{"id":14621,"date":"2018-03-19T08:45:00","date_gmt":"2018-03-19T07:45:00","guid":{"rendered":"https:\/\/new.phorest.com\/blog\/try-this-quiet-day-plan-in-your-salon\/"},"modified":"2021-07-14T14:29:49","modified_gmt":"2021-07-14T14:29:49","slug":"quiet-day-plan-salon","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/quiet-day-plan-salon\/","title":{"rendered":"Try This ‘Quiet Day Plan’ To Drive Bookings To Your Salon"},"content":{"rendered":"

Driving clients to your salon on quiet days or after someone cancels an appointment on short notice can often prove to be difficult. In those cases, you\u2019ll find that having a \u2018quiet day plan\u2019<\/em> in place to put into action straight away (or even the night before), can really help. “Hmmm, a \u2018quiet day plan\u2019.”\u00a0<\/em>As soon as you mention the word plan, it suggests thinking ahead and doing something on purpose, doesn’t it?<\/p>\n

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Related |\u00a07 Ways To Help Your Clients Spend More\u2026 More Often!<\/a><\/p><\/blockquote>\n

The Quiet Day Plan: 4 Elements To Keep In Mind<\/h2>\n

Planning for a quiet day doesn’t have to rhyme with complex\u00a0marketing strategies<\/a>. In fact, it’s pretty simple when you break it down into goals and needs. Your main goal is to drive client bookings. This goal, when broken down, looks something like this: you want to grab people’s attention, make them find you interesting, make them want what you’re offering and ultimately get them to take action. We’ll get back to that later.<\/p>\n

How you achieve that, depends on the tools you have and the way you communicate with your audience. There are four main elements to your quiet day plan, and they all have to be in place for it to work.<\/p>\n

1. A Clean Salon Or Spa Database<\/h3>\n

You need a list of people to contact, whether that be current or lapsed clients.<\/p>\n

This is where a salon software solution can help. For instance, with Phorest Salon Software, in just a few quick taps on your keyboard, you can use the Client ReConnect feature<\/a> or choose to identify the behaviour and spending patterns of your clients to target your offer. So if, for example, you wanted to identify the clients who haven’t been in for the last three months or those who came in and had a colour, then you can… but if you don’t use a system that allows you to segment your client database<\/a>, then your marketing becomes very general and loses a bit of power.<\/p>\n

For tips on how to\u00a0grow your salon & spa email database, click here.<\/a><\/p>\n

2. An Instant Means Of Communication<\/h3>\n

You want results on the day, don’t you?<\/p>\n

The most logical way to get almost instant results is to send an SMS marketing message<\/a>. That being said, you could still use email marketing or direct phone calls as part of your quiet day plan. You could use Twitter or Facebook ads, but if you’re not too familiar with building ads or if you don’t have a way to export your segmented client list from your software and use it as a target audience, it might not be the best option to turn to. SMS advertising, on the other hand, has a 99% open rate and produces on average a return that is 21X greater than your investment.<\/p>\n

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To learn more about SMS Marketing, download the Salon Owners\u00a0Marketing Gameplan eBook (click the image).<\/figcaption><\/figure>\n

3. A Reason To Communicate<\/h3>\n

You don\u2019t want to appear desperate, but you still have to communicate a sense of urgency (or scarcity). You could just say, “We’ve had an unexpected cancellation and… “<\/em> or, \u201cWe’re celebrating! Today only we’re doing “xyz” for “xxx”! Book now,\u00a0limited availability.\u201d<\/em>\u00a0It’s important that you get creative and communicate something that people can relate to. Phil Jackson, in a past Phorest FM episode, discusses communicating a message as he talks about email marketing in the hair and beauty industry. Tune in below:<\/p>\n