{"id":18124,"date":"2017-08-21T10:04:54","date_gmt":"2017-08-21T09:04:54","guid":{"rendered":"https:\/\/phorest-ob-staging.com\/?p=18124\/"},"modified":"2021-07-12T10:27:52","modified_gmt":"2021-07-12T10:27:52","slug":"new-salon-look-established","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/new-salon-look-established\/","title":{"rendered":"5 Ways A Brand New Salon Or Spa Can Look Established"},"content":{"rendered":"<p>There are many challenges to opening a new salon or spa. You need to put a competent team together, build a name for yourself, get your first clients and then build a loyal clientele&#8230; I mean, the list goes on. In fact, poor planning and preparation is\u00a0part of why so many new businesses fail. A well-prepared salon owner would have checked their start-up options, <a href=\"https:\/\/www.phorest.com\/gb\/blog\/salon-business-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">have a business plan<\/a>, did a market research, etc. But once that&#8217;s all done, you still need to build your client base. So how do you look like a trustworthy and established salon when you&#8217;re just about to open your doors for the first time?<\/p>\n<p><!--more--><\/p>\n<p><strong>Listen to the audio version of this blog, and\u00a0<a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/the-phorest-blog\/id1182467915?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">subscribe to the Phorest Blog Podcast here<\/a>:<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/57cGUbLp50IM19EgNM3ads\" width=\"800\" height=\"75\" frameborder=\"0\"><\/iframe><\/p>\n<h2>PR &amp; Marketing Techniques For A New Salon&#8217;s Early Days<\/h2>\n<p>Surely you&#8217;ve heard of the expression &#8216;fake it until you make it&#8217;, right? This is what this post is all about, <em>kind of<\/em>. So you&#8217;ve done your entrepreneurial research and are about to open. Wait &#8211; what about the marketing and PR things that could help your salon give the impression it&#8217;s been around for years? Unfortunately, many people forget this\u00a0<em>crucial<\/em> step. Here are 5 ways to help you grow in the very early days of\u00a0your new salon!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18127\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/18144416\/GIF-Are-you-ready-You-Ready-U-Ready-Ready-GIF.gif\" alt=\"new salon\" width=\"500\" height=\"226\" \/><\/p>\n<h3>1. Make Sure You Define Your Brand Identity<\/h3>\n<p>You&#8217;ve already focused on\u00a0<em>how<\/em> to create your business. Now it&#8217;s time to think about\u00a0<em>why<\/em> you wanted to build it in the first place. People go to companies for their story and the experience they&#8217;ve been promised.\u00a0What are\u00a0your promises, what&#8217;s your story?<\/p>\n<p>For a brand new salon to look established from the start, you&#8217;ll need to:<\/p>\n<ol>\n<li><strong>Define your <a href=\"https:\/\/www.phorest.com\/gb\/blog\/creating-salon-mission-statement\/\" target=\"_blank\" rel=\"noopener noreferrer\">mission statement<\/a><\/strong><\/li>\n<li><strong>Get an official <a href=\"\/?p=13476\" target=\"_blank\" rel=\"noopener noreferrer\">logo designed<\/a><\/strong><\/li>\n<li><strong>Determine your salon or spa&#8217;s visual identity (what colours will you use to represent your brand online, on flyers, etc.)<\/strong><\/li>\n<li><strong><a href=\"\/?p=16080\" target=\"_blank\" rel=\"noopener noreferrer\">Pick a motto<\/a> to keep you focused<\/strong><\/li>\n<li><strong>Start writing your <a href=\"https:\/\/www.phorest.com\/gb\/blog\/planning-salon-spa-procedure-manual\/\" target=\"_blank\" rel=\"noopener noreferrer\">SOP Manual<\/a><\/strong><\/li>\n<\/ol>\n<h3>2. Get Your Website &amp; Social Media Channels Up And Running<\/h3>\n<p>We&#8217;ve said it many times before, your salon&#8217;s website is your storefront. Its quality needs to be on par with all the efforts you put into the administrative work you&#8217;ve done to get here. Having a proper website is an excellent way of getting discovered online, and if you&#8217;ve planned on\u00a0<a href=\"https:\/\/www.phorest.com\/gb\/blog\/online-booking-feature\/\" target=\"_blank\" rel=\"noopener noreferrer\">making online bookings available to potential clients<\/a>, then you should add that &#8216;Book Now&#8217; button to your site!<\/p>\n<p>As for social media channels, make sure they&#8217;re all optimised: you wrote something in the about section, have a profile photo, a cover photo, etc. The likes of Facebook, Instagram, Twitter and even Snapchat are what will <a href=\"https:\/\/phorestfm.podbean.com\/e\/030-louis-grenier-on-humanising-your-brand-through-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">humanise your brand<\/a> straight from the gecko. Post informative content, behind-the-scenes, slowly build engagement and most importantly, post consistently. Time-consuming? Perhaps, but well your worth in the long run. After all, you&#8217;ll have to start doing it at some point, and you might as well start off on the right foot.<\/p>\n<figure id=\"attachment_18119\" aria-describedby=\"caption-attachment-18119\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.phorest.com\/?post_type=guides&#038;p=58313\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18120 size-full\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/18144416\/BlogBanner_InstagramMasterclass.jpg\" alt=\"new salon\" width=\"800\" height=\"300\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/18144416\/BlogBanner_InstagramMasterclass.jpg 800w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/18144416\/BlogBanner_InstagramMasterclass-300x113.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/18144416\/BlogBanner_InstagramMasterclass-768x288.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-18119\" class=\"wp-caption-text\">Click on the image to watch it back on demand.<\/figcaption><\/figure>\n<h3>3. Claim Your Business Online (Google, Yelp, etc.)<\/h3>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>When a potential client googles your salon\u2019s name, they\u2019re usually looking for a few things. They might try to find your address, your phone number and email, see what services you offer, look at your prices, or take a sneak peek at your salon\u2019s photos. To get the proper insight into all of what&#8217;s happening online with your business, and make it easy to create and update your listing, you will want to claim your business on both Google and Yelp.<\/p>\n<div class=\"page\" title=\"Page 13\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ol>\n<li><strong><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google My Business<\/a> is a free tool for companies around the world to manage their online presence across Google Search and Google Maps. The benefits?<\/strong><strong><br \/>\n<\/strong><\/p>\n<ul>\n<li>Ensure your business information is accurate<\/li>\n<li>Make all your business information edits in one place<\/li>\n<li>Show off your uniqueness<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u00a0<a href=\"https:\/\/www.yelp.com\" target=\"_blank\" rel=\"noopener noreferrer\">Yelp<\/a> is\u00a0also a free tool for owners or managers. Founded in 2004, the website helps people find local businesses, so that&#8217;s not an opportunity you want to miss out on.<\/strong>\n<ul>\n<li>Yelp claims it&#8217;s had a monthly average of 28 million unique visitors who visited Yelp via the Yelp app and 74 million unique visitors who visited Yelp via mobile web in Q2 2017.<\/li>\n<li>Yelpers have written more than 135 million reviews by the end of Q2 2017.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 14\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><a href=\"https:\/\/www.phorest.com\/resources\/salon-owners-guide-online-reputation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Download this eBook to get a step-by-step guide on how to claim your business on both Google and Yelp.<\/a><\/p>\n<h3>4. Get Reviews And Leverage Them To Get More Clients<\/h3>\n<p>To look legitimate in the eyes of potential customers, you&#8217;re going to need to gather some reviews. Whether they are posted on Facebook, Google or Yelp doesn&#8217;t really matter, because if you&#8217;ve done step 3 (claiming your business), then your reviews from these three platforms are all going to show up in your company&#8217;s listing on Google. Quite handy, right?<\/p>\n<p>Make sure that as you start out or do a soft-opening (not an official one, just a special day where perhaps you offer an outstanding &#8216;discovery&#8217; special), you treat each customer with the best service possible. It will make it much easier for you to ask them for reviews.<\/p>\n<\/div>\n<div class=\"column\">\n<h3>5. \u00a0Partner Up With A Local Business<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Another way for a new salon or spa to look well-established is by making a business partnership for an event, launch or whatever you see fit. What\u2019s great about the <a href=\"https:\/\/www.phorest.com\/gb\/blog\/spark-summer-salon-business-collaborations\/\" target=\"_blank\" rel=\"noopener noreferrer\">business collaboration\u00a0concept<\/a> is that you\u2019re simultaneously supporting local businesses and promoting yourself. And, to top it all\u00a0off, the name you associate yourself with will inherently give credibility to your salon or spa.<\/p>\n<p>Decide who you would be happy to associate your salon with for a defined period and see what you can put in motion.\u00a0Once that is settled upon, you have a new way to spark up potential customers\u2019 interests and get them in!<\/p>\n<p>So there you have it! While we&#8217;re at it, if you&#8217;re looking into point-of-sale software providers that can help with your marketing, stock management and retention tools, <a href=\"https:\/\/www.phorest.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">why not give Phorest Salon Software a try<\/a>?<\/p>\n<p>For more great tips, check out our full resource on <a href=\"https:\/\/www.phorest.com\/blog\/set-up-grow-successful-salon\/\">how to set up, run and grow a successful salon business<\/a>.<\/p>\n<hr \/>\n<h5>Featured imaged shot on location of the\u00a0<a href=\"https:\/\/www.roller.ie\/\" rel=\"noopener\">Roller Blow Bar<\/a>. \u00a9 2017 Phorest Salon Software.<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>There are many challenges to opening a new salon or spa. You need to put a competent team together, build a name for yourself, get your first clients and then build a loyal clientele&#8230; I mean, the list goes on. In fact, poor planning and preparation is\u00a0part of why so many new businesses fail. A &hellip; <a href=\"https:\/\/www.phorest.com\/gb\/blog\/new-salon-look-established\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":18772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1263],"tags":[99,1038,1453,243,1392,144,4455,4456,146,159,1459,167,1402,549,1395],"class_list":["post-18124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-pr","tag-advice","tag-brand","tag-brand-gb","tag-business-coaching","tag-business-coaching-gb","tag-marketing-2","tag-new-salon","tag-new-salon-gb","tag-salon-marketing","tag-salon-marketing-ideas","tag-salon-marketing-ideas-gb","tag-salon-owners","tag-salon-owners-gb","tag-salon-tips","tag-salon-tips-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways A Brand New Salon Or Spa Can Look Established | Phorest<\/title>\n<meta name=\"description\" content=\"You&#039;re about to open a new salon or spa. 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But have you planned any marketing or PR that could help your salon give the impression it&#039;s been around for years?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/gb\/blog\/new-salon-look-established\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-21T09:04:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-12T10:27:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/18144254\/NewSalonLookEstablished_1200x940_NewDimensions-150x150.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1153\" \/>\n\t<meta property=\"og:image:height\" content=\"442\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex B\u00e9lisle-Springer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/18144254\/NewSalonLookEstablished_1200x940_NewDimensions-150x150.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex B\u00e9lisle-Springer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/new-salon-look-established\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/new-salon-look-established\/\"},\"author\":{\"name\":\"Alex B\u00e9lisle-Springer\",\"@id\":\"https:\/\/www.phorest.com\/gb\/#\/schema\/person\/ffd80693198c2f00b7eb7a39d1894c55\"},\"headline\":\"5 Ways A Brand New Salon Or Spa Can Look Established\",\"datePublished\":\"2017-08-21T09:04:54+00:00\",\"dateModified\":\"2021-07-12T10:27:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/new-salon-look-established\/\"},\"wordCount\":1070,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/new-salon-look-established\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/18144254\/NewSalonLookEstablished_1200x940_NewDimensions.jpg\",\"keywords\":[\"advice\",\"brand\",\"brand\",\"business coaching\",\"business coaching\",\"marketing\",\"new salon\",\"new salon\",\"salon marketing\",\"salon marketing ideas\",\"salon marketing ideas\",\"salon owners\",\"salon owners\",\"salon tips\",\"salon tips\"],\"articleSection\":[\"Brand &amp; PR\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.phorest.com\/gb\/blog\/new-salon-look-established\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/new-salon-look-established\/\",\"url\":\"https:\/\/www.phorest.com\/gb\/blog\/new-salon-look-established\/\",\"name\":\"5 Ways A Brand New Salon Or Spa Can Look Established | Phorest\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/new-salon-look-established\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/gb\/blog\/new-salon-look-established\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2017\/08\/18144254\/NewSalonLookEstablished_1200x940_NewDimensions.jpg\",\"datePublished\":\"2017-08-21T09:04:54+00:00\",\"dateModified\":\"2021-07-12T10:27:52+00:00\",\"description\":\"You're about to open a new salon or spa. 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