Phorest believes that our industry has an important role to play in safeguarding the environment. We want to empower our salons to lead the charge. This is why we are partnering with Green Circle Salons. We are proud to connect salons with the innovation and resources to make a green transformation in their business.
Waste is one of the greatest sustainability challenges salon’s face today.
A typical salon is full of single-use items and materials that are difficult to recycle. In fact, the beauty industry sends 877 pounds of waste to landfill every single minute.
Every day, in North America, salons throw away:
- 110,000 pounds of metal
- 42,000 pounds of excess hair color
- 63,000 pounds of hair clippings
Green Circle’s mission is to change that. Their award-winning program can help salon’s recover up to 95% of their waste. This includes many previously unrecoverable materials like hair clippings, foils, excess hair color, aerosol cans and color tubes. Green Circle’s community of Waste Warriors is over 16,000 members strong across North America.
Green Circle Salons is certified by B Corp and the Carbon Trust. It is also verified as Zero Waste to Landfill. This means that everything it collects from salons is either reused, recycled, composted or converted into green energy.
The decision to partner with Green Circle Salons is motivated by Phorest’s own commitment to the environment.
On this CEO of Phorest Salon Software, Ronan Perceval said:
“So much of our focus at Phorest is on growth. However, we cannot pursue growth to the detriment of our planet. Sustainability is a passion of mine and I am inspired by the innovation that has made a waste-free future for salons within reach. We are proud to have a partner like Green Circle Salons, whose values align so closely with our own at Phorest. Together we can empower salons to manage and grow their businesses sustainably.”
While we may be best known as a technology company, Phorest strives to represent something more.
With nearly 300 employees across the world, sustainability is a company-wide value at Phorest. And it resonates from the top down. Along with Ronan’s personal dedication to the environment, this year Phorest welcomed former Davines Group CEO, Paolo Braguzzi, to our Board of Directors.
Some of Phorest’s sustainability undertakings include:
- Becoming one of the founding members of Irish Tech Goes Carbon Neutral
- Working with forestry partners in planting real-life “Phorests”
- Restoring native Irish woodland and offseting 615.72 tones of carbon dioxide from 2019 and 551.78 from 2020
- Installing green energy and solar panels in Phorest HQ in 2019
- Promoting hybrid working in 2021, which will reduce the number of people having to commute to an office
Shane Price, Founder and CEO of Green Circle salons said:
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non.”
The scale of the climate crisis can feel daunting. Earlier this month, the United Nations IPPC report reminded us of the urgent need for action. As a result, people are searching for ways to make a difference at a local or personal level. In our industry, trends like vegan beauty and packaging-free products have accelerated as consumers become increasingly conscious of the environment.
Gain clients, save money and build revenue in an ethical and simple way.
Attract clients with a shared passion
According to Green Circle Salons, 84% of salon guests care about a salons environmental impact. Demonstrating your commitment to the environment could be the difference between a new client choosing you over your competitor. Green Circle Salons will officially recognize you as a certified Sustainable Salon. Your businesses will be included in the world’s largest Green Salon Directory, sending more eco-conscious clients your way. Green Circle will also give you marketing materials and guidance for communicating this new asset.
Phorest can help you spread the word with our best-in-class marketing tools.
One step closer to your paperless salon
Phorest continues to develop new features which enable your salon to go paperless. You can handle consultation forms and receipts digitally. The Phorest Go app maximizes the information stylists and estheticians have to hand. This reduces their need to print things like schedules out.
Share the additional cost with your clients
You’d be surprised how receptive clients will be to your sustainability efforts. Most people will appreciate that handling beauty waste responsibly is an added benefit to their service. Now Phorest’s custom fees feature makes it easy for Green Circle Salons to pass on green fees to their clients.
Sustainability runs deep in our culture at Phorest. We think it is one of the best investments you can make for the future. Together, we can be the change the industry and the world needs.
Phorest clients can contact their Salon Success Managers for more information about the Green Circle Salons Partnership and the custom fees feature.
If you’d like to learn more about what Phorest Salon Software can do for your business, book a free demo.
