{"id":166214,"date":"2026-03-25T18:42:32","date_gmt":"2026-03-25T18:42:32","guid":{"rendered":"https:\/\/www.phorest.com\/features\/ai-features\/"},"modified":"2026-06-12T10:39:21","modified_gmt":"2026-06-12T10:39:21","slug":"ai-features","status":"publish","type":"page","link":"https:\/\/www.phorest.com\/gb\/features\/ai-features\/","title":{"rendered":"\u2728 AI Features"},"content":{"rendered":"\n<style>\n    \n.leaf_background:before {\n    background-image: url(https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/26162221\/background_leaves_2026.webp);\n    content: '';\n    width: 100%;\n    height: 35%;\n    background-repeat: no-repeat;\n    background-size: contain;\n    background-position: top;\n    z-index: 2;\n    right: 0;\n    mix-blend-mode: multiply;\n    top: 0;\n}\ndiv#hero {\n    display: none;\n}\n\n@media screen and (min-width: 768px) {\n.leaf_background:before {\nheight: 498px;\nwidth: 50%;\nposition: absolute;\n}\n.add-clip-path {\n    clip-path: url(#svg-clip-path-1);\n    top: 0;\n    transform: translate3d(-4%, 0, 0) rotate(0);\n    width: 50% !important;\n}\n}\n@media screen and (min-width: 1420px) {\n.v {\ntransform: translate3d(-4%, -27%, 0) rotate(0);\n}\n}\n        \ndetails.classic-accordion {\n    border-block-end: 1px solid #0f615d;\n    margin-block: .5rem;\n    padding-block: .5rem;\ntext-wrap: balance;\n}\ndetails.classic-accordion summary {\n    anchor-name: --summary;\n    padding-bottom: 5px;\n    position: relative;\nfont-size: larger;\n    color: #1a615d;\n}\ndetails.classic-accordion summary:before {\n    padding-right: 14px;\n}\n\ndetails.classic-accordion summary:before {\n    content: \"\";\n    position-anchor: --summary;\n    position-area: top end;\n    inset-block-start: 50%;\n    inset-inline-end: 0;\n    border-block-start: 3px solid #1a615d;\n    width: 1.2rem;\n    height: 0;\n    position: absolute;\n    right: 12px;\n}\ndetails.classic-accordion summary:after {\n    transform-origin: 50%;\n    transform: rotate(90deg);\n}\ndetails[open].classic-accordion summary:after {\n    transform: rotate(0);\n}\ndetails.classic-accordion summary::marker  {\ncontent: '';\n}\ndetails.classic-accordion p {\n    margin-bottom: 1rem;\n}\n@media screen and (max-width: 768px) {\n.hero-wrapper {\n flex-wrap: wrap !important;\n}\n.hero-wrapper-inner {\n flex-basis: 100% !important;\n}\n.img-hero-wrapper {\n    max-width: 90%;\n}\n}\nsection {\n    margin-bottom: 0rem;\n    z-index: 3;\n}\nsection.container.page-content {\n    max-width: 100%;\n    padding-left: 0;\n    padding-right: 0;\n}\n.accordion-trigger h2, .accordion-trigger h3 {\n    margin-top: 0 !important;\n}\n.slide-v3-control {\n    display: none;\n}\n<\/style>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer block md:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns hero-medi-bg max-w-full is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns hero-wrapper items-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column hero-wrapper-inner is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h1 class=\"wp-block-heading mb-0 text-sm md:text-base has-black-color has-text-color has-link-color has-base-font-size wp-elements-1bc80ee1130f0da4b8e93f97c47e2f85\"><strong>AI &amp; Smart Features from Phorest<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading mt-2 has-green-color has-text-color has-link-color wp-elements-3e963052482e5d939d54513b066c3328\">\u2728 AI Features that Amplify Client Connection<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-febd8f7e87d4fa859361abc34c5b2a4f\">You\u2019ve built a thriving business based on real connection. The AI features we\u2019re building at Phorest are not designed to replace that. Phorest AI is there to streamline the admin and power you and your team with the right information at the right time, so you can focus on making connections that count.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-e1d02fe46345ccd119058e6f0a45c170\"><strong>Phorest AI doesn\u2019t replace human connection, it amplifies it.<\/strong><\/p>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"mt-4 md:flex\">\n                                                  <a href=\"https:\/\/www.phorest.com\/custom-demo\/?request_type=Demo%20request\" class=\"modal-trigger btn-demo-cta button bg-red text-white w-auto mr-5 hover:bg-red-light px-8 mr-2  mb-4 sm:mb-0 sm:mr-5 self-end \" style=\"text-decoration: none;\" data-ol-has-click-handler=\"\">\n                                    Book a demo\n                                <\/a>\n                      \n          \n            \n            \n                 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sidebar-img lg:hidden\"\n                      data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/05\/11111613\/4_Cheatsheet_AI_.png\"\n                      alt=\"\">\n                          <h2 class=\"section-title ml-0 no-line relative  text-green md:block hidden  mb-8  inline-block md:text-left text-center\">Cheat Sheet AI<\/h2>\n                      <\/div>\n          <h2 class=\"section-title  ml-0 no-line text-green block md:hidden  mb-8  inline-block md:text-left text-center\">Cheat Sheet AI<\/h2>\n            \n                                                    <div class=\"accordion mb-6 shadow-md bg-white lg:w-2\/5 w-full open  \" data-fc=\"1\">\n              <div data-accordion=\"acc-0\" class=\"accordion-trigger select-none pb-2 mb-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <span class=\"absolute bg-green-lighter w-8 h-8 right-0 top-0\"><\/span>\n                <h2 class=\"text-xl font-semibold text-green font-gilroy pt-4 mb-0 tracking-normal leading-normal mb-2\">The Supercharge for Your Service Providers<\/h2>\n                <h3 class=\"text-black\">Turn scattered notes into a target-hitting plan each day<\/h3>\n              <\/div>\n              <div class=\"accordion-content pl-5 pr-12 pb-6 text-sm\" >\n                <p>We learned from the top performing service providers across the industry &#8211; the ones who spend extra time each day prepping their game plan &#8211; mulling over client notes, identifying opportunities for upsell and giving each client a personalised experience. Cheat Sheet AI gives every service provider that opportunity &#8211; without the time drain.<\/p>\n<p>Delivered in seconds on their PhorestGo app, they have a concise summary of the client history, preferences and suggested opportunities for upsell, before the client sits in their chair.<\/p>\n\n                              <\/div>\n                                               \n                            <div data-accordion=\"acc-0\" class=\"accordion-image w-full absolute   feature_image_bg_switch bg-contain \"  style=\"background-image: url(https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/05\/11111613\/4_Cheatsheet_AI_.png)\" >\n                \n                                <img class=\"lazy  md:mt-40  change-img  md:opacity-0 \"\n                  data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/05\/11111613\/4_Cheatsheet_AI_.png\"\n                   data-srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/05\/11111613\/4_Cheatsheet_AI_-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/05\/11111613\/4_Cheatsheet_AI_-768x768.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/05\/11111613\/4_Cheatsheet_AI_.png 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/05\/11111613\/4_Cheatsheet_AI_.png 1000w\" data-sizes=\"auto\"                   alt=\"\">\n              <\/div>\n            <\/div>\n                                            <div class=\"accordion mb-6 shadow-md bg-white lg:w-2\/5 w-full  \" data-fc=\"2\">\n              <div data-accordion=\"acc-0\" class=\"accordion-trigger select-none pb-2 mb-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <span class=\"absolute bg-green-lighter w-8 h-8 right-0 top-0\"><\/span>\n                <h2 class=\"text-xl font-semibold text-green font-gilroy pt-4 mb-0 tracking-normal leading-normal mb-2\">Unmatched, Personalised Customer Experience<\/h2>\n                <h3 class=\"text-black\">Driving customer loyalty through the roof<\/h3>\n              <\/div>\n              <div class=\"accordion-content pl-5 pr-12 pb-6 text-sm\"  style=\"display: none;\" >\n                <p>Clients return where they feel remembered and valued &#8211; and Cheat Sheet AI makes sure your service providers can make every client feel like their most important booking of the day.<\/p>\n\n                              <\/div>\n                                               \n                            <div data-accordion=\"acc-0\" class=\"accordion-image w-full absolute   lg:w-2\/5  \" >\n                \n                                <img class=\"lazy  md:mt-40  change-img \"\n                  data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/25171441\/ai_Happy_Clients.png\"\n                   data-srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/25171441\/ai_Happy_Clients-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/25171441\/ai_Happy_Clients-768x768.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/25171441\/ai_Happy_Clients.png 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/25171441\/ai_Happy_Clients.png 1000w\" data-sizes=\"auto\"                   alt=\"\">\n              <\/div>\n            <\/div>\n                                        <\/div>\n      \n      \n    <\/div>\n    <\/div>\n    \n    \n       <div class=\"feature-section pt-40  \">\n    <div class=\"container relative z-10\">\n\n      \n              <div class=\"accordion-container flex flex-wrap flex-col relative justify-around items-end \">\n          <div class=\"lg:w-2\/5  md:mr-0  lg:w-full md:text-left w-full mx-auto text-center sticky sticky-acc top-0 md:relative z-10\">\n            \n    \n              \n                                <img class=\"lazy mb-10 mx-auto w-full max-w-sm sidebar-img lg:hidden\"\n                      data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/05\/11110434\/2_Front_Desk_AI.png\"\n                      alt=\"\">\n                          <h2 class=\"section-title ml-0 no-line relative  text-green md:block hidden  mb-8  inline-block md:text-left text-center\">Front Desk AI<\/h2>\n                      <\/div>\n          <h2 class=\"section-title  ml-0 no-line text-green block md:hidden  mb-8  inline-block md:text-left text-center\">Front Desk AI<\/h2>\n            \n                                                    <div class=\"accordion mb-6 shadow-md bg-white lg:w-2\/5 w-full open  reverse \" data-fc=\"1\">\n              <div data-accordion=\"acc-1\" class=\"accordion-trigger select-none pb-2 mb-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <span class=\"absolute bg-green-lighter w-8 h-8 right-0 top-0\"><\/span>\n                <h2 class=\"text-xl font-semibold text-green font-gilroy pt-4 mb-0 tracking-normal leading-normal mb-2\">Instant Responses, Consistent Replies &#8211; Even After Hours<\/h2>\n                <h3 class=\"text-black\">Front Desk AI handles scheduling requests and FAQs via SMS &amp; Whatsapp<\/h3>\n              <\/div>\n              <div class=\"accordion-content pl-5 pr-12 pb-6 text-sm\" >\n                <p>Let Front Desk AI handle the constant stream of SMS questions and scheduling requests that usually take your front desk team away from spending time with clients. It will seamlessly respond to and action booking, rescheduling and rebooking requests, as well as fielding the frequently asked questions on parking, opening hours and services. If a conversation becomes too complex, it will seamlessly hand it over to your front desk team.<\/p>\n\n                              <\/div>\n                                               \n                            <div data-accordion=\"acc-1\" class=\"accordion-image w-full absolute reverse   lg:w-2\/5  \" >\n                \n                                <img class=\"lazy  md:mt-40  change-img \"\n                  data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/05\/11110434\/2_Front_Desk_AI.png\"\n                   data-srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/05\/11110434\/2_Front_Desk_AI-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/05\/11110434\/2_Front_Desk_AI-768x768.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/05\/11110434\/2_Front_Desk_AI.png 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/05\/11110434\/2_Front_Desk_AI.png 1000w\" data-sizes=\"auto\"                   alt=\"\">\n              <\/div>\n            <\/div>\n                                            <div class=\"accordion mb-6 shadow-md bg-white lg:w-2\/5 w-full  reverse \" data-fc=\"2\">\n              <div data-accordion=\"acc-1\" class=\"accordion-trigger select-none pb-2 mb-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <span class=\"absolute bg-green-lighter w-8 h-8 right-0 top-0\"><\/span>\n                <h2 class=\"text-xl font-semibold text-green font-gilroy pt-4 mb-0 tracking-normal leading-normal mb-2\">Less Admin, More Connection<\/h2>\n                <h3 class=\"text-black\">AI takes care of the inbox, your team takes care of the people<\/h3>\n              <\/div>\n              <div class=\"accordion-content pl-5 pr-12 pb-6 text-sm\"  style=\"display: none;\" >\n                <p>Front Desk AI doesn\u2019t replace your receptionist; it\u2019s their co-pilot. The human connection still happens at the desk &#8211; AI just makes space for it, and makes sure nothing slips through the cracks.<\/p>\n\n                              <\/div>\n                                               \n                            <div data-accordion=\"acc-1\" class=\"accordion-image w-full absolute reverse   feature_image_bg_switch bg-contain \"  style=\"background-image: url(https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/25171431\/ai_Front_Desk_Connect.png)\" >\n                \n                                <img class=\"lazy  md:mt-40  change-img  md:opacity-0 \"\n                  data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/25171431\/ai_Front_Desk_Connect.png\"\n                   data-srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/25171431\/ai_Front_Desk_Connect-300x169.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/25171431\/ai_Front_Desk_Connect-768x432.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/25171431\/ai_Front_Desk_Connect-1024x576.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/25171431\/ai_Front_Desk_Connect.png 1920w\" data-sizes=\"auto\"                   alt=\"\">\n              <\/div>\n            <\/div>\n                                        <\/div>\n      \n      \n    <\/div>\n    <\/div>\n    \n    \n       <div class=\"feature-section pt-40  \">\n    <div class=\"container relative z-10\">\n\n      \n              <div class=\"accordion-container flex flex-wrap flex-col relative justify-around \">\n          <div class=\"lg:w-2\/5 md:ml-0  lg:w-full md:text-left w-full mx-auto text-center sticky sticky-acc top-0 md:relative z-10\">\n            \n    \n              \n                                <img class=\"lazy mb-10 mx-auto w-full max-w-sm sidebar-img lg:hidden\"\n                      data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/04\/16120346\/5_Happy_Clients.png\"\n                      alt=\"\">\n                          <h2 class=\"section-title ml-0 no-line relative  text-green md:block hidden  mb-8  inline-block md:text-left text-center\">Coming later this year: Insights AI<\/h2>\n                      <\/div>\n          <h2 class=\"section-title  ml-0 no-line text-green block md:hidden  mb-8  inline-block md:text-left text-center\">Coming later this year: Insights AI<\/h2>\n            \n                                                    <div class=\"accordion mb-6 shadow-md bg-white lg:w-2\/5 w-full open  \" data-fc=\"1\">\n              <div data-accordion=\"acc-2\" class=\"accordion-trigger select-none pb-2 mb-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <span class=\"absolute bg-green-lighter w-8 h-8 right-0 top-0\"><\/span>\n                <h2 class=\"text-xl font-semibold text-green font-gilroy pt-4 mb-0 tracking-normal leading-normal mb-2\">Making Your Data Useful, Clear and Actionable<\/h2>\n                <h3 class=\"text-black\">Turning numbers into insights<\/h3>\n              <\/div>\n              <div class=\"accordion-content pl-5 pr-12 pb-6 text-sm\" >\n                <p>No more digging for data or trying to understand complex graphs. Insights AI thinks like a data-obsessed co-owner &#8211; it can help you understand what your data actually means. Ask it anything &#8211; where are you growing, where are you missing opportunities &#8211; and it will give you the right answer, in seconds. When answers are fast, so are decisions. And fast decisions lead to stronger outcomes.<\/p>\n\n                              <\/div>\n                                               \n                            <div data-accordion=\"acc-2\" class=\"accordion-image w-full absolute   feature_image_bg_switch bg-contain \"  style=\"background-image: url(https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/04\/16120346\/5_Happy_Clients.png)\" >\n                \n                                <img class=\"lazy  change-img  md:opacity-0 \"\n                  data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/04\/16120346\/5_Happy_Clients.png\"\n                   data-srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/04\/16120346\/5_Happy_Clients-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/04\/16120346\/5_Happy_Clients-768x768.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/04\/16120346\/5_Happy_Clients.png 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/04\/16120346\/5_Happy_Clients.png 1000w\" data-sizes=\"auto\"                   alt=\"\">\n              <\/div>\n            <\/div>\n                                            <div class=\"accordion mb-6 shadow-md bg-white lg:w-2\/5 w-full  \" data-fc=\"2\">\n              <div data-accordion=\"acc-2\" class=\"accordion-trigger select-none pb-2 mb-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <span class=\"absolute bg-green-lighter w-8 h-8 right-0 top-0\"><\/span>\n                <h2 class=\"text-xl font-semibold text-green font-gilroy pt-4 mb-0 tracking-normal leading-normal mb-2\">Real Metrics, Trusted Insights<\/h2>\n                <h3 class=\"text-black\">The right answers, delivered in plain language<\/h3>\n              <\/div>\n              <div class=\"accordion-content pl-5 pr-12 pb-6 text-sm\"  style=\"display: none;\" >\n                <p>This is no ordinary AI chatbot &#8211; Insights AI has been <strong>co-innovated between Phorest and Google<\/strong>, and is connected directly to your real, verified data. It understands every number, every metric, and what they mean for your business.<\/p>\n\n                              <\/div>\n                                               \n                            <div data-accordion=\"acc-2\" class=\"accordion-image w-full absolute   lg:w-2\/5  \" >\n                \n                                <img class=\"lazy  change-img \"\n                  data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/25171434\/ai_Google_Phorest.png\"\n                   data-srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/25171434\/ai_Google_Phorest-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/25171434\/ai_Google_Phorest-768x768.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/25171434\/ai_Google_Phorest.png 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/03\/25171434\/ai_Google_Phorest.png 1000w\" data-sizes=\"auto\"                   alt=\"\">\n              <\/div>\n            <\/div>\n                                            <div class=\"accordion mb-6 shadow-md bg-white lg:w-2\/5 w-full  \" data-fc=\"3\">\n              <div data-accordion=\"acc-2\" class=\"accordion-trigger select-none pb-2 mb-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <span class=\"absolute bg-green-lighter w-8 h-8 right-0 top-0\"><\/span>\n                <h2 class=\"text-xl font-semibold text-green font-gilroy pt-4 mb-0 tracking-normal leading-normal mb-2\">Smart Prompts to Help Ask the Right Questions<\/h2>\n                <h3 class=\"text-black\">Pre-built with the questions every owner needs to answer<\/h3>\n              <\/div>\n              <div class=\"accordion-content pl-5 pr-12 pb-6 text-sm\"  style=\"display: none;\" >\n                <p>To make it even easier, Insights AI comes with pre-built prompts &#8211; one-click questions we know every salon needs to answer regularly. It doesn\u2019t just answer questions &#8211; it helps you ask the right ones.<\/p>\n\n                              <\/div>\n                                               \n                            <div data-accordion=\"acc-2\" class=\"accordion-image w-full absolute   feature_image_bg_switch bg-contain \"  style=\"background-image: url(https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/04\/16120348\/8_Prompts.png)\" >\n                \n                                <img class=\"lazy  change-img  md:opacity-0 \"\n                  data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/04\/16120348\/8_Prompts.png\"\n                   data-srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/04\/16120348\/8_Prompts-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/04\/16120348\/8_Prompts-768x768.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/04\/16120348\/8_Prompts.png 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/04\/16120348\/8_Prompts.png 1000w\" data-sizes=\"auto\"                   alt=\"\">\n              <\/div>\n            <\/div>\n                                        <\/div>\n      \n      \n    <\/div>\n    <\/div>\n    \n    \n       <div class=\"feature-section pt-40  \">\n    <div class=\"container relative z-10\">\n\n      \n              <div class=\"accordion-container flex flex-wrap flex-col relative justify-around items-end \">\n          <div class=\"lg:w-2\/5  md:mr-0  lg:w-full md:text-left w-full mx-auto text-center sticky sticky-acc top-0 md:relative z-10\">\n            \n    \n              \n                                <img class=\"lazy mb-10 mx-auto w-full max-w-sm sidebar-img lg:hidden\"\n                      data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2021\/11\/17151509\/Client-reconnect-for-Hair-1.png\"\n                      alt=\"\">\n                          <h2 class=\"section-title ml-0 no-line relative  text-green md:block hidden  mb-8  inline-block md:text-left text-center\">Other smart features<\/h2>\n                      <\/div>\n          <h2 class=\"section-title  ml-0 no-line text-green block md:hidden  mb-8  inline-block md:text-left text-center\">Other smart features<\/h2>\n            \n                                                    <div class=\"accordion mb-6 shadow-md bg-white lg:w-2\/5 w-full open  reverse \" data-fc=\"1\">\n              <div data-accordion=\"acc-3\" class=\"accordion-trigger select-none pb-2 mb-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <span class=\"absolute bg-green-lighter w-8 h-8 right-0 top-0\"><\/span>\n                <h2 class=\"text-xl font-semibold text-green font-gilroy pt-4 mb-0 tracking-normal leading-normal mb-2\">Client Reconnect<\/h2>\n                <h3 class=\"text-black\">Bring Back the Ones That Got Away<\/h3>\n              <\/div>\n              <div class=\"accordion-content pl-5 pr-12 pb-6 text-sm\" >\n                <p>Every hair and beauty business has clients who slip away. Life gets busy, schedules can change, and suddenly, it\u2019s been months since their last visit. Phorest\u2019s Client Reconnect learns each client\u2019s booking routine &#8211; personalised to the services they get &#8211; and tracks clients who haven\u2019t booked an appointment in their usual timeframe, allowing you to automatically send a personalised message inviting them back to your salon, spa, or clinic.<\/p>\n\n                              <\/div>\n                                               \n                            <div data-accordion=\"acc-3\" class=\"accordion-image w-full absolute reverse   lg:w-2\/5  \" >\n                \n                                <img class=\"lazy  md:mt-40  change-img \"\n                  data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2021\/11\/17151509\/Client-reconnect-for-Hair-1.png\"\n                   data-srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2021\/11\/17151509\/Client-reconnect-for-Hair-1-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2021\/11\/17151509\/Client-reconnect-for-Hair-1-768x768.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2021\/11\/17151509\/Client-reconnect-for-Hair-1-1024x1024.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2021\/11\/17151509\/Client-reconnect-for-Hair-1.png 1080w\" data-sizes=\"auto\"                   alt=\"\">\n              <\/div>\n            <\/div>\n                                            <div class=\"accordion mb-6 shadow-md bg-white lg:w-2\/5 w-full  reverse \" data-fc=\"2\">\n              <div data-accordion=\"acc-3\" class=\"accordion-trigger select-none pb-2 mb-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <span class=\"absolute bg-green-lighter w-8 h-8 right-0 top-0\"><\/span>\n                <h2 class=\"text-xl font-semibold text-green font-gilroy pt-4 mb-0 tracking-normal leading-normal mb-2\">Optimised Scheduling<\/h2>\n                <h3 class=\"text-black\">Reducing the \u2018White Space\u2019 in your Schedule<\/h3>\n              <\/div>\n              <div class=\"accordion-content pl-5 pr-12 pb-6 text-sm\"  style=\"display: none;\" >\n                <p>Filling your appointment books shouldn\u2019t feel like a full-time job. With Phorest\u2019s Online Booking, clients can secure their slots anytime, anywhere, without you having to lift a finger. It\u2019s like having a 24\/7 receptionist \u2013 minus the extra overhead. Phorest\u2019s smart booking system optimises your schedule, ensuring appointments are booked back-to-back when possible, to avoid those unnecessary gaps.<\/p>\n\n                              <\/div>\n                                               \n                            <div data-accordion=\"acc-3\" class=\"accordion-image w-full absolute reverse   lg:w-2\/5  \" >\n                \n                                <img class=\"lazy  md:mt-40  change-img \"\n                  data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172801\/Machine-Optimised-Scheduling-new-brand-feature.png\"\n                   data-srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172801\/Machine-Optimised-Scheduling-new-brand-feature-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172801\/Machine-Optimised-Scheduling-new-brand-feature-768x768.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172801\/Machine-Optimised-Scheduling-new-brand-feature.png 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172801\/Machine-Optimised-Scheduling-new-brand-feature.png 1000w\" data-sizes=\"auto\"                   alt=\"\">\n              <\/div>\n            <\/div>\n                                        <\/div>\n      \n      \n    <\/div>\n    <\/div>\n    \n    \n       <div class=\"feature-section pt-40  \">\n    <div class=\"container relative z-10\">\n\n      \n              <div class=\"accordion-container flex flex-wrap flex-col relative justify-around \">\n          <div class=\"lg:w-2\/5 md:ml-0  lg:w-full md:text-left w-full mx-auto text-center sticky sticky-acc top-0 md:relative z-10\">\n            \n    \n              \n                                <img class=\"lazy mb-10 mx-auto w-full max-w-sm sidebar-img lg:hidden\"\n                      data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/04\/25105308\/Ads-Manager-Ads-9.png\"\n                      alt=\"\">\n                          <h2 class=\"section-title ml-0 no-line relative  text-green md:block hidden  mb-8  inline-block md:text-left text-center\"><\/h2>\n                      <\/div>\n          <h2 class=\"section-title  ml-0 no-line text-green block md:hidden  mb-8  inline-block md:text-left text-center\"><\/h2>\n            \n                                                    <div class=\"accordion mb-6 shadow-md bg-white lg:w-2\/5 w-full open  \" data-fc=\"1\">\n              <div data-accordion=\"acc-4\" class=\"accordion-trigger select-none pb-2 mb-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <span class=\"absolute bg-green-lighter w-8 h-8 right-0 top-0\"><\/span>\n                <h2 class=\"text-xl font-semibold text-green font-gilroy pt-4 mb-0 tracking-normal leading-normal mb-2\">Phorest Ads Manager<\/h2>\n                <h3 class=\"text-black\">Targeted Ads That Hit the Mark<\/h3>\n              <\/div>\n              <div class=\"accordion-content pl-5 pr-12 pb-6 text-sm\" >\n                <p>Phorest Ads Manager allows you to create social media ads right from your Phorest system, integrating seamlessly with Instagram and Facebook. It uses AI capabilities to take what it knows about your top clients to build audiences in Instagram and Facebook, helping you bring in new clients that are just like your top-spenders!<\/p>\n<p>And if you\u2019re struggling with inspiration for your ad copy you can use the AI feature in the tool to generate messaging that will resonate with your target audience.<\/p>\n\n                              <\/div>\n                                               \n                            <div data-accordion=\"acc-4\" class=\"accordion-image w-full absolute   lg:w-2\/5  \" >\n                \n                                <img class=\"lazy  change-img \"\n                  data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/04\/25105308\/Ads-Manager-Ads-9.png\"\n                   data-srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/04\/25105308\/Ads-Manager-Ads-9-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/04\/25105308\/Ads-Manager-Ads-9-768x768.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/04\/25105308\/Ads-Manager-Ads-9.png 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/04\/25105308\/Ads-Manager-Ads-9.png 1000w\" data-sizes=\"auto\"                   alt=\"\">\n              <\/div>\n            <\/div>\n                                            <div class=\"accordion mb-6 shadow-md bg-white lg:w-2\/5 w-full  \" data-fc=\"2\">\n              <div data-accordion=\"acc-4\" class=\"accordion-trigger select-none pb-2 mb-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <span class=\"absolute bg-green-lighter w-8 h-8 right-0 top-0\"><\/span>\n                <h2 class=\"text-xl font-semibold text-green font-gilroy pt-4 mb-0 tracking-normal leading-normal mb-2\">Automated Client Communication<\/h2>\n                <h3 class=\"text-black\">Stay in Touch Without Hassle<\/h3>\n              <\/div>\n              <div class=\"accordion-content pl-5 pr-12 pb-6 text-sm\"  style=\"display: none;\" >\n                <p>In a world where personalised service sets you apart, staying connected with clients is key. However, manually sending reminders, promotions, or review requests can quite easily fill up your time. Phorest\u2019s Automated Email &amp; SMS features takes care of that for you, keeping your communication as polished as your business.<\/p>\n<p>Phorest\u2019s email and SMS features allow you to automate all client communication, from appointment reminders and confirmations to post-visit follow-ups.<\/p>\n<p>Consistent, thoughtful communication keeps your clients engaged and coming back, without adding extra tasks to your to-do list. By letting Phorest handle the details, you can focus on delivering exceptional service, knowing that every client interaction is timely, relevant, and perfectly on brand.<\/p>\n\n                              <\/div>\n                                               \n                            <div data-accordion=\"acc-4\" class=\"accordion-image w-full absolute   lg:w-2\/5  \" >\n                \n                                <img class=\"lazy  change-img \"\n                  data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172555\/Automated-SMS-1-new-brand-feature.png\"\n                   data-srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172555\/Automated-SMS-1-new-brand-feature-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172555\/Automated-SMS-1-new-brand-feature-768x768.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172555\/Automated-SMS-1-new-brand-feature.png 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172555\/Automated-SMS-1-new-brand-feature.png 1000w\" data-sizes=\"auto\"                   alt=\"\">\n              <\/div>\n            <\/div>\n                                            <div class=\"accordion mb-6 shadow-md bg-white lg:w-2\/5 w-full  \" data-fc=\"3\">\n              <div data-accordion=\"acc-4\" class=\"accordion-trigger select-none pb-2 mb-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <span class=\"absolute bg-green-lighter w-8 h-8 right-0 top-0\"><\/span>\n                <h2 class=\"text-xl font-semibold text-green font-gilroy pt-4 mb-0 tracking-normal leading-normal mb-2\">Fallback SMS<\/h2>\n                <h3 class=\"text-black\">No Email? No Problem <\/h3>\n              <\/div>\n              <div class=\"accordion-content pl-5 pr-12 pb-6 text-sm\"  style=\"display: none;\" >\n                <p>Not everyone wants to give their email address to a business. That shouldn\u2019t mean they miss out on important updates. Phorest\u2019s Fallback SMS feature ensures that no client slips through the cracks, delivering key messages to clients without email addresses on your system directly to their phone, even when they skip the inbox.<\/p>\n<p>Fallback SMS ensures that a link to your marketing email promotions are sent to clients\u2019 phones if you don\u2019t have their email on file, keeping your salon, spa, or clinic top of mind.<\/p>\n\n                              <\/div>\n                                               \n                            <div data-accordion=\"acc-4\" class=\"accordion-image w-full absolute   lg:w-2\/5  \" >\n                \n                                <img class=\"lazy  change-img \"\n                  data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172731\/Fallback-SMS-new-brand-feature.png\"\n                   data-srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172731\/Fallback-SMS-new-brand-feature-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172731\/Fallback-SMS-new-brand-feature-768x768.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172731\/Fallback-SMS-new-brand-feature.png 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172731\/Fallback-SMS-new-brand-feature.png 1000w\" data-sizes=\"auto\"                   alt=\"\">\n              <\/div>\n            <\/div>\n                                        <\/div>\n      \n      \n    <\/div>\n    <\/div>\n    \n    \n       <div class=\"feature-section pt-40  \">\n    <div class=\"container relative z-10\">\n\n      \n              <div class=\"accordion-container flex flex-wrap flex-col relative justify-around items-end \">\n          <div class=\"lg:w-2\/5  md:mr-0  lg:w-full md:text-left w-full mx-auto text-center sticky sticky-acc top-0 md:relative z-10\">\n            \n    \n              \n                                <img class=\"lazy mb-10 mx-auto w-full max-w-sm sidebar-img lg:hidden\"\n                      data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/09\/26095147\/Reports-alerts-new-brand-feature.png\"\n                      alt=\"\">\n                          <h2 class=\"section-title ml-0 no-line relative  text-green md:block hidden  mb-8  inline-block md:text-left text-center\"><\/h2>\n                      <\/div>\n          <h2 class=\"section-title  ml-0 no-line text-green block md:hidden  mb-8  inline-block md:text-left text-center\"><\/h2>\n            \n                                                    <div class=\"accordion mb-6 shadow-md bg-white lg:w-2\/5 w-full open  reverse \" data-fc=\"1\">\n              <div data-accordion=\"acc-5\" class=\"accordion-trigger select-none pb-2 mb-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <span class=\"absolute bg-green-lighter w-8 h-8 right-0 top-0\"><\/span>\n                <h2 class=\"text-xl font-semibold text-green font-gilroy pt-4 mb-0 tracking-normal leading-normal mb-2\">Smart KPI Reports <\/h2>\n                <h3 class=\"text-black\">Numbers that Talk<\/h3>\n              <\/div>\n              <div class=\"accordion-content pl-5 pr-12 pb-6 text-sm\" >\n                <p>Phorest\u2019s smart KPI insights mean you don\u2019t need to stay buried in spreadsheets, delivering the data you need in a way that\u2019s clear, actionable, and easy to digest.<\/p>\n<p>Phorest automatically tracks your key performance indicators \u2013 like client retention, average spend, and staff productivity \u2013 giving you real-time alerts if your numbers fall below (or above) a certain threshold &#8211; alerting you so you can make quick decisions and changes to steer the ship back on course.<\/p>\n\n                              <\/div>\n                                               \n                            <div data-accordion=\"acc-5\" class=\"accordion-image w-full absolute reverse   lg:w-2\/5  \" >\n                \n                                <img class=\"lazy  md:mt-40  change-img \"\n                  data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/09\/26095147\/Reports-alerts-new-brand-feature.png\"\n                   data-srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/09\/26095147\/Reports-alerts-new-brand-feature-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/09\/26095147\/Reports-alerts-new-brand-feature-768x768.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/09\/26095147\/Reports-alerts-new-brand-feature.png 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/09\/26095147\/Reports-alerts-new-brand-feature.png 1000w\" data-sizes=\"auto\"                   alt=\"\">\n              <\/div>\n            <\/div>\n                                            <div class=\"accordion mb-6 shadow-md bg-white lg:w-2\/5 w-full  reverse \" data-fc=\"2\">\n              <div data-accordion=\"acc-5\" class=\"accordion-trigger select-none pb-2 mb-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <span class=\"absolute bg-green-lighter w-8 h-8 right-0 top-0\"><\/span>\n                <h2 class=\"text-xl font-semibold text-green font-gilroy pt-4 mb-0 tracking-normal leading-normal mb-2\">The All-in-one Benefit<\/h2>\n                <h3 class=\"text-black\">Connected Features Learning from One Another<\/h3>\n              <\/div>\n              <div class=\"accordion-content pl-5 pr-12 pb-6 text-sm\"  style=\"display: none;\" >\n                <p>Because Phorest\u2019s POS and payments system are integrated with your client data, marketing tools, inventory and everything else &#8211; it allows for smarter tracking and automation.<\/p>\n<p>For example &#8211; because your Phorest POS knows what products are flying off the shelves, it can alert you to create a new order before you run out of your clients\u2019 favourite products. And because your POS is connected directly to your marketing tools, you can track the behaviour of the clients you targeted in your marketing campaigns all the way through to service checkout or product purchase &#8211; giving you insight into exactly what campaigns are working.<\/p>\n\n                              <\/div>\n                                               \n                            <div data-accordion=\"acc-5\" class=\"accordion-image w-full absolute reverse   feature_image_bg_switch bg-contain \"  style=\"background-image: url(https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/24110651\/all-in-one-screens-less-space.png)\" >\n                \n                                <img class=\"lazy  md:mt-40  change-img  md:opacity-0 \"\n                  data-src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/24110651\/all-in-one-screens-less-space.png\"\n                   data-srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/24110651\/all-in-one-screens-less-space-300x205.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/24110651\/all-in-one-screens-less-space-768x524.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/24110651\/all-in-one-screens-less-space-1024x699.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/24110651\/all-in-one-screens-less-space.png 1080w\" data-sizes=\"auto\"                   alt=\"\">\n              <\/div>\n            <\/div>\n                                        <\/div>\n      \n      \n    <\/div>\n    <\/div>\n      \n<\/div>\n  <\/section>\n\n\n<div class=\"align wp-block-testimonial\">\n  <div class=\"slider-v3-container overflow-hidden\"> \n  \n  <div data-slider=\"slider-v3\" class=\"slider-v3 \" data-inviewport=\"crawl-in\" >\n      <div class=\"slides-v3  carousel slider-testimonials\">\n                                \n        \n        <div class=\"slide-v3 bg-white shadow-md m-6 p-6 carousel-cell w-3\/4 md:w-1\/3\" data-slide=\"0\" >\n          <div class=\"img w-full lazy \n               \n                  lg:hidden \n              \" \n              data-background-image=\"https:\/\/embed-ssl.wistia.com\/deliveries\/47387cd332fb69a65c3134157ec72a8a1592a471.webp\" \n              style=\"background-position: center center; background-size: cover;\">\n          <\/div>\n            \n          \n          <a class=\"video-trigger absolute top-0 left-0 block lg:hidden\" href=\"\/\/fast.wistia.net\/embed\/iframe\/vtwy3pyot8?autoplay=true\" data-lightbox>\n            <i class=\"absolute z-10\" data-feather=\"play-circle\" aria-hidden=\"true\"><\/i>\n          <\/a>\n\n          \n          <div class=\"video-wrapper relative top-0 left-0 hidden lg:block\" style=\"clip-path: inset(0% 0% 0% 0%);\">\n            <a class=\"video-trigger v-3 absolute top-0 left-0 block\" href=\"\/\/fast.wistia.net\/embed\/iframe\/vtwy3pyot8?autoplay=true\" data-lightbox>\n              <i class=\"absolute z-10\" data-feather=\"play-circle\" aria-hidden=\"true\"><\/i>\n              <iframe src=\"\/\/fast.wistia.net\/embed\/iframe\/vtwy3pyot8?autoplay=true&amp;wmode=transparent&amp;muted=true&amp;endVideoBehavior=loop&amp;preload=true&amp;popover=true\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen mozallowfullscreen webkitallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>\n            <\/a>\n                      <script>\n              window._wq = window._wq || [];\n              document.addEventListener('DOMContentLoaded', function() {\n                _wq.push({ id: \"_all\", onReady: function(video) {\n                  jQuery('.video-trigger').click(function(){\n                    video.pause();\n                    jQuery(document).on('lity:close', function() {\n                      video.play();\n                    });\n                  });\n                }});\n              });\n            <\/script>\n            <script src=\"\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script>\n                                <\/div>\n                      <div class=\"testimonial-text md:px-8 py-6 text-xs md:text-sm xl:px-16 xl:py-12  active \">\n                            <div class=\"my-4 md:mb-8 squiggle-underline\"><\/div>\n              <p class=\"font-semibold\">Susan Collins, Owner<\/p>\n              Home of Hair\n\n                            <\/div>\n      <\/div>\n                             \n        \n        <div class=\"slide-v3 bg-white shadow-md m-6 p-6 carousel-cell w-3\/4 md:w-1\/3\" data-slide=\"1\" >\n          <div class=\"img w-full lazy \n               \n                  lg:hidden \n              \" \n              data-background-image=\"https:\/\/embed-ssl.wistia.com\/deliveries\/1eb3220ab73fef7776b5c6e257cbcff9863aceed.webp\" \n              style=\"background-position: center center; background-size: cover;\">\n          <\/div>\n            \n          \n          <a class=\"video-trigger absolute top-0 left-0 block lg:hidden\" href=\"\/\/fast.wistia.net\/embed\/iframe\/q8awq3wqgr?autoplay=true\" data-lightbox>\n            <i class=\"absolute z-10\" data-feather=\"play-circle\" aria-hidden=\"true\"><\/i>\n          <\/a>\n\n          \n          <div class=\"video-wrapper relative top-0 left-0 hidden lg:block\" style=\"clip-path: inset(0% 0% 0% 0%);\">\n            <a class=\"video-trigger v-3 absolute top-0 left-0 block\" href=\"\/\/fast.wistia.net\/embed\/iframe\/q8awq3wqgr?autoplay=true\" data-lightbox>\n              <i class=\"absolute z-10\" data-feather=\"play-circle\" aria-hidden=\"true\"><\/i>\n              <iframe src=\"\/\/fast.wistia.net\/embed\/iframe\/q8awq3wqgr?autoplay=true&amp;wmode=transparent&amp;muted=true&amp;endVideoBehavior=loop&amp;preload=true&amp;popover=true\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen mozallowfullscreen webkitallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>\n            <\/a>\n                    <\/div>\n                      <div class=\"testimonial-text md:px-8 py-6 text-xs md:text-sm xl:px-16 xl:py-12  \">\n                            <div class=\"my-4 md:mb-8 squiggle-underline\"><\/div>\n              <p class=\"font-semibold\">Kelly Irvine, Flagship Business Manager<\/p>\n              Dermalogica\n\n                            <\/div>\n      <\/div>\n                             \n        \n        <div class=\"slide-v3 bg-white shadow-md m-6 p-6 carousel-cell w-3\/4 md:w-1\/3\" data-slide=\"2\" >\n          <div class=\"img w-full lazy \n               \n                  lg:hidden \n              \" \n              data-background-image=\"https:\/\/embed-ssl.wistia.com\/deliveries\/21b8fbff87bd732accec3bdfb1f0c64fe51a0b67.webp\" \n              style=\"background-position: center center; background-size: cover;\">\n          <\/div>\n            \n          \n          <a class=\"video-trigger absolute top-0 left-0 block lg:hidden\" href=\"\/\/fast.wistia.net\/embed\/iframe\/epjsy2r6eg?autoplay=true\" data-lightbox>\n            <i class=\"absolute z-10\" data-feather=\"play-circle\" aria-hidden=\"true\"><\/i>\n          <\/a>\n\n          \n          <div class=\"video-wrapper relative top-0 left-0 hidden lg:block\" style=\"clip-path: inset(0% 0% 0% 0%);\">\n            <a class=\"video-trigger v-3 absolute top-0 left-0 block\" href=\"\/\/fast.wistia.net\/embed\/iframe\/epjsy2r6eg?autoplay=true\" data-lightbox>\n              <i class=\"absolute z-10\" data-feather=\"play-circle\" aria-hidden=\"true\"><\/i>\n              <iframe src=\"\/\/fast.wistia.net\/embed\/iframe\/epjsy2r6eg?autoplay=true&amp;wmode=transparent&amp;muted=true&amp;endVideoBehavior=loop&amp;preload=true&amp;popover=true\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen mozallowfullscreen webkitallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>\n            <\/a>\n                    <\/div>\n                      <div class=\"testimonial-text md:px-8 py-6 text-xs md:text-sm xl:px-16 xl:py-12  \">\n                            <div class=\"my-4 md:mb-8 squiggle-underline\"><\/div>\n              <p class=\"font-semibold\">Paola Vrijheid, Hair stylist and makeup artist<\/p>\n              Sassoon Salon\n\n                            <\/div>\n      <\/div>\n                         <\/div>\n      <a id=\"slide-v3-prev\" class=\"slide-v3-control slide-v3-prev\"><i class=\"mx-auto md:left-auto md:top-0 md:bottom-0 md:right-0 md:my-auto\" style=\"height: 30px; width: 30px; transform: translate(-1px, 9px);\" data-feather=\"chevron-left\" aria-hidden=\"true\"><\/i><\/a>\n      <a id=\"slide-v3-next\" class=\"slide-v3-control slide-v3-next\"><i class=\"mx-auto md:left-auto md:top-0 md:bottom-0 md:right-0 md:my-auto\" style=\"height: 30px; width: 30px; transform: translate(-1px, 9px);\" data-feather=\"chevron-right\" aria-hidden=\"true\"><\/i><\/a>\n\n    <\/div>\n  <\/div>\n\n\n<div>\n<div class=\"acf-innerblocks-container\"><\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>About Phorest AI features<\/summary>\n<p>Phorest AI is a suite of artificial intelligence tools built into Phorest salon and clinic software, designed to remove admin and surface the right information at the right moment \u2014 not to replace the human relationship at the chair or the front desk. There are three core AI products plus a set of smart features already embedded across the platform.<\/p>\n\n\n\n<p>Cheat Sheet AI prepares your service providers before each client arrives. Delivered in seconds to the PhorestGo app, it turns scattered client notes into a concise pre-appointment brief: client history, preferences, and suggested upsell opportunities, so every stylist, therapist, or practitioner walks in with the kind of game plan that top performers used to build by hand. The effect is a more personalised experience and stronger client loyalty, without the daily time drain.<\/p>\n\n\n\n<p>Front Desk AI handles inbound SMS and WhatsApp automatically, around the clock. It responds to and actions booking, rescheduling, and rebooking requests, and answers the recurring questions \u2014 parking, opening hours, services \u2014 that pull reception away from clients in the room. When a conversation gets too complex, it hands over to your front desk team rather than guessing. It is positioned as a co-pilot for your receptionist, not a replacement: AI clears the inbox so the human connection at the desk still happens, and nothing slips through.<\/p>\n\n\n\n<p>Insights AI is a data tool co-innovated by Phorest and Google, connected directly to your real, verified business data. Instead of digging through reports or decoding graphs, you ask plain-language questions \u2014 where am I growing, where am I missing opportunities \u2014 and get answers in seconds. It ships with pre-built one-click prompts covering the questions every salon owner needs to review regularly, so it helps you ask the right questions, not just answer them. Because it reads your actual numbers, it understands what each metric means for your specific business.<\/p>\n\n\n\n<p>Alongside these, Phorest includes smart features that are already live in the system: Client Reconnect, which learns each client&#8217;s personal booking rhythm by service and automatically invites back those who are overdue; Optimised Scheduling, which books appointments back-to-back where possible to reduce gaps; Phorest Ads Manager, which uses AI to build Instagram and Facebook audiences modelled on your top spenders and can generate ad copy; Automated Email &amp; SMS for reminders, confirmations, and follow-ups; Fallback SMS, which reaches clients with no email on file; and Smart KPI Reports, which track retention, average spend, and staff productivity and alert you in real time when a number moves out of range. Because POS, payments, marketing, inventory, and client data all live on one connected platform, these tools learn from each other \u2014 your POS can flag a reorder before a popular product runs out, and you can trace a marketing campaign all the way through to checkout.<\/p>\n\n\n\n<p>Phorest AI is available to salons, spas, and aesthetic clinics across the US, Canada, UK, Ireland, Australia, Germany, Austria, Switzerland, Finland, the UAE, and the Netherlands.<\/p>\n\n\n\n<p><\/p>\n<\/details>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AI &amp; Smart Features from Phorest \u2728 AI Features that Amplify Client Connection You\u2019ve built a thriving business based on real connection. The AI features we\u2019re building at Phorest are not designed to replace that. Phorest AI is there to streamline the admin and power you and your team with the right information at the &hellip; <a href=\"https:\/\/www.phorest.com\/gb\/features\/ai-features\/\">Continued<\/a><\/p>\n","protected":false},"author":27,"featured_media":0,"parent":58605,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-feature.blade.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-166214","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI Features for Salon and Aesthetic Clinic Management | Phorest<\/title>\n<meta name=\"description\" content=\"Phorest AI doesn\u2019t replace human connection, it amplifies it. 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