{"id":152540,"date":"2025-03-09T09:07:00","date_gmt":"2025-03-09T09:07:00","guid":{"rendered":"https:\/\/www.phorest.com\/?p=152540"},"modified":"2025-06-23T18:14:18","modified_gmt":"2025-06-23T18:14:18","slug":"hidden-gems-phorest-tools-to-transform-your-team","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/hidden-gems-phorest-tools-to-transform-your-team\/","title":{"rendered":"Hidden Gems: Phorest Tools to Transform Your Team"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Hidden Gems: Phorest Tools to Transform Your Team\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/3GBnB6DjJ31kY2S5Sc2mF9?si=d882d2c6a24c4b05&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column pl-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p><strong>At the Phorest Salon Owners Summit 2025, Paddy Monaghan, the Chief Product Officer, and Rich Cullen, the Lead Product Designer at Phorest, unveiled hidden features that help salons, spas, and clinics maximise efficiency, empower their staff, and elevate business performance.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>This keynote highlighted Phorest\u2019s deep connection with our clients, five powerful tools that salons, spas, and clinics can start using today, and an incredible real-life story of resilience and transformation from Luisa Garcia, owner of <a href=\"https:\/\/soleil-salon.com\/\">Soleil Salon and Spa<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Phorest\u2019s Connection Goes Deeper Than Software<\/h2>\n\n\n\n<p>Paddy opened with a story that perfectly captures the spirit of the Phorest community.<\/p>\n\n\n\n<p>He recounted a trip where he was meant to attend an event in Palm Springs, but due to a booking mix-up, he accidentally flew to Palm Beach instead \u2013 on the opposite side of the country. Stranded, exhausted, and still facing a four-hour drive from San Diego to his final destination, he reached out to David Linde, a long-time Phorest client.<\/p>\n\n\n\n<p>Instead of hesitation, David\u2019s response was instant: \u201cDo you want wine or beer when you get here?\u201d<\/p>\n\n\n\n<p>It took Paddy a moment to process \u2013 was David really inviting him to stay at his home? As a Phorest client, this felt like an unusual offer. But David and his wife, Gayle, made it clear: \u201cDon\u2019t ever call me just a client again, because if you do, I\u2019ll call you just a vendor.\u201d<\/p>\n\n\n\n<p>The moment summed up something deeper about Phorest\u2019s mission \u2013 our connection with salon, spa, and clinic owners goes beyond transactions. It\u2019s not just about business; it\u2019s about real relationships, real people, and a shared passion for the industry.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Phorest in Numbers: 2024<\/h2>\n\n\n\n<p>The keynote also covered how 2024 was a big year for Phorest, with our growth and impact encompassing:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>11,000+ salons across 7 countries<\/li><li>400 Phoresters<\/li><li>78 million clients served<\/li><li>320,000 five-star reviews received<\/li><li>5000+ Client Experience Awards given<\/li><li>89,000 queries answered by Phorest Support<\/li><li>140 hours saved with PhorestPay terminals<\/li><li>200,000+ staff goals set and achieved<\/li><li>\u20ac5 million in revenue generated through Phorest Ads Manager.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5 Hidden Gems to Transform Your Team<\/h2>\n\n\n\n<p>Paddy then revealed the five powerful yet often overlooked Phorest features that can make a huge impact on a salon, spa, or clinic\u2019s success. These tools aren\u2019t just about making your operations smoother. They\u2019re about helping you motivate your team, improve client retention, and drive growth in ways you might not have realised were possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Smarter Online Booking Configurations<\/h3>\n\n\n\n<p><strong>Key Benefit:<\/strong> Take full control of your bookings to guide new clients to the right stylist.<\/p>\n\n\n\n<p>With Phorest\u2019s <a href=\"https:\/\/www.phorest.com\/features\/online-booking\/\">Online Booking<\/a> feature and configuration tools, you\u2019re in the driver\u2019s seat. You can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Adjust staff visibility in online bookings, showcasing team members you want to highlight.<\/li><li>Control how far in advance clients can book appointments, helping you manage your schedule more efficiently.<\/li><li>Decide whether specific team members can accept new clients based on performance or availability.<\/li><\/ul>\n\n\n\n<p>Paddy also described a real-life example of this: one salon used this feature to boost client retention. If a stylist wasn\u2019t retaining clients, the owner simply disabled new bookings for that stylist until their retention rates improved. This example is a great way to motivate staff and ensure clients are matched with stylists who can deliver an exceptional experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Advanced Report Visibility for Staff<\/h3>\n\n\n\n<p><strong>Key Benefit:<\/strong> Give your team the data they need to succeed \u2013 without oversharing sensitive information.<\/p>\n\n\n\n<p>Salons, spas, and clinics love Phorest\u2019s <a href=\"https:\/\/www.phorest.com\/features\/salon-accounting-software\/\">Reporting<\/a> feature\u2026 but did you know you can oversee who sees what. Staff can view their own performance without seeing other team members\u2019 stats. Additionally, clicking numbers on the Phorest Dashboard provides a detailed performance breakdown, helping you make smarter business decisions.<\/p>\n\n\n\n<p>According to Paddy, this is a game-changer for staff coaching. Staff can see client retention reports, identifying who isn\u2019t rebooking and how much that\u2019s costing the business. For salon owners, it means the ability to drill down into every number and use data to fuel growth and performance improvements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Digital Loyalty &amp; Referrals \u2013 A TreatCard Upgrade<\/h3>\n\n\n\n<p><strong>Key Benefit:<\/strong> A fully <a href=\"https:\/\/www.phorest.com\/features\/salon-loyalty-program-software\/\">digital loyalty programme,<\/a> seamlessly integrated into your salon, spa, or clinic\u2019s branded app.<\/p>\n\n\n\n<p>Paddy gave the audience what they wanted \u2013 you asked, and we delivered. Based on client feedback, Phorest is now taking the TreatCard digital.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Clients can now view their loyalty points directly on their phones.<\/li><li>The TreatCard is fully integrated into your salon, spa, or clinic\u2019s branded app, customised with your colours and logo.<\/li><li>Research shows higher client retention rates with digital loyalty programmes and <a href=\"https:\/\/www.phorest.com\/features\/referrals\/\">referrals<\/a>, making this a must-have feature for any modern salon, spa, or clinic.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Next-Level Marketing &amp; Ads Manager<\/h3>\n\n\n\n<p><strong>Key Benefit:<\/strong> High-performing ad campaigns with easy, trackable ROI.<\/p>\n\n\n\n<p>Marketing doesn\u2019t have to be complicated. With Phorest <a href=\"https:\/\/www.phorest.com\/features\/ads-manager\/\">Ads Manager<\/a>, salons, spas, and clinics are generating some serious revenue.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u20ac5 million in revenue was generated by businesses using Phorest\u2019s advertising tools last year alone.<\/li><li>Some businesses are seeing an incredible $500 return on just $5 ad spend, outperforming industry benchmarks on Meta ads.<\/li><\/ul>\n\n\n\n<p>New features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Story and video ad placements for higher engagement.<\/li><li>Direct and indirect revenue tracking, so you can see how ads are influencing bookings \u2013 not just the ones that come through immediately, but also future services.<\/li><li>A \u201cset and forget\u201d option for automated campaigns that run themselves, so you can focus on running your business while your marketing works in the background.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Staff Goals \u2013 A Breakthrough for Performance &amp; Motivation<\/h3>\n\n\n\n<p><strong>Key Benefit:<\/strong> Salons, spas, and clinics using Staff Goals consistently outperform those that don\u2019t,<\/p>\n\n\n\n<p>According to Rich Cullen, the Lead Data Analyst at Phorest, only 40% of businesses use Phorest\u2019s Staff Goals feature,&nbsp; but those that do are seeing amazing results. In fact, the numbers speak for themselves. Businesses that use Staff Goals see:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>+18% in average ticket size<\/li><li>+41% boost in average retail sales<\/li><li>+141% growth in the retail-to-service ratio<\/li><li>+9% improvement in rebooking rates<\/li><li>+50% increase in upselling<\/li><\/ul>\n\n\n\n<p>Rich also detailed the hidden gems in the Staff Goals feature, primarily that it\u2019s accessible through the PhorestGo app, so teams can track their progress anytime, from anywhere. There are also five key performance metrics to track: service sales, rebooking percentage, retail sales, client visits, and total revenue. Salon, spa, or clinic owners and managers can customise and backdate goals to fit their business needs.<\/p>\n\n\n\n<p>And finally \u2013 there\u2019s a fun, gamified mascot system that keeps your team motivated, whether they\u2019re aiming to escape the Grumpy Cat or hit that elusive Unicorn status! Over the past year, 60% of all goals have hit 80% completion or higher, showing some incredible progress. Plus, one in five goals achieved Unicorn status (over 120%+ of the target)!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Story of Resilience \u2013 Luisa Garcia &amp; Soleil Salon and Spa<\/h2>\n\n\n\n<p>With the audience already feeling the power of community, Paddy set the stage for an incredible story of resilience. He welcomed Luisa Garcia, owner of Soleil Salon &amp; Spa in New Hampshire \u2013 a million-dollar salon and a seven-time honoree of the Salon Today 200 competition in the US.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Luisa\u2019s journey over the past few years was nothing short of extraordinary. In February 2023, just as the world was emerging from the challenges of COVID-19, Luisa faced a crisis that would test her mettle. One day, during a routine meeting, she noticed water gushing from a closet and the pedicure chairs.<\/p>\n\n\n\n<p>What she initially thought was a water heater issue was far worse \u2013 sewer water flooding her entire salon. \u201cA literal s**t-show,\u201d as Luisa herself said. If that wasn\u2019t enough, it happened twice. Things took another unexpected turn when a builder she hired to help with repairs stole $30,000 from her, leaving her without a contractor \u2013 and with a salon space in ruins. To top it all off, Luisa discovered her business was facing a 60% revenue deficit.<\/p>\n\n\n\n<p>But Luisa refused to let these setbacks define her.<\/p>\n\n\n\n<p>Instead of giving up, Luisa decided to rebuild the salon herself. With no construction experience, she turned to YouTube tutorials, learning everything from drywall installation to plumbing. She called on the demolition crew who had helped clear the salon, whom she fondly referred to as her \u201c11 angels\u201d, and together, they began the process of reconstructing the space. Luisa worked seven days a week, 10 to 11 hours a day, determined to bring her salon back to life.<\/p>\n\n\n\n<p>Remarkably, the salon only closed for two days, as she put up tarps to allow employees to continue treating clients, even amidst the chaos. Rebuilding the physical space was only half the battle \u2013 Luisa still needed to revive her business financially.<\/p>\n\n\n\n<p>With little time for traditional coaching, Luisa turned to Phorest Staff Goals. She launched the Unicorn Challenge: a fun, engaging way to motivate her team to hit their targets without constant supervision. The impact was immediate. Despite the lack of hands-on coaching, losses dropped by over two-thirds, and her team became united and driven.<\/p>\n\n\n\n<p>By December 31. 2024. Luisa had transformed a 60% deficit into a 10% profit \u2013 an extraordinary turnaround that showcased not just her resilience but the strength of her team, and the power of the right tools.<\/p>\n\n\n\n<p>Luisa\u2019s story is one of grit, creativity, and heart \u2013 and she\u2019s just getting started. Stay tuned for her upcoming guest blog, where she\u2019ll share the entire journey and the invaluable lessons she learned along the way. You won\u2019t want to miss it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Even More Staff Goal Features to Look Forward To!<\/h2>\n\n\n\n<p>Before wrapping up, Rich took to the stage once more to unveil some exciting new features designed to make managing and motivating your team even easier \u2013 and a lot more fun!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/03\/07134236\/Screenshot-2025-03-07-at-13.41.25-1024x576.png\" alt=\"\" class=\"wp-image-152488\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/03\/07134236\/Screenshot-2025-03-07-at-13.41.25-1024x576.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/03\/07134236\/Screenshot-2025-03-07-at-13.41.25-300x169.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/03\/07134236\/Screenshot-2025-03-07-at-13.41.25-768x432.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/03\/07134236\/Screenshot-2025-03-07-at-13.41.25-1536x864.png 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/03\/07134236\/Screenshot-2025-03-07-at-13.41.25.png 1688w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Repeating Goals<\/strong>: Salon, spa, and clinic owners and managers can set staff goals once and run them automatically every month. It\u2019s a huge time-saver that ensures consistency and keeps your team focused on growth without the hassle of manual updates.<\/li><li><strong>Multi-Staff Goals:<\/strong> Set targets for multiple employees at once. Whether you want to encourage healthy competition or foster a spirit of collaboration, this tool makes it simple to align your team\u2019s efforts and drive performance across the board.<\/li><li><strong>Upgraded Mascot System:<\/strong> Gone are the days of just five mascots; there are now 15 fun mascots to celebrate your team\u2019s progress! Tracking goals has never been this engaging. Your staff will love seeing their progress reflected \u2013 for a small touch that brings a big boost in motivation.<\/li><li><strong>Leaderboards:<\/strong> Leaderboards give you a clear, dynamic view of how your team is performing. It\u2019s a fantastic way to create excitement, build camaraderie, and celebrate success together.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways: Uncovering Phorest\u2019s Hidden Gems<\/h2>\n\n\n\n<p>The keynote from Paddy and Rich was all about uncovering Phorest\u2019s hidden gems \u2013 the tools and features that can help salons, spas, and clinics streamline operations, boost revenue, and strengthen teams in unexpected ways. But more than just software, the session reminded us of the power of community, connection, and resilience.<\/p>\n\n\n\n<p>Luisa\u2019s story is proof that with the right mindset \u2013 and the right support \u2013 you can overcome even the toughest challenges. Her journey showed us that when you pair determination with the right technology, you\u2019re unstoppable.<\/p>\n\n\n\n<p>So, as you head back to your business, we leave you with one question: Which hidden gem will you start using first?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Feeling the Salon Owners Summit FOMO?<\/h2>\n\n\n\n<p>Want to make sure you\u2019re in the room to hear insightful talks like this next year? Get your tickets for the next Salon Owners Summit!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Keep Learning from the Experts<\/h3>\n\n\n\n<p>Read more of the 2025 Salon Owners Summit Recaps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the Phorest Salon Owners Summit 2025, Paddy Monaghan, the Chief Product Officer, and Rich Cullen, the Lead Product Designer at Phorest, unveiled hidden features that help salons, spas, and clinics maximise efficiency, empower their staff, and elevate business performance. This keynote highlighted Phorest\u2019s deep connection with our clients, five powerful tools that salons, spas, &hellip; <a href=\"https:\/\/www.phorest.com\/gb\/blog\/hidden-gems-phorest-tools-to-transform-your-team\/\">Continued<\/a><\/p>\n","protected":false},"author":40096,"featured_media":152526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1291,1285],"tags":[1615,13767],"class_list":["post-152540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-events","category-salon-owners-summit-news-events","tag-salon-owners-summit-gb","tag-salon-owners-summit-2025-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hidden Gems: Phorest Tools to Transform Your Team | Phorest<\/title>\n<meta name=\"description\" content=\"Learn how Phorest&#039;s hidden tools help salons, spas, and clinics boost revenue, streamline operations, and empower teams!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/gb\/blog\/hidden-gems-phorest-tools-to-transform-your-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hidden Gems: Phorest Tools to Transform Your Team | Phorest\" \/>\n<meta property=\"og:description\" content=\"Learn how Phorest&#039;s hidden tools help salons, spas, and clinics boost revenue, streamline operations, and empower teams!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/gb\/blog\/hidden-gems-phorest-tools-to-transform-your-team\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-09T09:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T18:14:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/03\/07141645\/Rich-Cullen-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steph Fernandez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/03\/07141645\/Rich-Cullen-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steph Fernandez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/hidden-gems-phorest-tools-to-transform-your-team\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/hidden-gems-phorest-tools-to-transform-your-team\/\"},\"author\":{\"name\":\"Steph Fernandez\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/085bce1c85242c85b0863facd0c93e92\"},\"headline\":\"Hidden Gems: Phorest Tools to Transform Your Team\",\"datePublished\":\"2025-03-09T09:07:00+00:00\",\"dateModified\":\"2025-06-23T18:14:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/hidden-gems-phorest-tools-to-transform-your-team\/\"},\"wordCount\":1931,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/hidden-gems-phorest-tools-to-transform-your-team\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/03\/07141645\/Rich-Cullen-scaled.jpg\",\"keywords\":[\"salon owners summit\",\"salon owners summit 2025\"],\"articleSection\":[\"News &amp; 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