The Salon Owners Podcast: Phorest FM Episode 7 (Pricing Increases)

Welcome to the Salon Owner’s Podcast, Phorest FM Episode 7. Co-hosted by Killian Vigna and Zoé Bélisle-Springer, this show is a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off.

Phorest FM Episode 7

The thought of raising prices of services and retail can be scary, but it is necessary for the success of a salon. In this episode, we give you some tips so you can raise your prices the proper way, without upsetting or losing clients. Another topic on today’s agenda is creative ideas for Christmas competitions to change things up for your current customers, and attract new clients! Finally, Alex Quinn, Phorest’s Events Manager, joins us to share information about our upcoming Salon Summit.

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Transcript

Killian Vigna: Welcome to the Phorest FM podcast, episode seven. I’m your host, Killian Vigna and today I’m joined by Zoe Belisle-Springer. In this episode we’ll go through this week’s blogs, starting off with 10 tips to raise your salon prices without losing clients, followed by simple and creative Christmas competition ideas you should check out. Finally, this week’s special guest is our Events Manager, Alex Quinn, to unveil the agenda for one of next years most anticipated salon events, the Salon Owners Summit 2017. The podcast is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Now, let’s get into show.

Bit of a sticky situation here Zoe, you want to raise your prices, but your clients… It’s obviously not going to go down too well. Any tips here for the best practice to raise them?

Zoe Belisle-Springer: Oh listen, there’s loads but the first thing is, you want to be… You want to make sure, first off, that you’re confident with the services you offer and that your clients are happy, because if they’re already unhappy to begin with, try and hike prices, that won’t go down so well.

Killian Vigna: I suppose before we even go into the ways of…

Zoe Belisle-Springer: Announcing it, yeah.

Killian Vigna: … doing it, why would you be raising your prices? What is your reasoning, you should have a good one, isn’t it?

Zoe Belisle-Springer: Well, yeah, there’s many reasons of course and loads of times it’s about profitability, but you don’t want your clients to feel that. You don’t want your clients to have a hint of your raising prices just to get a better profit margin, like…

Killian Vigna: Yeah, exactly.

Zoe Belisle-Springer: The best way to do this is actually to raise prices with… like making it go well, is to actually add value to whatever you’re increasing. For example, if you’re offering some sort of service and you want to increase that price on that service, maybe add a little something that actually doesn’t cost you anything, but will give the impression that they’re getting more for it, even if they’re paying just more.

Killian Vigna: Basically, you need to back up why you’re increasing your prices. I suppose…

Zoe Belisle-Springer: Yeah.

Killian Vigna: … the most basic example, if you were to go into a shop and see a slice of pie and a bread for like $0.79, you’d actually paid a bit extra to get the fresh bread.

Zoe Belisle-Springer: Oh yeah.

Killian Vigna: Yeah.

Zoe Belisle-Springer: Yeah, yeah, yeah, or you’ll pay the…

Killian Vigna: Same with here…

Zoe Belisle-Springer: … little extra to get the dip, I don’t know.

Killian Vigna: Yeah, exactly. It all relates back to your salons, if you’re going to raise your price, have a reason for raising your prices and most importantly, show that added value behind it, isn’t it?

Zoe Belisle-Springer: Yeah, especially that, and then it goes down to planning and such. There’s loads of things that you have to prepare beforehand, and it starts with just making a plan yourself of like, “What’s gonna change? How…” Thinking about your costs, not only of this year, but probably what is going to be raised in the next year or two, in terms of your own costs, so that you don’t actually have to raise your prices every year because that gets kind of annoying and frustrating.

Killian Vigna: Clients are going to cop on too.

Zoe Belisle-Springer: Exactly, yeah, so that’s one of the main things you have to do when you start planning that, and then you also have to … If you have very, very loyal clients, been with you for ages, then if they come in for an appointment, maybe just slip it in slightly, before even announcing it in a general manner, just so some people kind of get the hint that it’s coming and they can get mentally prepared for it.

Killian Vigna: You’re almost kind of drip feeding out the news, as opposed to just emailing and texting everyone going, “Hey, price hike!”

Zoe Belisle-Springer: Oh, yeah, yeah, yeah, but…

Killian Vigna: You’re kind of slightly working with it.

Zoe Belisle-Springer: Yeah, but of course you actually have to spread out the news in a very generic manner afterwards, so like emails, you could send out anywhere… You put the new salon price lists on your website, you can push out the news on your social media. The more areas you cover, less backlash you’re going to get.

Killian Vigna: Yeah, and there’s actually on your blog, you can get a free email template, kind of announcement one.

Zoe Belisle-Springer: Yeah. Yeah, exactly. That’s available for free there, so…

Killian Vigna: That’s one less thing you need to worry about…

Zoe Belisle-Springer: There you go.

Killian Vigna: … because again, Zoe’s got you covered.

Zoe Belisle-Springer: Then it’s about timing the increase, I was saying of it before, make sure your customers are happy with your services. Make sure that you’re not going to drop the bomb in a week. Give them time to plan ahead and some people might have tight budgets, so they need to, maybe, readjust or figure some things out, so it’s good to give them a little time in advance notice kind of thing.

Killian Vigna: There’s another really good point here from Sarah Schupp.

Zoe Belisle-Springer: Yes, she’s from UniversityParent, it’s another company. Basically, what she says is that the first thing she does is thank clients for their… I’m just going to read out the quote, because it’s actually great.

Killian Vigna: Yeah.

Zoe Belisle-Springer: She says, “The first thing I do when I increase prices is say thank you to customers. I sincerely express my appreciation for the risk they took on me, and then I, and then I’m transparent with them about why I need to raise prices. I make sure they understand why they’re asking, why I’m, we’re asking for more money and why our product is worth more now than when they started. It doesn’t always work, but most customers tend to be understanding.” I think it’s a really cool approach, because if somebody said, “Listen, I’m raising prices but this is why I’m doing it. Thank you for, you know, putting your trust in me,” I’d be more likely to be, “Yeah, sure. No problem.”

Killian Vigna: Yeah, and after reading, it’s a great quote and all, but the one word that stood out to me in that whole paragraph is, “Be transparent.”

Zoe Belisle-Springer: Mm-hmm (affirmative).

Killian Vigna: That’s what we do here as well. If you’re honest with your clients, honest and open to your clients, there’s a whole lot less kind of, I suppose, trust issues or anything like that, because they know you’re being straight up, here’s why you’re doing it, and so on.

Zoe Belisle-Springer: Yeah, and there’s another little tactic here and it’s a bit like the way that the food industry will do it, how they’ll package things differently and make you feel like you get more but you don’t necessarily get more kind of thing, but it’s still…

Killian Vigna: Cheating.

Zoe Belisle-Springer: Yeah, it’s kind of cheating, but I mean it works for retail packages if you want to do that and you have to raise your prices for that. There’s little tips and tricks, and I give an example in the blog, if you want to go check that out. It’s just about doing it. Once you decide to do it, just commit to it. Most people will actually be surprised that you haven’t done it sooner. If they’ve been with you for ages, they appreciate what you do, and they value your work, so most of them won’t mind and will probably won’t even be surprised that eventually your prices are going to go up.

Killian Vigna: Yeah, yeah, especially if they appreciate it, if they’ve going to you for a couple of years. Obviously, you’ve got a skill that earned its value at that stage.

Zoe Belisle-Springer: Yeah, exactly. Then, the rest is about explaining… Don’t over apologize, it’s not worth it. It’s being transparent, it comes back to that. Just explain why you’re doing it, people tend to be understanding. Make yourself available for any questions that arise, there will be questions, absolutely for sure. So, social media, email, phone, make sure your staff all has the same message as well, so that you don’t have different messages going across to different clients and then it just comes back to you in a backlash, once again.

Killian Vigna: Yeah. I just like there, “Explain but don’t apologize.” Apologizing is almost like admitting there was a fault, isn’t it? So, just…

Zoe Belisle-Springer: Yeah, yeah, but whereas, there’s no fault. If you have to do it, you do it. It’s your business in the end and you have to earn your money.

Killian Vigna: Again, it comes back to just being transparent.

Zoe Belisle-Springer: Yeah.

Killian Vigna: Yeah.

Zoe Belisle-Springer: Exactly. A last little tip that can help sometimes, and if you can afford it, is offering a little transition option. Maybe slimmed-down versions of products or services you’ve had, and making sure that some of the more tight budgets can still afford a slimmed-down version, if they want to go for that. Yeah, that’s pretty much it in a nutshell, obviously, but on the blog it’s all detailed in a very nice way.

Killian Vigna: Okay. Yeah, cool. Just moving on there from, “Will I? Won’t I raise my prices?” I suppose, how do we get a bit of kind of engagement going on, coming up to Christmas?

Zoe Belisle-Springer: Well, there’s loads of things you can do, but you had a question, I think from a client not too long ago, about competitions on Facebook.

Killian Vigna: Yeah, yeah.

Zoe Belisle-Springer: I basically refreshed a blog that Connor had wrote a few years ago and adapted it for Snapchat and Instagram as well, because there’s loads of competitions you can host, and it’s not only about Facebook. You can host them on pretty much any platform and sometimes the Instagram posts like, “Like our page and tag a friend,” that works really well and it’s just basically a sweepstake. You can do that on Facebook as well, but on Snapchat you can be more interactive. Try maybe a scavenger hunt, which we tried last week. It’s quite fun to do. There’s about seven competition ideas there, on the blog, so you have the most Likes wins. It’s basically asking for people to upload pictures and then for other people to … The picture with the most Likes wins.

Killian Vigna: The most popular.

Zoe Belisle-Springer: Yeah, exactly.

Killian Vigna: Yeah.

Zoe Belisle-Springer: Then you have, like I said, the Snapchat and Instagram stories, offers and competitions, sweepstakes and stuff like that. It’s nothing too complicated, to be honest, it doesn’t take much time. It’s just something fun to do, and engage with God … Woo, with your clients. Sorry.

Killian Vigna: Yeah, and it might seem like everyone is doing this already. Everyone is doing it, and it’s been going on for years, pretty much since Facebook started, because it’s evergreen. It works. People are always going to latch onto it. People love free things, and all it takes is a Like and a Tag a Friend. It is, it’s worth giving a shot. Don’t be kind of worried going, “Oh, will I, won’t I get the numbers?” Just go for it, stick it out there.

Zoe Belisle-Springer: Yeah.

Killian Vigna: We’re always getting questions in, like two emails this week about, “How can I increase my Facebook awareness?” Chris Brennan does a nice webinar on it, then we have all the blogs and then we’ve kind of got the online training from the in-house trainers. It’s like that is… It’s a good blog to get straight onto and actually see to kind of the seven different competition ideas and just get straight into it.

Zoe Belisle-Springer: Yeah. This one’s theme is Christmas, but you can apply the same principles to any time of the year.

Killian Vigna: Oh you can completely. It doesn’t even need to be seasonal. It could be just, “Uh, quiet week this week, let’s do a competition.”

Zoe Belisle-Springer: Yeah.

Killian Vigna: Maybe run it for a week or two. One thing I do like is that… Oh, try using Facebook Live to announce your winners.

Zoe Belisle-Springer: Yeah, it is [crosstalk 00:10:53].

Killian Vigna: It kind of creates that whole anticipations here. Anyone that has got involved in the competition, they’re going to tune in on maybe, what is it, the Saturday at the end of close or something, to see the kind of…

Zoe Belisle-Springer: Who won.

Killian Vigna: Yeah, exactly.

Zoe Belisle-Springer: I remember I entered a competition like that, maybe two yeas ago, and the Facebook Live wasn’t actually that present, or I don’t even think it was up at the time…

Killian Vigna: Yeah.

Zoe Belisle-Springer: … but the winner was announced with a video, and I found it really cool. They guy actually had a hat and picked a name, and it was just like, “It’s a live thing, like it’s no cheating. This is the winner’s name and claim your prize.”

Killian Vigna: That’s it right there. There’s no cheating, you see it.

Zoe Belisle-Springer: Yeah.

Killian Vigna: Cool, so we’ve got our two blogs from this week out of the way, and now we’re moving on to probably one of the biggest events of… One of our biggest events anyway, of the year.

Zoe Belisle-Springer: Yeah, but everybody’s excited about it.

Killian Vigna: Oh stop.

Alex Quinn: Yes, but actually even though it’s a event that’s exclusive to Phorest clients, we have people from outside Phorest, non-Phorest users, asking about tickets as well. It’s actually making…

Killian Vigna: Everyone wanted. Poor Niamh was doing the tickets there for the last couple of months, and she was being hounded.

Alex Quinn: Yes.

Zoe Belisle-Springer: Oh yeah.

Killian Vigna: It’s great.

Zoe Belisle-Springer: She still is, I think.

Killian Vigna: It’s still being… Yeah.

Alex Quinn: Yeah, we still got some questions, over email there, about tickets today. Even though, it’s long sold out and there’s …

Killian Vigna: We sold out what, two, three months ago?

Alex Quinn: In August.

Zoe Belisle-Springer: August.

Killian Vigna: August, yeah.

Zoe Belisle-Springer: Yeah.

Alex Quinn: We sold out in August and even there’s a massive waiting list, so yeah…

Zoe Belisle-Springer: For the people who don’t really know about the summit or have never heard about it, in a nutshell, what is it about?

Alex Quinn: Well, basically it’s an industry even but maybe not like you know it. We’re kind of trying to always bring really fresh content and fresh speakers from the industry but also from outside the industry, basically, to help people upscale and learn something new that they may not see at, for example, an event, at a trade show, or some of the events that are in the industry at the moment. We’re just trying to give our clients the absolute best, freshest information to implement in their business.

Zoe Belisle-Springer: Yeah, and this is the third year that…

Alex Quinn: This the third year, yeah, exactly. This year’s theme… Because every year has its own theme, so we’ve done one that circled around retention marketing, then there was last year’s one, with John DiJulius, centered around client experience and customer service. This year’s one centered around building a culture of initiative in your salon, so it’s all about team building, it’s about working with your team and the people that you have in your salon.

Killian Vigna: What have they got to look forward to on the day? Let’s start off with the speakers, who are the…

Alex Quinn: First of all, just to tell you the day, the actual day that we’re talking about, is the 9th of January 2017, just in case anybody’s wondering.

Killian Vigna: In the Shelbourne Hotel, nice.

Alex Quinn: In the Shelbourne Hotel, yeah, is an absolutely fabulous, yeah …

Zoe Belisle-Springer: Five-star hotel.

Killian Vigna: Yeah.

Alex Quinn: … five-star hotel. We definitely push the boat out on this one this year. Yeah, so on the day, we’re starting at 10:00, we open the doors and we have about an hour for registration, for people to grab a little bit of a breakfast and start mingling. I would definitely say, if you can, come early because you’ll get to meet more people. It kind of is a little bit of an icebreaker. Especially if you’re coming on your own, absolutely come, there’s going to be lots of Phorest staff there, as well, to take care of you, so definitely…

Zoe Belisle-Springer: Yeah, don’t be shy.

Alex Quinn: Don’t be shy, absolutely.

Killian Vigna: So, if you want to meet the faces behind the radio.

Alex Quinn: Exactly, make sure you’re there at 10:00. Then we’re going to be kicking off at 11:00, and our host this year is Ronan Perceval, the CEO of Phorest. You’ll get to see him on stage throughout the event. Our first speaker is Gill Morris, Gill is a little bit of a celebrity in the industry, so most of you probably know her. She’ll be speaking about kind of motivation and leadership.

Zoe Belisle-Springer: Right, yeah.

Alex Quinn: It’s something that’s going to be interesting, not only to some owners and managers, but to anybody who’s interested in developing some kind of leadership skills. Even if you’re not a manager, even if you’re a stylist or a beautician you can absolutely…

Zoe Belisle-Springer: Yeah, you can absolutely aspire to something else, right? You know?

Killian Vigna: Yeah.

Alex Quinn: Exactly.

Zoe Belisle-Springer: [crosstalk 00:15:22].

Alex Quinn: Motivate your team members, become a leader in the team, it’s absolutely, definitely a very good transferable skill that you can learn.

Zoe Belisle-Springer: Mm-hmm (affirmative).

Alex Quinn: Then we have a little coffee break, just to more or less…

Killian Vigna: To relax.

Alex Quinn: To relax.

Zoe Belisle-Springer: Yeah, to take in everything that was said.

Alex Quinn: Take in everything that was said, exactly. Then, we’re on to Andy Bounds. Andy’s an expert in communications and he’s an absolutely fabulous person. He will teach you amazing skills on how to effectively communicate with your staff and actually even with your clients as well. He’s definitely one to look forward to, and definitely somebody I look forward to a lot. Then we’re going to break for lunch, and lunch in the Shelbourne should be quite fabulous. This is definitely a bit of a treat to us…

Zoe Belisle-Springer: One of the perks.

Alex Quinn: Yeah, definitely. They’re famous for their…

Killian Vigna: Any idea what’s on the menu?

Alex Quinn: I don’t remember now specifically. I know there’s some sort of roast beef situation going on, but it’s… To be honest, it’s the Shelbourne, in the Shelbourne…

Zoe Belisle-Springer: Guaranteed to be nice.

Alex Quinn: Exactly.

Killian Vigna: They’ll take care of it themselves.

Alex Quinn: Exactly, and in the hotel, it’s definitely going to be nice.

Zoe Belisle-Springer: So, third speaker then?

Alex Quinn: After lunch, we have definitely the most exotic speaker of the bunch, it’s Richard Mullender. Richard is…

Killian Vigna: This guy is class.

Alex Quinn: Yeah, he’s an ex-hostage negotiator.

Zoe Belisle-Springer: I feel like you’re the most excited about him.

Killian Vigna: I am. I used to watch his YouTube videos and then when I came here and yous told me he was attending, it was like, “No way.”

Alex Quinn: Yeah, he’s brilliant. He’s an ex-hostage negotiator, so for him, communications and what he’s going to be talking about, the art of effective listening, used to be a matter of life and death. Obviously, in the salon it’s not as critical, but still…

Killian Vigna: Close.

Alex Quinn: Yeah, close.

Killian Vigna: Get the hair wrong…

Alex Quinn: It depends…

Killian Vigna: … can’t be too safe.

Alex Quinn: Exactly, exactly. He’s going to be talking about the art of effective listening, about how to listen to people to… and to understand what they actually are saying, which is not always the case in communications.

Killian Vigna: Yeah, you need to…

Alex Quinn: Somebody’s saying something and somebody…

Zoe Belisle-Springer: You’re basically…

Alex Quinn: … hearing something can be completely different. That’s where…

Zoe Belisle-Springer: A lot of people tend to listen to respond, rather listen to listen.

Alex Quinn: Exactly.

Killian Vigna: Listen to what they want to hear.

Alex Quinn: Exactly.

Killian Vigna: Yeah.

Alex Quinn: As staff, kind of in a team dynamic, that’s really, really important, because what something means to you doesn’t necessarily mean the same to the next person. That’s a huge help when you’re good at listening, when you’re good at actually effective listening, it makes managing people easier, it makes teamwork easier, it just makes everything easier.

Killian Vigna: But not even with the team, in terms of your clients, if you effective listening, actually understanding your clients and not just kind of letting them talk and it kind of going in one ear, out the other. The more you understand about the clients, the more then you can kind of upsell the stuff like those.

Alex Quinn: Absolutely, absolutely, absolutely.

Zoe Belisle-Springer: Yeah.

Killian Vigna: Finally, then we have the big chief.

Alex Quinn: Absolutely, the big chief. Yes, we have Mary Portas. Mary’s going to be interviewed by Gill Morris, so…

Zoe Belisle-Springer: Oh, that’s going to be a good one.

Killian Vigna: It says, “On the couch,” so it looks like it’s a big one.

Alex Quinn: Exactly, it’s quite a big slot. Mary’s going to also be answering questions from the floor, because obviously, it is Mary Portas, she knows absolutely everything there is to know about retail and how to get your staff to get more comfortable with selling. I’m sure there’s going to be tons of questions, so we have allowed for a little bit more time than normal.

Killian Vigna: So, have your questions ready for that one, because…

Alex Quinn: Absolutely, and…

Killian Vigna: … that’s where you’re going to get the best advice.

Alex Quinn: Exactly, and if you want to even tweet us questions in advance, use…

Zoe Belisle-Springer: I’ll be there to answer.

Alex Quinn: Exactly. Use the hashtag…

Killian Vigna: On the ball with Zoe.

Alex Quinn: … #SalonSummit, and we’ll make sure to take them down as well, and ask Mary…

Zoe Belisle-Springer: Is there going to be a live tweet in end?

Alex Quinn: Yes, we are going to take questions on the day over Twitter as well, absolutely. If you don’t feel comfortable raising your hand on the day, we’ll definitely be picking those questions up and asking Mary while she’s on stage.

Killian Vigna: Cool.

Alex Quinn: Yeah, Mary’s going to be talking about, like I said, motivating staff to retail better.

Killian Vigna: Mm-hmm (affirmative).

Zoe Belisle-Springer: Yeah.

Alex Quinn: Yeah. That’s it.

Zoe Belisle-Springer: That’s for the day itself?

Alex Quinn: Yeah, after that, Ronan’s going to say a few more words and then we will go on to the after party. Every good event has a good after party.

Zoe Belisle-Springer: There you go.

Killian Vigna: The event itself is 10:00 to 6:00 and then…

Alex Quinn: Yeah, exactly.

Killian Vigna: … just wrap up at 6:00 and move straight on, or…

Alex Quinn: Yes, well see, it will wrap a little bit earlier, but the whole goody bag situation and everything…

Killian Vigna: Get as many as you can, yeah.

Alex Quinn: Exactly. It always takes a while and usually people tend to stay on a little and chat, so 6:00 is kind of when we’re going to try to move over to…

Killian Vigna: Follow through with the sweeping brush.

Alex Quinn: Exactly, exactly, start switching lights on and off. No, but, we have an absolute fabulous venue for the after party this year as well. It’s a very swanky bar that we have rented.

Killian Vigna: So, it’s not all business?

Alex Quinn: It’s not all business, absolutely not. Last year, the after party was a lot of fun, so this year should be … Next yeah actually, 2017, should be no different. It will be taking place in ZOZIMUS, it’s a bar not too far away from the Shelbourne, so it’s literally maybe a four or five minute walk, leisurely walk.

Killian Vigna: So, you won’t need to take the heels off for it now?

Alex Quinn: No, no, no, no. You literally just…

Zoe Belisle-Springer: Nah, it’s [crosstalk 00:21:06].

Killian Vigna: Not even a taxi.

Alex Quinn: No, no, taxis don’t go there I don’t think. You’re literally just walking Grafton St. and you’ll be there in no time. Yeah, so…

Zoe Belisle-Springer: Then there’s a second day, however.

Alex Quinn: Yes, there’s a second day. Anybody who’s still standing after the after party the next day and…

Zoe Belisle-Springer: The warriors.

Alex Quinn: … not cabbing home in the morning, you’re more than welcome to visit here in Phorest HQ, we have a little breakfast prepared here. That’s going to be a day where we’re going to be talking about things that are coming down the line in Phorest, talking more about the product. Patty from the development team is going to talking about different things that are coming down the line and there’s definitely going to be a sneak preview of the new features that are coming. The guys that are coming to…

Zoe Belisle-Springer: More than welcome, yeah.

Alex Quinn: … be getting a sneak preview of some stuff that is coming, so definitely recommend to come.

Killian Vigna: If there’s any little bit of advice to give, don’t go too mad on the night…

Alex Quinn: [crosstalk 00:22:14].

Killian Vigna: … because you’re going to want to go to that.

Alex Quinn: Absolutely.

Killian Vigna: We’re got a little chat about it today, there’s some really cool stuff coming up, but it’s also a chance to kind of talk to Patty himself.

Alex Quinn: Exactly.

Killian Vigna: Patty is brilliant and he’s the head of the product.

Alex Quinn: Yeah, and some of the other guys from the development team will be there as well, so you, you know…

Killian Vigna: It’s a really good opportunity, but it’s also kind of a little walk around the building…

Alex Quinn: Exactly, yeah.

Killian Vigna: … get to meet some of the staff and stuff like that too.

Zoe Belisle-Springer: Yeah.

Alex Quinn: You get to see where the…

Killian Vigna: Get some faces.

Alex Quinn: Exactly, where everything is made.

Killian Vigna: It’s like walking into the toy shop or [crosstalk 00:22:41].

Alex Quinn: Exactly, but you’ll see how Phorest works and the background from the people side anyway.

Killian Vigna: So, it’s not all about the big presentation day, it’s the following day too, for anyone that’s still standing.

Alex Quinn: Exactly, yeah.

Killian Vigna: I can’t really promise ourselves will be there, but we’ll try.

Alex Quinn: Exactly, and the other thing that is happening, and probably should have mentioned that first, because that’s chronologically happening before the summit, on the Sunday, some of you guys have signed up for a few tours. We’re going to be visiting a few places like the Guinness Brewery, the Teeling Distillery, there’s a walking tour of Dublin happening as well, and a pub crawl.

Zoe Belisle-Springer: So, loads of fun.

Killian Vigna: Pub crawl.

Alex Quinn: People who are attending the pub crawl, and then the after party, they’ll be… We’ll see if we’ll see you on the [crosstalk 00:23:32].

Zoe Belisle-Springer: We’ll have to [crosstalk 00:23:33] the warriors.

Killian Vigna: So, bring your Rennie and your Alka-Seltzers.

Zoe Belisle-Springer: Yeah.

Alex Quinn: Exactly.

Killian Vigna: We’ll be handing out free Panadol.

Alex Quinn: Exactly, free Panadol in your goody bags.

Killian Vigna: Yeah, that’s great for anyone outside of Ireland as well, gets to kind of not just come over for the Summit…

Zoe Belisle-Springer: Yeah.

Alex Quinn: Exactly.

Killian Vigna: … not just come over to Phorest, but they actually get to see…

Alex Quinn: Exactly.

Zoe Belisle-Springer: Get a feel for the city, yeah.

Killian Vigna: … a bit of Dublin too.

Alex Quinn: Exactly, yeah. Last year we tried that. We did a walking tour of Dublin, and the group that went to … that formed a little clique and they had the best time at the summit. They didn’t know each other, there was a load of people that just turned up…

Killian Vigna: On their own.

Alex Quinn: … by themselves, on their own.

Zoe Belisle-Springer: Yeah.

Killian Vigna: Fair play.

Alex Quinn: They made friends, they made connections that they still uphold, so definitely worth…

Zoe Belisle-Springer: Definitely recommend, yeah.

Alex Quinn: Yeah. If you have booked your slot and you’re kind of not decided if you wanted to come or not, definitely come.

Killian Vigna: Yeah, or just give us a call and we’ll sort you out with a buddy.

Alex Quinn: Exactly.

Killian Vigna: Cool.

Zoe Belisle-Springer: I’ve got two announcements before you wrap this up.

Killian Vigna: Okay.

Zoe Belisle-Springer: There’s one more webinar coming up on Snapchat, so the introduction to Snapchat, and that’s today at 3:00 p.m., Ireland/UK time and then 10:00 a.m. Eastern time, for the U.S., so that’s definitely not to miss. Then, we’re also introducing Coffee For Lunch interview series, which is basically industry leaders interviews that we’re going to do pretty much every month. The first one is going out today, and that’s going to be with Frankie Greek, Snapchat, social media specialist, host and journalist. That’s definitely not to miss on the blog today.

Killian Vigna: Cool, yeah, check that one out. I’m sure Zoe will be doing a bit of kind of like Snapchat or something beforehand just to get you ready to click in.

Zoe Belisle-Springer: Yeah, yeah, yeah, yeah, and actually her Snap coach, I’ll post that up on social media beforehand, so you can maybe have a look at what she does on Snapchat. It’s really cool.

Killian Vigna: Cool. Well, Alex, thanks a million. I think we’ve…

Alex Quinn: It was great!

Killian Vigna: Because that’s the first time the agenda’s actually been announced isn’t it?

Zoe Belisle-Springer: Yeah.

Alex Quinn: Well, it’s on the blog…

Zoe Belisle-Springer: Officially.

Killian Vigna: Officially.

Alex Quinn: Officially, exactly, but don’t worry, don’t whip out your notepad, we’ll be sending out an email to everybody who’s bought tickets for the summit. You’re going to get an email with all the details and the people who have signed up for tours are also going to get separate information about where we’re meeting, what time, and things like that.

Zoe Belisle-Springer: Yeah, we’ve got you covered.

Alex Quinn: That’s coming Monday, next week, so look out for that.

Killian Vigna: Cool. Thanks for tuning in everyone, that’s episode seven. Just a quick recap, today we went through, I suppose, tips and advice of how to get away with raising your prices for the right reason, for the better and…

Zoe Belisle-Springer: Yes.

Killian Vigna: … a couple of simple, but creative Christmas competitions to go online, which can also be used any time of the year, not just for Christmas. Then finally, the Salon Owners Summit 2017.

Zoe Belisle-Springer: Hope you have a great week and we’ll catch you next week.

Killian Vigna: All the best.

Thanks for reading!

#LetsGrow


Catch up on the previous Phorest FM episode, or check out the next Phorest FM episode!

Podcast transcription by Rev.com