{"id":148649,"date":"2024-11-11T10:30:00","date_gmt":"2024-11-11T10:30:00","guid":{"rendered":"https:\/\/www.phorest.com\/?p=148649"},"modified":"2024-11-29T22:06:11","modified_gmt":"2024-11-29T22:06:11","slug":"welcome-to-edition-2-of-the-pulse","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/welcome-to-edition-2-of-the-pulse\/","title":{"rendered":"Welcome To Edition 2 Of The Pulse"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Welcome to The Pulse (Edition 2, UK)\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/3DrayzWzieBCYGT5566QxT?si=51a7e143c10c4115&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"pl-10\"><strong>Welcome to The Pulse, your quarterly Phorest news round-up. I\u2019m Luke, the UK &amp; Ireland Country Manager, bringing you the latest industry insights and updates. Let\u2019s start with the UK budget, which saw significant changes announced, including increased National Insurance contributions and national minimum wage, which could affect your salon\u2019s bottom line. We know how challenging this can be, and we\u2019re dedicated to helping bring about change.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Here\u2019s what we\u2019ve been working on to support the industry:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>We helped gather crucial data from salons across the UK to present to key industry leaders to strengthen our government advocacy efforts. Thank you to everyone who filled out the survey!<\/li><li>We worked with industry associations to help secure prominent media coverage to amplify the concerns of salon owners. You can watch UK Salon Owner Toby Dicker\u2019s interview following the budget on Sky News <a href=\"https:\/\/news.sky.com\/video\/we-are-penalised-for-doing-the-right-thing-says-small-business-owner-after-budget-13245344\">here<\/a>.<\/li><\/ul>\n\n\n\n<p>A breakdown of the key factors that will impact hairdressers and the hair industry can be found <a href=\"https:\/\/hji.co.uk\/autumn-budget-2024-what-it-means-for-hairdressers\">here.<\/a> While we await progress on these initiatives, we&#8217;d like to share some other industry insights and other resources to help your salon thrive as we head into the festive season and beyond. Here\u2019s our recap:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your News Round-Up<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>How to Engage Gen X: The Fastest Growing Beauty Spender<\/strong><\/h3>\n\n\n\n<p>Dermal therapist Yadira Galarza Cauchi unpacks Gen Z\u2019s shopping trends, showing this generation as the fastest-growing demographic of beauty buyers, and offers advice to beauty businesses looking to lean in.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.professionalbeauty.com.au\/business\/education\/gen-x-fastest-growing-beauty-spender\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn More<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>7 Tips for Maximising Sales This Festive Season<\/strong><\/h3>\n\n\n\n<p>With the holiday season fast approaching, it\u2019s time to get your retail offering in check and ensure you\u2019re using your retail products as a revenue driver. This article by WellSpa details their seven tips for maximising salon retail sales during the busy festive season, ensuring your clients aren\u2019t just spending money on your services, but on your product offerings, too.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wellspa360.com\/business\/management\/article\/22917579\/sorella-apothecary-7-tips-for-maximizing-the-holiday-season\" target=\"_blank\" rel=\"noreferrer noopener\">Learn More.<\/a><\/p>\n\n\n\n<p>If you would like more tips on Festive Marketing ideas for your salon, check out our <a href=\"https:\/\/www.phorest.com\/blog\/christmas-salon-marketing-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>How to Introduce Clients to Colour<\/strong><\/h3>\n\n\n\n<p>Helping colour-shy clients feel confident about trying hair colour can be a great boost to your salon\u2019s services. Bianka from George\u2019s Hairdressing shares simple tips on introducing colour carefully\u2014such as using subtle tones first to ease them in. This article offers great advice to grow your colour clientele while ensuring a positive, comfortable experience.<\/p>\n\n\n\n<p><a href=\"https:\/\/professionalhairdresser.co.uk\/news\/how-to-introduce-clients-to-colour\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn More<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Amidst Bombardments and Blackouts, Kyiv\u2019s Nail Salons Tell a Story of Human Endurance in Wartime<\/h3>\n\n\n\n<p>In Kyiv, nail salons have become symbols of resilience and routine, even in the midst of war. Despite challenging conditions, these businesses show the power of beauty services to provide comfort and normality. A testament to the strength and community connection that salon owners everywhere foster.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.irishtimes.com\/world\/europe\/2024\/08\/30\/dave-mckechnie-memorial-journalism-prize-ukraine-letter-liz-cookman\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn More<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Best Practice Guide Shared by BABTAC to Help Beauty Therapists Support Menopausal Clients<\/h3>\n\n\n\n<p>October was World Menopause Month. Did you know that 95% of women believe education and awareness of menopause need to be improved?&nbsp; In response to this need for education, the British Association of Beauty Therapy and Cosmetology (BABTAC) has released MENOPAUSE: A BABTAC Best Practice Guide.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.scratchmagazine.co.uk\/feature\/best-practice-guide-shared-by-babtac-to-help-beauty-therapists-support-menopausal-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn More<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. <strong>Three Easy Recycling Wins for Busy Hair Salons<\/strong><\/h3>\n\n\n\n<p>Did you know almost all salon foil, colour tubes, and hair cuttings end up in landfill? This article shares three simple recycling tips to help your salon reduce waste without slowing down. From eco-friendly bins to partnerships with recycling services, a few changes can help your salon go greener.<\/p>\n\n\n\n<p><a href=\"https:\/\/thesalonmagazine.co.uk\/three-easy-recycling-wins-for-busy-hair-salons\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn More<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Article Spotlight<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Article Spotlight: How Premium Pricing Can Elevate Your Salon Brand<\/strong><\/h3>\n\n\n\n<p>Charging premium prices isn\u2019t just about increasing revenue \u2013 it positions your salon as a premium destination for your clients and ensures financial longevity. In this blog, we share insights from some of Phorest&#8217;s top salons, clinics, and spas on how they implement premium-level pricing for their businesses while keeping the client experience at the forefront.<\/p>\n\n\n\n<p>Read it <a href=\"https:\/\/www.phorest.com\/gb\/blog\/charging-premium-salons-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.phorest.com\/blog\/salon-accountant\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-green-cyan-color\">Read in Full<\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06113927\/ARTICLE-SPOTLIGHT-PULSE2.png\" alt=\"\" class=\"wp-image-148654\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06113927\/ARTICLE-SPOTLIGHT-PULSE2.png 512w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06113927\/ARTICLE-SPOTLIGHT-PULSE2-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06113927\/ARTICLE-SPOTLIGHT-PULSE2-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Webinar: How To Take A Fresh Approach to Business Planning<\/strong><\/h3>\n\n\n\n<p>If you&#8217;re interested in simplifying your business planning, join our upcoming webinar with accountant Gloria Murray, where she&#8217;ll demystify goal-setting and show you how to create an easy, actionable plan. Learn more and <a href=\"https:\/\/www.phorest.com\/?post_type=guides&#038;p=146924\" target=\"_blank\" rel=\"noreferrer noopener\">sign up today!<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Phorest News<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Phorest\u2019s Annual Client Experience Award Winners Announced!<\/strong><\/h3>\n\n\n\n<p>Congratulations to all winners! The Phorest Client Experience Awards celebrate top salons, spas, and clinics that achieve exceptional client ratings, embodying the best in hair, beauty and client care. This year, Phorest\u2019s team personally visited winners worldwide\u2014from Ireland to Australia\u2014to hand-deliver awards and honour their achievements. These awards spotlight businesses that go beyond great service, creating memorable experiences that keep clients returning.&nbsp;<\/p>\n\n\n\n<p>Discover more about this year\u2019s winners and what it takes to qualify on the <a href=\"https:\/\/www.phorest.com\/blog\/celebrating-success-with-the-2024-phorest-client-experience-awards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phorest blog<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06114630\/IMG_7823-768x1024.jpg\" alt=\"\" data-id=\"148659\" data-full-url=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06114630\/IMG_7823-scaled.jpg\" data-link=\"https:\/\/www.phorest.com\/gb\/?attachment_id=148659\" class=\"wp-image-148659\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06114630\/IMG_7823-768x1024.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06114630\/IMG_7823-225x300.jpg 225w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06114630\/IMG_7823-1152x1536.jpg 1152w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06114630\/IMG_7823-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06114640\/IMG_7825-768x1024.jpg\" alt=\"\" data-id=\"148668\" data-full-url=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06114640\/IMG_7825-scaled.jpg\" data-link=\"https:\/\/www.phorest.com\/gb\/?attachment_id=148668\" class=\"wp-image-148668\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06114640\/IMG_7825-768x1024.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06114640\/IMG_7825-225x300.jpg 225w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06114640\/IMG_7825-1152x1536.jpg 1152w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06114640\/IMG_7825-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Left: Sid from Strand and Lock with his CEA Award<br>Right: Alan, the resident dog at Hazel &amp; Haydn<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Salon Owners Summit Speaker Announcement<\/strong><\/h3>\n\n\n\n<p>Only three months to go until the Salon Owners Summit returns to Dublin with an inspiring new lineup featuring essential strategies for challenging economic times. Don&#8217;t miss industry leaders like Ken Hughes will discuss bold risk-taking and innovative customer service strategies, drawing on his expertise in consumer psychology.<\/p>\n\n\n\n<p>Daniel Mason-Jones, a celebrity hairstylist and mental health advocate, will offer insights into creating resilient, thriving salon teams. Our first live panel; Breaking Barriers: Black Beauty and Redefining Excellence, features leaders like Winnie Awa, Keya Neal, Dija Ayodele, and Tendai Moyo\u2014 who will explore diversity challenges and opportunities in beauty, envisioning an inclusive, supportive industry for Black beauty brands and clients.<br><br><a href=\"https:\/\/www.salonownersummit.com\/tickets?ticket=uk#ticket_0\" target=\"_blank\" rel=\"noreferrer noopener\">Book your Tickets<\/a> today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Client Spotlight: Sara Cheeney &amp; Starbox Charity<\/strong><\/h2>\n\n\n\n<p>After surviving breast cancer in 2016, our inspiring client, Sara Cheeney from Pure Perfection Clinic, founded Starbox Charity to uplift chemotherapy patients. In just over a year, she and her team have delivered thoughtful gift boxes full of comfort and support to those starting treatment. We\u2019d like to recognise her incredible dedication and help spread the word.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.startingbox.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more here<\/a>.<br><a href=\"https:\/\/www.justgiving.com\/campaign\/starbox\" target=\"_blank\" rel=\"noreferrer noopener\">Donate here<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"230\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06115033\/STARBOX-PULSE2.png\" alt=\"\" class=\"wp-image-148681\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06115033\/STARBOX-PULSE2.png 512w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/06115033\/STARBOX-PULSE2-300x135.png 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Thanks for Reading Edition 2 of The Pulse \ud83c\udf31<\/strong><\/h2>\n\n\n\n<p>Thank you for tuning into this edition of The Pulse. I hope you found a moment to unwind, get inspired, and gear up for the busy season ahead. From all of us at Phorest, we\u2019re rooting for your success as you create stunning looks and achieve your December goals. Stay tuned for more industry updates, insights, and news in 2025 \u2013 we\u2019ll be right here, continuing to support and champion our incredible salon community.<\/p>\n\n\n\n<p>Until next time,<\/p>\n\n\n\n<p>Luke&nbsp;<\/p>\n\n\n\n<p>UK &amp; Ireland Country Manager, Phorest<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to The Pulse, your quarterly Phorest news round-up. I\u2019m Luke, the UK &amp; Ireland Country Manager, bringing you the latest industry insights and updates. Let\u2019s start with the UK budget, which saw significant changes announced, including increased National Insurance contributions and national minimum wage, which could affect your salon\u2019s bottom line. We know how &hellip; <a href=\"https:\/\/www.phorest.com\/gb\/blog\/welcome-to-edition-2-of-the-pulse\/\">Continued<\/a><\/p>\n","protected":false},"author":40104,"featured_media":144646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13129],"tags":[9817,1842,1368,2173,4910,1307,1580,13131],"class_list":["post-148649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-pulse-newsletter-gb","tag-colour-management-gb","tag-hairdressing-2-gb","tag-nail-salon-gb","tag-pricing-strategy-gb","tag-recycling-gb","tag-salon-marketing-gb","tag-summit-gb","tag-the-pulse-newsletter-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Welcome To Edition 2 Of The Pulse | Phorest<\/title>\n<meta name=\"description\" content=\"Stay updated with the latest 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