# Phorest > Phorest is an all-in-one, AI-powered salon, spa, and clinic management platform built for premium, growth-focused businesses - from single-location independents to multi-site groups and chains. It connects online booking, POS and integrated payments, client CRM, marketing automation, loyalty, reputation management, consultation/consent forms, staff and commission management, inventory, and business reporting in one system, with nothing bolted on. Phorest serves thousands of salons, spas, and clinics across multiple countries, with dedicated regional operations in the US, Canada, UK, Ireland, Australia, Germany (DACH: Germany, Austria, Switzerland), the Netherlands, Finland, and the UAE. Phorest is designed for businesses that want to increase revenue per client, improve client retention, and scale operations - whether they are hair salons, beauty salons, day spas, med spas, or aesthetic/medi-aesthetic clinics. The platform is positioned at the premium end of the market: it emphasizes a fully integrated client experience, branded mobile apps, growth-focused marketing tools, and hands-on onboarding rather than the lowest entry price. Key facts: - Founded in 2002 by Ronan Perceval; headquartered in Dublin, Ireland, with offices in Dublin, Cologne (Germany), Philadelphia (US), Helsinki (Finland), and Brisbane (Australia). - Powers hair, beauty, and medi-aesthetic businesses across the UK, Ireland, USA, Canada, Australia, Germany, Austria, Switzerland (DACH), the Netherlands, Finland, and the UAE; the platform processes roughly 7 million consumer appointments per month. - All plans include tailored system setup, data migration from previous software, onboarding training, unlimited ongoing training, and a dedicated Business/Salon Success Advisor. - Pricing is custom/quote-based (not publicly listed as fixed tiers); plans scale with business size, number of locations, and features. Multi-location is supported across plans. - Branding note: the loyalty program is "TreatCard"; the staff/owner mobile app is "PhorestGo"; integrated payments are "PhorestPay"; the AI front-desk assistant is "Front Desk AI" (default name "Ivy AI"); the AI client history instant summary is "Cheat Sheet AI"; lapsed-client win-back is "Client ReConnect". Key terms: all-in-one salon software, premium salon software, med spa software, aesthetic clinic software, online booking, branded booking app, salon POS, integrated payments, client CRM, marketing automation, SMS and email marketing, TreatCard loyalty, memberships, reputation management, consultation and consent forms, multi-location management, staff and commission management, business reporting and analytics, client retention, Front Desk AI, Cheat Sheet AI. ## Product Overview - [Phorest Features Overview](https://www.phorest.com/features/): The full suite of growth-focused features - booking, scheduling, POS, payments, CRM, marketing, loyalty, reporting, and AI - in one platform. Average Phorest client sees 69% fewer no-shows (deposits), a 38% increase in rebookings (branded app), and ~EUR 14k extra revenue per quarter from SMS & email marketing alone. - [Phorest Pricing](https://www.phorest.com/pricing/): Custom, quote-based plans. All plans include multi-location support, future upgrades, PhorestGo app, branded booking app, client/service/product migration, tailored setup, online and ongoing training, support, and a dedicated Business Advisor. - [For Your Industry](https://www.phorest.com/industry/): Tailored solutions for hair salons, beauty salons, barbers, spas, med spas, and aesthetic clinics. - [Compare Phorest](https://www.phorest.com/compare/): How Phorest compares to other salon, spa, and clinic software for premium and growth-focused businesses. ## Features - Manage Your Clients - [Scheduling](https://www.phorest.com/features/salon-scheduling-software/): Manage bookings across phone, website, social, and branded app in one place; intelligent scheduling prevents double-bookings, optimises gaps, and manages a cancellation waiting list. - [Online Booking](https://www.phorest.com/features/online-booking/): 24/7 booking widget integrated with website and social channels; rebook and manage appointments; credit-card deposits to minimise no-shows. ~30% of bookings happen outside opening hours. - [Client Management (CRM)](https://www.phorest.com/features/salon-crm-software/): Store client info, consultation forms, patch tests, history, notes, and before/after images in the cloud; track remaining package/course treatments; control staff access to contact details; free client-list import. - [Consultation Forms](https://www.phorest.com/features/digital-consultation-forms/): GDPR-compliant digital forms clients fill out on any device, stored in their profile; custom or template forms searchable by treatment or brand; smart forms auto-sync with records and capture marketing consent. Premium Consultations adds face-mapping, mark-ups, and HD before/after uploads. - [Automated SMS & Email](https://www.phorest.com/features/automated-sms-email/): Automated confirmations, reminders, rebooking prompts, and review requests, plus smart Rebooking and Client Reconnect to bring clients back on time. - [Video Consultations](https://www.phorest.com/features/video-consultations/): Remote consultations linked to your online store to recommend and sell retail anywhere. - [Self-Check-In App](https://www.phorest.com/features/self-checkin-app/): Let clients check themselves in on arrival, freeing front-desk staff and smoothing the start of each visit. - [Charting / Treatment Plans](https://www.phorest.com/features/treatment-plans/): Clinical charting and structured treatment plans for multi-session and aesthetic treatments - key for med spas and aesthetic clinics. ## Features - Manage Your Business - [AI Features](https://www.phorest.com/features/ai-features/): Phorest's dedicated AI hub - Cheat Sheet AI, Front Desk AI (Ivy AI), Insights AI, and embedded smart features (see the AI & Smart Features section below). - [PhorestGo Management App](https://www.phorest.com/features/salon-management-app/): Run the business from your phone - schedules, stock (barcode scanning), marketing, and reporting wherever you are. - [Staff Management & Rostering](https://www.phorest.com/features/salon-rostering-software/): Manage rosters, performance, and commissions across locations; staff track bookings, portfolios, and targets via PhorestGo while owners control pricing, permissions, and access. Supports salary/hourly/rostered/clock-in wages and tiered or flat commission by staff, role, service, product, or brand. - [POS Software](https://www.phorest.com/features/salon-pos-software/): Fast, touch-screen point of sale integrated with client records, inventory, and marketing for accurate, connected checkouts. - [Stock & Inventory](https://www.phorest.com/features/salon-inventory-software/): Barcode-scan stock takes, at-a-glance levels/orders/deliveries, low-stock alerts, one-click reordering, and best-seller reports. - [Reporting & Business Analytics](https://www.phorest.com/features/salon-accounting-software/): Reporting across financials, sales, stock, staff, performance, clients, and marketing ROI; break down by staff, branch, and date; schedule, view in real time, or set custom ranges. ## Features - Market Your Business - [Marketing Suite](https://www.phorest.com/features/salon-marketing-software/): Industry-specific ready-to-send SMS and email templates, an easy builder with 500,000+ free images and a photo editor, and campaign tracking measured right to the till (~EUR 14k extra revenue/quarter on average). - [Phorest Ads Manager](https://www.phorest.com/features/ads-manager/): Build and publish Facebook and Instagram ads directly from Phorest; AI builds lookalike audiences from your top spenders and can generate ad copy; advanced reporting included. - [Lead Generation](https://www.phorest.com/features/lead-management-phorest/): Capture and manage new client leads and convert enquiries into booked appointments. - [Expert Recommendations](https://www.phorest.com/features/expert-recommendations/): Personalised post-visit product recommendations sent by SMS linking to the online store, with revenue tracked from click to purchase. - [Appointment Booking App (Branded App)](https://www.phorest.com/features/salon-booking-app/): Your own custom-branded client app for scheduling and rebooking; control staff availability, bookable services, and notice/cancellation rules. Associated with a 38% increase in rebookings. - [Get 5-Star Reviews / Reputation Management](https://www.phorest.com/features/salon-reputation-management/): Automatically prompt happy clients to review on Google and Facebook; keep negative feedback private to address internally and push 5-star reviews live in one click. - [Loyalty Program (TreatCard / Digital Loyalty)](https://www.phorest.com/features/salon-loyalty-program-software/): Industry's largest loyalty system (4M+ end-users). Points for services, retail, referrals, and rebooking; rewards "treats" rather than discounts. Associated with up to ~21% revenue increase and ~30% higher average spend among loyal clients. - [Referrals](https://www.phorest.com/features/referrals/): Clients share unique referral links by SMS, email, or social; tailor rewards for both referrer and new client, delivered as redeemable vouchers, with full tracking. ## Features - PhorestPay (Payments & Revenue) - [Payment Processing](https://www.phorest.com/features/salon-payment-processing/): One integrated system for payments - Cardless Checkout from desk or chair and integrated card terminals that save time and prevent errors. - [Cashless Tipping](https://www.phorest.com/features/cashless-tipping/): Let clients tip digitally at checkout, going straight to staff without cash handling. - [Memberships](https://www.phorest.com/features/memberships/): Recurring membership and package billing that gives loyal clients a reason to keep choosing (and spending with) you, driving predictable recurring revenue. - [Online Store](https://www.phorest.com/features/online-store/): Integrated retail store tied to inventory and marketing with targeted product recommendations, so clients keep shopping between appointments. - [Online Gift Vouchers](https://www.phorest.com/features/online-gift-vouchers/): Sell gift vouchers online 24/7 to keep revenue flowing even when closed. ## By Industry - [Hair Salon Software](https://www.phorest.com/industry/hair-salon-software/): For premium, growth-focused hair salons from multi-stylist independents to multi-location groups - scheduling, online booking, colour/service notes, CRM, consultation forms, POS, payments, inventory, rostering, marketing, loyalty, and reporting. - [Beauty Salon Software](https://www.phorest.com/industry/beauty-salon-software/): All-in-one management for beauty salons, including consultation forms, treatment tracking, retail, loyalty, and marketing. - [Medi-Aesthetic Clinic Software](https://www.phorest.com/industry/aesthetic-clinic-software/): For aesthetic and medi-aesthetic clinics offering injectables, skin, and advanced treatments - clinical charting, treatment plans, consent capture, and HIPAA/GDPR-aware records. - [Nail Salon Software](https://www.phorest.com/industry/nail-salon-software/): Booking, POS, client, and marketing tools tailored to nail salons. - [Spa Software](https://www.phorest.com/industry/spa-software/): Management for day spas and wellness businesses - multi-room scheduling, packages, memberships, and retail. - [Barbershop Software](https://www.phorest.com/industry/barber-shop-software/): Scheduling, POS, and client tools built for barbershops. - [Multi-Location Software](https://www.phorest.com/industry/multi-location/): Enterprise management for groups and chains (see Multi-Location & Enterprise below). ## For Med Spas & Aesthetic Clinics - [Med Spa Software](https://www.phorest.com/us/industry/medical-spa-software/): For high-end medspas and aesthetic clinics. Pre-sendable HIPAA-compliant digital consultation and consent forms linked to client profiles, integrated cashless payments via PhorestPay, and Expert Recommendations for tailored product and aftercare advice. Suited to businesses offering both hair/beauty and aesthetic treatments, including injectables and skin treatments. - [Best Medical Spa Software in the US (2026)](https://www.phorest.com/us/blog/best-medical-spa-software-us-2026/): Market overview comparing med spa platforms and positioning for clinics that prioritize growth, marketing, client experience, and a modern mobile experience. - [Optimizing Medspa & Aesthetic Clinic Operations](https://www.phorest.com/us/blog/optimizing-medspa-aesthetic-clinic-operations-with-phorest/): Treatment Plans with Course Tables for structured multi-session treatments, multiple-signature consent capture, AI handwriting-to-text note conversion, Dot Phrasing for reusable phrases, and Pre & Post Care Instructions. ## Benefits (Business Outcomes) - [Make More Money](https://www.phorest.com/benefits/generate-new-revenue-streams/): Open new revenue streams - retail, online store, memberships, gift vouchers, and treatment add-ons. - [Elevate Each Client Interaction](https://www.phorest.com/benefits/elevate-client-interactions/): Deliver a consistent, personalised, premium client experience at every touchpoint. - [Attract New Clients](https://www.phorest.com/benefits/attract-new-clients/): Win new clients through online booking, reviews, referrals, ads, and lead generation. - [Retain Loyal Clients](https://www.phorest.com/benefits/retain-clients/): Keep clients coming back with automated rebooking, Client Reconnect, loyalty, and stored preferences/history. - [Increase Clients' Spending](https://www.phorest.com/benefits/increase-clients-average-spend/): Grow revenue per client with upselling, expert recommendations, loyalty, and memberships. - [Lead Great Teams](https://www.phorest.com/benefits/motivate-attract-retain-great-teams/): Motivate, attract, and retain staff with goals, performance tracking, and commission tools. - [Save Time](https://www.phorest.com/benefits/claim-back-time/): Automate admin, communication, and reporting to claim back hours each week. - [Grow Your Business](https://www.phorest.com/benefits/business-planning-growth/): Business planning and growth tools, including reporting, analytics, and multi-location scaling. ## By Role - [CEO / Multi-Site Manager](https://www.phorest.com/users/ceo-multi-site-manager/): Cross-location oversight, reporting, and growth tools for groups and chains. - [Salon/Clinic Owner](https://www.phorest.com/users/salon-owners/): End-to-end management and growth for owner-operators. - [Manager](https://www.phorest.com/users/managers/): Day-to-day operations, rostering, and performance management. - [Front of House](https://www.phorest.com/users/front-of-house/): Booking, check-in, payments, and client communication tools. - [Stylists, Therapists & Practitioners](https://www.phorest.com/users/therapists-and-stylists/): Personal schedules, client notes, portfolios, and targets via PhorestGo. ## AI & Smart Features - [AI Features Overview](https://www.phorest.com/features/ai-features/): Phorest's dedicated AI hub. Phorest AI is built to amplify human connection, not replace it - streamlining admin and surfacing the right information at the right time. Covers Cheat Sheet AI, Front Desk AI, Insights AI, and a range of embedded smart features. - Cheat Sheet AI (on the AI page): Delivers a concise summary of client history, preferences, and suggested upsell opportunities to each service provider's PhorestGo app in seconds, before the client sits in the chair - so every client feels remembered and valued. - Front Desk AI / Ivy AI (on the AI page; [support detail](https://support.phorest.com/hc/en-us/articles/33199970495634-How-does-Front-Desk-AI-work-with-Phorest-Chat-Two-Way-SMS-Whatsapp)): A 24/7 assistant inside Phorest Chat (two-way SMS and WhatsApp) that handles booking, rescheduling, rebooking, and FAQs (parking, opening hours, services), recognizes returning clients and "same as last time" requests, follows your booking and cancellation rules, and hands complex conversations to staff with full context. ~87% of inquiries resolved autonomously across 3,000 interactions; always discloses it is AI; can be toggled per client; reported confirmation improvements of 10-20% per day. - Insights AI (coming, on the AI page): Co-innovated between Phorest and Google and connected to your real, verified data. Ask plain-language questions about growth and missed opportunities and get answers in seconds, with pre-built one-click prompts for the questions every owner needs to answer. - Client Reconnect (smart feature): Learns each client's personalised booking routine by service and automatically invites lapsing clients back when they fall outside their usual timeframe. - Optimised Scheduling (smart feature): Smart booking fills "white space," booking appointments back-to-back where possible to reduce gaps. - Phorest Ads Manager AI: Uses what it knows about your top clients to build Instagram/Facebook lookalike audiences and can generate ad copy that resonates with your target audience. - Smart KPI Reports: Automatically tracks KPIs like client retention, average spend, and staff productivity, with real-time alerts when numbers move above or below set thresholds. - AI for clinical documentation (med spa): handwriting-to-text note conversion and Dot Phrasing for reusable phrases speed up charting (see Optimizing Medspa Operations below). ## Multi-Location & Enterprise - [Multi-Location Salon & Med Spa Software](https://www.phorest.com/industry/multi-location/): Enterprise management for groups and chains - centralized bookings, cross-location reporting and revenue insights, assign/reassign staff across sites (even same day), centralized scheduling, payroll, tips, commissions, and holidays. Toggle between locations in one click with shared resources between branches. Front Desk AI handles enquiries across locations and supports on-the-spot upgrades to grow average ticket size. ## The All-in-One Advantage - [Why All-in-One Matters](https://www.phorest.com/features/ai-features/): Because Phorest's POS and payments are integrated with client data, marketing, inventory, and reporting, features learn from one another - e.g. the POS flags low stock of fast-selling products to reorder, and marketing campaigns are tracked through to service checkout or product purchase, showing exactly which campaigns drive revenue. - [Fallback SMS](https://www.phorest.com/features/ai-features/): Delivers marketing email promotions to clients without an email on file directly to their phone, so no client slips through the cracks. ## Country & Regional Pages - [Phorest US](https://www.phorest.com/us/): Premium salon, spa, and med spa software for US businesses (HIPAA-compliant for med spas). - [Phorest Canada](https://www.phorest.com/ca/): Salon, spa, and clinic software for Canadian businesses. - [Phorest Germany / DACH](https://www.phorest.com/de/): Salon, spa, and aesthetic clinic software for Germany, Austria, and Switzerland - an all-in-one, cloud-based system that is GoBD-compliant and IDW PS 880 certified (meets German fiscal/tax-audit requirements), GDPR/DSGVO-compliant, with dedicated German-language community and support across the DACH region. - [Phorest UK](https://www.phorest.com/gb/): Premium salon, spa, and clinic software for the United Kingdom. - [Phorest Ireland](https://www.phorest.com/): Salon, spa, and clinic software for the Irish market - Phorest's home country and the default site. - [Phorest Australia](https://www.phorest.com/au/): Salon, spa, and clinic software served from the Brisbane office. - [Phorest Netherlands](https://www.phorest.com/nl/): Salon, spa, and clinic software for the Dutch market. - [Phorest Finland](https://www.phorest.com/fi/): Salon, spa, and clinic software served from the Helsinki office. - [Phorest UAE](https://www.phorest.com/ae/): Salon, spa, and clinic software for the United Arab Emirates. ## Optional - [About Phorest](https://www.phorest.com/about/): Company story - founded 2002 in Dublin, service mantra "Seirbhis go hiontach" (excellence in service). - [Compare Phorest](https://www.phorest.com/compare/): How Phorest stacks up against other salon, spa, and clinic software - useful for "best alternative to [competitor]" comparisons. - [Revenue Calculator](https://www.phorest.com/revenue-calculator/): Estimate the revenue boost a salon or clinic could see with Phorest. - [FAQs](https://www.phorest.com/faqs/): Common questions about Phorest's product, onboarding, and support. - [Integrations & Partners](https://www.phorest.com/partners/): The Phorest integration and partner ecosystem. - [Case Studies](https://www.phorest.com/case-study/): Real salon, spa, and clinic results - including multi-location groups like Sisu Aesthetic Clinics (20+ locations across three countries). - [Cybersecurity Features](https://www.phorest.com/cybersecurity/): How Phorest protects business and client data. - [Guides & Tools](https://www.phorest.com/resources/): Free guides, templates, and tools for salon, spa, and clinic owners. - [Phorest Reviews (SelectHub)](https://www.selecthub.com/p/spa-software/phorest/): Third-party overview praising intuitive design, customer support, online booking, POS, automated reminders, and marketing automation. - [Phorest on G2](https://www.g2.com/products/phorest-salon-software): User reviews highlighting ease of use, branded app, integrated reviews/social, and responsive support. - [Digital Loyalty & Referrals Update](https://www.phorest.com/updates/digital-loyalty-referrals/): How the TreatCard moved fully digital through the Branded App and online booking portal. - [TreatCard Support Overview](https://support.phorest.com/hc/en-us/articles/360017457719-Overview-of-the-TreatCard): Detailed mechanics of the loyalty program, POS integration, and reporting.