{"id":181556,"date":"2026-10-23T17:05:46","date_gmt":"2026-10-23T17:05:46","guid":{"rendered":"https:\/\/www.phorest.com\/blog\/what-aesthetics-patients-want-to-hear-from-you-after-treatment\/"},"modified":"2026-11-05T17:10:56","modified_gmt":"2026-11-05T17:10:56","slug":"what-aesthetics-patients-want-to-hear-from-you-after-treatment","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/gb\/blog\/what-aesthetics-patients-want-to-hear-from-you-after-treatment\/","title":{"rendered":"What Aesthetics Patients Want to Hear From You After Treatment"},"content":{"rendered":"\n<p>New Phorest research with 795 aesthetics patients in the UK, Ireland and the United States asked what they most want to receive from their clinic. Patients put treatment offers first. Skincare education came last of five options.<\/p>\n\n\n\n<p>That is the same group of people who, earlier in our research, said they submit an enquiry to learn about a treatment rather than to ask what it costs. Before booking, education beat pricing by forty points. After treatment, it finished behind everything.<\/p>\n\n\n\n<p>The person did not change. Their position did.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What patients rank first, and what they rank last<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>What patients want to receive<\/strong><\/td><td><strong>Ranks<\/strong><\/td><\/tr><tr><td>Treatment offers<\/td><td>1<\/td><\/tr><tr><td>Product offers<\/td><td>2<\/td><\/tr><tr><td>New treatment options<\/td><td>3<\/td><\/tr><tr><td>New product information<\/td><td>4<\/td><\/tr><tr><td>Skincare education<\/td><td>5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>These are ranks rather than shares, so the distance between the top and the bottom is not something we can put a number on. The order is clear enough. Both commercial options finished ahead of both informational ones, and general education finished behind all four.<\/p>\n\n\n\n<p>A separate question in our research points the same way. 60% of patients said treatment offers would encourage them to opt in to marketing in the first place. Offers are not only what patients prefer to receive, they are part of why they agreed to hear from a clinic at all.<\/p>\n\n\n\n<p>Worth being precise about what this does not mean. Patients ranked five things a clinic might send them. Preferring one message to another is not an appetite for being sold to. Marion Hand, Spa Manager at Florida Lakes Spa in Sebring, Florida, draws the line in the right place: \u201cService-specific promotions, seasonal offers, special events, and reminders tend to get a much better response than a generic message sent to everyone.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The same patient wants two different things<\/h2>\n\n\n\n<p>Before a patient books, they are deciding whether to trust a clinic with their face. Nearly everything they want at that point is information, because information is what the decision runs on.<\/p>\n\n\n\n<p>After treatment, the decision has been made and has survived contact with reality. What they need is no longer persuasion. It is a reason and a date.<\/p>\n\n\n\n<p>Most clinics hold one list and send it one generic email. The people on it are answering two different questions.<\/p>\n\n\n\n<p>If they have not booked yet:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What the treatment involves, and what it will not do<\/li>\n\n\n\n<li>What actually happens in a consultation<\/li>\n\n\n\n<li>Who will be treating them<\/li>\n<\/ul>\n\n\n\n<p>If they have already been treated:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is new since they were last in<\/li>\n\n\n\n<li>A reason to come back now, with a date attached<\/li>\n\n\n\n<li>Products for the treatment they had, rather than the range<\/li>\n<\/ul>\n\n\n\n<p>The second list is shorter and easier to write. It is also the one most clinics never separate out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why being relevant is a data problem<\/h2>\n\n\n\n<p>Relevance sounds like a writing skill. It behaves more like a filing problem.<\/p>\n\n\n\n<p>Marion runs marketing alongside scheduling, staff, and reporting, and sums up the approach in a line: &#8220;It really comes down to being relevant rather than simply being frequent, since every client&#8217;s preference is unique.&#8221;<\/p>\n\n\n\n<p>The mechanism underneath it is unglamorous: \u201cSomeone who regularly gets facials may be much more interested in hearing about a new skincare treatment than someone who primarily comes in for a massage.\u201d Nobody can act on that without being able to see what a client last had done. Relevance is downstream of records.<\/p>\n\n\n\n<p>There is also a place where education plainly does work, and it is not the inbox. Alongside campaigns, Florida Lakes Spa runs special events and educational gatherings. The patients who turn up to those chose to. That is a different exchange from a skincare explainer arriving unasked on a Tuesday, and it is probably the fairest reading of where education finished in the ranking. Patients are not uninterested in learning. They are uninterested in being taught by email.<\/p>\n\n\n\n<p>One number suggests how rare any of this structure is. Across UKI clinics using Phorest, 11% have set a rebooking goal. Most clinics are not yet measuring the thing this article is about, which makes Client Reconnect and treatment-history segmentation less a refinement than a starting point.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Every campaign needs somewhere to go<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>After receiving marketing communications, patients have<\/strong><\/td><td><strong>Share<\/strong><\/td><\/tr><tr><td>Booked a treatment<\/td><td>58%<\/td><\/tr><tr><td>Booked a consultation<\/td><td>49%<\/td><\/tr><tr><td>Submitted an enquiry<\/td><td>46%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Those describe things patients have done at some point after hearing from a clinic, not what any single campaign achieves. The three answers overlap, and one patient can appear in all of them.<\/p>\n\n\n\n<p>What they establish is narrower and still worth having: communication from a clinic does not only get read; it gets acted on, which makes the absence of anything to act on the most expensive decision in a clinic email.<\/p>\n\n\n\n<p>A campaign that finishes on a sentiment leaves the patient to work out what to do with it. A campaign that finishes on a date, a booking link, or a product does not.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The one message where you ask instead of tell<\/h2>\n\n\n\n<p>Everything so far runs in one direction. There is a single point where patients want it to run the other way.<\/p>\n\n\n\n<p>78% of patients said it is important to have the opportunity to leave a review after their appointment.<\/p>\n\n\n\n<p>That figure usually gets filed under reputation, which undersells it. A review request is the only message a clinic sends that asks the patient a question. It does two jobs, and the second outlasts the first:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It collects what they thought, including the parts they would never have volunteered<\/li>\n\n\n\n<li>It shows that the clinic wanted to know<\/li>\n<\/ul>\n\n\n\n<p>Marion&#8217;s version is the sentence worth keeping: &#8220;The goal is to make the client feel like we&#8217;re communicating with them, rather than just marketing them.&#8221; Asking for feedback is the cleanest form of that, because there is nothing in it for the clinic until the patient answers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Phorest supports this<\/h2>\n\n\n\n<p>Sending the right thing to the right patient is mostly a question of what the clinic can see:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.phorest.com\/gb\/features\/salon-crm-software\/\"><strong>Client Reconnect <\/strong><\/a>builds campaigns from treatment history, so the patient who comes in for facials and the patient who comes in for massage do not get the same email<\/li>\n\n\n\n<li><a href=\"https:\/\/www.phorest.com\/gb\/features\/salon-reputation-management\/\"><strong>Online Reputation Manager<\/strong><\/a> sends the review request after checkout and prompts the strongest reviewers to post publicly<\/li>\n\n\n\n<li><a href=\"https:\/\/www.phorest.com\/gb\/features\/salon-loyalty-program-software\/\"><strong>Treatcard<\/strong><\/a> gives a returning patient a reason to come back that is not a discount<\/li>\n<\/ul>\n\n\n\n<p>None of it writes the campaign. It decides whether the campaign can tell one patient from another.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What holds the relationship together<\/h2>\n\n\n\n<p>Long relationships with patients are not sustained by volume, and not by warmth either. They are sustained by knowing what someone had done, what it cost them, and what they might reasonably want next.<\/p>\n\n\n<section id=\"state-faqs\" class=\"relative pt-8 mb-0\">\n  <section class=\"relative pt-10\">\n    <div class=\"container\">\n                    <h2 class=\"text-3xl text-center max-w-2xl mx-auto leading-tight\">FAQs:<\/h2>\n              <div class=\"accordion-container self-close w-full max-w-3xl mx-auto\">\n                            <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">What should aesthetic clinics send patients between appointments?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">Patients ranked treatment offers first, and product offers second among five types of clinic communication. For someone who has already been treated, the most useful message is what is new since their last visit, a reason to return with a date attached, and products specific to the treatment they had.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">How often should an aesthetic clinic email its patients?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">Our research does not measure frequency, so any specific number would be invented. What it does measure is preference, and preference is organised around relevance rather than volume. A clinic sending fewer, better-targeted campaigns is working with the grain of the findings.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">Do aesthetic patients want educational content?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">Before booking, yes: 86% of patients enquire to learn more about a treatment. After treatment, skincare education ranked last of five options. The likeliest explanation is not indifference but format, since clinics running events and educational sessions find patients attend willingly.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">When should a clinic ask a patient for a review?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">After the appointment, while the experience is still specific to them. 78% of patients say having the opportunity to leave a review matters, so the request is welcome rather than an imposition.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">How do you segment patients for clinic marketing?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">Start with treatment history, which separates the two groups that want different things: patients who have not yet booked and patients who have been treated. Beyond that, segmenting by the specific treatment received allows product and treatment recommendations that match what a patient actually came in for.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                      <\/div>\n\n    <\/div>\n<\/section>\n<\/section>\n\n\n<p><\/p>\n\n\n<div class=\"align wp-block-bannercta\">\n\n\n<div class=\"relative lg:mb-10 overflow-hidden bg-green-dark\" >\n  <div class=\"container py-16 px-12 lg:py-24 flex items-center  flex-wrap relative z-10\">\n   <div class=\"w-full mr-0 mb-6 md:mr-12 md:mb-0 \" >\n   <h2 class=\"text-white mb-2 text-3xl text-center md:text-left lg:text-4xl\" style=\"color:white;\"><p>The Modern Patient Experience 2026 is based on responses from 795 aesthetics patients and is free to download.<\/p>\n<\/h2>\n  \n  <\/div>\n        <a href=\"https:\/\/www.phorest.com\/gb\/demo\/?utm_medium=Referral&amp;utm_source=Blog&amp;utm_campaign=Medi_Modern_Patient_Experience&amp;utm_content=blog_cta_demo&amp;channel_source=Blog&amp;region=UK&amp;origin=Medi_Modern_Patient_Experience\" style=\"color:white; text-decoration:none;\" target=\"_blank\" class=\"rounded btn-demo-cta button bg-red px-8 text-white hover:bg-red-lighter w-full lg:w-auto lg:mr-5 rounded-none lg:rounded demo-cta\" data-ol-has-click-handler=\"\">\n      Download your free copy!\n    <\/a>\n      <\/div>\n<\/div>\n\n\n<div>\n  <div class=\"acf-innerblocks-container\"><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>New Phorest research with 795 aesthetics patients in the UK, Ireland and the United States asked what they most want to receive from their clinic. Patients put treatment offers first. Skincare education came last of five options. That is the same group of people who, earlier in our research, said they submit an enquiry to &hellip; <a href=\"https:\/\/www.phorest.com\/gb\/blog\/what-aesthetics-patients-want-to-hear-from-you-after-treatment\/\">Continued<\/a><\/p>\n","protected":false},"author":40096,"featured_media":181550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7752],"tags":[],"class_list":["post-181556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Aesthetics Patients Want to Hear From You After Treatment | Phorest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/gb\/blog\/what-aesthetics-patients-want-to-hear-from-you-after-treatment\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Aesthetics Patients Want to Hear From You After Treatment | Phorest\" \/>\n<meta property=\"og:description\" content=\"New Phorest research with 795 aesthetics patients in the UK, Ireland and the United States asked what they most want to receive from their clinic. Patients put treatment offers first. Skincare education came last of five options. That is the same group of people who, earlier in our research, said they submit an enquiry to &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/gb\/blog\/what-aesthetics-patients-want-to-hear-from-you-after-treatment\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-23T17:05:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-05T17:10:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2026\/11\/05170830\/AdobeStock_843510476-copy4-2-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steph Fernandez\" 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