{"id":124459,"date":"2023-02-28T12:23:10","date_gmt":"2023-02-28T12:23:10","guid":{"rendered":"https:\/\/www.phorest.com\/?p=124459"},"modified":"2023-03-01T13:05:32","modified_gmt":"2023-03-01T13:05:32","slug":"valorie-tate-sustainability-salon-owners-summit","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/valorie-tate-sustainability-salon-owners-summit\/","title":{"rendered":"Valorie Tate on Sustainability in The Industry- Salon Owners Summit 2023 Recap"},"content":{"rendered":"\n<p>On day two of The Salon Owners Summit, Valorie Tate from <a href=\"https:\/\/sustainbeauty.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sustain Beauty Co.<\/a> takes to the Stage to talk about sustainability in the hair and beauty industry. An industry professional specialising in sustainability for over a decade, Tate\u2019s talk focuses on how sustainability isn\u2019t just better for our planet, but better for profits, too.<\/p>\n\n\n\n<p>Beginning her talk, Valorie explains that more people are interested in sustainability than you\u2019d think; it\u2019s not just the \u201cgranola mom\u201d stereotype. Sustainability is for <em>everyone. <\/em>Asking the audience to \u201craise a hand if you care about sustainability\u201d, she further proves her point as almost every hand in the room shoots up. With enthusiasm rippling through the crowd, Tate speaks about how salon owners can make a difference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sustainable Development Goals<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28121538\/My-project-3-1-1024x537.jpg\" alt=\"\" class=\"wp-image-124448\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28121538\/My-project-3-1-1024x537.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28121538\/My-project-3-1-300x157.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28121538\/My-project-3-1-768x403.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28121538\/My-project-3-1.jpg 1198w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Before making a change in your salon, it\u2019s important to ask what your SDGs are- ie, your sustainable development goals. These goals will form the basis of your actions and are an essential first step when creating a more sustainable business.&nbsp;<\/p>\n\n\n\n<p>After setting these goals, Tate identifies four common categories to focus on, and gives her top tips regarding improvements for salon businesses;<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Disposal Procedures<\/strong><\/li><\/ul>\n\n\n\n<p>The salon industry produces massive amounts of waste, from foils and packaging to excess colour. Tate explains that implementing something as simple as a<a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.phorest.com\/blog\/salon-sustainability-custom-fees-gsc\/&amp;sa=D&amp;source=docs&amp;ust=1677589604707024&amp;usg=AOvVaw0rKtNCMhJgb3TDAM6zQz6N\" target=\"_blank\" rel=\"noreferrer noopener\"> recycling station in your salon<\/a> or partnering with a waste reduction company such as <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.phorest.com\/us\/blog\/control-color-business-vish\/&amp;sa=D&amp;source=docs&amp;ust=1677589604707939&amp;usg=AOvVaw2Viige3Qk0KtWidYlt7EwW\" target=\"_blank\" rel=\"noreferrer noopener\">Vish<\/a> can help you cut down on waste and, in turn,<em> <\/em>increase revenue.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Water Use<\/strong><\/li><\/ul>\n\n\n\n<p>The salon industry is one of the most water-intensive in the world, with so much washing, laundering, and cleaning required. One simple solution she recommends is biodegradable towels from the brand <a href=\"https:\/\/scrummi.com\/\">Scrummi<\/a>. Despite being single-use, biodegradable towels work out to be more eco-friendly than traditional cotton towels because they&nbsp;don\u2019t need to be cleaned using huge amounts of water, instead biodegrading back into the earth.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Energy Use<\/strong><\/li><\/ul>\n\n\n\n<p>Similar to water use, the salon industry is a massive energy consumer. . To reduce your business\u2019s impact and save money Tate advises switching to renewable energy, which can be done with a simple request from your existing energy supplier. Sometimes, all it takes to be more environmentally friendly is a simple phone call.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Economic Decisions<\/strong><\/li><\/ul>\n\n\n\n<p>From sustainability training for their teams to philanthropy, charity donations, and community work, Tate reminds the room that their money can go a long way. \u201cYou are in charge of the future of your business,\u201d she says, so reinvest your profits towards making the world a more eco-conscious and sustainable place<\/p>\n\n\n\n<p>While there are seemingly endless ways to make your salon business more sustainable, Tate empathetically states to the crowd that it\u2019s not a competition, nor is there an end-game; \u201cpick one thing to do differently\u2026 stop being so focused on perfection.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Working Off Research, Not Assumptions<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28121529\/My-project-5-1024x537.jpg\" alt=\"\" class=\"wp-image-124428\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28121529\/My-project-5-1024x537.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28121529\/My-project-5-300x157.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28121529\/My-project-5-768x403.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28121529\/My-project-5.jpg 1198w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>One thing reiterated throughout Tate\u2019s talk is the importance of working from <em>research<\/em> rather than from assumptions. \u201cReusable doesn\u2019t always mean better,\u201d she notes, again, referencing the water-intensive nature of cotton towels vs the eco-friendliness of biodegradable disposable towels. With so much information out there, Tate recommends salon owners and their teams invest time in researching how best they could make their unique businesses more sustainable in ways that suit them, their clients, and their finances.<\/p>\n\n\n\n<p>Ending her talk, Tate encourages salon professionals to be <em>confident <\/em>in talking to their guests about sustainability, showing them that it\u2019s important to you and your business. By doing so, you can create \u201cprofit with purpose\u201d and build a kinder world for everyone.&nbsp;<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Keep Learning from the Experts<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/blog\/salon-owners-summit-your-2023-recap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more of the 2023 Salon Owners Summit Recap<\/a><\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Feeling the Salon Owners Summit FOMO?<\/h3>\n\n\n\n<p>Want to make sure you\u2019re in the room to hear insightful talk like this next year? <a href=\"https:\/\/www.salonownersummit.com\/\">Get your tickets for the next Salon Owners Summit<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On day two of The Salon Owners Summit, Valorie Tate from Sustain Beauty Co. takes to the Stage to talk about sustainability in the hair and beauty industry. An industry professional specialising in sustainability for over a decade, Tate\u2019s talk focuses on how sustainability isn\u2019t just better for our planet, but better for profits, too. &hellip; <a href=\"https:\/\/www.phorest.com\/gb\/blog\/valorie-tate-sustainability-salon-owners-summit\/\">Continued<\/a><\/p>\n","protected":false},"author":40017,"featured_media":124443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1291,1285],"tags":[11860,11859,11861,11862],"class_list":["post-124459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-events","category-salon-owners-summit-news-events","tag-salon-industry-sustainability-gb","tag-salon-sustainability-gb","tag-sustain-beauty-co-gb","tag-valorie-tate-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Valorie Tate on Sustainability in The Industry- Salon Owners Summit 2023 Recap | Phorest<\/title>\n<meta name=\"description\" content=\"Learn more about sustainability in the salon industry by reading our recap of Sustain Beauty Co&#039;s Valorie Tate at the Salon Owners Summit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/gb\/blog\/valorie-tate-sustainability-salon-owners-summit\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valorie Tate on Sustainability in The Industry- Salon Owners Summit 2023 Recap | Phorest\" \/>\n<meta property=\"og:description\" content=\"Learn more about sustainability in the salon industry by reading our recap of Sustain Beauty Co&#039;s Valorie Tate at the Salon Owners Summit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/gb\/blog\/valorie-tate-sustainability-salon-owners-summit\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T12:23:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T13:05:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28121533\/My-project-4-1-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1198\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Avril Kealy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28121533\/My-project-4-1-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Avril Kealy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/valorie-tate-sustainability-salon-owners-summit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/valorie-tate-sustainability-salon-owners-summit\/\"},\"author\":{\"name\":\"Avril Kealy\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/0a640dd3362cf626154c8167d85708ba\"},\"headline\":\"Valorie Tate on Sustainability in The Industry- Salon Owners Summit 2023 Recap\",\"datePublished\":\"2023-02-28T12:23:10+00:00\",\"dateModified\":\"2023-03-01T13:05:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/valorie-tate-sustainability-salon-owners-summit\/\"},\"wordCount\":654,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/valorie-tate-sustainability-salon-owners-summit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/02\/28121533\/My-project-4-1.jpg\",\"keywords\":[\"salon industry sustainability\",\"salon sustainability\",\"sustain beauty co\",\"valorie tate\"],\"articleSection\":[\"News &amp; 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