{"id":13100,"date":"2017-04-02T22:30:55","date_gmt":"2017-04-02T22:30:55","guid":{"rendered":"https:\/\/new.phorest.com\/blog\/should-you-throw-a-salon-open-house\/"},"modified":"2021-07-12T10:27:09","modified_gmt":"2021-07-12T10:27:09","slug":"should-you-throw-a-salon-open-house","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/should-you-throw-a-salon-open-house\/","title":{"rendered":"Should You Throw A Salon Open House?"},"content":{"rendered":"<p style=\"text-align: justify;\">Whether you&#8217;ve just opened your doors or you&#8217;ve been around for years, <strong>it\u2019s always nice to drop your local community a little reminder that your business is right around the corner<\/strong>. One way that has been proven successful for salon\/spa owners is to invite clients and locals to a fun and lively salon open house soir\u00e9e.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<h2 style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12712\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/06\/18144941\/6788292505_414daa57e6_z-1.jpg\" alt=\"salon open house\" width=\"600\" height=\"200\" \/><\/h2>\n<h2 style=\"text-align: left;\">What Exactly Does A Salon Open House Entail?<\/h2>\n<p style=\"text-align: justify;\">In a nutshell, an open house is an\u00a0<strong>organised event\u00a0giving you a chance to connect with current clients while also introducing your brand to new, potential ones<\/strong>.<\/p>\n<h3 style=\"text-align: justify;\">What Should You Be Doing On The Night?<\/h3>\n<p style=\"text-align: justify;\">There are many ways of\u00a0organising\u00a0open house events, but no matter which way you decide to go, it <strong>has to be fun, friendly and unforgettable<\/strong>. Also, try not to go all <em>salesy<\/em> on your guests. Instead, you should introduce them to some of the services your salon\/spa offers, and explain their benefits as well (for free of course!).<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12713\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/06\/18144941\/1.png\" alt=\"salon open house\" width=\"600\" height=\"200\" \/><\/h2>\n<blockquote><p>Related | Phorest FM Episode 14: Hosting Salon Events &amp; Discussing Dating In The Workplace<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.podbean.com\/media\/player\/hh5fi-67a6d0&amp;?from=site&amp;skin=111&amp;fonts=Helvetica&amp;auto=0&amp;download=0&amp;share=1\" width=\"100%\" height=\"100\" frameborder=\"0\" scrolling=\"no\" data-name=\"pb-iframe-player\"><\/iframe><\/p><\/blockquote>\n<h2 style=\"text-align: justify;\">Promoting Your Special Event<\/h2>\n<p style=\"text-align: justify;\">There are a couple of easy ways to get current clients&#8217; attention when sending out invitations to your exciting night.<\/p>\n<h3 style=\"text-align: justify;\">Invite Clients Through Email<\/h3>\n<p style=\"text-align: justify;\">Send out a salon open house invitation to customers via email using your Phorest system. Here&#8217;s an idea for a graphic (to save it, right click on the image and select the &#8216;Save Image As&#8230;&#8217; button. On mobile, just hold down your finger or thumb and save the image.)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12714\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/06\/18144941\/Facebook-Ad.png\" alt=\"salon open house\" width=\"600\" height=\"314\" \/><\/p>\n<h3 style=\"text-align: justify;\">Send Your Invitation By SMS<\/h3>\n<p style=\"text-align: justify;\">SMS marketing is instant, direct, and its open rate is 95% &#8211; you can be guaranteed your clients will see it your invitation! But, how should the SMS read, you may be wondering? Look no further, here are a\u00a0couple of templates you could use (&#8217;cause that\u2019s how we roll!)<\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><strong>&lt;&lt;name of client&gt;&gt;, You are cordially invited to Upper Cuts exclusive VIP Open House on July 9th @ 7pm! Come on down for drinks, snacks and a bit of beauty!\u00a0OptOut: 07624801416<\/strong><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><strong>Hi&lt;&lt;name of client&gt;&gt;, we&#8217;re delighted to invite you to our OPEN DAY at &lt;&lt;name of salon&gt;&gt; with prosecco &amp; snacks, a free &lt;&lt;mini treatment&gt;&gt; &amp; raffle! OptOut: 07624801416<\/strong><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><strong>Hi &lt;&lt;name of client&gt;&gt;, join us on our OPEN DAY at &lt;&lt;name of salon&gt;&gt; on &lt;&lt;date&gt;&gt; at &lt;&lt;time&gt;&gt;. Free &lt;&lt;mini treatment&gt;&gt;, great raffle, prosecco &amp; snacks! OptOut:07624801416<\/strong><\/p>\n<h2 style=\"text-align: justify;\">What About Non-Clients?<\/h2>\n<h3>Announcing Your Open House On Social Media<\/h3>\n<p>If you also want to invite non-clients, why not <strong>boost a Facebook post to your target audience<\/strong>?\u00a0That way it\u2019ll reach a suitable number of people. Next, how much should you spend on the post? Why not start with \u00a35\/\u20ac8 and see how the post does.<\/p>\n<blockquote><p>Related | <a href=\"\/?p=14240\">Facebook Salon Marketing \u2013 Should You Be Boosting Your Posts?<\/a><\/p><\/blockquote>\n<p>If you wanted, you could use the graphic above (see email section) to grab people&#8217;s attention on Facebook; or maybe you\u2019d prefer this one:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12715\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2015\/06\/18144940\/Facebook-Ad-1.png\" alt=\"salon open house\" width=\"600\" height=\"314\" \/><\/p>\n<p style=\"text-align: justify;\">Getting non-clients to attend might be a little trickier, but still very doable! One way you can do this is to <strong>incentivise clients to bring guests with them<\/strong>. Hold a raffle or a competition, and people who bring guests will be given more tickets (meaning a better chance to win). The prize could be a gift voucher for the salon or a free luxury package.<\/p>\n<p style=\"text-align: justify;\">Alternatively, you could also <strong>do a little offline marketing and ask local business to put up posters<\/strong> of your event. Record shops, local convenience stores and fuel stations are great options to advertise to the community.<\/p>\n<p style=\"text-align: justify;\">Finally, another great way to publicise your salon open house event would be to <strong>identify the favorite fashion and beauty bloggers in your city and invite them<\/strong> along. Even <strong>give them a special \u2018MEDIA&#8217; pass to get them to talk about the event beforehand<\/strong> (building some more buzz around it at the same time)!<\/p>\n<h2 style=\"text-align: justify;\">Reminder: It\u2019s Not All About The Party!<\/h2>\n<p style=\"text-align: justify;\">It\u2019s important to put on a really nice event, but don\u2019t forget that<strong> you have an opportunity to gather new client details and get a few bookings<\/strong> onto your calendar for the upcoming weeks. So when guests arrive, have them fill out a form or sign up via your iPad (this can be done with Phorest Salon Software). That way, you can market to them later. We would recommend that you have someone specifically tasked at getting as many attendees to book an appointment with you before they leave. The goal will be to turn this party into a full working calendar. \ud83d\ude42<\/p>\n<p style=\"text-align: justify;\">So, what do you think? Would you consider putting together a salon open house?<\/p>\n<p>For more great tips, check out our full resource on <a href=\"https:\/\/www.phorest.com\/blog\/set-up-grow-successful-salon\/\">how to set up, run and grow a successful salon business<\/a>.<\/p>\n<p style=\"text-align: justify;\">Thanks for reading!<\/p>\n<p style=\"text-align: justify;\">#LetsGrow<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you have just opened your salon doors or you have been around for years, it\u2019s always nice to drop your local community a little reminder that your business is right around the corner.<\/p>\n<p>One of the ways in which many successful salon owners have done this is by throwing a fun and lively salon Open House &#038; inviting clients and people from the area down for the soiree.<\/p>\n","protected":false},"author":17,"featured_media":13003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1263],"tags":[88,1380,724,1427,878,1428,879,1429,91,1383],"class_list":["post-13100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-pr","tag-salon-blog","tag-salon-blog-gb","tag-salon-event","tag-salon-event-gb","tag-salon-open-house","tag-salon-open-house-gb","tag-salon-party","tag-salon-party-gb","tag-salon-software","tag-salon-software-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should You Throw A Salon Open House? 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