{"id":14452,"date":"2023-09-27T09:46:01","date_gmt":"2023-09-27T09:46:01","guid":{"rendered":"https:\/\/new.phorest.com\/blog\/questions-really-need-ask-investing-salon-app\/"},"modified":"2025-04-08T19:11:49","modified_gmt":"2025-04-08T19:11:49","slug":"questions-really-need-ask-investing-salon-app","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/questions-really-need-ask-investing-salon-app\/","title":{"rendered":"The 5 Questions You Really Need to Ask Before Investing in a Salon App"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: The 5 Questions You Really Need to Ask Before Investing in a Salon App\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6VONtuQNtGHXk7Ympk6zhs?si=d561f8e1095044d6&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"pl-10\"><strong>With the <a href=\"https:\/\/explodingtopics.com\/blog\/smartphone-usage-stats\">average amount of time people spend on their smartphones<\/a> increasing every year, giving your clients a salon-branded app keeps your business front-of-mind while also making it easier for smartphone users to book appointments without having to search online.\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">In fact, with <\/span><a href=\"https:\/\/vwo.com\/blog\/10-reasons-mobile-apps-are-better\/\"><span style=\"font-weight: 400;\">88% of people spending more of their time browsing mobile apps<\/span><\/a><span style=\"font-weight: 400;\"> than websites, having a salon app that is created especially for your business is essential to benefit fully from online bookings.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Apps Make Appointment Booking Quicker &amp; Easier<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172423\/Salon-Booking-App-3-new-brand-feature.png\" alt=\"\" class=\"wp-image-101626\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172423\/Salon-Booking-App-3-new-brand-feature.png 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172423\/Salon-Booking-App-3-new-brand-feature-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172423\/Salon-Booking-App-3-new-brand-feature-150x150.png 150w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/01\/18172423\/Salon-Booking-App-3-new-brand-feature-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">It makes sense why people prefer apps to websites. It takes, on average, 10 clicks from start to finish for a client to book an appointment on a salon app, vs. 13 on a website-hosted online booking system*.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While this may seem small, in a world where convenience is king, any type of time-saving is appreciated by your clients.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>And this isn\u2019t the only benefit. Compared to websites, salon booking apps offer:<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Faster load speeds <\/b><span style=\"font-weight: 400;\">once downloaded, relying less on networks that could be slow in some areas, and offering on-the-go access<\/span><\/li><li><b>One-time logins <\/b><span style=\"font-weight: 400;\">that stop users from having to input time-consuming username and password entries every time they want to use the app<\/span><\/li><li><b>Better UX interfaces <\/b><span style=\"font-weight: 400;\">that are made specifically for mobile devices, meaning they\u2019re generally easier to use than websites.<\/span><\/li><li><b>The chance to market your business <\/b><span style=\"font-weight: 400;\">by appearing on your clients\u2019 screens and keeping your salon front-of-mind every time they pick up their phones.<\/span><\/li><\/ul>\n\n\n\n<p><i><span style=\"font-weight: 400;\">\u201cWhen your clients download your salon app, it lives on their phone, with your logo used as its unique icon. This constant exposure to your branding will encourage your clients to book and interact with the salon more often, acting as a handy marketing tool. This simply can\u2019t be done on a website, where clients have to actively search the web to find you.\u201d <\/span><\/i><span style=\"font-weight: 400;\">-Daniel Hilliard, Phorest Feature Activation Specialist<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Are you ready to give your clients what they want in the form of a salon-branded app?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">*According to 2022 Phorest research<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Here are the 5 questions we recommend you ask before investing in an app for your salon.<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/08\/17162202\/PHORESTBRIS_132-min.jpg\" alt=\"\" class=\"wp-image-132378\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/08\/17162202\/PHORESTBRIS_132-min.jpg 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/08\/17162202\/PHORESTBRIS_132-min-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/08\/17162202\/PHORESTBRIS_132-min-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Does it &#8220;Talk&#8221; to Your Salon Software?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When investing in a salon app that allows appointment booking, it\u2019s absolutely essential that it speaks to your salon software. Not only will this make appointment booking easier for your team and your clients, but it also helps you avoid double bookings; as the app will automatically block out booked time slots. This creates a smoother and more organised service for everyone in the salon; including new clients.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With a system-integrated salon booking app, your clients can;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">See their past treatment\/service history<\/span><\/li><li><span style=\"font-weight: 400;\">Receive marketing material<\/span><\/li><li><span style=\"font-weight: 400;\">View your service menu right from their phone.&nbsp;<\/span><\/li><li><span style=\"font-weight: 400;\">Only book appointment slots that are free in your calendar<\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. What Features Does it Have?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your salon-branded app should include features that make it a reliable business-growing tool, rather than just a gadget that hosts your online booking widget. Some of the features you should look out for include;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Appointment Booking Capabilities.<\/b><span style=\"font-weight: 400;\"> This was covered in our first point; does your app allow clients to quickly and easily book available appointment slots? Over everything else, this is most important. <br><\/span><\/li><li><b>Past Treatment\/Service Views; <\/b><span style=\"font-weight: 400;\">oftentimes, clients aren\u2019t 100% sure what treatment they need to book. Being able to see their past treatments gives them the confidence to rebook their usual service at a click.<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li aria-level=\"1\"><b>Loyalty Programme Points. <\/b><span style=\"font-weight: 400;\">If you operate a loyalty programme, like Phorest\u2019s Treatcard, letting clients see their points right from the app gives them more incentive to schedule appointments, either to spend their points or to increase them.<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li aria-level=\"1\"><b>Services and Team Menu. <\/b><span style=\"font-weight: 400;\">Cash in on clients who want to try out a new service or who want to book with a particular member of your team by showcasing both of these in a straightforward and clear services and team menu, accessible from your app.&nbsp;<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li aria-level=\"1\"><b>Gallery. <\/b><span style=\"font-weight: 400;\">In such a visual industry, the ability to share pictures of your work is important. Invest in an app that allows you to upload images of past work, giving clients inspiration on what to book for their next visit with you.<\/span><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Strong Personal Branding. <\/b><span style=\"font-weight: 400;\">Don\u2019t let your business fall into the trap of looking like every other app on your clients\u2019 phone screen! A personalised salon app is key, and you should have the ability to upload your logo and change the app\u2019s colours to ensure it stays true to your brand\u2019s personality.&nbsp;<\/span><br><br>| Pssst; Phorest\u2019s salon-branded<a href=\"https:\/\/www.phorest.com\/features\/salon-booking-app\/\"> apps offer all of these features and more!<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Is There Technical Support Available?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">App and phone technology changes at a rapid pace, which is why it\u2019s vital to choose a company that provides support and advice on all things technical related to your app. As a busy salon, spa, or clinic owner, having an app should support your business goals, not hinder you with technical difficulties.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Similarly, after investing, it\u2019s important to understand how to advertise your app in a way that encourages your clients to download it. When you partner with a full-service software partner like <\/span><a href=\"https:\/\/www.phorest.com\/\"><span style=\"font-weight: 400;\">Phorest,<\/span><\/a><span style=\"font-weight: 400;\"> you can rest assured that marketing and technical support is always available. We offer:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">In-house app building built by a team of experts; we never outsource your tech to a third-party company<\/span><\/li><li><a href=\"https:\/\/www.phorest.com\/support\/\"><span style=\"font-weight: 400;\">Local, friendly support teams,<\/span><\/a><span style=\"font-weight: 400;\"> available Mon-Sat via phone and email<\/span><\/li><li><span style=\"font-weight: 400;\">An extensive library of <\/span><a href=\"https:\/\/support.phorest.com\/hc\/en-us\"><span style=\"font-weight: 400;\">online help guides<\/span><\/a><span style=\"font-weight: 400;\"> covering everything you need to know about your app<\/span><\/li><li><span style=\"font-weight: 400;\">A team of highly experienced Salon Business Advisors, happy to give you advice on marketing and advertising your new salon app<\/span><\/li><li><span style=\"font-weight: 400;\">The ability to customise the logo, colours and theme of the app<\/span><br><br><strong>| Related:<\/strong><a href=\"https:\/\/support.phorest.com\/hc\/en-us\/articles\/360016272180-Overview-of-the-Salon-Branded-App-Setup\"> Learn how to get started with a salon-branded app as a Phorest client<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Is the App Compatible With All Smart Devices?<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With Android &amp; iOS operating systems hosting most of the market share of smart devices (<\/span><a href=\"https:\/\/www.bankmycell.com\/blog\/android-vs-apple-market-share\/\"><span style=\"font-weight: 400;\">71% of people use Android phones while 28% use Apple phones<\/span><\/a><span style=\"font-weight: 400;\">), your salon-branded app should work seamlessly on both. For this to happen, it must be created as a \u201cnative\u201d app; i.e., one that is designed specifically for use on smartphones\/smart devices, and available to download from an app store, rather than just being hosted on a website.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Because certain tools, dimensions, and functionalities will vary depending on the type of mobile or smart device you\u2019re using, having a salon-branded app built by experts (and available for your clients to download from their usual app store) will give you that professional edge. Don\u2019t be enticed by cheap, glitchy alternatives made just for websites; they will dilute your brand authority and could compromise your clients\u2019 satisfaction.<\/span> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Do I Have to Do Anything Myself? <\/h3>\n\n\n\n<p>Here at Phorest, we understand that salon owners don\u2019t have time to send over reams of information just to get an app built, however, you will need an Apple developer account to have your app on the App Store. Unsure how to do this? Don\u2019t worry, we&#8217;re here to guide you through the process of enrolling and ensuring your app is available for iOS users. <\/p>\n\n\n\n<p>When it comes to getting you up and running, we are dedicated to supporting you every step of the way. For new Phorest clients, that means bringing over everything we can from your old software to ensure a smooth transition, and for existing Phorest clients, it means duplicating your Online Booking information and bringing it into your shiny, new, salon-branded app for you; so that it\u2019s ready to go quickly and seamlessly.&nbsp;<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you invest in one of our salon-branded apps, it\u2019s less hassle for you and your clients; allowing you to focus on delighting your visitors while we look after the tech side of things.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Ready For Your Business to Be Found in the App Store?&nbsp;<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you\u2019re informed on all the things to consider before purchasing a salon-branded app for your clients to use, it\u2019s time to pick the right provider. Phorest offers fully customisable, system-integrated, salon-branded apps that have been proven to increase bookings, generate more revenue, and nurture client loyalty.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For more information on how you can get started, or to speak to an expert, contact our grow team on <\/span><a href=\"mailto:grow@phorest.com\"><span style=\"font-weight: 400;\">grow@phorest.com<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span><\/p>\n\n\n<div class=\"align wp-block-bannercta\">\n\n\n<div class=\"relative lg:mb-10 overflow-hidden bg-green-dark\" >\n  <div class=\"container py-16 px-12 lg:py-24 flex items-center  justify-center  flex-wrap relative z-10\">\n   <div class=\"w-full mr-0 mb-6 md:mr-12 md:mb-0  md:w-2\/3 \" >\n   <h2 class=\"text-white mb-2 text-3xl text-center md:text-left lg:text-4xl\" style=\"color:white;\"><p>Not a Phorest client, but want your own salon-branded booking app?<\/p>\n<\/h2>\n  \n  <\/div>\n                      <a href=\"https:\/\/www.phorest.com\/gb\/custom-demo\/?request_type=Demo%20request\" style=\"color:white; text-decoration:none;\" class=\"rounded btn-demo-cta button bg-red text-white hover:bg-red-light md:px-8 rounded-none mb-4 sm:mb-0\" data-ol-has-click-handler=\"\">\n                  Book a Demo\n              <\/a>\n            <\/div>\n<\/div>\n\n\n<div>\n  <div class=\"acf-innerblocks-container\"><\/div>\n<\/div>\n<\/div>\n\n\n<p><script src=\"\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why should I invest in a salon app if I already have a website? They can just go onto our site on their phone&#8221;.  The single most important reason a hair salon app or beauty salon app is now a necessity is simply because that&#8217;s exactly what your clients want.<\/p>\n","protected":false},"author":40090,"featured_media":120257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1266,12661],"tags":[2989,2990,3094,3095,1249],"class_list":["post-14452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing","category-website-apps-gb","tag-beauty-salon-app-gb","tag-hair-salon-app-gb","tag-phorest-app-gb","tag-phorest-salon-app-gb","tag-salon-app-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Questions to ask before investing in a salon app - Phorest<\/title>\n<meta name=\"description\" content=\"Learn more about the benefits of implementing a salon app or spa app to your business, for client retention &amp; 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