{"id":17389,"date":"2017-07-17T09:00:42","date_gmt":"2017-07-17T08:00:42","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/?p=17389\/"},"modified":"2020-03-26T17:21:41","modified_gmt":"2020-03-26T17:21:41","slug":"leveraging-client-experience-award","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/leveraging-client-experience-award\/","title":{"rendered":"Leveraging The Client Experience Award To Increase Bookings"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As you probably already know, the Phorest Salon Software Client Experience Award is not based on public votes or judging panels, but rather on how the people who spend their money in your salon or clinic felt about what you provided them with throughout the year. What you may not know, however, is that there are ways for your salon to leverage the award to increase client bookings. <\/span><\/p>\n<p><!--more--><\/p>\n<p><strong>Listen to the audio version of this blog, and\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-phorest-blog\/id1182467915?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">subscribe to the Phorest Blog Podcast here<\/a>:<\/strong><\/p>\n<p><iframe title=\"Spotify Embed: Leveraging the Client Experience Award to Increase Bookings\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4q0mpIxp2uRX7H7iipGeq6?si=pGYb0vwkSIar8YpQdy8RQA&#038;utm_source=oembed\"><\/iframe><\/p>\n<h2>You&#8217;ve Won The Phorest Client Experience Award&#8230; Now What?<\/h2>\n<h3>1. Social Media, Consultation Forms &amp; Window Fronts<\/h3>\n<p><span style=\"font-weight: 400;\">Sharing the news online and putting the sticker on your window front is perhaps the first thing you should do. Another great way to remind your clients of your world-class customer service is to add the digital version of the Award to your consultation forms. If you wanted to highlight the Award even more, you could also display a 5-star client review next to it.<\/span><\/p>\n<h3>2. Send A Press Release To Local Publications\/Newspapers<\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for ways to attract new clients, getting your salon featured in a local publication or newspaper can give you great exposure. However, you will need to prepare accordingly, i.e, write a proper press release and gather photos to send along with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although writing a press release might sound like a difficult task, it actually isn\u2019t. In fact, there\u2019s a pre-established, winning format you can follow. All you have to do is make sure you fulfil the format\u2019s requirements and make sure that you\u2019re not too salesy. In a nutshell, you should first find a headline and then move on to the body of your article. This part should answer the who, what, where, when, why and how questions. <\/span><strong>Check out our previous article which explains <a href=\"\/?p=13340\" target=\"_blank\" rel=\"noopener noreferrer\">How To Write Irresistible And Simple Salon Press Releases<\/a>\u00a0for\u00a0a step-by-step guide.<\/strong><\/p>\n<h3>3. Give Back To Your Clients With An Email &amp; SMS Promotion<\/h3>\n<p><span style=\"font-weight: 400;\">Something very popular amongst Client Experience Award recipients is an email and <a href=\"https:\/\/www.phorest.com\/resources\/salon-sms-marketing-gameplan-ebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMS campaign<\/a> that includes a special promotion to thank customers for their trust. Some give extra TreatCard points, others make a 3 for 2 offer. Whichever way you do it, make sure you don\u2019t undervalue your services. Then, advertise your promotion and target your clients on social media<\/span><em>\u00a0(<a href=\"https:\/\/www.phorest.com\/gb\/blog\/salon-facebook-reviews\/\" target=\"_blank\" rel=\"noopener noreferrer\">see the &#8220;Target Your Client List Only With A Custom Audience&#8221; section of this blog post<\/a> to learn how to do this)<\/em>.<\/p>\n<blockquote><p>Related |\u00a0<a href=\"https:\/\/www.phorest.com\/gb\/blog\/salon-loyalty-programs-add-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">What Types Of Salon Loyalty Programmes Actually Add Value?<\/a><\/p><\/blockquote>\n<h3>4.\u00a0In-Salon \/ Spa Celebration Event<\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s always nice to drop your local community a little reminder that your business is right around the corner and that you\u2019re celebrating your clients\u2019 love and appreciation! Why not invite clients and locals to a fun and lively <\/span><i><span style=\"font-weight: 400;\">soir\u00e9e<\/span><\/i><span style=\"font-weight: 400;\">? <\/span><strong><a href=\"https:\/\/www.phorest.com\/gb\/blog\/should-you-throw-a-salon-open-house\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn the ins and outs of throwing a salon open house here.<\/a><\/strong><\/p>\n<h3>5. Use It To Apply For Other Industry Awards<\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve been seeing it more and more: past recipients have been leveraging the Phorest Client Experience award to apply for other industry recognitions. To be fair, why wouldn\u2019t you? You deserve it; you\u2019ve worked extremely hard! Your clients agree and reflect this in their reviews!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17375\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/07\/18144535\/ClientExperienceAward2017.jpg\" alt=\"Phorest Client Experience Award\" width=\"300\" height=\"298\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/07\/18144535\/ClientExperienceAward2017.jpg 858w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/07\/18144535\/ClientExperienceAward2017-150x150.jpg 150w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/07\/18144535\/ClientExperienceAward2017-300x298.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/07\/18144535\/ClientExperienceAward2017-768x762.jpg 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Not a Phorest Salon Software client but looking to take your salon to the next level? Then why not\u00a0<strong><a href=\"https:\/\/www.phorest.com\/\" rel=\"noopener noreferrer\">request a free demo<\/a>\u00a0of our software<\/strong>!<\/p>\n<table class=\"features-table\">\n<tbody>\n<tr>\n<th colspan=\"3\">With Phorest Salon Software, you will:<\/th>\n<\/tr>\n<tr>\n<td><\/td>\n<td><strong>Get new clients<\/strong><\/td>\n<td>Fill your seats when you need it most with our Marketing Suite.<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><strong>Make your clients happy<\/strong><\/td>\n<td>With your loyalty programme called the TreatCard, Client ReConnect, and your dedicated Grow Team.<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><strong>Manage your day-to-day<\/strong><\/td>\n<td>Control stock, view reports, manage your appointments and team.<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><strong>Make your life easier<\/strong><\/td>\n<td>Easily switch from other software companies or pen and paper, plus get ongoing support and training.<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><strong>Stay ahead of the competition<\/strong><\/td>\n<td>Get an endless supply of marketing and management ideas from eBooks, events, and Phorest industry experts.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Got feedback? Let us know either in the comments below or tweet us <a href=\"https:\/\/www.twitter.com\/thephorestword\" rel=\"noopener\">@ThePhorestWord<\/a>!<em>\u00a0(Pssst! We\u2019re on\u00a0<a href=\"https:\/\/www.instagram.com\/phorestsalonsoftware\" rel=\"noopener\">Instagram<\/a>\u00a0too!)<\/em><\/p>\n<p>Thanks for reading! #LetsGrow<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As you probably already know, the Phorest Salon Software Client Experience Award is not based on public votes or judging panels, but rather on how the people who spend their money in your salon or clinic felt about what you provided them with throughout the year. What you may not know, however, is that there &hellip; <a href=\"https:\/\/www.phorest.com\/gb\/blog\/leveraging-client-experience-award\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":115323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1263],"tags":[1110,1944,144,1306,4235,4245,3971],"class_list":["post-17389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-pr","tag-client-experience-award","tag-client-experience-award-gb","tag-marketing-2","tag-marketing-2-gb","tag-phorest-client-experience","tag-phorest-client-experience-gb","tag-phorest-client-experience-award-2017"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leveraging The Client Experience Award To Increase Bookings | Phorest<\/title>\n<meta name=\"description\" content=\"There are different ways to leverage the Phorest Salon Software Client Experience Award to increase bookings. 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