Christina Kreitel To Speak At The Salon Owners Summit 2019!
Concretely, what is a brand? How do you build one? In Marty Neumeier’s book ‘The Brand Gap,’ a brand, by definition, is “[multiple people’s] gut feeling about a product, service, or company.” If we agree on this definition, we must also understand that businesses can’t control the branding process. However, they can influence it with what differentiates […]
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