{"id":155953,"date":"2025-05-09T11:04:47","date_gmt":"2025-05-09T11:04:47","guid":{"rendered":"https:\/\/www.phorest.com\/?p=155953"},"modified":"2025-06-23T18:57:07","modified_gmt":"2025-06-23T18:57:07","slug":"track-and-convert-with-integrated-lead-management","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/track-and-convert-with-integrated-lead-management\/","title":{"rendered":"Half the Industry Isn\u2019t Tracking Leads. Here\u2019s the Smarter Way to Start."},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Half the Industry Isn\u2019t Tracking Leads... Here\u2019s the Smarter Way to Start\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4hOIwW8PmkXUqCW8AGrZbX?si=ea5af053fd1747da&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column pl-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p><strong>Every new client starts their journey somewhere\u2014maybe through a personal recommendation, online review, or a scroll through your Instagram. By the time they land on your website, you\u2019d think you\u2019ve sealed the deal\u2026 right? Not always.\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>If a potential client has questions before committing to a treatment and there\u2019s no clear path to request a callback or book a consultation, they might click away and straight into the arms of a better-prepared competitor.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>According to Phorest research, only 50% of hair and beauty businesses have any kind of lead management system in place.<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Here\u2019s why that\u2019s a problem:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Sporadic enquiries go unanswered<\/li><li>Missed chances to grow your new client pipeline<\/li><li>Empty slots on slow days stay empty<\/li><li>Relying solely on word-of-mouth, walk-ins, or social media is unpredictable<\/li><\/ul>\n\n\n\n<p>Without a system, even a handful of missed leads each week adds up to serious lost revenue. That\u2019s where integrated lead management saves the day. With the right tools, you can collect their details, automate follow-up communication, and turn that curiosity into a confirmed booking. Whether you\u2019re starting from scratch or looking to simplify or upgrade your current process, here\u2019s why Lead Management can make a difference:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101622\/25-04_Lead-Management-lifestyle-website-form-1024x682.jpg\" alt=\"\" class=\"wp-image-155926\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101622\/25-04_Lead-Management-lifestyle-website-form-1024x682.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101622\/25-04_Lead-Management-lifestyle-website-form-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101622\/25-04_Lead-Management-lifestyle-website-form-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101622\/25-04_Lead-Management-lifestyle-website-form-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101622\/25-04_Lead-Management-lifestyle-website-form-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Capture Interest The Moment it Sparks<\/strong><\/h2>\n\n\n\n<p>Easily add an interest form to your online booking page, website, or social channels\u2014so potential clients can start a conversation on their terms. You\u2019ll get their contact info and preferences instantly, allowing you to follow up on your schedule and keep the relationship going from that first impression forward.<\/p>\n\n\n\n<p><em>Ideal for high-value services that require a bit more thought\u2014like skin treatments, advanced colour services, or bridal consultations.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Follow Your Lead Flow From One Place<\/strong><\/h2>\n\n\n\n<p>No more missed messages or messy spreadsheets. Every enquiry lands directly in your Phorest system, where you can manage, track, and respond.<\/p>\n\n\n\n<p><strong>Automate your follow-ups<\/strong> with personalised SMS or email messages that nudge leads toward booking, even when you\u2019re busy. Consistency pays off, and with Phorest, it\u2019s practically effortless. Plus, like with everything in Phorest, you can track it. The dedicated <strong>Leads Dashboard<\/strong> shows you exactly how your enquiries are converting<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Businesses using Phorest Lead Management see an average 48% lead-to-client conversion rate.<\/em><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101231\/25-04_lead-management_lifestyle_thank-you-message-1024x683.jpg\" alt=\"\" class=\"wp-image-155908\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101231\/25-04_lead-management_lifestyle_thank-you-message-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101231\/25-04_lead-management_lifestyle_thank-you-message-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101231\/25-04_lead-management_lifestyle_thank-you-message-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101231\/25-04_lead-management_lifestyle_thank-you-message-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101231\/25-04_lead-management_lifestyle_thank-you-message-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From Curious Click to Client: What Lead Management Looks Like with Phorest Step-by-Step<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Lead Submits Form<br><\/strong> From your booking page, website, or social media\u2014a potential has reached out.<br><\/li><li><strong>Lead Appears in Phorest<br><\/strong>They&#8217;re automatically added to your <strong>Leads Dashboard<\/strong> \u2014 no manual input required<br><\/li><li><strong>Auto Confirmation<br><\/strong>An email or SMS is sent instantly, confirming you&#8217;ve received their enquiry<br><\/li><li><strong>You Make Contact &amp; Update Their Status<br><\/strong>You follow up, update their lead status, and keep everything organised in one place<br><\/li><li><strong>Automated Follow-Up Kicks In<br><\/strong>If they don\u2019t book straight away, Phorest sends follow-up messages to keep them interested. <br><\/li><li><strong>Appointment Booked<br><\/strong>You did it! They\u2019re in the calendar. Their status updates to \u201cAppointment Scheduled.\u201d<br><\/li><li><strong>Hello, New Client<br><\/strong>After their visit, they\u2019re marked as a \u201cConverted Client.\u201d<br><\/li><li><strong>Your Dashboard Updates<br><\/strong>Conversion metrics reflect your performance in real-time. <\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"613\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101308\/25-04_lead-management_lifestyle_mobile_3-1024x613.jpg\" alt=\"\" class=\"wp-image-155917\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101308\/25-04_lead-management_lifestyle_mobile_3-1024x613.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101308\/25-04_lead-management_lifestyle_mobile_3-300x180.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101308\/25-04_lead-management_lifestyle_mobile_3-768x460.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101308\/25-04_lead-management_lifestyle_mobile_3-1536x920.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09101308\/25-04_lead-management_lifestyle_mobile_3-2048x1227.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Launch Your Lead Magnet: Phorest Lead Management \u00d7 Ads Manager<\/strong><\/h2>\n\n\n\n<p>If you\u2019re ready to seriously level up your new client acquisition, this is where the magic happens. By combining <strong>Phorest Lead Management<\/strong> with <strong><a href=\"https:\/\/www.phorest.com\/au\/features\/ads-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phorest Ads Manager<\/a><\/strong>, you can not only attract the right clients but also capture their interest instantly and guide them smoothly into your booking pipeline.<\/p>\n\n\n\n<p>Using real data from your top-spending, most loyal clients, Phorest Ads Manager helps you create targeted social media campaigns that are both strategic and cost-effective. On average, salons and clinics generate <strong>\u00a32,727 and 74 bookings per campaign<\/strong> using Ads Manager alone.<\/p>\n\n\n\n<p>Even better, you don\u2019t need to be a social media marketing expert. Choose from a range of polished, ready-to-launch ad templates, designed specifically for salons, spas, and clinics. Use a low-pressure <strong>\u2018Sign Up\u2019 call-to-action<\/strong> to invite curious users to register their interest\u2014perfect for high-value treatments that require a little more consideration. Set your budget and launch in the time it might take to send an email.&nbsp;<\/p>\n\n\n\n<p>Once they\u2019ve submitted their info? That\u2019s right. The lead flows directly into your Phorest Lead Management dashboard. From there, the cycle continues. Plus, you can also track every step of your social media campaign\u2019s performance and return on investment, all in Phorest.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">This is modern lead generation: smarter, simpler, and built to match the ambition of today\u2019s business leaders.&nbsp;<\/h3>\n\n\n\n<p>Make the most of every lead with Phorest Lead Management and a growing suite of connected, innovative tools\u2014built by a technology partner that knows your industry and wants to see you thrive.&nbsp;<\/p>\n\n\n<div class=\"align wp-block-bannercta\">\n\n\n<div class=\"relative lg:mb-10 overflow-hidden bg-green-dark\" >\n  <div class=\"container py-16 px-12 lg:py-24 flex items-center  justify-center  flex-wrap relative z-10\">\n   <div class=\"w-full mr-0 mb-6 md:mr-12 md:mb-0  md:w-2\/3 \" >\n   <h2 class=\"text-white mb-2 text-3xl text-center md:text-left lg:text-4xl\" style=\"color:white;\"><p><b>Stop Letting Potential Clients Slip Through the Cracks<\/b><\/p>\n<\/h2>\n  \n  <\/div>\n        <a href=\"https:\/\/www.phorest.com\/demo\/\" style=\"color:white; text-decoration:none;\"  target=\"_blank\" class=\"rounded btn-demo-cta button bg-red px-8 text-white hover:bg-red-lighter w-full lg:w-auto lg:mr-5 rounded-none lg:rounded demo-cta\" data-ol-has-click-handler=\"\">\n      Book a Demo\n    <\/a>\n      <\/div>\n<\/div>\n\n\n<div>\n  <div class=\"acf-innerblocks-container\"><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Every new client starts their journey somewhere\u2014maybe through a personal recommendation, online review, or a scroll through your Instagram. By the time they land on your website, you\u2019d think you\u2019ve sealed the deal\u2026 right? Not always.\u00a0 If a potential client has questions before committing to a treatment and there\u2019s no clear path to request a &hellip; <a href=\"https:\/\/www.phorest.com\/gb\/blog\/track-and-convert-with-integrated-lead-management\/\">Continued<\/a><\/p>\n","protected":false},"author":40062,"featured_media":155939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1247,10709],"tags":[12328,13916,13915,9877,13913,13912,13914,1578,1310,13917],"class_list":["post-155953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-social","category-phorest-announcements-gb","tag-ads-manager-gb","tag-find-clients","tag-get-more-clients","tag-get-new-clients-gb","tag-lead-management","tag-leads-2","tag-new-clients-2","tag-online-booking-gb","tag-social-media-gb","tag-track-leads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Half the Industry Isn\u2019t Tracking Leads. 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Here\u2019s the Smarter Way to Start. | Phorest\" \/>\n<meta property=\"og:description\" content=\"Whether you\u2019re starting from scratch or looking to simplify or upgrade your current process, here\u2019s why Lead Management can make a difference.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/gb\/blog\/track-and-convert-with-integrated-lead-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-09T11:04:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T18:57:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09103113\/robin-worrall-FPt10LXK0cg-unsplash-1-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aubree Calderwood\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/09103113\/robin-worrall-FPt10LXK0cg-unsplash-1-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aubree Calderwood\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/track-and-convert-with-integrated-lead-management\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/track-and-convert-with-integrated-lead-management\/\"},\"author\":{\"name\":\"Aubree Calderwood\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/f62440a6d2c689f77629d4d673562e7a\"},\"headline\":\"Half the Industry Isn\u2019t Tracking Leads. 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