{"id":18026,"date":"2023-09-11T07:00:00","date_gmt":"2023-09-11T07:00:00","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/?p=18026\/"},"modified":"2023-09-11T09:25:26","modified_gmt":"2023-09-11T09:25:26","slug":"video-marketing-promote-salon","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/","title":{"rendered":"5 Ways You Can Use Video Marketing To Promote Your Salon"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">In recent years, short-form video marketing has exploded in popularity for businesses in almost all industries, with bite-sized videos captivating audiences and offering a unique way for companies to advertise their offerings. Incredibly, in <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\"><span style=\"font-weight: 400;\">research conducted by Hubspot<\/span><\/a><span style=\"font-weight: 400;\">, it was unveiled that:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">91% of businesses use video as a marketing tool<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">92% of these say that video gives them a positive ROI<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">87% say that video marketing has a positive impact on sales.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">These stats, combined with the fact that<\/span><a href=\"https:\/\/thesocialshepherd.com\/blog\/video-marketing-statistics\"><span style=\"font-weight: 400;\"> 92% of internet users regularly watch video content<\/span><\/a><span style=\"font-weight: 400;\">, make video marketing a goldmine of opportunity for your salon, spa, or aesthetic clinic. Here are our top tips on how you can use this to your advantage.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What Type of Videos Can I Make?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to creating video content, the type of videos, and platforms you choose to host them on, will depend on your business goals. Do you want to share some long-form educational content with fellow industry professionals? Advertise your brand to a broader audience? Show your existing clients what it\u2019s like to work in your salon?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The type of video you create and the platform(s) you host it on will all contribute to your achievement of these goals.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Long-Form Videos<\/b><\/h3>\n\n\n\n<p><b>Typical Length: <\/b><span style=\"font-weight: 400;\">several minutes to several hours<\/span><\/p>\n\n\n\n<p><b>Best For:&nbsp; <\/b><span style=\"font-weight: 400;\">In-depth tutorials &amp; comprehensive product reviews<\/span><\/p>\n\n\n\n<p><b>Used on Platforms: <\/b><span style=\"font-weight: 400;\">YouTube, Instagram\u2019s Main Feed<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Short-Form Videos<\/b><\/h3>\n\n\n\n<p><b>Typical Length: <\/b><span style=\"font-weight: 400;\">a few seconds to a few minutes<\/span><\/p>\n\n\n\n<p><b>Best For: <\/b><span style=\"font-weight: 400;\">short tutorials, product reviews, or behind-the-scenes footage<\/span><\/p>\n\n\n\n<p><b>Used on Platforms: <\/b><span style=\"font-weight: 400;\">TikTok, YouTube Shorts, Instagram Reels\/Stories<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Live Videos<\/b><\/h3>\n\n\n\n<p><b>Typical Length: <\/b><span style=\"font-weight: 400;\">happen in real-time<\/span><\/p>\n\n\n\n<p><b>Best For: <\/b><span style=\"font-weight: 400;\">Q&amp;A sessions, in-depth tutorials, product demos<\/span><\/p>\n\n\n\n<p><b>Used on Platforms: <\/b><span style=\"font-weight: 400;\">Twitch, Instagram Live, TikTok Live<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>What Sort of Videos Are People Interested In?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Now that you know the basics of video marketing, let\u2019s explore what kind of video content people are interested in, and how you can achieve this in your clinic, salon, or spa<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Showcase Your Work<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This one\u2019s self-explanatory, but in an industry as visual as ours, showing your work to an audience is essential for recognition. Short-form videos are a fantastic tool to showcase your salon or spa business\u2019 skills and creativity, highlighting the incredible work you do in a clear and engaging manner. Capture before and after videos, shots of products being used, and videos of your happy clients to offer a glimpse into the magic that happens behind your salon, clinic, or spa\u2019s doors.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One salon doing a great job of showcasing their work in video format is <\/span><a href=\"https:\/\/www.instagram.com\/beautysuitetuam\/\"><span style=\"font-weight: 400;\">Beauty Suite Tuam,<\/span><\/a><span style=\"font-weight: 400;\"> a medi-aesthetics clinic based in Galway, Ireland. Using Instagram Reels, the team combine clear videos of treatments in progress and treatment results with trending music to create engaging, eye-catching videos that showcase the feel of the clinic and the quality of the treatments that they offer.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.instagram.com\/beautysuitetuam\/reels\/\"><img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"721\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/11091949\/image-1-1.png\" alt=\"\" class=\"wp-image-133811\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/11091949\/image-1-1.png 945w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/11091949\/image-1-1-300x229.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/11091949\/image-1-1-768x586.png 768w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Platform Your Products<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Eager to boost retail sales while also encouraging your clients to start using professional products? Why not video some product tutorials? Product demos are suitable for both long and short-term video content and can help you showcase the benefits and application of products in a more visual and straightforward manner than photos or writing could. Better yet, include a link to your <\/span><a href=\"https:\/\/www.phorest.com\/features\/online-store\/\"><span style=\"font-weight: 400;\">online store<\/span><\/a><span style=\"font-weight: 400;\"> in the video captain and make it easier for your audience to buy as soon as they see your video!&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Go Behind The Scenes<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When browsing online, your audience doesn\u2019t want to feel like they\u2019re being sold something; they want to be <\/span><i><span style=\"font-weight: 400;\">shown <\/span><\/i><span style=\"font-weight: 400;\">something. Give viewers a taste of your brand and the personalities that make your salon, spa, or clinic so special by creating some short-form \u201cbehind the scenes\u201d videos. Whether you decide to film quickfire questions with your team, jump on some TikTok dance trends, or recreate a trending meme, going behind the scenes can encourage your audience to engage more with your brand and can help you build a bigger following.&nbsp;<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/beautiqueloughborough\/\"><span style=\"font-weight: 400;\">Beautique Salon<\/span><\/a><span style=\"font-weight: 400;\"> in Loughborough, UK, does this masterfully, creating high-end, well-shot videos that give the audience a clear view into the life and soul of this full-service beauty salon. Whether inviting viewers into the massage rooms for a behind-the-scenes look into their relaxing treatment offerings or showcasing various team outings, Beautique Salon clearly shows the ethos of its brand and business personality through video.\u00a0<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.instagram.com\/beautiqueloughborough\/reels\/\"><img loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"726\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/11091701\/image.png\" alt=\"\" class=\"wp-image-133793\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/11091701\/image.png 941w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/11091701\/image-300x231.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/11091701\/image-768x593.png 768w\" sizes=\"auto, (max-width: 941px) 100vw, 941px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Film Tutorials<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to grow your online presence and bring awareness to your brand, filming tutorials can be a fantastic way to do so. Hair and beauty-related content is one of the most popular topics across social media, with an estimated <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/02\/15\/why-social-media-marketing-will-only-become-more-popular-in-the-beauty-industry-in-2022\/\"><span style=\"font-weight: 400;\">62% of women following influencers in this genre<\/span><\/a><span style=\"font-weight: 400;\">. Include your business in this arena by using your skills to create videos that show your audience how to achieve popular hair or makeup looks, or similarly, by explaining how to have an at-home spa experience that draws on professional techniques. Use your skills to your advantage!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Interested in getting some inspiration before filming your first tutorial? See what\u2019s popular across social media apps by <\/span><a href=\"https:\/\/www.dashhudson.com\/blog\/instagram-hashtags\"><span style=\"font-weight: 400;\">searching trending hashtags or keywords<\/span><\/a><span style=\"font-weight: 400;\"> like:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">#hairtutorial<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">#makeuptutorial<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">#nailtutorial<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">#beautyhacks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">#beautyroutine<\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Encourage Client-Generated Content<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With so much competition out there, sometimes the best publicity comes in the form of social proof. Take videos with clients, and ask clients to create videos themselves that include them talking about their trip to the salon, or that show the results of their treatments. Similarly, compile online reviews, testimonials, and client selfies in video format and share them across your social media channels (with permission, of course!) The more real-life results that your online audience sees, the more likely they will be to trust your brand and business.&nbsp;<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/andreemarie\/?hl=en\"><span style=\"font-weight: 400;\">Andr\u00e9e Marie, founder of Maison Style Hair<\/span><\/a><span style=\"font-weight: 400;\"> in London, UK, utilises pictures and videos of her clients artfully, pairing eye-catching videos of her clients mid-service while she narrates the process to viewers. By creating video content like this, Andr\u00e9e showcases her hairdressing skills and dedication to customer service, while simultaneously giving the audience a clear insight into exactly what it feels like to be at the salon as her client.\u00a0<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.instagram.com\/andreemarie\/reels\/?hl=en\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"730\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/11091746\/image-1.png\" alt=\"\" class=\"wp-image-133802\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/11091746\/image-1.png 952w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/11091746\/image-1-300x230.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/09\/11091746\/image-1-768x589.png 768w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Keeping Best Practises Front of Mind<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Like any social media marketing tool, it\u2019s okay to have fun and let your brand personality shine through when creating videos for your business, but be sure to stay professional and adhere to these guidelines, too.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><b>Respect Privacy and Gain Consent <\/b><span style=\"font-weight: 400;\">to feature in videos<\/span> <span style=\"font-weight: 400;\">from your team, clients, and any other people around you while filming. Some people do not want to be filmed, and this should be respected.\u00a0<\/span><\/li><li><b>Remain Professional and True to Your Brand. <\/b><span style=\"font-weight: 400;\">While creating videos should be a fun process and should allow your brand\u2019s personality to shine through, be sure to keep things professional; don\u2019t mock clients, act aggressively, or do anything you wouldn\u2019t do in the salon, spa or clinic floor.\u00a0<\/span><\/li><li><b>Familiarise Yourself with Copyright and Licensing Laws. <\/b><span style=\"font-weight: 400;\">Only use content that you have the right to use, or that falls under fair use criteria in the platform you are sharing your video on. Similarly, ask for permission before sharing other people\u2019s video content.\u00a0<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">By keeping these guidelines in mind, you can create video content that engages your audience and builds trust, maintains brand integrity, and avoids any reputational issues.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Similarly, like any social media posts, keep your video content varied and consistent, mixing up the themes, topics, and types of videos you create. Speaking at the Phorest Salon Owners Summit 2023, social media expert Sophia Hilton warned; \u201cDon\u2019t make your socials become a sea of the back of people\u2019s heads!\u201d The same applies to video.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Ready for Action?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Whether you\u2019re beginning your video marketing journey or are a filming whizz, we hope you can take something from these tips and create a video marketing strategy for your clinic, salon, or spa that helps build your brand, engage your audience, and turn over a healthy return on investment.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ready to supercharge your social media strategy and learn more about video marketing? Why not download your free copy of The Salon Owner\u2019s Guidebook to Social Media below?<\/span><\/p>\n\n\n<div class=\"align wp-block-resourceblock\">\n    <div class=\"bg-center bg-no-repeat bg-cover py-24 bg-alt-resource\" >\n    <div class=\"bg-center bg-no-repeat bg-cover py-24\" style=\"background-image: url(https:\/\/d2dfxqxblmblx4.cloudfront.net\/images\/patterns\/leaves\/bg-leaf-aqua.svg)\">\n            <article class=\"post-18026 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-pr category-online-social category-social-media-online-social tag-brand-awareness-gb tag-marketing-2-gb tag-promotion-gb tag-salon-video-gb tag-salon-video-marketing-gb tag-video-marketing-gb\">\n        \n          \n                    <section id=\"content-form\" class=\"mb-0  \" data-inviewport=\"crawl-in\">\n            \n              <div class=\"container flex flex-wrap justify-between main-content-container\">\n                <div class=\"lg:w-1\/2\">\n                   \n                                      <h3 class=\"uppercase text-sm font-bold text-white \">eBooks<\/h3>  \n                    \n                                      <h2 class=\"section-title pl-0 leading-tight text-left font-medium ml-0 text-4xl mb-0 text-white hide-success\">Social Media Guidebook for Salons and Spas<\/h2>\n                                    \n                                      <div class=\"font-gilroy text-white text-2xl hide-success\">Learn from top salons turning curious followers into loyal clients, with real examples and actionable tips to make big wins today!<\/div>\n                                    <div class=\"block mt-12 flex\">\n                    <a href=\"https:\/\/www.phorest.com\/resources\/social-media-guidebook-salons-spas\/\" class=\"md:flex-none px-16 button bg-green-dark px-8 text-white hover:bg-green-lighter lg:w-auto lg:mr-5 rounded-none lg:rounded text-center text-2xl green-box-shadow hover:shadow-none\"\n                    >\n                    <style>.green-box-shadow {box-shadow: 0px -7px 2px #80d080; transition: 0.5s;} \n                    .green-box-shadow:hover {box-shadow: 0px 7px 0px 0px #1a615d;} \n                    <\/style>\n                                                                          Download the eBook\n                                                                          <\/a>\n                  <\/div>\n                  \n                  \n                <\/div>\n                <img decoding=\"async\" class=\"form-image w-full max-w-md mx-auto lg:max-w-full h-full lg:w-1\/2 object-cover pt-12 md:pt-0 ml-0 md:ml-auto\" style=\"min-height:500px\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/06\/28092934\/Social-Media-Guidebook-min.jpg\" \/>\n              <\/div>\n            \n                \n              \n                \n              \n            \n          <\/section>\n       \n      <\/article>\n      \n            <\/div>\n    <\/div>\n  \n  <div>\n    <div class=\"acf-innerblocks-container\"><\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, short-form video marketing has exploded in popularity for businesses in almost all industries, with bite-sized videos captivating audiences and offering a unique way for companies to advertise their offerings. Incredibly, in research conducted by Hubspot, it was unveiled that: 91% of businesses use video as a marketing tool 92% of these say &hellip; <a href=\"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/\">Continued<\/a><\/p>\n","protected":false},"author":40017,"featured_media":133821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1263,1247,1276],"tags":[1454,1306,4429,2916,2971,4440],"class_list":["post-18026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-pr","category-online-social","category-social-media-online-social","tag-brand-awareness-gb","tag-marketing-2-gb","tag-promotion-gb","tag-salon-video-gb","tag-salon-video-marketing-gb","tag-video-marketing-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways You Can Use Video Marketing To Promote Your Salon | Phorest<\/title>\n<meta name=\"description\" content=\"There&#039;s no denying the power of video marketing anymore. The main question is, what content should you create to attract customers?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways You Can Use Video Marketing To Promote Your Salon | Phorest\" \/>\n<meta property=\"og:description\" content=\"There&#039;s no denying the power of video marketing anymore. The main question is, what content should you create to attract customers?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-11T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-11T09:25:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/11092153\/GettyImages-1270274332-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Avril Kealy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/11092153\/GettyImages-1270274332-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Avril Kealy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/\"},\"author\":{\"name\":\"Avril Kealy\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/0a640dd3362cf626154c8167d85708ba\"},\"headline\":\"5 Ways You Can Use Video Marketing To Promote Your Salon\",\"datePublished\":\"2023-09-11T07:00:00+00:00\",\"dateModified\":\"2023-09-11T09:25:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/\"},\"wordCount\":1370,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/11092153\/GettyImages-1270274332.jpg\",\"keywords\":[\"brand awareness\",\"marketing\",\"promotion\",\"salon video\",\"salon video marketing\",\"video marketing\"],\"articleSection\":[\"Brand &amp; PR\",\"Online &amp; Social\",\"Social Media\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/\",\"url\":\"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/\",\"name\":\"5 Ways You Can Use Video Marketing To Promote Your Salon | Phorest\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/11092153\/GettyImages-1270274332.jpg\",\"datePublished\":\"2023-09-11T07:00:00+00:00\",\"dateModified\":\"2023-09-11T09:25:26+00:00\",\"description\":\"There's no denying the power of video marketing anymore. The main question is, what content should you create to attract customers?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/#primaryimage\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/11092153\/GettyImages-1270274332.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/11092153\/GettyImages-1270274332.jpg\",\"width\":2121,\"height\":1414,\"caption\":\"Happy African American hipster teen girl blogger with Afro hair laughing, holding phone, recording vlog, shooting social media stories or video calling in mobile app standing on black background.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.phorest.com\/gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Ways You Can Use Video Marketing To Promote Your Salon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#website\",\"url\":\"https:\/\/www.phorest.com\/gb\/\",\"name\":\"Phorest\",\"description\":\"Salon Software for Hair, Beauty, Barber &amp; Spa Businesses\",\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.phorest.com\/gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#organization\",\"name\":\"Phorest Salon Software\",\"url\":\"https:\/\/www.phorest.com\/gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png\",\"width\":201,\"height\":202,\"caption\":\"Phorest Salon Software\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/phorestsalonsoftware\",\"https:\/\/x.com\/thephorestword\",\"https:\/\/instagram.com\/phorest_salon_software\",\"https:\/\/www.linkedin.com\/company\/phorest?trk=company_name\",\"https:\/\/www.pinterest.com\/phorestss\/\",\"https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/0a640dd3362cf626154c8167d85708ba\",\"name\":\"Avril Kealy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/08\/01153633\/449321183_473767245380370_3169229670894644689_n-150x150.jpg\",\"contentUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/08\/01153633\/449321183_473767245380370_3169229670894644689_n-150x150.jpg\",\"caption\":\"Avril Kealy\"},\"description\":\"Avril Kealy is an in-house writer and Content Strategist at Phorest Salon Software. She is the author of various Phorest blogs, articles and ebooks, and is particularly interested in salon and spa marketing, industry trends, and insights into revenue growth. With a focus on first-hand research, Avril is happiest when interviewing clients to bring you real-life stories of success from the salon floor. Her writing has previously been featured in Creative Head, PBL Magazine, Professional Beauty &amp; HJ Ireland, Colour World, and Scratch Magazine, amongst other publications. Having worked in the salon industry for 4+ years, she is passionate about the unique creativity, diversity, and community of the industry, and aims to create accessible content that champions this.\",\"url\":\"https:\/\/www.phorest.com\/gb\/blog\/author\/avril-kealy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Ways You Can Use Video Marketing To Promote Your Salon | Phorest","description":"There's no denying the power of video marketing anymore. The main question is, what content should you create to attract customers?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/","og_locale":"en_GB","og_type":"article","og_title":"5 Ways You Can Use Video Marketing To Promote Your Salon | Phorest","og_description":"There's no denying the power of video marketing anymore. The main question is, what content should you create to attract customers?","og_url":"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/","og_site_name":"Phorest","article_publisher":"https:\/\/www.facebook.com\/phorestsalonsoftware","article_published_time":"2023-09-11T07:00:00+00:00","article_modified_time":"2023-09-11T09:25:26+00:00","og_image":[{"width":2121,"height":1414,"url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/11092153\/GettyImages-1270274332-150x150.jpg","type":"image\/jpeg"}],"author":"Avril Kealy","twitter_card":"summary_large_image","twitter_image":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/11092153\/GettyImages-1270274332-150x150.jpg","twitter_creator":"@thephorestword","twitter_site":"@thephorestword","twitter_misc":{"Written by":"Avril Kealy","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/#article","isPartOf":{"@id":"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/"},"author":{"name":"Avril Kealy","@id":"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/0a640dd3362cf626154c8167d85708ba"},"headline":"5 Ways You Can Use Video Marketing To Promote Your Salon","datePublished":"2023-09-11T07:00:00+00:00","dateModified":"2023-09-11T09:25:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/"},"wordCount":1370,"commentCount":0,"publisher":{"@id":"https:\/\/www.phorest.com\/gb\/#organization"},"image":{"@id":"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/11092153\/GettyImages-1270274332.jpg","keywords":["brand awareness","marketing","promotion","salon video","salon video marketing","video marketing"],"articleSection":["Brand &amp; PR","Online &amp; Social","Social Media"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/","url":"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/","name":"5 Ways You Can Use Video Marketing To Promote Your Salon | Phorest","isPartOf":{"@id":"https:\/\/www.phorest.com\/gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/#primaryimage"},"image":{"@id":"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/#primaryimage"},"thumbnailUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/11092153\/GettyImages-1270274332.jpg","datePublished":"2023-09-11T07:00:00+00:00","dateModified":"2023-09-11T09:25:26+00:00","description":"There's no denying the power of video marketing anymore. The main question is, what content should you create to attract customers?","breadcrumb":{"@id":"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/#primaryimage","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/11092153\/GettyImages-1270274332.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/11092153\/GettyImages-1270274332.jpg","width":2121,"height":1414,"caption":"Happy African American hipster teen girl blogger with Afro hair laughing, holding phone, recording vlog, shooting social media stories or video calling in mobile app standing on black background."},{"@type":"BreadcrumbList","@id":"https:\/\/www.phorest.com\/gb\/blog\/video-marketing-promote-salon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.phorest.com\/gb\/"},{"@type":"ListItem","position":2,"name":"5 Ways You Can Use Video Marketing To Promote Your Salon"}]},{"@type":"WebSite","@id":"https:\/\/www.phorest.com\/gb\/#website","url":"https:\/\/www.phorest.com\/gb\/","name":"Phorest","description":"Salon Software for Hair, Beauty, Barber &amp; Spa Businesses","publisher":{"@id":"https:\/\/www.phorest.com\/gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.phorest.com\/gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.phorest.com\/gb\/#organization","name":"Phorest Salon Software","url":"https:\/\/www.phorest.com\/gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.phorest.com\/gb\/#\/schema\/logo\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2019\/10\/24141402\/phorest-acorn-logo1.png","width":201,"height":202,"caption":"Phorest Salon Software"},"image":{"@id":"https:\/\/www.phorest.com\/gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/phorestsalonsoftware","https:\/\/x.com\/thephorestword","https:\/\/instagram.com\/phorest_salon_software","https:\/\/www.linkedin.com\/company\/phorest?trk=company_name","https:\/\/www.pinterest.com\/phorestss\/","https:\/\/plus.google.com\/u\/0\/b\/101418954139594616916\/101418954139594616916\/posts\/p\/pub"]},{"@type":"Person","@id":"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/0a640dd3362cf626154c8167d85708ba","name":"Avril Kealy","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/image\/","url":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/08\/01153633\/449321183_473767245380370_3169229670894644689_n-150x150.jpg","contentUrl":"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/08\/01153633\/449321183_473767245380370_3169229670894644689_n-150x150.jpg","caption":"Avril Kealy"},"description":"Avril Kealy is an in-house writer and Content Strategist at Phorest Salon Software. She is the author of various Phorest blogs, articles and ebooks, and is particularly interested in salon and spa marketing, industry trends, and insights into revenue growth. With a focus on first-hand research, Avril is happiest when interviewing clients to bring you real-life stories of success from the salon floor. Her writing has previously been featured in Creative Head, PBL Magazine, Professional Beauty &amp; HJ Ireland, Colour World, and Scratch Magazine, amongst other publications. Having worked in the salon industry for 4+ years, she is passionate about the unique creativity, diversity, and community of the industry, and aims to create accessible content that champions this.","url":"https:\/\/www.phorest.com\/gb\/blog\/author\/avril-kealy\/"}]}},"_links":{"self":[{"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/posts\/18026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/users\/40017"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/comments?post=18026"}],"version-history":[{"count":4,"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/posts\/18026\/revisions"}],"predecessor-version":[{"id":133836,"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/posts\/18026\/revisions\/133836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/media\/133821"}],"wp:attachment":[{"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/media?parent=18026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/categories?post=18026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phorest.com\/gb\/wp-json\/wp\/v2\/tags?post=18026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}