{"id":14494,"date":"2024-03-04T09:20:48","date_gmt":"2024-03-04T09:20:48","guid":{"rendered":"https:\/\/new.phorest.com\/blog\/salon-mothers-day-marketing-ideas\/"},"modified":"2024-03-04T09:26:41","modified_gmt":"2024-03-04T09:26:41","slug":"salon-mothers-day-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/salon-mothers-day-marketing-ideas\/","title":{"rendered":"Making Your Mother\u2019s Day Marketing More Inclusive"},"content":{"rendered":"\n

In the professional hair and beauty industry, seasonal marketing campaigns can be a significant revenue booster and a way of encouraging clients into your salon or spa. Each notable occasion on the calendar marks a window of opportunity for your business, and Mother\u2019s Day is no exception. <\/p>\n\n\n\n

That being said, Mother\u2019s Day can be a difficult holiday for many people, including your clients. Some might have faced the loss of their mothers or could experience strained or non-existent relationships with them<\/a>. Others could be new mothers struggling with the challenges of parenthood or coping with the recent loss of a child. With this in mind, your Mother\u2019s Day marketing should be delicate, sensitive, and inclusive. This can strengthen your relationships with clients, while still boosting your brand and encouraging more bookings through your salon software system. <\/a><\/p>\n\n\n\n


In this blog, we\u2019ll explain how to achieve this.<\/p>\n\n\n\n

Include Disclaimers Before Advertising Marketing Material<\/strong><\/h2>\n\n\n\n

One of the best ways to achieve a sensitive, well-planned marketing campaign is to do so with some forethought. Whether you\u2019re sending an email or SMS campaign offering Mother\u2019s Day discounts, or simply want to celebrate the Mums that you love on social media, why not create a disclaimer before you post, allowing clients to look away or not engage with your content if they think it might upset them?<\/p>\n\n\n\n

For email or SMS marketing<\/a>, this could include sending your clients a message a few days before your campaign goes live, allowing them to \u201copt-out\u201d if they don\u2019t want to see it. For your audience on social media, include posting a short story post before your main marketing content, warning followers that the next post includes Mother\u2019s Day imagery or content. <\/p>\n\n\n\n

While it may be disappointing to see clients \u201copt-out\u201d or choose not to view marketing content, they will appreciate your care and forethought, and will likely hold your brand in higher regard going forward, which can boost client loyalty. <\/p>\n\n\n\n

Did you know? <\/em><\/strong>Retaining a loyal customer costs 5-7 times less than attracting a new client. <\/em><\/a><\/p>\n\n\n\n

Partner with Charities Who Help Mothers <\/strong><\/h2>\n\n\n\n

Rather than focus solely on your own business this Mother\u2019s Day, why not use your reach to highlight a charity or organisation that helps mothers who are struggling?  Partnerships form strong community bonds, while also extending your services far beyond beauty and relaxation. <\/p>\n\n\n\n

If you\u2019re stuck for ideas on how to partner with these organisations in a meaningful way, why not donate a portion of your Mother\u2019s Day earnings to charity, or organise a drive where women availing of these services can redeem complimentary treatments from your business on Mother\u2019s Day? <\/p>\n\n\n\n

As well as helping mothers in need, doing this strengthens your brand reputation and also shows a genuine commitment to the betterment of the community in which you operate.<\/p>\n\n\n\n

Need Ideas? Here are some charities that work closely with mothers in The UK<\/strong>\u00a0<\/h3>\n\n\n\n