{"id":145642,"date":"2024-09-06T08:07:03","date_gmt":"2024-09-06T08:07:03","guid":{"rendered":"https:\/\/www.phorest.com\/?p=145642"},"modified":"2024-10-29T15:12:57","modified_gmt":"2024-10-29T15:12:57","slug":"the-salon-owners-marketing-checklist-for-now-until-christmas","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/the-salon-owners-marketing-checklist-for-now-until-christmas\/","title":{"rendered":"The Salon Owner&#8217;s Marketing Checklist for Now Until Christmas"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: The Salon Owner\u2019s Marketing Checklist for Now Until Christmas\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/20kGU993i4SBrwBRpc2kYp?si=47d360b6bfc74530&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"pl-10\"><strong>\u201cRelaxed\u201d and \u201cChristmas\u201d are two words that don\u2019t usually go together in salon life (unless you are a client!). However, if you start your marketing plan now (t-minus 110 days until Christmas at the time of publishing), it can be done!\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Assuming you have already <a href=\"https:\/\/www.phorest.com\/blog\/christmas-miracles-are-made-in-august\/\" target=\"_blank\" rel=\"noreferrer noopener\">set up your strategy.<\/a> Now, it is time to put it into action. We&#8217;ve prepared a checklist and timeline to help you stay on track. This way, you won&#8217;t forget anything or have to rush right before Christmas. Future (relaxed) you will thank you in December!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Here\u2019s your ideal timeline if you want to spread out the work and keep a level head.&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>September<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Define your Christmas season marketing goals<\/li><li>Set up <a href=\"https:\/\/www.phorest.com\/revenue-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">new salon software<\/a> functions with these goals in mind<\/li><li><a href=\"https:\/\/www.phorest.com\/blog\/december-salon-marketing-ideas-avoid-january-slump\/\" target=\"_blank\" rel=\"noreferrer noopener\">Decide your leading marketing messages<\/a> in line with your goals<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>October<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Set aside your Christmas marketing budget<\/li><li>Select your ideal communication channels for your goals<\/li><li>Create design and content for marketing material<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>November<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Train staff on the plan for Christmas and <a href=\"https:\/\/www.phorest.com\/blog\/phorests-staff-goals-feature\/\" target=\"_blank\" rel=\"noreferrer noopener\">discuss personal goals<\/a><\/li><li>Send off any marketing materials that require printing or publishing<\/li><li>Launch your online and offline campaigns<\/li><li><strong>Remember, Black Friday is the 29th of November<\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>December &#8211; You Got This!<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Monitor and adjust campaigns based on performance<\/li><li>Daily morning briefings with employees<\/li><li>Keep the Christmas magic alive in the customer experience<\/li><\/ul>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3-4 Months Before Christmas<\/strong><\/h2>\n\n\n\n<p>1. <strong>Set targets (according to the SMART principle), e.g:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Increase sales by X%<\/li><li>Acquiring new customers<\/li><li>Customer loyalty (e.g. through special offers for regular customers)<\/li><li>Increase social media reach<\/li><\/ul>\n\n\n\n<p><strong>2. Set up new software functions with your goals in mind, e.g <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.phorest.com\/features\/online-booking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online booking tool<\/a><\/li><li><a href=\"https:\/\/www.phorest.com\/features\/online-gift-vouchers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online vouchers<\/a><\/li><li><a href=\"https:\/\/support.phorest.com\/hc\/en-us\/articles\/12179513145490-Reserve-with-Google\" target=\"_blank\" rel=\"noreferrer noopener\">Reserve With Google<\/a><\/li><li>App for employee motivation, such as <a href=\"https:\/\/www.phorest.com\/features\/salon-management-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">PhorestGo<\/a><\/li><li>Customer communication tool (to avoid no-shows &amp; marketing purposes via <a href=\"https:\/\/www.phorest.com\/features\/automated-sms-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">SMS and email<\/a>)<\/li><li><a href=\"https:\/\/www.phorest.com\/features\/salon-loyalty-program-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Loyalty program<\/a> for your salon customers<br><\/li><\/ul>\n\n\n\n<p><strong>3. Definte marketing messages in line with your goals, e.g<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Set discounts or bonuses (e.g. for your vouchers)<\/li><li>Put together service or product packages<\/li><li>Determine the rewards for regular customers<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2-<strong>3 Months Before Christmas<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Preparation<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Budget planning<ul><li>Determine overall budget<\/li><li>Allocate budget for different channels and measures<\/li><\/ul><\/li><li>Select your ideal communication channels for your goals<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Online channels<\/span><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Website (consider a banner on your homepage, a landing page for your seasonal offers, or highlighting it in a blog)<\/li><li>Email marketing (a special campaign or a mention in your newsletter)<\/li><li>SMS marketing&nbsp;<\/li><li>Organic social media posts (Facebook, Instagram, Pinterest, etc)<\/li><li><a href=\"https:\/\/www.phorest.com\/features\/ads-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media advertising&nbsp;<\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Offline channels<\/span><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Flyers and posters in the salon<\/li><li>Local newspapers and magazines<\/li><li>Partnerships with local businesses<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Create Marketing Material<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Design<\/strong>: Create Christmas designs for websites, social media, flyers and posters<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong>Content<\/strong><\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li>Include your Christmas offers and packages in all your marketing materials<\/li><li>Create and schedule blog posts and social media posts<\/li><li>Prepare email newsletters<br><\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The <a href=\"https:\/\/www.phorest.com\/features\/salon-marketing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phorest Marketing Suite<\/a> and <a href=\"https:\/\/www.phorest.com\/features\/ads-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phorest Ads Manager<\/a> are helpful shortcuts for your email, SMS and social media posts, as they come pre-loaded with hundreds of seasonal templates. Alternatively, you can create your own designs with the free version of Canva.<\/p><\/blockquote>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1 Month Before Christmas<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Employee training<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Inform employees about Christmas promotions and offers<\/li><li>Train sales techniques for gift vouchers and additional sales<\/li><li>Integrate seasonal flair into the client experience (e.g. small Christmas treats)<\/li><li>Set sales targets for all employees<\/li><li>Determine incentives for achieving targets (e.g. bonuses, prizes)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong> Produce any physical marketing materials<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Book advertisements<\/li><li>Print flyers<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Schedule staggered launches for online campaigns.<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Website and blog posts<\/li><li>Newsletter<\/li><li>Social media (paid and unpaid)<\/li><li>Communicate partnerships<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bonus Tips <\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Try a social media advent calendar<\/strong>: Daily posts with offers or tips around Christmas.<\/li><li><strong>Collect customer feedback<\/strong>: Collect customer feedback after each promotion to improve future campaigns.<\/li><li><strong>Stay flexible<\/strong>: Respond to market changes and adapt campaigns.<\/li><li><strong>Follow-up<\/strong>: Analyse your campaign and measure success. Document successes and opportunities for improvement.<\/li><\/ul>\n\n\n\n<p>With this checklist, nothing stands in the way of you and a thriving business at Christmas.&nbsp;<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Looking for a growth partner for Christmas? Now is also the best time to switch software.&nbsp;<\/strong><\/h2>\n\n\n\n<p><br><a href=\"https:\/\/www.phorest.com\/de\/demos\/weihnachtswunder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book your no-obligation demo with Phorest<\/a> to chat through your goals and how Phorest can help you tackle them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cRelaxed\u201d and \u201cChristmas\u201d are two words that don\u2019t usually go together in salon life (unless you are a client!). However, if you start your marketing plan now (t-minus 110 days until Christmas at the time of publishing), it can be done!\u00a0 Assuming you have already set up your strategy. Now, it is time to put &hellip; <a href=\"https:\/\/www.phorest.com\/gb\/blog\/the-salon-owners-marketing-checklist-for-now-until-christmas\/\">Continued<\/a><\/p>\n","protected":false},"author":40060,"featured_media":145635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1299,1266],"tags":[13333,13331,2249,3432,13334,13332],"class_list":["post-145642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-sales-marketing","tag-busy-season-gb","tag-christmas-checklist-gb","tag-christmas-marketing-gb","tag-christmas-planning-gb","tag-christmas-prep-gb","tag-holiday-season-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Salon Owner&#039;s Marketing Checklist for Now Until Christmas | Phorest<\/title>\n<meta name=\"description\" content=\"We&#039;ve prepared a timeline to help you set your Christmas strategy in motion and stay on track. 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