{"id":13328,"date":"2016-11-07T16:30:55","date_gmt":"2016-11-07T15:30:55","guid":{"rendered":"https:\/\/new.phorest.com\/blog\/simple-salon-marketing-mistakes\/"},"modified":"2020-09-24T09:54:45","modified_gmt":"2020-09-24T09:54:45","slug":"simple-salon-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/","title":{"rendered":"5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid"},"content":{"rendered":"

Every great business owner in this industry has made many salon marketing mistakes<\/strong> – it’s 100% normal. Testing by trial and error is a necessity: it’s what will help you find out what marketing strategies work for your business.<\/p>\n

From working with thousands of salons for over 10 years, we’ve observed, learned from and experimented with almost every salon marketing technique<\/strong> – from price to promotion to retail both online and off.\u00a0Here are 5 marketing mistakes examples\u00a0to avoid.<\/strong> Save yourself\u00a0money, but even more importantly, a lot of time.<\/p>\n

<\/span><\/p>\n

The Truth About 5 Common Salon Marketing Mistakes<\/h2>\n

# 1: Daily Deals<\/span><\/h3>\n

\"salon
\nThe guarantee of running a busy salon with little or no effort is almost too good to be true.<\/strong> Daily deals may get people in and keep your staff busy, but it’s a false economy in its whole. Daily deal sites are essentially a virtual<\/em> salon.<\/strong><\/p>\n

Let’s say a potential client receives an email offering them 65% off\u00a0a facial, you may think it’s a great opportunity to get them in the first time and then the next time, they’ll purchase the facial at full price, right?<\/p>\n

Wrong. That same client will receive another offer for a facial some weeks later for a different salon.\u00a0In reality, the daily deal site owns “your” customers, and is just using other surrounding salons’ facilities.<\/strong><\/p>\n

In the end, you make virtually no money<\/strong> and can alienate loyal clients<\/strong> by giving strangers discounts instead of rewarding those who’ve been sticking with you for years.<\/p>\n

\n

The Reality<\/span><\/h4>\n

Thousands of daily deals have been put through Phorest Salon Software over the years. The highest number of returning clients we have seen is 3%, while the average is only 1%. It’s easy to understand why daily deals are at the top of our list of salon marketing mistakes!<\/p>\n

The Solution<\/span><\/h4>\n

Couple your amazing customer service with a loyalty program. Doing this will drive referrals and increase retention rates. That\u2019s\u00a0what grows a salon year-on-year. Read more about the importance of salon client retention in this article<\/a>, or click here to view an infographic on the matter<\/a>.<\/em><\/p>\n<\/blockquote>\n

#2: Discounting On Facebook<\/span><\/h3>\n

\"salon<\/p>\n

Salon marketing mistakes on social media can be very common!<\/strong><\/p>\n

Status update: 50% off this, half-price that for a “limited time only”. Many salons have gotten deep into the discounting game on Facebook and their business page has become a mini-deal site in itself.<\/strong><\/p>\n

A\u00a0few problems arise from this. First, people won\u2019t engage with your content if it feels salesy<\/strong>. Then, Facebook will show your content to fewer people over time. Soon, you\u2019ll notice your account feels as empty as your content; content which will only be seen by about 2-3% of the people who like your page.<\/p>\n

In addition to the above, you\u2019re cutting your margins, devaluing your service and diluting your brand<\/strong>. A page that continually promotes discounts creates the impression that it\u2019s a struggling salon<\/strong>.<\/p>\n

\n

The Reality<\/span><\/h4>\n

By always\u00a0cutting prices you damage your salon’s reputation and a end up with a Facebook page that gets little engagement.<\/p>\n

The Solution<\/span><\/h4>\n

Provide amazing content that makes you look like an expert – everyone wants to feel they\u2019re spending their money with the best. Click here to download a free copy of Phorest Salon Software\u2019s Ultimate Guide to Facebook.<\/a>\u00a0Alternatively, if you do need to run a special offer, choose ideas that don’t undermine your prices.\u00a0Click here for some examples<\/a>.<\/em><\/p><\/blockquote>\n

#3: Adding Your Salon To A Listing Site<\/h3>\n

\"salon<\/h3>\n

There are loads of salon listing sites out there.\u00a0You search by area and then click through on your chosen salon.<\/p>\n

There are pros and cons to these sites, and they need to be handled with care. When someone sees the listing site in your salon and\u00a0searches on the site, they will also see your competitors.\u00a0Our feeling here in Phorest is that yes, you can list your site on them, but don\u2019t promote them in<\/em> your salon<\/em>.\u00a0<\/strong>If they are already in your salon, don\u2019t give them the opportunity to find out who else is close-by<\/strong>.<\/p>\n

Also, important note: many of the listing sites don’t integrate with salon or spa software.<\/strong> In other words, when someone makes a booking, you have to manually enter the appointment and in some cases call the customer back last minute with an alternative date or time as they\u2019ve booked at night for the following morning.<\/p>\n

Having your own online booking on your website or a salon app<\/a>\u00a0solves this problem, and helps you get discovered without being surrounded by the competition.<\/strong><\/p>\n

\n

The Reality<\/h4>\n

The listing site works for clients who have never heard of you. If you promote it in your salon however, you are only increasing the chances of other salons being found.<\/p>\n

The Solution<\/h4>\n

It’s fine if you want to be listed but having your own online bookings is way<\/em> more efficient regarding driving business. Promote your salon, not the listing site. To find out how to get the most out of an online booking feature, check out this article<\/a>.<\/em> Also, here are our top 9 favourite ways to market the feature<\/a>.<\/p>\n<\/blockquote>\n

#4: Advertising In Local Press<\/span><\/h3>\n

\"salon<\/p>\n

You probably get a call every week from your local newspaper asking you to advertise. While the local media are great for gossip, local news and a great way to promote your business via PR, don\u2019t fork out cash for column inches<\/strong>. Why?<\/p>\n

Let’s have a look at the example below:<\/p>\n

\"salon<\/p>\n

First, you are targeting a very broad audience<\/strong>.\u00a0Second, some studies show that you are 10X less likely to read an advertisement than an actual article<\/strong>.<\/p>\n

Why pay more for the less efficient method?! Instead, ring the paper with a great story about your business<\/strong>: an anniversary, an award, etc.<\/p>\n

\n

The Reality<\/h4>\n

When it comes to ROI (return on investment), local press advertising is one of the many marketing strategies to avoid, especially for a salon owner a small budget.<\/p>\n

The Solution<\/h4>\n

Write a press release about something newsworthy going on in your salon and contact your local paper with it. To ensure your efforts are seen, shared and clicked on, have a look at how to write an effective press release for your salon<\/a>.<\/em><\/p><\/blockquote>\n

#5: Using A Coffee-Type Loyalty Scheme For Your Exclusive Services<\/span><\/h3>\n

\"salon<\/p>\n

The last but not least on our list of simple, but costly salon marketing mistakes is one about loyalty schemes.<\/strong> Many salons use coffee-type loyalty programs: “Buy four facials\u00a0and get the fifth one free.”<\/em><\/p>\n

While you are rewarding clients, you are just discounting a service the customer was willing to pay full price for in the first place<\/strong>. Over time, this decreases your client’s average spend.<\/strong><\/p>\n

\n

The Reality<\/h4>\n

Coffee-type loyalty schemes basically just discount services your client would have paid in full anyways.<\/p>\n

The Solution<\/h4>\n

Run a loyalty program\u00a0based on points. This way, when you build up points, you are rewarded with a product or service that you\u2019ve never had before. This rewards and upsells. For more information on building a successful loyalty program, have a look at this 3-min read<\/a>.<\/em><\/p>\n<\/blockquote>\n

\n

With\u00a0all this\u00a0information, it would just be normal for you to have questions! Why not tackle Facebook advertising best practices for a start?<\/p>\n

Watch our Phorest Academy Facebook Masterclass today!<\/a><\/p>\n

\"salon<\/a><\/p>\n

Thanks for reading!<\/p>\n

#LetsGrow<\/p>\n

\n
\n
Editor’s note: This ‘salon marketing mistakes’ post was originally published August 7th, 2014. It has since been updated for clarity of format purposes.<\/h5>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Every great business owner in this industry has made many salon marketing mistakes – it’s 100% normal. Testing by trial and error is a necessity: it’s what will help you find out what marketing strategies work for your business.<\/p>\n

From working with thousands of salons for over 10 years, we’ve observed, learned from and experimented with almost every salon marketing technique – from price to promotion to retail both online and off. Here are 5 marketing mistakes examples to avoid. Save yourself money, but even more importantly, a lot of time.<\/p>\n","protected":false},"author":4,"featured_media":13329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1266],"tags":[99,140,243,1392,142,1305,1142,1744,146,1307,549,1395],"class_list":["post-13328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing","tag-advice","tag-beauty-salon-marketing","tag-business-coaching","tag-business-coaching-gb","tag-hair-and-beauty-2","tag-hair-and-beauty-2-gb","tag-marketing-mistakes","tag-marketing-mistakes-gb","tag-salon-marketing","tag-salon-marketing-gb","tag-salon-tips","tag-salon-tips-gb"],"acf":[],"yoast_head":"\n5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid<\/title>\n<meta name=\"description\" content=\"From working with thousands of salons, we've tested many marketing techniques. Save yourself time and money; avoid these 5 salon marketing mistakes!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid\" \/>\n<meta property=\"og:description\" content=\"From working with thousands of salons, we've tested many marketing techniques. Save yourself time and money; avoid these 5 salon marketing mistakes!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-07T15:30:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T09:54:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2014\/08\/18144846\/SalonMarketingMistakes_Cover_1024x680-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Connor Keppel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2014\/08\/18144846\/SalonMarketingMistakes_Cover_1024x680-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Con_Keppel\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Connor Keppel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/\"},\"author\":{\"name\":\"Connor Keppel\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/60cfe64d7d284a3c9021d6da495444c9\"},\"headline\":\"5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid\",\"datePublished\":\"2016-11-07T15:30:55+00:00\",\"dateModified\":\"2020-09-24T09:54:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/\"},\"wordCount\":1252,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2014\/08\/18144846\/SalonMarketingMistakes_Cover_1024x680.jpg\",\"keywords\":[\"advice\",\"beauty salon marketing\",\"business coaching\",\"business coaching\",\"hair and beauty\",\"hair and beauty\",\"marketing mistakes\",\"marketing mistakes\",\"salon marketing\",\"salon marketing\",\"salon tips\",\"salon tips\"],\"articleSection\":[\"Sales & Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/\",\"url\":\"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/\",\"name\":\"5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2014\/08\/18144846\/SalonMarketingMistakes_Cover_1024x680.jpg\",\"datePublished\":\"2016-11-07T15:30:55+00:00\",\"dateModified\":\"2020-09-24T09:54:45+00:00\",\"description\":\"From working with thousands of salons, we've tested many marketing techniques. Save yourself time and money; avoid these 5 salon marketing mistakes!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/#primaryimage\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2014\/08\/18144846\/SalonMarketingMistakes_Cover_1024x680.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2014\/08\/18144846\/SalonMarketingMistakes_Cover_1024x680.jpg\",\"width\":1024,\"height\":680},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.phorest.com\/gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#website\",\"url\":\"https:\/\/www.phorest.com\/gb\/\",\"name\":\"Phorest\",\"description\":\"Salon Software for Hair, Beauty, Barber & Spa Businesses\",\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.phorest.com\/gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#organization\",\"name\":\"Phorest Salon Software\",\"url\":\"https:\/\/www.phorest.com\/gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"width\":201,\"height\":202,\"caption\":\"Phorest Salon Software\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/phorestsalonsoftware\",\"https:\/\/x.com\/thephorestword\",\"https:\/\/instagram.com\/phorest_salon_software\",\"https:\/\/www.linkedin.com\/company\/phorest?trk=company_name\",\"https:\/\/www.pinterest.com\/phorestss\/\",\"https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/60cfe64d7d284a3c9021d6da495444c9\",\"name\":\"Connor Keppel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/711b4e69fabf054d68a49f7feacbc8c0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/711b4e69fabf054d68a49f7feacbc8c0?s=96&d=mm&r=g\",\"caption\":\"Connor Keppel\"},\"description\":\"Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.\",\"sameAs\":[\"https:\/\/x.com\/Con_Keppel\"],\"url\":\"https:\/\/www.phorest.com\/gb\/blog\/author\/connorkeppel4\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid","description":"From working with thousands of salons, we've tested many marketing techniques. Save yourself time and money; avoid these 5 salon marketing mistakes!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/","og_locale":"en_GB","og_type":"article","og_title":"5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid","og_description":"From working with thousands of salons, we've tested many marketing techniques. Save yourself time and money; avoid these 5 salon marketing mistakes!","og_url":"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/","og_site_name":"Phorest","article_publisher":"https:\/\/www.facebook.com\/phorestsalonsoftware","article_published_time":"2016-11-07T15:30:55+00:00","article_modified_time":"2020-09-24T09:54:45+00:00","og_image":[{"width":1024,"height":680,"url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2014\/08\/18144846\/SalonMarketingMistakes_Cover_1024x680-150x150.jpg","type":"image\/jpeg"}],"author":"Connor Keppel","twitter_card":"summary_large_image","twitter_image":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2014\/08\/18144846\/SalonMarketingMistakes_Cover_1024x680-150x150.jpg","twitter_creator":"@Con_Keppel","twitter_site":"@thephorestword","twitter_misc":{"Written by":"Connor Keppel","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/#article","isPartOf":{"@id":"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/"},"author":{"name":"Connor Keppel","@id":"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/60cfe64d7d284a3c9021d6da495444c9"},"headline":"5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid","datePublished":"2016-11-07T15:30:55+00:00","dateModified":"2020-09-24T09:54:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/"},"wordCount":1252,"commentCount":0,"publisher":{"@id":"https:\/\/www.phorest.com\/gb\/#organization"},"image":{"@id":"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2014\/08\/18144846\/SalonMarketingMistakes_Cover_1024x680.jpg","keywords":["advice","beauty salon marketing","business coaching","business coaching","hair and beauty","hair and beauty","marketing mistakes","marketing mistakes","salon marketing","salon marketing","salon tips","salon tips"],"articleSection":["Sales & Marketing"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/","url":"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/","name":"5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid","isPartOf":{"@id":"https:\/\/www.phorest.com\/gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/#primaryimage"},"image":{"@id":"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2014\/08\/18144846\/SalonMarketingMistakes_Cover_1024x680.jpg","datePublished":"2016-11-07T15:30:55+00:00","dateModified":"2020-09-24T09:54:45+00:00","description":"From working with thousands of salons, we've tested many marketing techniques. Save yourself time and money; avoid these 5 salon marketing mistakes!","breadcrumb":{"@id":"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/#primaryimage","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2014\/08\/18144846\/SalonMarketingMistakes_Cover_1024x680.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2014\/08\/18144846\/SalonMarketingMistakes_Cover_1024x680.jpg","width":1024,"height":680},{"@type":"BreadcrumbList","@id":"https:\/\/www.phorest.com\/gb\/blog\/simple-salon-marketing-mistakes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.phorest.com\/gb\/"},{"@type":"ListItem","position":2,"name":"5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid"}]},{"@type":"WebSite","@id":"https:\/\/www.phorest.com\/gb\/#website","url":"https:\/\/www.phorest.com\/gb\/","name":"Phorest","description":"Salon Software for Hair, Beauty, Barber & Spa Businesses","publisher":{"@id":"https:\/\/www.phorest.com\/gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.phorest.com\/gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.phorest.com\/gb\/#organization","name":"Phorest Salon Software","url":"https:\/\/www.phorest.com\/gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.phorest.com\/gb\/#\/schema\/logo\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","width":201,"height":202,"caption":"Phorest Salon Software"},"image":{"@id":"https:\/\/www.phorest.com\/gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/phorestsalonsoftware","https:\/\/x.com\/thephorestword","https:\/\/instagram.com\/phorest_salon_software","https:\/\/www.linkedin.com\/company\/phorest?trk=company_name","https:\/\/www.pinterest.com\/phorestss\/","https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub"]},{"@type":"Person","@id":"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/60cfe64d7d284a3c9021d6da495444c9","name":"Connor Keppel","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/711b4e69fabf054d68a49f7feacbc8c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/711b4e69fabf054d68a49f7feacbc8c0?s=96&d=mm&r=g","caption":"Connor Keppel"},"description":"Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.","sameAs":["https:\/\/x.com\/Con_Keppel"],"url":"https:\/\/www.phorest.com\/gb\/blog\/author\/connorkeppel4\/"}]}},"_links":{"self":[{"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/posts\/13328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/comments?post=13328"}],"version-history":[{"count":5,"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/posts\/13328\/revisions"}],"predecessor-version":[{"id":79958,"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/posts\/13328\/revisions\/79958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/media\/13329"}],"wp:attachment":[{"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/media?parent=13328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/categories?post=13328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/tags?post=13328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}