{"id":179471,"date":"2026-09-30T08:54:31","date_gmt":"2026-09-30T08:54:31","guid":{"rendered":"https:\/\/www.phorest.com\/blog\/why-87-of-aesthetics-patients-want-booking-confirmations\/"},"modified":"2026-09-30T09:04:10","modified_gmt":"2026-09-30T09:04:10","slug":"why-87-of-aesthetics-patients-want-booking-confirmations","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/why-87-of-aesthetics-patients-want-booking-confirmations\/","title":{"rendered":"Why 87% of Aesthetics Patients Want Booking Confirmations"},"content":{"rendered":"\n<p>A patient who has just booked a first appointment cannot assess your clinical work yet. They have not met the practitioner, nor have they seen the room. What they have is a message from you. New Phorest research with 795 aesthetics patients in the UK, Ireland and the United States found that 87% consider booking confirmations important, and 84% say the same about appointment reminders.<\/p>\n\n\n\n<p>When asked in our research which details mattered in those messages, they ranked appointment time first at 76%, then the date at 72%, the service booked at 66%, the clinic location at 58%, and a telephone number at 46%.<\/p>\n\n\n\n<p>Most confirmation templates cover the first two.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What patients want a confirmation to say<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Detail<\/strong><\/td><td><strong>Share of patients who value it<\/strong><\/td><\/tr><tr><td>Appointment time<\/td><td>76%<\/td><\/tr><tr><td>Appointment date<\/td><td>72%<\/td><\/tr><tr><td>Service booked<\/td><td>66%<\/td><\/tr><tr><td>Clinic location<\/td><td>58%<\/td><\/tr><tr><td>Telephone number<\/td><td>46%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Time and date are the easy part, because every booking system sends those. The useful figures sit further down the list.<\/p>\n\n\n\n<p>Almost six in ten patients want the location in writing. For a clinic with more than one site, that is not a formality. A patient who books in one location and drives to another has a poor experience that had nothing to do with their treatment.<\/p>\n\n\n\n<p>Almost half want a telephone number. That is a low bar, and a no-reply address fails it. A patient who wants to move an appointment and cannot find a way to ask will often just not turn up.<\/p>\n\n\n\n<p>The service booked matters for a different reason. In aesthetics, patients often book something they have never had before, under a name they half-remember. Seeing it written down tells them they asked for the right thing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Is an email confirmation enough on its own?<\/h2>\n\n\n\n<p>Half of UK and Ireland clinics have <a href=\"https:\/\/www.phorest.com\/gb\/features\/automated-sms-email\/\">automatic email confirmations<\/a> switched on. Fewer than one in five have them set up by text message. US clinics do the opposite. Four in five send confirmations by text, and fewer than two in five send them by email.<\/p>\n\n\n\n<p>Neither pattern matches what patients told us they wanted. The two details ranked highest, time and date, are short. They fit in a text message, and a text gets read in the queue for coffee. The longer material, preparation guidance and what to expect on the day, needs the room that email gives it.<\/p>\n\n\n\n<p>So the answer is not one channel or the other:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Text message for the facts. Time, date, location, and the service booked.<\/li>\n\n\n\n<li>Email for the context. What happens at the appointment, how to prepare, who they will see.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What a reminder does that a confirmation message cannot<\/h2>\n\n\n\n<p>A confirmation answers a question the patient has already asked. A reminder arrives when they have stopped thinking about it.<\/p>\n\n\n\n<p>That difference is worth something practical. Between booking and treatment, a patient forgets what they were told to do beforehand, and most aesthetic treatments ask for something. A <a href=\"https:\/\/www.phorest.com\/gb\/features\/salon-crm-software\/\">reminder sent<\/a> two or three days out is the last useful moment to say:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Come with clean skin and no make-up<\/li>\n\n\n\n<li>Avoid alcohol the night before<\/li>\n\n\n\n<li>Leave the evening free afterwards<\/li>\n\n\n\n<li>Arrive ten minutes early to complete your forms<\/li>\n<\/ul>\n\n\n\n<p>Most clinics treat reminders as protection for the diary. Patients treat them as instructions. The clinics getting the most out of them write for the second purpose, and get the first as a side effect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How much of this should be automatic?<\/h2>\n\n\n\n<p>The argument for automating these messages is not the time it saves. It is that the message stops depending on who took the booking.<\/p>\n\n\n\n<p>A patient who books at reception on a quiet Tuesday and a patient who books online over the weekend should receive the same information. When the sending is manual, they do not, and the difference is invisible to you and obvious to them.<\/p>\n\n\n\n<p>Georgina Boyce, Head of Operations at <a href=\"https:\/\/www.drrashaclinic.com\/\">Dr Rasha Clinic<\/a> in London, sees preparation as clinical rather than administrative, saying, \u201cConfirmations, reminders, and clear pre-care guidance help patients understand what to expect and how to prepare safely before they arrive. This supports a more focused consultation, gives the clinical team the information they need, and helps patients make informed decisions with confidence.\u201d<\/p>\n\n\n\n<p>That is the part worth taking from this article. A confirmation is not paperwork that follows a booking. It is the first working part of the appointment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Phorest supports this<\/h2>\n\n\n\n<p>Every message in this article is one a clinic can stop writing by hand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.phorest.com\/gb\/features\/automated-sms-email\/\"><strong>Appointment Reminders<\/strong><\/a> send confirmations and reminders automatically by text and email, so the same information reaches the patient who booked online on Sunday, and the one who booked at reception on Tuesday.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.phorest.com\/gb\/features\/digital-consultation-forms\/\"><strong>Consultation Forms<\/strong><\/a> go out ahead of the appointment and come back completed, which is what lets a consultation start on time.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.phorest.com\/gb\/features\/salon-crm-software\/\"><strong>Pre &amp; Post Care<\/strong><\/a> attaches preparation guidance to the treatment rather than to whoever remembered to send it.<\/li>\n<\/ul>\n\n\n\n<p>The gain is not the minutes saved at reception. It is that a patient\u2019s experience stops depending on how busy the clinic was the day they booked.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">One thing to change this week<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>If your clinic is\u2026<\/strong><\/td><td><strong>Change this<\/strong><\/td><\/tr><tr><td>Building strong foundations<\/td><td>Book a test appointment under your own name, and read what arrives. Check all five details are in it<\/td><\/tr><tr><td>Scaling with confidence<\/td><td>Add text messages for the facts and keep email for preparation guidance<\/td><\/tr><tr><td>Leading at scale<\/td><td>Make the message identical across every location, so the experience does not depend on which site a patient chose<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The first thing a patient can judge<\/h2>\n\n\n\n<p>Nobody chooses a clinic because the confirmation email was well written. But it is the first thing a patient is able to judge, and it reaches them weeks before anyone touches their face.<\/p>\n\n\n<section id=\"state-faqs\" class=\"relative pt-8 mb-0\">\n  <section class=\"relative pt-10\">\n    <div class=\"container\">\n                    <h2 class=\"text-3xl text-center max-w-2xl mx-auto leading-tight\">FAQs:<\/h2>\n              <div class=\"accordion-container self-close w-full max-w-3xl mx-auto\">\n                            <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">What should a booking confirmation include?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">The appointment time and date, the service booked, the clinic location and a telephone number. Patients rank those five in that order. Anything beyond them, such as preparation guidance or parking instructions, is useful but secondary.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">Should appointment reminders be sent by text or email?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">Both, for different jobs. Text works for time, date, and location because patients read it immediately. Email works for preparation guidance, which needs more space than a text allows. Clinics using only one channel are usually missing half of what patients want.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">Are booking confirmations or reminders more important to patients?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">Confirmations, but only just. 87% of patients said confirmations are important and 84% said the same about reminders. In practice, they do different jobs, so the more useful question is whether both are being sent at all.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">Should booking confirmations be automated?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">Yes, for consistency rather than speed. Manual sending means the message a patient receives depends on who took the booking and how busy reception was. Automatic sending makes it the same every time, including evenings and weekends.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">How far in advance should an appointment reminder be sent?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">Early enough for the patient to act on it. For treatments needing preparation, two to three days gives them time to change plans or ask a question. A same-day reminder confirms attendance but arrives too late to be useful.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                      <\/div>\n\n    <\/div>\n<\/section>\n<\/section>\n\n\n<p><\/p>\n\n\n<div class=\"align wp-block-bannercta\">\n\n\n<div class=\"relative lg:mb-10 overflow-hidden bg-green-dark\" >\n  <div class=\"container py-16 px-12 lg:py-24 flex items-center  flex-wrap relative z-10\">\n   <div class=\"w-full mr-0 mb-6 md:mr-12 md:mb-0 \" >\n   <h2 class=\"text-white mb-2 text-3xl text-center md:text-left lg:text-4xl\" style=\"color:white;\"><p><span style=\"font-weight: 400;\">The Modern Patient Experience 2026 is based on responses from 795 aesthetics patients and is free to download. We will be presenting the findings at CCR London on 1 October.<\/span><\/p>\n<\/h2>\n  \n  <\/div>\n        <a href=\"https:\/\/www.phorest.com\/gb\/the-modern-patient-experience\/?utm_medium=Referral&amp;utm_source=Blog&amp;utm_campaign=Medi_Modern_Patient_Experience&amp;utm_content=blog_cta_report&amp;channel_source=Blog&amp;region=UK&amp;origin=Medi_Modern_Patient_Experience\" style=\"color:white; text-decoration:none;\" target=\"_blank\" class=\"rounded btn-demo-cta button bg-red px-8 text-white hover:bg-red-lighter w-full lg:w-auto lg:mr-5 rounded-none lg:rounded demo-cta\" data-ol-has-click-handler=\"\">\n      Download your free copy.\n    <\/a>\n      <\/div>\n<\/div>\n\n\n<div>\n  <div class=\"acf-innerblocks-container\"><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A patient who has just booked a first appointment cannot assess your clinical work yet. They have not met the practitioner, nor have they seen the room. What they have is a message from you. New Phorest research with 795 aesthetics patients in the UK, Ireland and the United States found that 87% consider booking &hellip; <a href=\"https:\/\/www.phorest.com\/gb\/blog\/why-87-of-aesthetics-patients-want-booking-confirmations\/\">Continued<\/a><\/p>\n","protected":false},"author":40096,"featured_media":179464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1291,1281],"tags":[],"class_list":["post-179471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-events","category-trade-shows"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why 87% of Aesthetics Patients Want Booking Confirmations | Phorest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/gb\/blog\/why-87-of-aesthetics-patients-want-booking-confirmations\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why 87% of Aesthetics Patients Want Booking Confirmations | Phorest\" \/>\n<meta property=\"og:description\" content=\"A patient who has just booked a first appointment cannot assess your clinical work yet. They have not met the practitioner, nor have they seen the room. What they have is a message from you. New Phorest research with 795 aesthetics patients in the UK, Ireland and the United States found that 87% consider booking &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/gb\/blog\/why-87-of-aesthetics-patients-want-booking-confirmations\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-30T08:54:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T09:04:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/09\/30085130\/UKI_Medi_blog_header_02_600x400.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Steph Fernandez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/09\/30085130\/UKI_Medi_blog_header_02_600x400-150x150.png\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steph Fernandez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/why-87-of-aesthetics-patients-want-booking-confirmations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/why-87-of-aesthetics-patients-want-booking-confirmations\/\"},\"author\":{\"name\":\"Steph Fernandez\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/085bce1c85242c85b0863facd0c93e92\"},\"headline\":\"Why 87% of Aesthetics Patients Want Booking Confirmations\",\"datePublished\":\"2026-09-30T08:54:31+00:00\",\"dateModified\":\"2026-09-30T09:04:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/why-87-of-aesthetics-patients-want-booking-confirmations\/\"},\"wordCount\":942,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/why-87-of-aesthetics-patients-want-booking-confirmations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/09\/30085130\/UKI_Medi_blog_header_02_600x400.png\",\"articleSection\":[\"News &amp; 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