It\u2019s salon, clinic, and spa marketing-simplified. <\/p>\n\n\n\n
What is On Behalf Marketing (OBM)?<\/strong><\/h2>\n\n\n\nOn Behalf Marketing (OBM) is a done-for-you email marketing service created by Phorest in partnership with some of the world\u2019s leading hair and beauty brands.<\/p>\n\n\n\n![\"\"](\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/11\/02130712\/PHORESTNYC_1788-min-1024x683.jpg\")
<\/figure>\n\n\n\nAvailable at no extra cost to Phorest clients, OBM gives you access to professional, exclusive, co-branded marketing campaigns, designed to help you boost bookings, increase retail sales, and educate your clients. These campaigns are designed by Phorest\u2019s in-house marketing team in collaboration with the industry brands you partner with, and delivered on your behalf to your clients through your Phorest system.*<\/p>\n\n\n\n
You don\u2019t need to design or gather any images, write any copy, or schedule any emails. Our team handles every step for you. All you have to do is approve the campaigns you want to run.<\/p>\n\n\n\n
Step-By-Step: How OBM Works for Salons, Clinics & Spas<\/strong><\/h3>\n\n\n\n- Phorest partners with the product brands you already use and love
<\/li> - Our in-house marketing team works with these brands to create co-branded campaigns aligned with your business goals (i.e., to drive more bookings, to boost retail sales, etc.)
<\/li> - You preview and approve the final version
<\/li> - We send the campaign to your clients from your Phorest system
<\/li> - You reap the benefits of increased visibility, engagement, and bookings, as well as closer alignment with the professional brands your business already uses. <\/li><\/ol>\n\n\n\n
Every OBM Campaign Guarantees:<\/strong><\/h3>\n\n\n\n- Co-branding with your salon, clinic, or spa (inclusion of your logo, your business name, your clients\u2019 names)
<\/li> - Exclusive, world-class visuals and messaging from your product brands
<\/li> - Proven marketing tactics to drive results; like rebookings, retail sales, and online engagement
<\/li><\/ul>\n\n\n\nGreat Partnerships-The Future of Marketing for the Hair & Beauty Industry <\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/07\/07085442\/Gros-Copy-of-PHORESTOELDE_034-1024x682.jpeg\")
<\/figure>\n\n\n\nWe created OBM for Phorest salons with two key goals in mind:<\/p>\n\n\n\n
- To alleviate the pressure<\/strong> faced by busy salon, spa, and clinic owners trying to market their businesses consistently and effectively.
<\/li>- To unlock the power of partnership marketing<\/strong> and help Phorest salons, clinics, and spas to market in collaboration with the professional brands they already stock and trust.<\/li><\/ol>\n\n\n\n
Today\u2019s clients are more brand-aware than ever. They see their salons, clinics, and spas of choice not just as service providers, but as places for product recommendations, education, and expertise. Getting closer to your professional product brands is a way of meeting these client expectations. <\/p>\n\n\n\n
OBM helps align your business with some of the most trusted names in the professional hair and beauty industry. It’s a smarter, more strategic approach to marketing that combines your local connection with global brand recognition, helping you stay front-of-mind with your clients while also building trust, boosting revenue, and nurturing your business\u2019 reputation. <\/p>\n\n\n\n
OBM in Action- How Salon Cora Uses OBM to Increase Bookings, Boost Loyalty, and Sell More Products<\/strong><\/h2>\n\n\n\n![\"\"](\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2024\/07\/17083159\/Capture1.jpg\")
<\/figure>\n\n\n\nSalon Cora, a premium, family-run salon in Chicago, USA, initially chose to participate in OBM to save time, but owner Denise soon realised that the email marketing campaigns did so much more than just that. From running 3 OBM campaigns over the course of a few months, Salon Cora achieved:<\/p>\n\n\n\n
- +$17,600 additional revenue <\/li>
- +25% more colour bookings<\/li>
- +15% email open rates<\/li><\/ul>\n\n\n\n
How did the salon achieve these results? Denise explained that off the back of this series of professional, co-branded OBM campaigns: <\/p>\n\n\n\n
- Clients booked more appointments for the services being advertised<\/li>
- Clients increased their in-salon spend by adding the advertised services to their usual appointments<\/li>
- Clients bought more retail products, specifically those referenced in the OBM emails<\/li>
- Staff were more confident selling retail products to clients, as the OBM emails opened a stream of communication and understanding between them<\/li><\/ul>\n\n\n\n
And better still? Phorest did all the heavy lifting for her. \u201cAnything that saves me time is worth it \u2026 it doesn\u2019t feel humdrum\u2026 clients want to know more, but I don\u2019t have to do the work\u2026 it\u2019s done for me, and it actually brings in bookings.\u201d<\/em> \u202f-Denise<\/p>\n\n\n\nRead Salon Cora\u2019s full story here<\/a><\/p>\n\n\n\nInterested in Getting These Results for Your Salon, Clinic, or Spa?<\/strong><\/h2>\n\n\n\nWe built OBM with one goal in mind: to help salon, clinic, and spa owners send consistent, relevant, and results-driven marketing material without having to sacrifice time or quality.<\/p>\n\n\n\n
By combining the power of your professional product partners with the expertise of Phorest\u2019s in-house marketing team, OBM gives you beautifully branded, high-performing campaigns that your clients love, and that bring in bookings and sales.<\/p>\n\n\n\n
It\u2019s completely free, easy to opt into, and tailored to your brand. You stay in control, while we do all the heavy lifting.<\/p>\n\n\n\n
\ud83d\udc49 Interested in getting started?<\/strong> Fill out our form<\/a> to register your interest, or visit our website<\/a> for more information.
<\/p>\n\n\n\n
<\/figure>\n\n\n\nAvailable at no extra cost to Phorest clients, OBM gives you access to professional, exclusive, co-branded marketing campaigns, designed to help you boost bookings, increase retail sales, and educate your clients. These campaigns are designed by Phorest\u2019s in-house marketing team in collaboration with the industry brands you partner with, and delivered on your behalf to your clients through your Phorest system.*<\/p>\n\n\n\n
You don\u2019t need to design or gather any images, write any copy, or schedule any emails. Our team handles every step for you. All you have to do is approve the campaigns you want to run.<\/p>\n\n\n\n
Step-By-Step: How OBM Works for Salons, Clinics & Spas<\/strong><\/h3>\n\n\n\n- Phorest partners with the product brands you already use and love
<\/li> - Our in-house marketing team works with these brands to create co-branded campaigns aligned with your business goals (i.e., to drive more bookings, to boost retail sales, etc.)
<\/li> - You preview and approve the final version
<\/li> - We send the campaign to your clients from your Phorest system
<\/li> - You reap the benefits of increased visibility, engagement, and bookings, as well as closer alignment with the professional brands your business already uses. <\/li><\/ol>\n\n\n\n
Every OBM Campaign Guarantees:<\/strong><\/h3>\n\n\n\n- Co-branding with your salon, clinic, or spa (inclusion of your logo, your business name, your clients\u2019 names)
<\/li> - Exclusive, world-class visuals and messaging from your product brands
<\/li> - Proven marketing tactics to drive results; like rebookings, retail sales, and online engagement
<\/li><\/ul>\n\n\n\nGreat Partnerships-The Future of Marketing for the Hair & Beauty Industry <\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nWe created OBM for Phorest salons with two key goals in mind:<\/p>\n\n\n\n
- To alleviate the pressure<\/strong> faced by busy salon, spa, and clinic owners trying to market their businesses consistently and effectively.
<\/li>- To unlock the power of partnership marketing<\/strong> and help Phorest salons, clinics, and spas to market in collaboration with the professional brands they already stock and trust.<\/li><\/ol>\n\n\n\n
Today\u2019s clients are more brand-aware than ever. They see their salons, clinics, and spas of choice not just as service providers, but as places for product recommendations, education, and expertise. Getting closer to your professional product brands is a way of meeting these client expectations. <\/p>\n\n\n\n
OBM helps align your business with some of the most trusted names in the professional hair and beauty industry. It’s a smarter, more strategic approach to marketing that combines your local connection with global brand recognition, helping you stay front-of-mind with your clients while also building trust, boosting revenue, and nurturing your business\u2019 reputation. <\/p>\n\n\n\n
OBM in Action- How Salon Cora Uses OBM to Increase Bookings, Boost Loyalty, and Sell More Products<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nSalon Cora, a premium, family-run salon in Chicago, USA, initially chose to participate in OBM to save time, but owner Denise soon realised that the email marketing campaigns did so much more than just that. From running 3 OBM campaigns over the course of a few months, Salon Cora achieved:<\/p>\n\n\n\n
- +$17,600 additional revenue <\/li>
- +25% more colour bookings<\/li>
- +15% email open rates<\/li><\/ul>\n\n\n\n
How did the salon achieve these results? Denise explained that off the back of this series of professional, co-branded OBM campaigns: <\/p>\n\n\n\n
- Clients booked more appointments for the services being advertised<\/li>
- Clients increased their in-salon spend by adding the advertised services to their usual appointments<\/li>
- Clients bought more retail products, specifically those referenced in the OBM emails<\/li>
- Staff were more confident selling retail products to clients, as the OBM emails opened a stream of communication and understanding between them<\/li><\/ul>\n\n\n\n
And better still? Phorest did all the heavy lifting for her. \u201cAnything that saves me time is worth it \u2026 it doesn\u2019t feel humdrum\u2026 clients want to know more, but I don\u2019t have to do the work\u2026 it\u2019s done for me, and it actually brings in bookings.\u201d<\/em> \u202f-Denise<\/p>\n\n\n\nRead Salon Cora\u2019s full story here<\/a><\/p>\n\n\n\nInterested in Getting These Results for Your Salon, Clinic, or Spa?<\/strong><\/h2>\n\n\n\nWe built OBM with one goal in mind: to help salon, clinic, and spa owners send consistent, relevant, and results-driven marketing material without having to sacrifice time or quality.<\/p>\n\n\n\n
By combining the power of your professional product partners with the expertise of Phorest\u2019s in-house marketing team, OBM gives you beautifully branded, high-performing campaigns that your clients love, and that bring in bookings and sales.<\/p>\n\n\n\n
It\u2019s completely free, easy to opt into, and tailored to your brand. You stay in control, while we do all the heavy lifting.<\/p>\n\n\n\n
\ud83d\udc49 Interested in getting started?<\/strong> Fill out our form<\/a> to register your interest, or visit our website<\/a> for more information.
<\/p>\n\n\n\n
<\/li>
<\/li>
<\/li>
<\/li>
Every OBM Campaign Guarantees:<\/strong><\/h3>\n\n\n\n- Co-branding with your salon, clinic, or spa (inclusion of your logo, your business name, your clients\u2019 names)
<\/li> - Exclusive, world-class visuals and messaging from your product brands
<\/li> - Proven marketing tactics to drive results; like rebookings, retail sales, and online engagement
<\/li><\/ul>\n\n\n\nGreat Partnerships-The Future of Marketing for the Hair & Beauty Industry <\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nWe created OBM for Phorest salons with two key goals in mind:<\/p>\n\n\n\n
- To alleviate the pressure<\/strong> faced by busy salon, spa, and clinic owners trying to market their businesses consistently and effectively.
<\/li>- To unlock the power of partnership marketing<\/strong> and help Phorest salons, clinics, and spas to market in collaboration with the professional brands they already stock and trust.<\/li><\/ol>\n\n\n\n
Today\u2019s clients are more brand-aware than ever. They see their salons, clinics, and spas of choice not just as service providers, but as places for product recommendations, education, and expertise. Getting closer to your professional product brands is a way of meeting these client expectations. <\/p>\n\n\n\n
OBM helps align your business with some of the most trusted names in the professional hair and beauty industry. It’s a smarter, more strategic approach to marketing that combines your local connection with global brand recognition, helping you stay front-of-mind with your clients while also building trust, boosting revenue, and nurturing your business\u2019 reputation. <\/p>\n\n\n\n
OBM in Action- How Salon Cora Uses OBM to Increase Bookings, Boost Loyalty, and Sell More Products<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nSalon Cora, a premium, family-run salon in Chicago, USA, initially chose to participate in OBM to save time, but owner Denise soon realised that the email marketing campaigns did so much more than just that. From running 3 OBM campaigns over the course of a few months, Salon Cora achieved:<\/p>\n\n\n\n
- +$17,600 additional revenue <\/li>
- +25% more colour bookings<\/li>
- +15% email open rates<\/li><\/ul>\n\n\n\n
How did the salon achieve these results? Denise explained that off the back of this series of professional, co-branded OBM campaigns: <\/p>\n\n\n\n
- Clients booked more appointments for the services being advertised<\/li>
- Clients increased their in-salon spend by adding the advertised services to their usual appointments<\/li>
- Clients bought more retail products, specifically those referenced in the OBM emails<\/li>
- Staff were more confident selling retail products to clients, as the OBM emails opened a stream of communication and understanding between them<\/li><\/ul>\n\n\n\n
And better still? Phorest did all the heavy lifting for her. \u201cAnything that saves me time is worth it \u2026 it doesn\u2019t feel humdrum\u2026 clients want to know more, but I don\u2019t have to do the work\u2026 it\u2019s done for me, and it actually brings in bookings.\u201d<\/em> \u202f-Denise<\/p>\n\n\n\nRead Salon Cora\u2019s full story here<\/a><\/p>\n\n\n\nInterested in Getting These Results for Your Salon, Clinic, or Spa?<\/strong><\/h2>\n\n\n\nWe built OBM with one goal in mind: to help salon, clinic, and spa owners send consistent, relevant, and results-driven marketing material without having to sacrifice time or quality.<\/p>\n\n\n\n
By combining the power of your professional product partners with the expertise of Phorest\u2019s in-house marketing team, OBM gives you beautifully branded, high-performing campaigns that your clients love, and that bring in bookings and sales.<\/p>\n\n\n\n
It\u2019s completely free, easy to opt into, and tailored to your brand. You stay in control, while we do all the heavy lifting.<\/p>\n\n\n\n
\ud83d\udc49 Interested in getting started?<\/strong> Fill out our form<\/a> to register your interest, or visit our website<\/a> for more information.
<\/p>\n\n\n\n
<\/li>
<\/li>
<\/li><\/ul>\n\n\n\n
Great Partnerships-The Future of Marketing for the Hair & Beauty Industry <\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nWe created OBM for Phorest salons with two key goals in mind:<\/p>\n\n\n\n
- To alleviate the pressure<\/strong> faced by busy salon, spa, and clinic owners trying to market their businesses consistently and effectively.
<\/li>- To unlock the power of partnership marketing<\/strong> and help Phorest salons, clinics, and spas to market in collaboration with the professional brands they already stock and trust.<\/li><\/ol>\n\n\n\n
Today\u2019s clients are more brand-aware than ever. They see their salons, clinics, and spas of choice not just as service providers, but as places for product recommendations, education, and expertise. Getting closer to your professional product brands is a way of meeting these client expectations. <\/p>\n\n\n\n
OBM helps align your business with some of the most trusted names in the professional hair and beauty industry. It’s a smarter, more strategic approach to marketing that combines your local connection with global brand recognition, helping you stay front-of-mind with your clients while also building trust, boosting revenue, and nurturing your business\u2019 reputation. <\/p>\n\n\n\n
OBM in Action- How Salon Cora Uses OBM to Increase Bookings, Boost Loyalty, and Sell More Products<\/strong><\/h2>\n\n\n\n<\/figure>\n\n\n\nSalon Cora, a premium, family-run salon in Chicago, USA, initially chose to participate in OBM to save time, but owner Denise soon realised that the email marketing campaigns did so much more than just that. From running 3 OBM campaigns over the course of a few months, Salon Cora achieved:<\/p>\n\n\n\n
- +$17,600 additional revenue <\/li>
- +25% more colour bookings<\/li>
- +15% email open rates<\/li><\/ul>\n\n\n\n
How did the salon achieve these results? Denise explained that off the back of this series of professional, co-branded OBM campaigns: <\/p>\n\n\n\n
- Clients booked more appointments for the services being advertised<\/li>
- Clients increased their in-salon spend by adding the advertised services to their usual appointments<\/li>
- Clients bought more retail products, specifically those referenced in the OBM emails<\/li>
- Staff were more confident selling retail products to clients, as the OBM emails opened a stream of communication and understanding between them<\/li><\/ul>\n\n\n\n
And better still? Phorest did all the heavy lifting for her. \u201cAnything that saves me time is worth it \u2026 it doesn\u2019t feel humdrum\u2026 clients want to know more, but I don\u2019t have to do the work\u2026 it\u2019s done for me, and it actually brings in bookings.\u201d<\/em> \u202f-Denise<\/p>\n\n\n\nRead Salon Cora\u2019s full story here<\/a><\/p>\n\n\n\nInterested in Getting These Results for Your Salon, Clinic, or Spa?<\/strong><\/h2>\n\n\n\nWe built OBM with one goal in mind: to help salon, clinic, and spa owners send consistent, relevant, and results-driven marketing material without having to sacrifice time or quality.<\/p>\n\n\n\n
By combining the power of your professional product partners with the expertise of Phorest\u2019s in-house marketing team, OBM gives you beautifully branded, high-performing campaigns that your clients love, and that bring in bookings and sales.<\/p>\n\n\n\n
It\u2019s completely free, easy to opt into, and tailored to your brand. You stay in control, while we do all the heavy lifting.<\/p>\n\n\n\n
\ud83d\udc49 Interested in getting started?<\/strong> Fill out our form<\/a> to register your interest, or visit our website<\/a> for more information.
<\/p>\n\n\n\n
<\/figure>\n\n\n\nWe created OBM for Phorest salons with two key goals in mind:<\/p>\n\n\n\n
- To alleviate the pressure<\/strong> faced by busy salon, spa, and clinic owners trying to market their businesses consistently and effectively.
<\/li>- To unlock the power of partnership marketing<\/strong> and help Phorest salons, clinics, and spas to market in collaboration with the professional brands they already stock and trust.<\/li><\/ol>\n\n\n\n
Today\u2019s clients are more brand-aware than ever. They see their salons, clinics, and spas of choice not just as service providers, but as places for product recommendations, education, and expertise. Getting closer to your professional product brands is a way of meeting these client expectations. <\/p>\n\n\n\n
OBM helps align your business with some of the most trusted names in the professional hair and beauty industry. It’s a smarter, more strategic approach to marketing that combines your local connection with global brand recognition, helping you stay front-of-mind with your clients while also building trust, boosting revenue, and nurturing your business\u2019 reputation. <\/p>\n\n\n\n
OBM in Action- How Salon Cora Uses OBM to Increase Bookings, Boost Loyalty, and Sell More Products<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\nSalon Cora, a premium, family-run salon in Chicago, USA, initially chose to participate in OBM to save time, but owner Denise soon realised that the email marketing campaigns did so much more than just that. From running 3 OBM campaigns over the course of a few months, Salon Cora achieved:<\/p>\n\n\n\n
- +$17,600 additional revenue <\/li>
- +25% more colour bookings<\/li>
- +15% email open rates<\/li><\/ul>\n\n\n\n
How did the salon achieve these results? Denise explained that off the back of this series of professional, co-branded OBM campaigns: <\/p>\n\n\n\n
- Clients booked more appointments for the services being advertised<\/li>
- Clients increased their in-salon spend by adding the advertised services to their usual appointments<\/li>
- Clients bought more retail products, specifically those referenced in the OBM emails<\/li>
- Staff were more confident selling retail products to clients, as the OBM emails opened a stream of communication and understanding between them<\/li><\/ul>\n\n\n\n
And better still? Phorest did all the heavy lifting for her. \u201cAnything that saves me time is worth it \u2026 it doesn\u2019t feel humdrum\u2026 clients want to know more, but I don\u2019t have to do the work\u2026 it\u2019s done for me, and it actually brings in bookings.\u201d<\/em> \u202f-Denise<\/p>\n\n\n\n
Read Salon Cora\u2019s full story here<\/a><\/p>\n\n\n\n
Interested in Getting These Results for Your Salon, Clinic, or Spa?<\/strong><\/h2>\n\n\n\n
We built OBM with one goal in mind: to help salon, clinic, and spa owners send consistent, relevant, and results-driven marketing material without having to sacrifice time or quality.<\/p>\n\n\n\n
By combining the power of your professional product partners with the expertise of Phorest\u2019s in-house marketing team, OBM gives you beautifully branded, high-performing campaigns that your clients love, and that bring in bookings and sales.<\/p>\n\n\n\n
It\u2019s completely free, easy to opt into, and tailored to your brand. You stay in control, while we do all the heavy lifting.<\/p>\n\n\n\n
\ud83d\udc49 Interested in getting started?<\/strong> Fill out our form<\/a> to register your interest, or visit our website<\/a> for more information.
<\/p>\n\n\n\n
- To unlock the power of partnership marketing<\/strong> and help Phorest salons, clinics, and spas to market in collaboration with the professional brands they already stock and trust.<\/li><\/ol>\n\n\n\n