Charging Your Worth: An In-Depth Look At Pricing & Communicating Value

Phorest Salon Software
Pattern Pattern

A discussion featuring Timothy Howard and Tom Bentley-Taylor, of Vish

You put so much time and effort into your work and investing in education yet sometimes feel compromised changing your prices; even if you know they reflect your true value.


It’s time to stop absorbing costs. Learn some of the methods that can help you and your stylists quantify and communicate prices effectively, preserving your profit margins in the process. In this session, Phorest integration partner Vish will teach you how to charge your worth in 2021.


More specifically:

  • Learn how to break down your color business and understand pricing
  • Get ways to review and present options for communicating prices to clients
  • Understand how to take control of dispensed color and turn it into a profit center while also focusing on sustainable practices in your business


Now available on-demand, for free!




Timothy Howard, Chief Innovation Officer

Tim has over 25 years of experience in the salon industry. He is a former salon owner of two award-winning salons but sold them in 2016 to join Vish as Chief Innovation Officer and Head of Customer Success. He understands the industry’s needs and seeks to help improve the hair color business for salon owners, staff, and customers. Tim is also a former guest artist for Aveda, having created curriculum, participated in hair shows, photoshoots and New York Fashion Week. He has also taught workshops, consulted with salons and helped in product development. Decades of experience and passion in the industry allow Tim to help in innovating Vish technology to suit industry professionals’ needs.


Tom Bentley-Taylor, Managing Director EMEA

Tom Bentley-Taylor has a keen interest in new technology that helps salons run their businesses more efficiently and profitably. He has spent 20 years building a number of market-leading technology companies in the hair and beauty industry. He now runs Vish’s U.K. business helping salons make more profit and reduce waste in their colour business using Vish’s app and weighing scale.

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