{"id":13788,"date":"2018-02-12T08:45:47","date_gmt":"2018-02-12T07:45:47","guid":{"rendered":"https:\/\/new.phorest.com\/blog\/the-very-first-steps-of-successful-salon-marketing-strategies\/"},"modified":"2020-03-26T17:39:09","modified_gmt":"2020-03-26T17:39:09","slug":"successful-salon-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/us\/blog\/successful-salon-marketing-strategies\/","title":{"rendered":"The Very First Steps To Successful Salon Marketing Strategies"},"content":{"rendered":"

It’s all good and well to know the difference between traditional and digital marketing<\/a>, but if you’re new to the whole ‘marketing world’, creating your salon’s first marketing strategy can feel like a daunting process. If you’ve ever asked yourself, “W<\/em>here do I start, how often can I contact my clients and what are the options?”<\/em> you’re already doing something right.\u00a0When it comes to salon marketing strategies, too often, people jump straight into the deep end without taking the time to consider what the first step should actually<\/em> be.<\/p>\n

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Related |\u00a0Crafting The Right Mindset For Your 2018 Salon Marketing Plan<\/a><\/p><\/blockquote>\n

Successful Salon Marketing Strategies: What Do They All Have In Common?<\/h2>\n

Myself and Connor Keppel (Head of Marketing at Phorest Salon Software) first covered this topic in our #AskPhorest episodes a few years ago, but of course as the salon industry itself changed, so has marketing. However, the principles remain, so let’s start from there, and then you can move on to watching our most recent take on the question.<\/p>\n