire way to show … Continued

Rolling out the big guns: How to get publicity for your salon?

Unless your salon is in a very remote area your customers and all prospective customers have a good amount of options when it comes to choice.  So what is it that will make them choose yours?