{"id":154392,"date":"2025-04-08T09:14:00","date_gmt":"2025-04-08T09:14:00","guid":{"rendered":"https:\/\/www.phorest.com\/?p=154392"},"modified":"2025-06-23T17:40:34","modified_gmt":"2025-06-23T17:40:34","slug":"elevate-your-salon-marketing","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/elevate-your-salon-marketing\/","title":{"rendered":"Elevate Your Salon, Clinic, or Spa\u2019s Marketing With These 5 Phorest Tools"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Elevate Your Salon, Clinic, or Spa\u2019s Marketing With These 5 Phorest Tools\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2sP2elqgpIWnzUkZ2VB3Ah?si=67cbae2e08f249e7&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column pl-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p><strong>Great marketing isn\u2019t just about creativity. It\u2019s about strategy, consistency, and execution. However, as all busy salon, clinic, and spa owners know, when you\u2019re juggling clients, managing a team, and running a business, finding the time to market can feel impossible.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>That\u2019s why Phorest created its wide array of marketing tools for the professional hair and beauty industry. From helping you plan and execute a marketing strategy to providing you with high-quality templates, these are the Phorest features that make planning, implementing, and sticking to your marketing plan easier.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Online Reputation Manager<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/05154801\/Protect-Your-Online-Reputation.jpg\" alt=\"\" class=\"wp-image-148525\" width=\"340\" height=\"340\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/05154801\/Protect-Your-Online-Reputation.jpg 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/05154801\/Protect-Your-Online-Reputation-300x300.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/05154801\/Protect-Your-Online-Reputation-150x150.jpg 150w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/05154801\/Protect-Your-Online-Reputation-768x768.jpg 768w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/><\/figure>\n\n\n\n<p>Did you know that <a href=\"https:\/\/www.phorest.com\/blog\/guide-to-salon-retail-sales\/\">48% of people check online before booking an appointment with a new hair or beauty business<\/a>? And that <a href=\"https:\/\/backlinko.com\/online-review-stats\">55% <\/a>won\u2019t visit unless the business has at least a four-star rating? Your online reputation isn\u2019t just a nice-to-have part of your marketing strategy; it\u2019s essential. Phorest\u2019s <a href=\"https:\/\/www.phorest.com\/features\/salon-reputation-management\/\">Online Reputation Manager<\/a> makes gathering and publishing online reviews easier..&nbsp;<\/p>\n\n\n\n<p>It sends an automated message to clients after they visit, asking for their feedback. Five-star reviewers are prompted to publish their reviews to your Google and social media profiles immediately.&nbsp; Less complimentary reviews? Those are sent to your Phorest system to be read and dealt with in private. Building an online reputation gives your business a solid foundation that increases visibility, enhances your brand, and attracts new clients while reinforcing every other marketing effort.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Your Business Branded App<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/08\/03151204\/App.png\" alt=\"\" class=\"wp-image-145412\" width=\"319\" height=\"319\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/08\/03151204\/App.png 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/08\/03151204\/App-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/08\/03151204\/App-150x150.png 150w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/08\/03151204\/App-768x768.png 768w\" sizes=\"auto, (max-width: 319px) 100vw, 319px\" \/><\/figure>\n\n\n\n<p>In a crowded, competitive industry, how does your salon, clinic, or spa stand out as your clients&#8217; first choice, every time they book? One way of doing so is by placing your business right in the palm of your client\u2019s hands via a <a href=\"https:\/\/www.phorest.com\/features\/salon-booking-app\/\">custom-branded salon, clinic, or spa app<\/a>. Your branded app allows clients to book and pay for appointments, track their service history, and receive exclusive promotions from the ease of their phone screens. With push notifications and seamless engagement opportunities, your business stays front and centre.<\/p>\n\n\n\n<p>A business-branded app isn\u2019t just a marketing tool. It\u2019s a statement that you take your brand seriously and value client experience. Available on both Android and iOS app stores, your branded app makes it easier for clients\u2014and even potential clients\u2014to connect with your business and book with ease.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>The Industry\u2019s Leading SMS &amp; Email Marketing Suite<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/11100515\/MARKETING-1024x735.jpg\" alt=\"\" class=\"wp-image-126472\" width=\"365\" height=\"261\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/11100515\/MARKETING-1024x735.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/11100515\/MARKETING-300x215.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/11100515\/MARKETING-768x551.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/11100515\/MARKETING-1536x1102.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/05\/11100515\/MARKETING-2048x1469.jpg 2048w\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" \/><\/figure>\n\n\n\n<p>One of the biggest challenges that business owners face when it comes to marketing is finding the time to conceptualise and create campaigns that reflect their brand and also resonate with their clients. That\u2019s where <a href=\"https:\/\/www.phorest.com\/features\/salon-marketing-software\/\">Phorest\u2019s SMS and email marketing suite<\/a> comes in.&nbsp;<\/p>\n\n\n\n<p>Lauded as the most advanced in the industry, Phorest\u2019s intuitive campaign builder gives you everything you need to craft professional, eye-catching content in minutes. Choose from a library of expertly designed email and SMS templates, customise them with your salon\u2019s branding, and choose from thousands of images using our built-in stock photo library. Plus, with a built-in spelling and grammar checker, you can ensure your messaging is polished and professional every time.&nbsp;<\/p>\n\n\n\n<p>To make your marketing even more effective, the suite includes advanced client segmentation options, allowing you to send highly targeted messages based on filters like visit history, service preferences, spending habits, top clients, and more, meaning that the right clients receive the right message at the perfect time. It\u2019s high-quality marketing without the headache.&nbsp;<\/p>\n\n\n\n<p><em>Pssst: Want more guidance on when to send your marketing campaigns? Download our free salon, clinic, and spa marketing calendar template <\/em><a href=\"https:\/\/www.phorest.com\/marketing-calendar\/\"><em>here.<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>On Behalf Marketing (OBM)<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/03\/05113804\/Aesthetics-Reporting-1024x575.jpg\" alt=\"\" class=\"wp-image-152302\" width=\"417\" height=\"249\"\/><\/figure>\n\n\n\n<p>Interested in high-quality email marketing, but don\u2019t have time to do it yourself? Why not choose <a href=\"https:\/\/phorestpartnersnetwork.com\/obm-for-salons\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phorest\u2019s On Behalf Marketing (OBM<\/a>) solution? Available to all salons, clinics, and spas that use our extensive list of partner brands, OBM gives you access to exclusive, co-branded email marketing campaigns that bring your marketing to the next level.<\/p>\n\n\n\n<p>Think of it as your own personal marketing agency, creating and running campaigns on your behalf, from your Phorest system, so you don\u2019t have to. Whether it\u2019s an email marketing campaign encouraging clients to book a particular service or purchase a certain retail product, our OBM campaigns guarantee high-quality content, branded promotions that align with your business goals, and partnerships that bring you closer to the industry product brands you stock.&nbsp;<\/p>\n\n\n\n<p>With campaigns planned seasonally and designed to include your own business\u2019 unique branding, your marketing always feels fresh, relevant, and perfectly timed. Salons who have taken part previously have experienced, on average:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>40%<\/strong> more appointments booked<\/li><li><strong>18%<\/strong> increase in email open rates<\/li><li><strong>46%<\/strong> more booking revenue.&nbsp;<\/li><\/ul>\n\n\n\n<p>It\u2019s free, it\u2019s game-changing, and it\u2019s a no-brainer.&nbsp;<\/p>\n\n\n\n<p><strong>Want to learn more?<\/strong> <a href=\"https:\/\/phorestpartnersnetwork.com\/faq\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit our website.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. <strong>Phorest Ads Manager<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/06\/26093612\/Ads-Manager_Existing-Client-Targeting-2-min.png\" alt=\"\" class=\"wp-image-128769\" width=\"368\" height=\"368\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/06\/26093612\/Ads-Manager_Existing-Client-Targeting-2-min.png 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/06\/26093612\/Ads-Manager_Existing-Client-Targeting-2-min-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/06\/26093612\/Ads-Manager_Existing-Client-Targeting-2-min-150x150.png 150w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/06\/26093612\/Ads-Manager_Existing-Client-Targeting-2-min-768x768.png 768w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><\/figure>\n\n\n\n<p>Struggling to make social media marketing work for your business? <a href=\"https:\/\/www.phorest.com\/features\/ads-manager\/\">Phorest Ads Manager<\/a> is the industry\u2019s only social media ad marketing tool, designed to help you create, test, and track ads without the stress of navigating through the Meta ads suite!&nbsp; Similar to our marketing suite, Phorest Ads Manager allows you to make ads from a range of templates or create them from scratch. After content creation, you can choose who sees the ads, when they go live, and how much you spend on them, all from one place within your Phorest system.&nbsp;<\/p>\n\n\n\n<p>And with seamless integration to reporting and marketing, you can see exactly which clients booked from your ads, giving you data-driven insights to fine-tune your running and future campaigns for even better results. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Partner That Helps You Reach Your Marketing Goals Faster<\/strong><\/h2>\n\n\n\n<p>With Phorest\u2019s powerful selection of marketing tools, you have everything you need to attract new clients, keep existing ones engaged, and grow your business. From automated online reputation management and custom-branded apps to targeted social media ads, SMS and email campaigns, and even full-service marketing support with On Behalf Marketing (OBM), Phorest takes the guesswork out of marketing so you can focus on what you do best: helping your business thrive.<\/p>\n\n\n<div class=\"align wp-block-bannercta\">\n\n\n<div class=\"relative lg:mb-10 overflow-hidden bg-green-dark\" >\n  <div class=\"container py-16 px-12 lg:py-24 flex items-center  justify-center  flex-wrap relative z-10\">\n   <div class=\"w-full mr-0 mb-6 md:mr-12 md:mb-0  md:w-2\/3 \" >\n   <h2 class=\"text-white mb-2 text-3xl text-center md:text-left lg:text-4xl\" style=\"color:white;\"><p><span style=\"font-weight: 400;\">Interested in On Behalf Marketing for your salon, spa, or clinic?*<\/span><\/p>\n<\/h2>\n  \n  <\/div>\n        <a href=\"https:\/\/phorestsalonsoftware.typeform.com\/to\/Rs9TZ8o9?utm_source=obmblog1\" style=\"color:white; text-decoration:none;\"  target=\"\" class=\"rounded btn-demo-cta button bg-red px-8 text-white hover:bg-red-lighter w-full lg:w-auto lg:mr-5 rounded-none lg:rounded demo-cta\" data-ol-has-click-handler=\"\">\n      Sign Up For Free! \n    <\/a>\n      <\/div>\n<\/div>\n\n\n<div>\n  <div class=\"acf-innerblocks-container\"><\/div>\n<\/div>\n<\/div>\n\n\n<p>*<em>Must be a Phorest client to avail<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great marketing isn\u2019t just about creativity. It\u2019s about strategy, consistency, and execution. However, as all busy salon, clinic, and spa owners know, when you\u2019re juggling clients, managing a team, and running a business, finding the time to market can feel impossible. That\u2019s why Phorest created its wide array of marketing tools for the professional hair &hellip; <a href=\"https:\/\/www.phorest.com\/gb\/blog\/elevate-your-salon-marketing\/\">Continued<\/a><\/p>\n","protected":false},"author":40017,"featured_media":154379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13889,1266],"tags":[13894,13892,13890,13893,13891,1307,2548],"class_list":["post-154392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnerships-gb","category-sales-marketing","tag-clinic-marketing-gb","tag-obm-gb","tag-on-behalf-marketing-gb","tag-phorest-marketing-gb","tag-phorest-obm-gb","tag-salon-marketing-gb","tag-spa-marketing-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elevate Your Salon, Clinic, or Spa\u2019s Marketing With These 5 Phorest Tools | Phorest<\/title>\n<meta name=\"description\" content=\"Learn how to elevate your salon, clinic, or spa&#039;s marketing game with Phorest&#039;s system features &amp; On Behalf Marketing Solution. Read it now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/gb\/blog\/elevate-your-salon-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elevate Your Salon, Clinic, or Spa\u2019s Marketing With These 5 Phorest Tools | Phorest\" \/>\n<meta property=\"og:description\" content=\"Learn how to elevate your salon, clinic, or spa&#039;s marketing game with Phorest&#039;s system features &amp; On Behalf Marketing Solution. 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