{"id":13820,"date":"2025-05-16T09:30:00","date_gmt":"2025-05-16T09:30:00","guid":{"rendered":"https:\/\/new.phorest.com\/blog\/expose-the-dark-truth-of-salon-marketplaces-and-salon-directories-long-read\/"},"modified":"2025-06-23T21:15:39","modified_gmt":"2025-06-23T21:15:39","slug":"salon-marketplaces-salon-directories","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/us\/blog\/salon-marketplaces-salon-directories\/","title":{"rendered":"Why the Most Profitable Salons in 2025 Are Saying &#8220;No&#8221; to Marketplace Platforms"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Why the Most Profitable Salons in 2025 Are Saying \u201cNo\u201d to Marketplace Platforms\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/74KsZYKJ6XYeERaCSRYAWD?si=98deb486c0ac4e6d&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column pl-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<p><strong>A few years ago, online marketplaces seemed like the perfect solution for busy salon, spa, and clinic owners. They offered more visibility, easier bookings, and a steady stream of new clients \u2013 what wasn\u2019t to love?<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>But in 2025, something has changed.<\/p>\n\n\n\n<p>The most profitable businesses \u2013 the ones with fully booked calendars, thriving teams, and steady growth \u2013 are stepping away from these third-party platforms. They\u2019ve seen behind the curtain. And what they\u2019ve realised is simple but powerful: growth without retention isn\u2019t growth at all.<\/p>\n\n\n\n<p>Because if a new client books through a platform, walks in once, and never returns, did your business actually grow?<\/p>\n\n\n\n<p>Today\u2019s most successful salons, spas, and clinics aren\u2019t chasing short-term bookings. They\u2019re building long-term relationships. They\u2019re investing in loyalty, branded experiences, and client journeys they control \u2013 start to finish. This isn\u2019t just a shift in strategy; it\u2019s a shift in mindset.<\/p>\n\n\n\n<p>And it\u2019s what separates the good from the great in 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Marketplace Trap \u2013 What Seems Free Can Cost You Everything<\/h2>\n\n\n\n<p>On the surface, salon marketplaces appear to offer a win-win, with free software, more bookings, and less admin. It\u2019s no wonder that so many salons, spas, and clinics jumped on board.<\/p>\n\n\n\n<p>But the truth is this: you\u2019re not getting something for nothing. You\u2019re trading control for convenience \u2013 and it\u2019s costing you more than you think.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15093300\/GettyImages-2204775454-1024x683.jpg\" alt=\"\" class=\"wp-image-156173\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15093300\/GettyImages-2204775454-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15093300\/GettyImages-2204775454-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15093300\/GettyImages-2204775454-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15093300\/GettyImages-2204775454-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15093300\/GettyImages-2204775454-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>These platforms are built to drive volume, not loyalty. Their business model depends on client movement, not client retention. The more often someone switches salons, spas, or clinics, the more the platform earns in commissions, booking fees, or marketing credits. That means it\u2019s in their interest to keep clients browsing, comparing, and bouncing between businesses.<\/p>\n\n\n\n<p>Even when a client has a great experience in your salon, spa, or clinic, the platform doesn\u2019t want them to return to <em>you<\/em> directly. Instead, they\u2019re subtly nudged to rebook through them, where they\u2019re presented with:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Discounts for other businesses nearby<\/li><li>Targeted ads highlighting competitors<\/li><li>Premium placements for salons, spas, or clinics they\u2019ve never tried<\/li><li>\u201cRecommended for you\u201d suggestions designed to tempt them elsewhere<\/li><\/ul>\n\n\n\n<p>In other words, these platforms are quietly training your clients to shop around \u2013 not stay loyal. You don\u2019t own the relationship. You don\u2019t own the data. You don\u2019t even own the first impression.<\/p>\n\n\n\n<p>You\u2019re renting clients, not building a business.<\/p>\n\n\n\n<p>While that might fill a few gaps in your schedule today, it\u2019s undermining your long-term growth. Every booking that goes through a third-party platform is another opportunity for that client to be steered somewhere else. But here\u2019s the good news: you don\u2019t have to play by their rules.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quality Clients Don\u2019t Come From Discounts<\/h2>\n\n\n\n<p>Here\u2019s the hard truth: when price is the only reason someone books, it\u2019ll also be the reason they leave.&nbsp;<\/p>\n\n\n\n<p>Marketplace platforms are built for volume \u2013 not value. The clients they attract tend to be deal-chasers, not loyalists. When they\u2019re always looking for the next cheapest offer, it\u2019s your business that pays the price.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15095832\/GettyImages-2165085816-1024x683.jpg\" alt=\"\" class=\"wp-image-156183\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15095832\/GettyImages-2165085816-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15095832\/GettyImages-2165085816-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15095832\/GettyImages-2165085816-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15095832\/GettyImages-2165085816-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15095832\/GettyImages-2165085816-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The most successful salons, spas, and clinics in 2025 aren\u2019t discounting to stay busy. They\u2019re investing in experiences, systems, and tools that reward loyalty, not price-sensitivity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">For Keeping the Clients Who Matter Most:<\/h3>\n\n\n\n<p>With Phorest, you can build real relationships with the people who already know and love your work:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.phorest.com\/features\/salon-loyalty-program-software\/\">Digital Loyalty Card<\/a>: Keep clients coming back with an easy, rewarding loyalty experience that builds value over time \u2013 no discounting needed.<\/li><li><a href=\"https:\/\/www.phorest.com\/features\/salon-marketing-software\/\">Automated Marketing<\/a>: Stay top of mind with intelligent campaigns that reach out at the right time \u2013 post-visit, birthday, or even when it\u2019s been a while.<\/li><li><a href=\"https:\/\/www.phorest.com\/blog\/digital-loyalty-referrals-whats-new-at-phorest\/\">Referrals<\/a>: Make it easy (and fun) for clients to show off your work and refer others who value quality service.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">For Attracting More of the Right New Clients:<\/h3>\n\n\n\n<p>Not all new clients are deal-hunters. With the right tools, you can attract people who are aligned with your brand and ready to spend:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Lead Management: Organise, track, and convert new client enquiries with ease \u2013 so no good lead slips through the cracks.<\/li><li><a href=\"https:\/\/www.phorest.com\/au\/features\/ads-manager\/\">Phorest Ads Manager<\/a>: Reach high-value potential clients through targeted, data-driven Facebook and Instagram ads\u2026 without needing to be a marketing expert.<\/li><li><a href=\"https:\/\/www.phorest.com\/features\/salon-reputation-management\/\">Online Reputation and Reviews<\/a>: Showcase social proof across Google and beyond with automated review requests that highlight your expertise and professionalism.&nbsp;<\/li><\/ul>\n\n\n\n<p>To paraphrase <a href=\"https:\/\/antavo.com\/blog\/experiential-rewards-mission-loyalty\/\">Bernd H. Schmitt<\/a>, a professor at Columbia University and marketing expert, \u201cDiscounts are forgotten. Great experiences are remembered. Loyalty is built.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/13125450\/Untitled-design-6-1024x683.png\" alt=\"\" class=\"wp-image-149744\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/13125450\/Untitled-design-6-1024x683.png 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/13125450\/Untitled-design-6-300x200.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/13125450\/Untitled-design-6-768x512.png 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/13125450\/Untitled-design-6-1536x1024.png 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/01\/13125450\/Untitled-design-6.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When you stop selling on price, you start attracting clients who are truly aligned with your brand \u2013 clients who want to be with <em>you<\/em>, not just with whoever\u2019s offering a discount this week. And when your systems are set up to keep those clients engaged, appreciated, and inspired to return? That\u2019s when sustainable growth becomes second nature.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retention: The Real Secret to Profitability in Salons, Clinics, and Spas<\/h2>\n\n\n\n<p>In 2025, smart salons, spas, and clinics know the numbers \u2013 and they tell a clear story: A returning client spends <a href=\"https:\/\/www.business.com\/articles\/returning-customers-spend-67-more-than-new-customers-keep-your-customers-coming-back-with-a-recurring-revenue-sales-model\/\">67% more<\/a> than a first-time visitor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15103818\/GettyImages-2115371097-1024x683.jpg\" alt=\"\" class=\"wp-image-156202\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15103818\/GettyImages-2115371097-1024x683.jpg 1024w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15103818\/GettyImages-2115371097-300x200.jpg 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15103818\/GettyImages-2115371097-768x512.jpg 768w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15103818\/GettyImages-2115371097-1536x1024.jpg 1536w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/05\/15103818\/GettyImages-2115371097-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>So, why do so many salons, spas, and clinics focus only on chasing new clients, when the real gold lies in nurturing the ones who\u2019ve already walked through the door \u2013 and making space for more just like them?<\/p>\n\n\n\n<p>The answer: retention isn\u2019t flashy. It doesn\u2019t feel urgent. But it is <em>the<\/em> most powerful driver of long-term profit, stability, and brand growth. Top-performing salons, spas, and clinics aren\u2019t relying on hope to bring clients back. They\u2019ve built systems \u2013 powered by Phorest \u2013 that do it for them.<\/p>\n\n\n\n<p>Here\u2019s how they make it happen:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Client Reconnect<\/h3>\n\n\n\n<p>When a loyal client hasn\u2019t returned in a while, Phorest spots it \u2013 and gently brings them back with a <a href=\"https:\/\/www.phorest.com\/features\/salon-crm-software\/\">personalised message<\/a> that feels thoughtful, not salesy. It\u2019s a win-back tool that works quietly in the background, reigniting relationships before they fade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automated Marketing<\/h3>\n\n\n\n<p>Forget one-size-fits-all email blasts. With Phorest, campaigns are triggered by client behaviour \u2013 birthdays, visit gaps, post-treatment check-ins \u2013 so your message is always relevant, always timely, and always yours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digital Loyalty Card<\/h3>\n\n\n\n<p>This isn\u2019t a stamp card from the &#8217;90s. It\u2019s an engaging, digital experience that builds momentum with every visit, encouraging consistency, not one-time bookings. Clients don\u2019t come back for points. They come back because they feel valued.<\/p>\n\n\n\n<p>It\u2019s not about working harder. It\u2019s about making every new client worth more over time. And the salons, spas, and clinics that master this? They\u2019re not just busy. They\u2019re booked with purpose.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Salon-Owned Systems vs Platform Directory<\/h2>\n\n\n\n<p>You\u2019ve worked hard to build your brand, your vibe, your team, and your values. So, why hand over your client experience \u2013 and their data \u2013 to a platform that doesn\u2019t share your vision?<\/p>\n\n\n\n<p>Here\u2019s the difference: When you use Phorest, your salon, spa, or clinic stays front and centre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/10\/09154537\/Admin-Asssistant-Booking-App.png\" alt=\"\" class=\"wp-image-144539\" srcset=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/10\/09154537\/Admin-Asssistant-Booking-App.png 1000w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/10\/09154537\/Admin-Asssistant-Booking-App-300x300.png 300w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/10\/09154537\/Admin-Asssistant-Booking-App-150x150.png 150w, https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2022\/10\/09154537\/Admin-Asssistant-Booking-App-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Your logo, your voice, your booking link, and <a href=\"https:\/\/www.phorest.com\/features\/salon-booking-app\/\">your app<\/a>. Every interaction reinforces your brand, not someone else\u2019s.<\/p>\n\n\n\n<p>With marketplace platforms, your business becomes part of a directory. Clients book through their system, get emails with their branding, and receive offers for other salons, spas, and clinics \u2013 sometimes just minutes after visiting yours.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s break it down:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Client Data<\/strong><ul><li>With Phorest: You own it \u2013 every detail, every interaction.<\/li><li>With Marketplace Platforms: They own it. You\u2019re granted access, but you\u2019re not in control.<\/li><\/ul><\/li><li><strong>Branding<\/strong><ul><li>With Phorest: Fully branded booking links, emails, and even your own app.<\/li><li>With Marketplace Platforms: Clients book via platform-branded listings and links.<\/li><\/ul><\/li><li><strong>Marketing<\/strong><ul><li>With Phorest: Automated, personalised, branded communications.<\/li><li>With Marketplace Platforms: Limited tools, often generic and shared with competitors.<\/li><\/ul><\/li><li><strong>Client Journey<\/strong><ul><li>With Phorest: Fully-customisable \u2013 from first booking to rebooking.<\/li><li>With Marketplace Platforms: Dictated by the platform, focused on repeat platform usage.<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>With Phorest, you reclaim that ownership, without sacrificing simplicity or speed. Clients book directly through your website, socials, or even your app. You\u2019re not paying for visibility; you\u2019ve already earned it. Because when your brand is the experience, loyalty naturally follows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Success Stories: What Top Salons, Spas, and Clinics Are Doing Differently<\/h2>\n\n\n\n<p>Across the UK, Ireland, Australia, North America, and beyond, leading spas, clinics, and salons are stepping away from marketplaces and into stronger, more profitable businesses because of it. They\u2019re not waiting around for \u201cnew client spikes\u201d from discount-driven platforms. They\u2019re building loyal communities, driven by brand power, not booking platforms.<\/p>\n\n\n\n<p>And it\u2019s working.<\/p>\n\n\n\n<p>Here\u2019s what that looks like in the real world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reclaiming Profits &amp; Rebooking<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.beautysecretsspa.co.uk\/\">Beauty Secrets<\/a>, a multi-branch group of salons and spas across the south of England, switched to Phorest after expanding. After switching to Phorest, they generated 1647% ROI from sending <a href=\"https:\/\/www.phorest.com\/case-study\/beauty-secrets-rebooking-reminders\/\">automated rebooking reminders<\/a>, and reduced their no-show rate to less than 2%.<\/p>\n\n\n\n<p>\u201cPhorest has really helped us to grow as a business \u2013 it has an amazing marketing suite, which is [one of the] reasons why I moved to Phorest in the first place,\u201d said Karen Thompson, the owner.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Growing Without Discounting<\/h3>\n\n\n\n<p>A hair salon and academy in Canada transformed their marketing strategy by using Phorest Ads Manager. <a href=\"http:\/\/zazou.ca\">Zazou Salon &amp; Academy<\/a> had done numerous Google Ad campaigns, but found them difficult to track. Now, one of their <a href=\"https:\/\/www.phorest.com\/case-study\/zazou-case-study\/\">most successful ads<\/a>, run on Facebook and Instagram for 28 days, has made $27.42 for every $1 spent.&nbsp;<\/p>\n\n\n\n<p>\u201cPhorest takes away a lot of the guesswork that can feel overwhelming, especially for those unfamiliar with the Meta Business Suite. The support team has been responsive, guiding me on metrics, budgeting, and ad setup,\u201d said Janine, Zazou\u2019s Brand &amp; Business Development Lead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building a Brand, Not Just a Book<\/h3>\n\n\n\n<p>A premium hair and beauty salon, <a href=\"https:\/\/www.zinchairandbeauty.com\/\">Zinc<\/a>, in Dublin realised that Phorest were \u201cleaps and bounds\u201d ahead of any other software company. Zinc realised that they could curate their brand presence with Phorest\u2019s branded app and custom online booking.&nbsp;<\/p>\n\n\n\n<p>\u201cThe online booking system was something that I thought was going to revolutionise how we would take appointments in the salon\u2026 even when we were closed, we were going to be able to take appointments!\u201d said <a href=\"https:\/\/www.phorest.com\/case-study\/zinc-hair-beauty-streamline-payments-with-phorestpay\/\">Lisa Eccles<\/a>, the owner.<\/p>\n\n\n\n<p>Top salons, spas, and clinics aren\u2019t just busy. They\u2019re intentional, branded, profitable \u2013 and booked on their terms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Own Your Growth, Own Your Future<\/h2>\n\n\n\n<p>The most profitable salons, spas, and clinics in 2025 have one thing in common: they\u2019ve stopped outsourcing their growth to platforms that don\u2019t share their goals.&nbsp;<\/p>\n\n\n\n<p>They\u2019ve moved beyond short-term fixes and reclaimed long-term strategy. They\u2019re not chasing price-sensitive clients \u2013 they\u2019re building communities. They\u2019re not competing for space on someone else\u2019s platform. They own their client journey, from first click to lifelong loyalty.<\/p>\n\n\n\n<p>So ask yourself honestly: Are you growing your business, or are you helping someone else grow theirs?<\/p>\n\n\n\n<p>Because every time a client books through a third-party platform, your brand takes a backseat. With Phorest, you stay in the driver\u2019s seat. Phorest is more than just technology. Many of us have worked in the industry ourselves \u2013 in salons, spas, and clinics \u2013 and we get it.<\/p>\n\n\n\n<p>We\u2019re built for this industry, by people who care about it deeply. Whether it\u2019s education, innovation, or day-to-day support, we\u2019re with you every step of the way. We\u2019re your growth partner, not just a provider.<\/p>\n\n\n\n<p>If you\u2019re ready to start building a truly loyal client base, on your own terms, we\u2019re here to help.<\/p>\n\n\n<div class=\"align wp-block-bannercta\">\n\n\n<div class=\"relative lg:mb-10 overflow-hidden bg-green-dark\" >\n  <div class=\"container py-16 px-12 lg:py-24 flex items-center  justify-center  flex-wrap relative z-10\">\n   <div class=\"w-full mr-0 mb-6 md:mr-12 md:mb-0  md:w-2\/3 \" >\n   <h2 class=\"text-white mb-2 text-3xl text-center md:text-left lg:text-4xl\" style=\"color:white;\"><p>Ready to grow your business without relying on marketplaces?<\/p>\n<\/h2>\n  \n  <\/div>\n        <a href=\"https:\/\/www.phorest.com\/custom-demo\/?request_type=Demo%20request\" style=\"color:white; text-decoration:none;\"  target=\"\" class=\"rounded btn-demo-cta button bg-red px-8 text-white hover:bg-red-lighter w-full lg:w-auto lg:mr-5 rounded-none lg:rounded demo-cta\" data-ol-has-click-handler=\"\">\n      Book a demo!\n    <\/a>\n      <\/div>\n<\/div>\n\n\n<div>\n  <div class=\"acf-innerblocks-container\"><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>There are new salon marketplaces or directories launching every week. It is easy to see why sites such as Wahanda and Salon Spy are attractive to salons as partners because they come with the promise of getting more new clients through your front door.<\/p>\n<p>Today I\u2019m going to deep dive into how these sites work and investigate what impact it has on your salon; explain the client journey across all of these sites and the psychology behind them plus uncover the detrimental impact they are having on the industry.<\/p>\n","protected":false},"author":40096,"featured_media":18778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1265],"tags":[2263,1385,2264,2265,2266,1388,2267],"class_list":["post-13820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-marketing","tag-beauty-salon-listing-us","tag-salon-blog-us","tag-salon-listing-sites-us","tag-salon-market-us","tag-salon-marketplace-us","tag-salon-software-us","tag-wahanda-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Salon Marketplaces Cost You More Than You Think | Phorest<\/title>\n<meta name=\"description\" content=\"Stop renting clients from salon marketplace platforms. 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