{"id":13294,"date":"2023-12-04T17:18:13","date_gmt":"2023-12-04T17:18:13","guid":{"rendered":"https:\/\/new.phorest.com\/blog\/december-salon-marketing-ideas-avoid-january-slump\/"},"modified":"2024-03-01T09:48:18","modified_gmt":"2024-03-01T09:48:18","slug":"december-salon-marketing-ideas-avoid-january-slump","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/us\/blog\/december-salon-marketing-ideas-avoid-january-slump\/","title":{"rendered":"Phorest Salon Marketing Toolkit: December Edition"},"content":{"rendered":"\n<p>We know that the holiday season is the busiest time of year for your business. That\u2019s why it\u2019s so important to plan your marketing, social media, and events in advance. To help you get ready for the rush, we\u2019ve compiled our December and January Marketing Toolkits so that you can get everything ready to have the most profitable festive season in 2023.<\/p>\n\n\n\n<p>We&#8217;ve got everything you need to engage your clients, create a buzz around your business, and make this season special (and profitable!). This Marketing Toolkit includes pre and post-Christmas SMS and email Marketing Ideas, a social media calendar planner, top tips for making the most out of Phorest, as well as some fun activities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">To get started\u2026 download your personal Marketing Calendar<\/h2>\n\n\n\n<p>Phorest\u2019s Marketing Calendar is created especially for industry professionals like you. Just answer a few simple questions about the kind of business you run, whether it\u2019s a salon, spa, nail salon, or medi-aesthetic clinic, and the calendar will automatically give you the most important dates and action items for your holiday season. Click <a href=\"https:\/\/www.phorest.com\/marketing-calendar\/\">here<\/a> to download!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Targeted marketing campaigns for big wins in December<\/h2>\n\n\n\n<p>Interested in upping your social media game this holiday season? We have the perfect guide for you. Reap the financial benefits by reading into our tried-and-tested strategies in the <a href=\"https:\/\/www.phorest.com\/resources\/social-media-guidebook-salons-spas\/\">Salon Owner\u2019s Guide to Social Media Strategy<\/a>. This guide will teach you how to create a masterful social media presence, just in time for the busiest season of the year!<\/p>\n\n\n\n<p>Want some \u2018quick wins\u2019 before the holiday period? Continue reading to see how <a href=\"https:\/\/www.phorest.com\/features\/ads-manager\/\">Phorest Ads Manager <\/a>and Client Filters can help you make a big impact with your marketing campaigns.<\/p>\n\n\n\n<p><strong>Ads Manager to keep you top-of-mind this season<\/strong><\/p>\n\n\n\n<p>Salons see an average of 42 bookings worth an average of \u20ac2,372.51 per campaign with <a href=\"https:\/\/www.phorest.com\/features\/ads-manager\/\">Phorest Ads Manager<\/a>. Just think of the revenue potential that you could gain during the holiday season, when clients are more likely to spend more of their discretionary income!<\/p>\n\n\n\n<p>Phorest Ads Manager lets you target existing clients, lost clients, or brand-new clients with its sophisticated algorithm, Meaning&nbsp; you\u2019re empowered to target the right cohort for your business.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Having Facebook and Instagram paid ads integrated with our practice management software has been a game changer! We were previously having an agency manage our paid Facebook and Instagram ads. Now we are paying less, can make swift changes on our own and we are getting much better marketing results. <\/p><cite>Emily Duncan, Owner of Elle Skin &amp; Beauty Co.<\/cite><\/blockquote>\n\n\n\n<p><strong>Client Filters allow sophisticated targeting with greater rewards<\/strong><\/p>\n\n\n\n<p>If you are a Phorest client, you\u2019ll be happy to know that you can easily target clients when sending out SMS and email campaigns. Your filters are accessible from the second tab when you create your SMS or email. See the screenshot below.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/UZfJ-VQ_z5TjGsXtqQlWFAwy7ZwPS3wYZMLKTzz8kBXFXgHvZQiRfIOiV_HV0x_TykE9fpO_WRvgycTex8Xs4DSSdLKTj1rwmaBD7J8XPtLLMDOKftsRWOEe8wt3JBXhzRk30zc4gQIPcSEGI7djWOU\" alt=\"\"\/><\/figure>\n\n\n\n<p>Say you wanted to promote&nbsp; \u201815% off when you pick up in-store\u2019 in your salon; and only want to target top-spending customers who have an appointment in the coming month. Setting up targeting that covers this both encourages clients who have an appointment to make a retail purchase, and conveniently allows them to pick it up while they\u2019re at their appointment.<\/p>\n\n\n\n<p>To <a href=\"https:\/\/support.phorest.com\/hc\/en-us\/articles\/360017398560-How-do-I-filter-my-SMS-Email-campaigns-to-only-send-to-certain-clients-\">create a targeted campaign<\/a> like this, simply select Client Group, then add \u2018Spend\u2019 (set the threshold for your \u2018top spenders\u2019) and add \u2018Upcoming Visits\u2019 (set the time frame to one month from today). This means top spenders (who are more likely to avail of this offer) will be the first to know about this special offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can I avoid the New Year slump?<\/h2>\n\n\n\n<p><strong>Reconnect SMS is your new best friend in January<\/strong><\/p>\n\n\n\n<p>Have you tried the <a href=\"https:\/\/www.phorest.com\/features\/automated-sms-email\/\">Client Reconnect feature<\/a> on your system yet? If not, now is the perfect time to get familiar with it. Come January, you\u2019ll see that this tool will fill in your appointment schedule in no time and with very little effort needed on your part.<\/p>\n\n\n\n<p>This industry-first feature is specifically designed to track when your clients are due for their regular appointments and lets you know when they\u2019re at risk of not coming back, making it easier to target these customers with SMS and email campaigns that invite them back to the salon.<\/p>\n\n\n\n<p><a href=\"https:\/\/support.phorest.com\/hc\/en-us\/articles\/360017457179-What-is-Client-Reconnect-and-how-does-it-work-\">Click here to learn more about Client Reconnect.<\/a><\/p>\n\n\n\n<p><strong>Encourage clients to treat themselves in 2024<\/strong><\/p>\n\n\n\n<p>Although clients might be reluctant to spend in January after an expensive holiday season, a change in perspective can make a big difference. Consider messaging like \u2018Treat yourself this year\u2019, \u2018Start off the New Year right\u2019, or \u2018Celebrate Self-Care This New Year\u2019 in your SMS, email, and social media marketing efforts. This is a great way to encourage clients who might be less inclined to spend money in the new year to splash out for that extra bit of self-care they really want.<\/p>\n\n\n\n<p>A great extra push you could add to this promotion is holding a New Year Online Store discount, or an extra 10% on Gift Cards. That extra incentive can make a huge difference to your profits in January. Similarly, adding special promotions such as &#8220;XYZ&#8221; can take the sting out of spending money, allowing clients to feel that they&#8217;re getting more bang for their buck and encouraging them back into the salon in the New Year.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/gakehQmwE1KqU8RidO-zQz0UoI83S2hEb5vY4RcTYeOxm7ACh8bVA-3oHCwSDgLT3WzG-CTCisVuZkOT1evvcavDspWgs9GwPEIUJjGvB4ThiQcjTS0mrdYHB1uYmeokXcrgLB9Rr1DgWGzWB1gWwAI\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Extra Holiday Occasions Ideas<\/h2>\n\n\n\n<p><strong>National Cocoa Day &#8211; December 13th 2023<\/strong><\/p>\n\n\n\n<p>December 13th is National Cocoa Day, which makes it the perfect excuse to offer clients a complimentary hot drink of their choice upon arrival in the salon. This is a great bonus to promote either by sending a <a href=\"https:\/\/support.phorest.com\/hc\/en-us\/articles\/360017457319-How-do-I-create-and-send-an-SMS-campaign-\">holiday SMS or email<\/a> promotion about the day\u2014a fantastic way to entice clients to come in during the holidays.<\/p>\n\n\n\n<p><em>Pssst: <\/em>Don\u2019t forget to take plenty of pictures and videos and post them on your social media, creating hype and enticing more clients into the salon to avail of a sweet treat!&nbsp;<\/p>\n\n\n\n<p><strong>Ugly Christmas Sweater Day &#8211; December 15th 2023 (Third Friday in December)<\/strong><\/p>\n\n\n\n<p>This is a fun excuse to put on your silliest, tackiest Christmas sweater and to get your clients involved, too. This fun holiday was launched a few years ago with the added intention of raising funds for charity. Why not do the same?<\/p>\n\n\n\n<p>You could get every salon\/spa employee to wear their best old Christmas sweater on the day. You could even offer an \u2018ugly sweater discount\u2019 for all clients who participate. As for the donation, we recommend picking a local charity and encouraging clients to donate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shine Bright this Holiday Season<\/h2>\n\n\n\n<p>We hope that this December Marketing toolkit gives you everything you need for a super successful holiday season. Try some of these tips to make the most of the Christmas hype, and don\u2019t forget to check out some of our other content, such as our <a href=\"https:\/\/www.phorest.com\/blog\/christmas-salon-marketing-ideas\/\">Christmas Salon Marketing Ideas<\/a> or our Social Media Strategy Guide below. Wishing you and your team a great season and a successful 2024!<\/p>\n\n\n<div class=\"align wp-block-resourceblock\">\n    <div class=\"bg-center bg-no-repeat bg-cover py-24 bg-alt-resource\" >\n    <div class=\"bg-center bg-no-repeat bg-cover py-24\" style=\"background-image: url(https:\/\/d2dfxqxblmblx4.cloudfront.net\/images\/patterns\/leaves\/bg-leaf-aqua.svg)\">\n            <article class=\"post-13294 post type-post status-publish format-standard has-post-thumbnail hentry category-sales-marketing tag-advice-us tag-beauty-industry-us tag-beauty-salon-us tag-beauty-salon-marketing-us tag-email-marketing-us tag-facebook-marketing-us tag-hair-salon-us tag-marketing-2-us tag-salon-marketing-us tag-salon-marketing-ideas-us tag-sms-marketing-us tag-sms-promotions-2-us tag-social-media-us\">\n        \n          \n                    <section id=\"content-form\" class=\"mb-0  \" data-inviewport=\"crawl-in\">\n            \n              <div class=\"container flex flex-wrap justify-between main-content-container\">\n                <div class=\"lg:w-1\/2\">\n                   \n                                      <h3 class=\"uppercase text-sm font-bold text-white \">eBooks<\/h3>  \n                    \n                                      <h2 class=\"section-title pl-0 leading-tight text-left font-medium ml-0 text-4xl mb-0 text-white hide-success\">Social Media Guidebook for Salons and Spas<\/h2>\n                                    \n                                      <div class=\"font-gilroy text-white text-2xl hide-success\">Learn from top salons turning curious followers into loyal clients, with real examples and actionable tips to make big wins today!<\/div>\n                                    <div class=\"block mt-12 flex\">\n                    <a href=\"https:\/\/www.phorest.com\/resources\/social-media-guidebook-salons-spas\/\" class=\"md:flex-none px-16 button bg-green-dark px-8 text-white hover:bg-green-lighter lg:w-auto lg:mr-5 rounded-none lg:rounded text-center text-2xl green-box-shadow hover:shadow-none\"\n                    >\n                    <style>.green-box-shadow {box-shadow: 0px -7px 2px #80d080; transition: 0.5s;} \n                    .green-box-shadow:hover {box-shadow: 0px 7px 0px 0px #1a615d;} \n                    <\/style>\n                                                                          Download the eBook\n                                                                          <\/a>\n                  <\/div>\n                  \n                  \n                <\/div>\n                <img decoding=\"async\" class=\"form-image w-full max-w-md mx-auto lg:max-w-full h-full lg:w-1\/2 object-cover pt-12 md:pt-0 ml-0 md:ml-auto\" style=\"min-height:500px\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/06\/28092934\/Social-Media-Guidebook-min.jpg\" \/>\n              <\/div>\n            \n                \n              \n                \n              \n            \n          <\/section>\n       \n      <\/article>\n      \n            <\/div>\n    <\/div>\n  \n  <div>\n    <div class=\"acf-innerblocks-container\"><\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We can&#8217;t stress it enough: to make the most of December and January, you need to plan your marketing, social media and events in advance. Last month, our toolkit was all about getting your salon ready for the festive season, build brand awareness and increase retail sales, you can check it out here. Our December marketing salon ideas kit, however, is focused on content and event planning. What do we mean by that? We&#8217;re going to give you the tools you need to help you plan ahead and avoid experiencing a January slump.<\/p>\n","protected":false},"author":40076,"featured_media":140296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1265],"tags":[1311,1347,1348,1312,1313,1314,1441,1316,1317,1467,1318,1319,1320],"class_list":["post-13294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing","tag-advice-us","tag-beauty-industry-us","tag-beauty-salon-us","tag-beauty-salon-marketing-us","tag-email-marketing-us","tag-facebook-marketing-us","tag-hair-salon-us","tag-marketing-2-us","tag-salon-marketing-us","tag-salon-marketing-ideas-us","tag-sms-marketing-us","tag-sms-promotions-2-us","tag-social-media-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>December Salon Marketing Ideas To Avoid The January Slump - Phorest<\/title>\n<meta name=\"description\" content=\"We\u2019ve compiled our December and January Marketing Toolkit so you can get everything ready to have the most profitable festive season in 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/us\/blog\/december-salon-marketing-ideas-avoid-january-slump\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"December Salon Marketing Ideas To Avoid The January Slump - Phorest\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve compiled our December and January Marketing Toolkit so you can get everything ready to have the most profitable festive season in 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/us\/blog\/december-salon-marketing-ideas-avoid-january-slump\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-04T17:18:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-01T09:48:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/12\/01094622\/December-Marketing-4-150x150.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gregory Twohig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/12\/01094622\/December-Marketing-4-150x150.png\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gregory Twohig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/us\/blog\/december-salon-marketing-ideas-avoid-january-slump\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/us\/blog\/december-salon-marketing-ideas-avoid-january-slump\/\"},\"author\":{\"name\":\"Gregory Twohig\",\"@id\":\"https:\/\/www.phorest.com\/us\/#\/schema\/person\/6f2185385a03cf915eac65b344ab0563\"},\"headline\":\"Phorest Salon Marketing Toolkit: December Edition\",\"datePublished\":\"2023-12-04T17:18:13+00:00\",\"dateModified\":\"2024-03-01T09:48:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/us\/blog\/december-salon-marketing-ideas-avoid-january-slump\/\"},\"wordCount\":1161,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/us\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/us\/blog\/december-salon-marketing-ideas-avoid-january-slump\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2023\/12\/01094622\/December-Marketing-4.png\",\"keywords\":[\"advice\",\"beauty industry\",\"beauty salon\",\"beauty salon marketing\",\"Email Marketing\",\"facebook marketing\",\"hair salon\",\"marketing\",\"salon marketing\",\"salon marketing ideas\",\"SMS marketing\",\"sms promotions\",\"social media\"],\"articleSection\":[\"Sales &amp; 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