{"id":175598,"date":"2026-07-29T09:28:22","date_gmt":"2026-07-29T09:28:22","guid":{"rendered":"https:\/\/www.phorest.com\/?p=175598"},"modified":"2026-07-29T10:20:22","modified_gmt":"2026-07-29T10:20:22","slug":"goldsworthys-switch-salon-software-phorest","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/goldsworthys-switch-salon-software-phorest\/","title":{"rendered":"Built Over Generations, Ready for What\u2019s Next: Why Goldsworthy\u2019s Hairdressing Switched to Phorest"},"content":{"rendered":"\n<p>When your family salon business has been thriving for more than 60 years, changing its core technology is not a decision you make lightly. Josh Goldsworthy explains why Goldsworthy\u2019s Hairdressing switched to Phorest, how the team made the move simple and why they have never looked back.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.goldsworthys.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Goldsworthy\u2019s Hairdressing<\/a> is a business built on legacy, talent and the determination to keep moving forward.<\/p>\n\n\n\n<p>Founded in 1961, the award-winning family business now operates salons in Swindon, Cirencester and Marlborough, alongside an academy dedicated to developing the next generation of hairdressing talent. Josh Goldsworthy is the third generation of his family in the business and serves as Director &amp; Colour Specialist, combining serious commercial ambition with an acclaimed creative career.<\/p>\n\n\n\n<p>For Josh, respecting the history of the business does not mean doing things the way they have always been done.<\/p>\n\n\n\n<p>As Goldsworthy\u2019s continued to grow, its salon software was technically still working. But the system was becoming harder to navigate, reporting was taking too long and important business information was not reaching the team clearly enough.<\/p>\n\n\n\n<p>It was time to make a change.<\/p>\n\n\n\n<p>We sat down with Josh at his second Phorest Summit to talk about outgrowing familiar technology, bringing an established team through a software switch and finding a technology partner that matched the ambition of the Goldsworthy\u2019s business.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"500\" src=\"https:\/\/www.youtube.com\/embed\/wKKuXvX_8e4?si=9pufhnXRYZDvmJ0t\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why would an established salon group change its software?<\/strong><\/h2>\n\n\n\n<p>Sometimes the biggest obstacle to changing salon software is not that the existing system has completely failed. It is that the team has become accustomed to working around its limitations.<\/p>\n\n\n\n<p>Looking back, Josh believes Goldsworthy\u2019s had reached that point.<\/p>\n\n\n\n<p>\u201cIf I was to talk to myself five years ago, I think I\u2019d look at my business and think that I was probably playing it safe. The software system I had worked, but it became long-winded and I just became used to the interface.\u201d<\/p>\n\n\n\n<p>The business had not stopped moving forward, but its technology was no longer making that progress easier. Josh wanted more tools to attract clients, motivate the team and give management a clearer picture of performance.<\/p>\n\n\n\n<p>For ambitious salon owners, this is often the real signal that it is time to consider switching: your current software may still function, but it is no longer actively helping you build the business you want next.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What was not working with the previous salon software?<\/strong><\/h2>\n\n\n\n<p>For Goldsworthy\u2019s, reporting had become a major source of frustration.<\/p>\n\n\n\n<p>\u201cWe had so many different misplaced reports. It was really hard to find data and relay that back to our team.\u201d<\/p>\n\n\n\n<p>The issue was not a lack of data. It was the difficulty involved in finding the right information and turning it into something useful for the people running the business and serving clients every day.<\/p>\n\n\n\n<p>After moving to Phorest, Josh says that information became much easier for the team to access through the <a href=\"https:\/\/www.phorest.com\/gb\/features\/salon-management-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">PhorestGo salon management app.<\/a><\/p>\n\n\n\n<p>\u201cThey\u2019ve got it at the touch of their hands, with their phones going through the app. It\u2019s been a massive, massive game changer for the business.\u201d<\/p>\n\n\n\n<p>PhorestGo gives salon teams mobile access to performance information including service and product sales, client visits, rebooking rates and individual or team goals. Managers can review staff, financial and business performance through clear, accessible reports.<\/p>\n\n\n\n<p>For Josh, clearer reporting has also meant getting valuable personal time back.<\/p>\n\n\n\n<p>Daily catch-ups and end-of-day reports once added to the time he spent working after leaving the salon. Being able to find that information quickly has reduced that burden and allowed him to spend more time at home with his family.<\/p>\n\n\n\n<p>For the wider team, access to their own figures has changed how they engage with their performance.<\/p>\n\n\n\n<p>\u201cBeing able to check client colours, reports, how well they\u2019re doing on their upsells and things like that has really upped their game.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What worries salon owners most about switching software?<\/strong><\/h2>\n\n\n\n<p>Josh\u2019s biggest concern was not the technology itself. It was his team.<\/p>\n\n\n\n<p>When people have used the same system for years, even familiar frustrations can feel easier than learning something new. Goldsworthy\u2019s also needed to maintain a fast service at reception and protect the quality of its client experience throughout the move.<\/p>\n\n\n\n<p>\u201cOur biggest concern when switching was just how the team would react. Sometimes when you get used to a system for so long, it becomes quite alien and quite hard.\u201d<\/p>\n\n\n\n<p>The second concern was data migration. Goldsworthy\u2019s needed confidence that its client information, appointment details and colour history would transfer safely and remain easily accessible.<\/p>\n\n\n\n<p>These are valid concerns for any established salon, but particularly for a longstanding family business whose client relationships may span years or even generations.<\/p>\n\n\n\n<p>Phorest\u2019s migration specialists handle the transfer of client records, staff, services, products and other essential business information. Each business also receives a tailored system set-up, onboarding support and ongoing training for existing and future team members.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What was the process of moving to Phorest like?<\/strong><\/h2>\n\n\n\n<p>Josh describes the move as structured, detailed and much simpler than the team had expected.<\/p>\n\n\n\n<p>Phorest arranged dedicated sessions with both management and the wider team. These covered the system settings, reporting, appointment booking and how individual team members could use the app themselves.<\/p>\n\n\n\n<p>\u201cThey made it simple down to the finest detail. I couldn\u2019t express it enough. The team are fantastic.\u201d<\/p>\n\n\n\n<p>That individual support mattered. Rather than expecting one manager to learn the platform and then explain it to everyone else, the onboarding process helped different members of the business understand how Phorest would support their specific roles.<\/p>\n\n\n\n<p>It also helped remove one of the greatest perceived risks of switching: whether the team would feel prepared when the new system went live.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How has Phorest changed team performance at Goldsworthy\u2019s?<\/strong><\/h2>\n\n\n\n<p>Nearly a year after switching, Josh says one of the most noticeable changes has been greater visibility of team productivity.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.phorest.com\/gb\/features\/salon-rostering-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">team can access their own figures, understand how they are progressing against goals and see where they can improve<\/a>. For a business that places such a strong emphasis on developing and retaining talent, that visibility is about more than monitoring numbers.<\/p>\n\n\n\n<p>It gives managers a better foundation for coaching conversations and gives employees greater ownership of their success.<\/p>\n\n\n\n<p>Josh sees this becoming even more valuable as Goldsworthy\u2019s grows.<\/p>\n\n\n\n<p>\u201cThe biggest opportunity for our business is how we can raise the ability for our team to see their goals.\u201d<\/p>\n\n\n\n<p>He also believes that a motivated existing team makes it easier to attract and retain the right new people.<\/p>\n\n\n\n<p>\u201cIf you\u2019ve got a team that\u2019s already happy, already incentivised, it\u2019s much easier to find those people that are going to fit into that team and retain them.\u201d<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"500\" src=\"https:\/\/www.youtube.com\/embed\/cDAM-Y3--9o?si=eooLJLT9TOkiGasf\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How has PhorestTips affected the Goldsworthy\u2019s team?<\/strong><\/h2>\n\n\n\n<p>One of the most unexpectedly powerful changes has been the introduction of<a href=\"https:\/\/www.phorest.com\/gb\/features\/cashless-tipping\/\" target=\"_blank\" rel=\"noreferrer noopener\"> PhorestTips<\/a>.<\/p>\n\n\n\n<p>PhorestTips allows clients to add a cashless tip as part of the payment process. Tips are allocated directly and transparently to the team members who provided the service, reducing administrative work for the business and making the process clearer for clients and employees.<\/p>\n\n\n\n<p>Across businesses using PhorestTips, employees receive 25% more tips on average.<\/p>\n\n\n\n<p>At Goldsworthy\u2019s, Josh reports an even more dramatic result.<\/p>\n\n\n\n<p>\u201cIt has easily doubled our revenue for tips for our staff.\u201d<\/p>\n\n\n\n<p>But the impact is not only visible in a report. Josh has seen younger members of the team change how they think about the money they earn.<\/p>\n\n\n\n<p>\u201cI\u2019m looking at young team members who are saving for cars simply through tips that they were blowing on lunches before.\u201d<\/p>\n\n\n\n<p>It is a small example with a significant meaning. The right salon technology is not only helping the business process a payment. It is helping employees feel recognised for their work and giving them more control over the rewards they earn.<\/p>\n\n\n\n<p>Clients also have confidence that their tip is going directly to the person who looked after them, creating a more transparent and positive checkout experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How can better payments protect the salon and improve the client experience?<\/strong><\/h2>\n\n\n\n<p>Josh is equally excited about the wider potential of<a href=\"https:\/\/www.phorest.com\/gb\/features\/salon-payment-processing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> PhorestPay<\/a>, particularly secure payment links and deposits.<\/p>\n\n\n\n<p>Taking card details verbally over the phone can be awkward for the team and the client, especially when someone is calling from a noisy or public place. Payment links allow the salon to send a secure request directly to the client after the call.<\/p>\n\n\n\n<p>\u201cThe new software where you can send a payment link to your client after hanging up the phone is going to be revolutionary for my business.\u201d<\/p>\n\n\n\n<p>Josh also sees deposits as an important tool for building a more committed client base and protecting the salon from lost appointments.<\/p>\n\n\n\n<p>PhorestPay allows salons to securely store payment information and set custom deposits based on factors such as the service, client history or level of no-show risk.<\/p>\n\n\n\n<p>\u201cHaving that system interface keeps and retains the clientele that you want, that aren\u2019t going to miss appointments and aren\u2019t going to no-show.\u201d<\/p>\n\n\n\n<p>For a premium salon, this is not about adding friction. It is about making the booking and payment journey feel professional, safe and consistent, while respecting the value of the team\u2019s time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why did the Phorest Summit make such an impression?<\/strong><\/h2>\n\n\n\n<p>Goldsworthy\u2019s first attended the <a href=\"https:\/\/www.phorestsummit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phorest Summit<\/a> after winning an award and being invited to join the event.<\/p>\n\n\n\n<p>What Josh experienced there changed how he viewed Phorest.<\/p>\n\n\n\n<p>\u201cIt really converted us to the whole Phorest ethos and family.\u201d<\/p>\n\n\n\n<p>Meeting the people behind the platform, seeing the product direction and spending time with other ambitious business owners helped remove much of the perceived risk around switching.<\/p>\n\n\n\n<p>By his second Summit, Josh was firmly part of that community.<\/p>\n\n\n\n<p>He describes the event as \u201cgreat craic\u201d and one of the best industry events he attends each year, combining business learning with the chance to meet like-minded salon owners from around the world.<\/p>\n\n\n\n<p>\u201cThe Phorest team are really warm and friendly. Talking to like-minded business owners from all around the world is incredible.\u201d<\/p>\n\n\n\n<p>And, in true Josh style, he is equally enthusiastic about the social side.<\/p>\n\n\n\n<p>\u201cThe party night is something that I often do forget, but is great.\u201d<\/p>\n\n\n\n<p>The Phorest Summit brings together salon, spa and clinic leaders for practical education, product innovation, world-class speakers and a shared sense of ambition. Its tenth edition took place in 2026, marking a decade of bringing the global industry together to learn, connect and look ahead.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why does Josh believe the right technology partner must keep moving?<\/strong><\/h2>\n\n\n\n<p>Josh is a serious operator, but he is also a creative leader. He wants technology that supports the commercial health of the salon without losing sight of the human and creative qualities that make the hair industry special.<\/p>\n\n\n\n<p>That means choosing a partner that is still developing rather than a system that has reached a standstill.<\/p>\n\n\n\n<p>\u201cThere are so many more tools that we can use to boost clientele or boost our team and incentivise both sides of the business.\u201d<\/p>\n\n\n\n<p>Artificial intelligence is one area he believes salons need to approach with an open mind.<\/p>\n\n\n\n<p>\u201cAI isn\u2019t going away. We just need to broaden our horizons and bring that into the business.\u201d<\/p>\n\n\n\n<p>For Josh, AI can help salons interpret reports, remove administrative pressure and create clearer conversations between clients and their stylists. But it should support the relationship at the heart of the salon, not replace it.<\/p>\n\n\n\n<p>That is also the principle behind <a href=\"https:\/\/www.phorest.com\/gb\/features\/ai-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phorest\u2019s AI features<\/a>: using technology to reduce admin and surface useful information while protecting the human relationship at the chair and front desk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What advice would Josh give another salon owner considering switching?<\/strong><\/h2>\n\n\n\n<p>For an established business, changing salon software can feel like a major undertaking.<\/p>\n\n\n\n<p>There is client data to protect, a team to train and a live business that cannot simply stop while the change takes place.<\/p>\n\n\n\n<p>But Josh\u2019s advice is refreshingly straightforward:<\/p>\n\n\n\n<p>\u201cIf you\u2019re thinking about switching, it\u2019s as simple as just do it. You won\u2019t regret it at all.\u201d<\/p>\n\n\n\n<p>He believes the energy of the Phorest team, their continued investment in new ideas and the community surrounding the platform have made Goldsworthy\u2019s feel supported well beyond the initial onboarding process.<\/p>\n\n\n\n<p>And he offers one final reason to make the move:<\/p>\n\n\n\n<p>\u201cThe Summit is the best experience of any hairdressing event you\u2019ll go to.\u201d<\/p>\n\n\n\n<p>For a family business that has succeeded for more than six decades, the decision to switch was not about walking away from its history.<\/p>\n\n\n\n<p>It was about choosing the right partner for what comes next.<\/p>\n\n\n<div class=\"align wp-block-bannercta\">\n\n\n<div class=\"relative lg:mb-10 overflow-hidden bg-green-dark\" >\n  <div class=\"container py-16 px-12 lg:py-24 flex items-center  flex-wrap relative z-10\">\n   <div class=\"w-full mr-0 mb-6 md:mr-12 md:mb-0 \" >\n   <h2 class=\"text-white mb-2 text-3xl text-center md:text-left lg:text-4xl\" style=\"color:white;\"><p><strong>Considering switching your salon software?<\/strong><\/p>\n<\/h2>\n  \n  <\/div>\n        <a href=\"https:\/\/www.phorest.com\/custom-demo\/\" style=\"color:white; text-decoration:none;\" target=\"_blank\" class=\"rounded btn-demo-cta button bg-red px-8 text-white hover:bg-red-lighter w-full lg:w-auto lg:mr-5 rounded-none lg:rounded demo-cta\" data-ol-has-click-handler=\"\">\n      Book a Personalised Demo\n    <\/a>\n      <\/div>\n<\/div>\n\n\n<div>\n  <div class=\"acf-innerblocks-container\"><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>When your family salon business has been thriving for more than 60 years, changing its core technology is not a decision you make lightly. Josh Goldsworthy explains why Goldsworthy\u2019s Hairdressing switched to Phorest, how the team made the move simple and why they have never looked back. Goldsworthy\u2019s Hairdressing is a business built on legacy, &hellip; <a href=\"https:\/\/www.phorest.com\/gb\/blog\/goldsworthys-switch-salon-software-phorest\/\">Continued<\/a><\/p>\n","protected":false},"author":40126,"featured_media":175593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12904],"tags":[14253,14254,14255],"class_list":["post-175598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salon-industry-gb","tag-goldsworthys-salons-gb","tag-multi-location-salon-gb","tag-premium-hair-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Goldsworthy\u2019s Hairdressing Switched to Phorest<\/title>\n<meta name=\"description\" content=\"Josh Goldsworthy shares why his award-winning family salon group switched to Phorest and the 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