{"id":13570,"date":"2016-05-25T17:05:31","date_gmt":"2016-05-25T16:05:31","guid":{"rendered":"https:\/\/new.phorest.com\/blog\/introducing-phorests-salon-software-feature-client-reconnect\/"},"modified":"2017-04-24T10:10:05","modified_gmt":"2017-04-24T10:10:05","slug":"introducing-phorests-salon-software-feature-client-reconnect","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/introducing-phorests-salon-software-feature-client-reconnect\/","title":{"rendered":"BIG UPDATE on Salon Software Feature Client ReConnect!"},"content":{"rendered":"<p style=\"text-align: justify;\">Today\u2019s reality has it that the hair and beauty industry is more competitive than ever. If you are not actively considering what you can do to get your clients in more often, spending more, then now is the time to start. <strong>Client retention should be every salon\u2019s number one priority.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Discover\u00a0why and how <em>Client ReConnect<\/em>, Phorest Salon Software&#8217;s Industry-First feature, will make a massive impact on your client retention rates!<\/strong><\/p>\n<h3 style=\"text-align: justify;\"><strong>And after only a few weeks, we have definitive proof of the financial success this simple feature can bring to salons!<\/strong><\/h3>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<h2 style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48714\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/05\/18150944\/ClientReConnectFBBanner_2.jpg\" alt=\"salon software feature client reconnect\" width=\"500\" height=\"185\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/05\/18150944\/ClientReConnectFBBanner_2.jpg 851w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/05\/18150944\/ClientReConnectFBBanner_2-300x111.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/05\/18150944\/ClientReConnectFBBanner_2-768x284.jpg 768w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/h2>\n<h2 style=\"text-align: justify;\"><b>Last month, we introduced a new Phorest Salon Software feature: <em>Client ReConnect<\/em><\/b><\/h2>\n<p style=\"text-align: justify;\">How many times have you walked down the street, seen a client and thought \u2018Wow, you haven\u2019t been in the salon in MONTHS\u2019. So how exactly do you keep up with knowing when your clients are due for their next appointment?<\/p>\n<p style=\"text-align: justify;\"><strong>Manually, it\u2019s nearly impossible.<\/strong> And every week that goes by increases the chances they\u2019ll book with another salon.<\/p>\n<p style=\"text-align: justify;\"><strong>It\u2019s now official: the industry-first <em>Client ReConnect<\/em> salon software feature has been\u00a0integrated on\u00a0all platforms &amp; it\u2019s bringing in massive results.\u00a0<\/strong><\/p>\n<h2>Zaza Salon &amp; Day Spa<\/h2>\n<p style=\"text-align: justify;\">Zaza&#8217;s is an amazing example of a salon rocking it with <em>Client ReConnect<\/em>. They <strong>got almost 175 clients in, generating over $12,000 in revenue<\/strong> with just a few simple campaigns around cuts and colour. Let me repeat that: <strong>$12,000 in revenue!<\/strong> And of this occurred by simply\u00a0pressing a button on their Phorest Salon Sofware &#8211;&gt; The campaigns they sent out were the pre-loaded campaigns that are on Phorest Salon Software already.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-48756\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/05\/18150941\/Zaza_Team.jpg\" alt=\"salon software feature zaza salon day and spa team\" width=\"891\" height=\"529\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/05\/18150941\/Zaza_Team.jpg 891w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/05\/18150941\/Zaza_Team-300x178.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/05\/18150941\/Zaza_Team-768x456.jpg 768w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><\/p>\n<h6 style=\"text-align: center;\">Zaza Salon &amp; Day Spa, Staff Team<\/h6>\n<h2 style=\"text-align: justify;\">How\u00a0Client ReConnect really works<\/h2>\n<p style=\"text-align: justify;\">Rather than explaining in words how the feature works, we thought you would appreciate having a Client ReConnect video walkthrough by Phorest\u2019s CEO, Ronan Perceval!<\/p>\n<p>https:\/\/phorest.wistia.com\/medias\/0nd6uhzgcp?embedType=iframe&#038;videoWidth=640<\/p>\n<p style=\"text-align: justify;\"><script src=\"\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async=\"\"><\/script><\/p>\n<h2 style=\"text-align: justify;\"><b><br \/>\nReminder: The most important hair and beauty metrics<\/b><\/h2>\n<p style=\"text-align: justify;\">According to Forbes Magazine, the three most important metrics for hair &amp; beauty salons are:<\/p>\n<ol style=\"text-align: justify;\">\n<li>Employee retention<\/li>\n<li>Retail spend\u00a0per client<\/li>\n<li><strong>\u2026 AND CLIENT RETENTION<\/strong><\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Client retention is defined by \u201cthe percentage of clients who were active in your business at the beginning of the year and that are still doing business with you by the end of the year\u201d.<\/p>\n<p style=\"text-align: justify;\">Taking good care of\u00a0your longest, most loyal clients plays a great role in staying profitable. Think about how much effort you waste by trying get heaps of new clients through the door without ever having them rebook.<\/p>\n<p style=\"text-align: justify;\"><strong>In fact, according to a beauty industry study, for every 4 new clients coming in, 3 don\u2019t ever come back to visit.<\/strong>\u00a0Anyone can see why rebooking only 25% of new clients isn\u2019t viable forever.<\/p>\n<p style=\"text-align: justify;\">Here\u2019s some stats from Europe and US:<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-9074\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/05\/18151012\/clientretention-966x1024.png\" alt=\"salon software feature\" width=\"604\" height=\"640\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/05\/18151012\/clientretention-966x1024.png 966w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/05\/18151012\/clientretention-283x300.png 283w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/05\/18151012\/clientretention-768x814.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/05\/18151012\/clientretention.png 1196w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><br \/>\n<\/span><\/p>\n<p style=\"text-align: justify;\">Remember, it\u2019s impossible to manage something you aren\u2019t made aware of. That\u2019s what Client ReConnect is there for. <strong>Let it work for you.<\/strong><\/p>\n<p style=\"text-align: justify;\">Are you not a Phorest client and wish to see a demonstration of Client ReConnect?\u00a0<a href=\"https:\/\/www.phorest.com\/\" target=\"_blank\">Request a demo of our software today<\/a> and get your clients back in for good!<\/p>\n<p style=\"text-align: justify;\">Thanks for reading,<\/p>\n<p style=\"text-align: justify;\">#LetsGrow<\/p>\n<hr \/>\n<h5 style=\"text-align: justify;\">Post last updated: 05\/07\/16<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s reality has it that the salon hair and beauty industry is more competitive than ever. If you\u2019re not considering what you can do to get your existent clients in more often, spending more, you\u2019re doing it wrong. Client retention should be every salon\u2019s number one priority. Discover why and how Client Reconnect, newly integrated as a Phorest Salon Software feature will make a massive impact on your client retention rates!<\/p>\n","protected":false},"author":25,"featured_media":13571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1283],"tags":[1978,1812,1505,1305,1979,1703,1383],"class_list":["post-13570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-updates","tag-client-reconnect-gb","tag-client-retention-gb","tag-education-2-gb","tag-hair-and-beauty-2-gb","tag-phorest-update-gb","tag-retention-marketing-2-gb","tag-salon-software-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BIG UPDATE on Salon Software Feature Client ReConnect! | Phorest<\/title>\n<meta name=\"description\" content=\"Discover why and how Client Reconnect, newly integrated as a Phorest Salon Software feature will make a massive impact on your client retention rates!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/gb\/blog\/introducing-phorests-salon-software-feature-client-reconnect\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIG UPDATE on Salon Software Feature Client ReConnect! | Phorest\" \/>\n<meta property=\"og:description\" content=\"Discover why and how Client Reconnect, newly integrated as a Phorest Salon Software feature will make a massive impact on your client retention rates!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/gb\/blog\/introducing-phorests-salon-software-feature-client-reconnect\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-25T16:05:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-24T10:10:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/05\/18144508\/ClientReConnect_Cover_1024x680_vUpdate2-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex B\u00e9lisle-Springer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/05\/18144508\/ClientReConnect_Cover_1024x680_vUpdate2-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex B\u00e9lisle-Springer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/introducing-phorests-salon-software-feature-client-reconnect\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/introducing-phorests-salon-software-feature-client-reconnect\/\"},\"author\":{\"name\":\"Alex B\u00e9lisle-Springer\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/ffd80693198c2f00b7eb7a39d1894c55\"},\"headline\":\"BIG UPDATE on Salon Software Feature Client ReConnect!\",\"datePublished\":\"2016-05-25T16:05:31+00:00\",\"dateModified\":\"2017-04-24T10:10:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/introducing-phorests-salon-software-feature-client-reconnect\/\"},\"wordCount\":535,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/introducing-phorests-salon-software-feature-client-reconnect\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2016\/05\/18144508\/ClientReConnect_Cover_1024x680_vUpdate2.jpg\",\"keywords\":[\"client reconnect\",\"Client Retention\",\"education\",\"hair and beauty\",\"phorest update\",\"retention marketing\",\"salon software\"],\"articleSection\":[\"Software Updates\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phorest.com\/gb\/blog\/introducing-phorests-salon-software-feature-client-reconnect\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/introducing-phorests-salon-software-feature-client-reconnect\/\",\"url\":\"https:\/\/www.phorest.com\/gb\/blog\/introducing-phorests-salon-software-feature-client-reconnect\/\",\"name\":\"BIG UPDATE on Salon Software Feature Client ReConnect! 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