{"id":152098,"date":"2025-03-09T09:04:00","date_gmt":"2025-03-09T09:04:00","guid":{"rendered":"https:\/\/www.phorest.com\/?p=152098"},"modified":"2025-04-08T19:36:58","modified_gmt":"2025-04-08T19:36:58","slug":"phorest-insights-data-and-learnings-from-over-10000-salons","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/phorest-insights-data-and-learnings-from-over-10000-salons\/","title":{"rendered":"Phorest Insights: Data and Learnings from Over 10,000 Salons"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Phorest Insights: Data and Learnings from Over 10,000 Salons\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5lxKIgJKydwZYu9NqlieFg?si=b0921736f3314ded&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p class=\"pl-10\"><strong>Data has the power to transform your business, but only if it\u2019s meaningful. In one of the most anticipated sessions of the Salon Owners Summit, Paddy Monaghan (Chief Product Officer), Nuala Maguire (Lead Data Analyst), and Niamh Greaney (Director of Customer Success, UK &amp; Ireland) took the stage to demonstrate how real industry data can be transformed into actionable insights to help businesses grow.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>While Phorest provides salons, spas, and clinics with comprehensive reports, offering a clear picture of business performance, Phorest\u2019s true strength lies in making those numbers actionable\u2014helping owners not just see where they stand but understand exactly what steps to take next.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Psychology of Success<\/h2>\n\n\n\n<p>To introduce the power of data, Paddy opened with a personal story about his daughter\u2019s first Parkrun experience. Initially overwhelmed by the challenge, she changed her perspective entirely after receiving a report that showed her placement and progress. This simple shift in mindset\u2014from feeling discouraged to feeling motivated\u2014mirrored how salon, spa, and aesthetic clinic owners can benefit from data.<\/p>\n\n\n\n<p>His key message: it\u2019s not just about numbers. It\u2019s about understanding where you stand, how you compare, and how you can improve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Turning Raw Data into Actionable Insights<\/h2>\n\n\n\n<p>Nuala Maguire, Phorest\u2019s lead data analyst, challenged the audience\u2019s perception of data\u2019s value. \u201cData is not important. It\u2019s not useful. And it\u2019s not helpful,\u201d Nuala said. \u201cThe whole point of my job is to take data and make it useful.\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Data<\/strong> on its own is meaningless\u2014for example, the number 42. Is that good or bad? Without context, it\u2019s impossible to tell.<\/li><li>Information needs <strong>context<\/strong>\u2014if 42% is a business\u2019s rebooking rate, is that good or bad? Again, it depends.<\/li><li><strong>Benchmarks<\/strong> provide clarity\u2014if the industry average is 55%, suddenly that number has meaning.<\/li><\/ul>\n\n\n\n<p>Many salon, spa, and clinic owners struggle because they don\u2019t know what \u2018good\u2019 looks like for key business metrics. \u201cWhat makes information useful,\u201d Nuala says, \u201cis what you are going to do with it.\u201d That\u2019s why Phorest created its Benchmarking Report: to give salon owners relevant comparisons that help them set the right expectations and take meaningful action.<\/p>\n\n\n\n<p><strong>Phorest has built an advanced benchmarking platform to provide real, actionable insights.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 Key Business Metrics<\/h2>\n\n\n\n<p>The Phorest research team identified the most critical KPIs for success, based on conversations with business owners, industry trends, and survey data. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>New clients<\/li><li>Client visits<\/li><li>Existing client retention<\/li><li>New client retention<\/li><li>Rebooking rate<\/li><li>Retail to service ratio<\/li><li>Overall client retention<\/li><li>Average ticket \u2013 service<\/li><li>Average ticket \u2013 overall<\/li><li>Average ticket \u2013 retail<\/li><\/ul>\n\n\n\n<p>To make benchmarks truly valuable, Phorest\u2019s platform breaks them down further by:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Geography \u2013 local vs national comparisons<\/li><li>Size \u2013 small, medium, or large businesses<\/li><li>Type \u2013 hair, beauty, and aesthetic businesses<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Introducing the Phorest Benchmarking Platform<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/03\/04144153\/Phorest-Benchmark-Platform-1024x509.jpg\" alt=\"\" class=\"wp-image-152085\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/03\/04144153\/Phorest-Benchmark-Platform-1024x509.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/03\/04144153\/Phorest-Benchmark-Platform-300x149.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/03\/04144153\/Phorest-Benchmark-Platform-768x382.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/03\/04144153\/Phorest-Benchmark-Platform-1536x764.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/03\/04144153\/Phorest-Benchmark-Platform.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Paddy revealed how Phorest\u2019s new benchmarking platform works:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Personalised reports \u2013 Each business receives unique performance breakdowns, not just generic industry data.<\/li><li>Local, national, and top-performer comparisons \u2013 Owners can now see exactly where they stand.<\/li><li>Regular updates \u2013 Benchmark reports are refreshed every few months to track progress over time.<\/li><\/ul>\n\n\n\n<p>As Paddy put it, this is the most advanced benchmarking platform in the industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bridging the Gap: The Phorest Benchmark Review<\/h2>\n\n\n\n<p>To demonstrate how Phorest is taking the Benchmark Report a step further, Paddy invited Niamh Greaney, Phorest\u2019s Director of Customer Success, to the stage. \u201cWe hear it all the time. What Phorest features should I use? What can I do to attract new clients? What is the best way to track my success? But the question we get asked the most is,\u201d Niamh says, <em>\u2018What is everybody else doing?\u2019\u201d<\/em><\/p>\n\n\n\n<p>Owners no longer need to figure it out alone. Every Phorest customer has a dedicated Salon Success Manager who:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Helps interpret benchmark reports<\/li><li>Identifies key areas for growth<\/li><li>Creates a personalised action plan based on top-performing businesses<\/li><li>Guides owners on how to use Phorest tools to improve their weakest areas<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cYour Report is Ready\u201d<\/h2>\n\n\n\n<p>To cap off the session, attendees were given exclusive early access to Phorest\u2019s new Benchmarking Reports.<\/p>\n\n\n\n<p>At 6 PM that evening, every attendee received:<\/p>\n\n\n\n<p>\u2705 A personalised benchmark report via email<\/p>\n\n\n\n<p>\u2705 Guidance from their Success Manager on next steps<\/p>\n\n\n\n<p><strong>Summit attendees received early access to the report, which will be released to all Phorest clients later this year.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Paddy closed the session with a powerful message:<\/p>\n\n\n\n<p>\u201cThe best part is not just seeing where you are today, but setting a clear path for where you want to go next.\u201d<\/p>\n\n\n\n<p>With the Phorest Benchmarking Platform and one-on-one Benchmark Reviews, salon, spa, and clinic owners now have real, data-driven insights to grow their business with confidence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Feeling the Salon Owners Summit FOMO?<\/h2>\n\n\n\n<p>Want to make sure you\u2019re in the room next year to hear insightful talks like this, and to get early access to the latest Phorest innovations? Get your tickets for the next <a href=\"https:\/\/www.salonownersummit.com\/\">Salon Owners Summit<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep Learning from the Experts<\/h3>\n\n\n\n<p>Read more of the <a href=\"https:\/\/www.phorest.com\/blog\/salon-owners-summit-2025-recap\/\">2025 Salon Owners Summit Recaps<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data has the power to transform your business, but only if it\u2019s meaningful. In one of the most anticipated sessions of the Salon Owners Summit, Paddy Monaghan (Chief Product Officer), Nuala Maguire (Lead Data Analyst), and Niamh Greaney (Director of Customer Success, UK &amp; Ireland) took the stage to demonstrate how real industry data can &hellip; <a href=\"https:\/\/www.phorest.com\/gb\/blog\/phorest-insights-data-and-learnings-from-over-10000-salons\/\">Continued<\/a><\/p>\n","protected":false},"author":40019,"featured_media":152021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13486,1285],"tags":[],"class_list":["post-152098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-management-2-gb","category-salon-owners-summit-news-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Phorest Insights: 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