{"id":158502,"date":"2026-11-04T09:57:24","date_gmt":"2026-11-04T09:57:24","guid":{"rendered":"https:\/\/www.phorest.com\/?p=158502"},"modified":"2026-11-04T09:57:28","modified_gmt":"2026-11-04T09:57:28","slug":"building-a-loyal-client-base-with-smart-salon-spa-and-clinic-technology","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/us\/blog\/building-a-loyal-client-base-with-smart-salon-spa-and-clinic-technology\/","title":{"rendered":"Building a Loyal Client Base with Smart Salon, Spa, and Clinic Technology"},"content":{"rendered":"\n<p><strong>The short answer:<\/strong> Client loyalty is built between visits, not just in the chair or treatment room. The salons, spas, med spas, and clinics that retain clients best use memberships for recurring revenue, two-way messaging for fast replies, automated marketing to prompt rebooking, and digital loyalty to make coming back effortless. Together, these grow client lifetime value.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/us\/blog\/salon-payments-loyalty-and-reviews\/\">Loyalty <\/a><a href=\"https:\/\/www.phorest.com\/us\/blog\/salon-payments-loyalty-and-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">l<\/a><a href=\"https:\/\/www.phorest.com\/us\/blog\/salon-payments-loyalty-and-reviews\/\">ooks different today<\/a>. In fact, <a href=\"https:\/\/www.idemia.com\/news\/hyper-personalization-how-brands-can-meet-customer-expectations-2025-2025-01-06\" target=\"_blank\" rel=\"noreferrer noopener\">82% of consumers<\/a> say that personalized experiences influence their loyalty to a brand \u2013 a loud and clear message for any business aiming to build long-term client relationships.<\/p>\n\n\n\n<p>Loyalty isn&#8217;t built at the front desk anymore. It&#8217;s built in the moments in-between: a perfectly timed message, the feeling of being remembered, the ease of rebooking without saying a word. Here&#8217;s how smart businesses are doing it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is client lifetime value, and why does it matter?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/freesaloneducation.com\/blogs\/business\/client-lifetime-value-the-one-number-that-actually-runs-your-salon\">Client <\/a><a href=\"https:\/\/freesaloneducation.com\/blogs\/business\/client-lifetime-value-the-one-number-that-actually-runs-your-salon\" target=\"_blank\" rel=\"noreferrer noopener\">lifetime<\/a><a href=\"https:\/\/freesaloneducation.com\/blogs\/business\/client-lifetime-value-the-one-number-that-actually-runs-your-salon\"> value (CLV)<\/a> is the total revenue a client brings your business over the whole time they keep coming back. Winning a new client is only the first step \u2013 the real value comes from keeping them.<\/p>\n\n\n\n<p><strong>Average spend per visit \u00d7 visits per year \u00d7 years as a client = client lifetime value<\/strong><\/p>\n\n\n\n<p>For example, a color client spending $120 every six weeks is worth roughly $1,000 a year, or close to $3,000 over three years. A med spa client who comes in for injectables every few months can be worth even more. And the number climbs quickly when you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep clients longer<\/strong> \u2013 every extra year adds a full year of visits<\/li>\n\n\n\n<li><strong>Bring them in more often<\/strong> \u2013 rebooking reminders and memberships keep them on schedule<\/li>\n\n\n\n<li><strong>Increase spend per visit<\/strong> \u2013 add-on services, retail, and packages lift each ticket<\/li>\n<\/ul>\n\n\n\n<p>That&#8217;s why the most successful businesses think about <a href=\"https:\/\/www.phorest.com\/us\/blog\/how-salons-spas-clinics-stay-consistently-booked\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth in three stages<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Stage<\/strong><\/td><td><strong>What it means<\/strong><\/td><td><strong>How Phorest helps<\/strong><\/td><\/tr><tr><td><strong>Acquire<\/strong><\/td><td>Attract new clients and make booking easy<\/td><td>Online booking, branded app, consultation forms<\/td><\/tr><tr><td><strong>Retain<\/strong><\/td><td>Keep clients coming back on a regular rhythm<\/td><td>Memberships, 2-Way Chat, automated marketing, Client Reconnect<\/td><\/tr><tr><td><strong>Grow<\/strong><\/td><td>Increase the value of each visit<\/td><td>Digital Loyalty, online packages and courses, targeted offers<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do memberships create more predictable loyalty and revenue?<\/strong><\/h2>\n\n\n\n<p>Memberships <a href=\"https:\/\/www.phorest.com\/us\/blog\/how-salon-software-increases-profit\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn occasional visits into a regular routine<\/a> that clients pay for monthly, giving you predictable recurring revenue and a fuller calendar.<\/p>\n\n\n\n<p>Think of them as a VIP experience with built-in value, where clients sign up for a monthly plan that suits their routine \u2013 whether that&#8217;s a facial every four weeks, a root touch-up on schedule, or maintenance injectables every few months. In return, they get flexibility, exclusivity, and that feeling of truly being looked after.<\/p>\n\n\n\n<p>For businesses, it&#8217;s a win-win. Memberships help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create commitment and strengthen loyalty<\/li>\n\n\n\n<li>Reduce last-minute gaps in your calendar<\/li>\n\n\n\n<li>Earn predictable, recurring revenue every month<\/li>\n\n\n\n<li>Keep clients on schedule without needing to chase bookings<\/li>\n<\/ul>\n\n\n\n<p><strong>Service-based vs. credit-based memberships<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>Service-based<\/strong><\/td><td><strong>Credit-based<\/strong><\/td><\/tr><tr><td><strong>How it works<\/strong><\/td><td>Clients pay monthly for specific services<\/td><td>Clients pay monthly for credit to spend on services or retail<\/td><\/tr><tr><td><strong>Best for<\/strong><\/td><td>Routine services like root touch-ups, blowouts, or monthly facials<\/td><td>Varied treatment plans, like med spa clients who mix injectables, skin treatments, and skincare<\/td><\/tr><tr><td><strong>Owner outcome<\/strong><\/td><td>Locked-in rebooking and fewer calendar gaps<\/td><td>Recurring revenue with flexibility<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>With <a href=\"https:\/\/www.phorest.com\/us\/features\/memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phorest Memberships<\/a>, you can build either type of plan, choose your own billing cycle and contract length, let clients buy and manage memberships online, and spot members instantly in the calendar. You can even tailor marketing offers just for members.<\/p>\n\n\n\n<p>&#8220;Memberships have created a steady, reliable stream of income while also building stronger loyalty with our clients. Our guests love the value we offer and flexibility, and we\u2019ve noticed a real boost in retention as members are more likely to visit us regularly and explore additional services and purchase retail. From a business perspective, it\u2019s given us greater financial stability and confidence when planning for the future.&#8221;<em> \u2013 <\/em>Aimee, Operations Manager, Hair Ministry Group, UK<\/p>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/us\/features\/memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Memberships<\/a> with Phorest here, and start turning casual clients into loyal regulars.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How can you respond to clients faster without being glued to your DMs?<\/strong><\/h2>\n\n\n\n<p>Bring <a href=\"https:\/\/www.phorest.com\/case-study\/salon718-client-communication\/\" target=\"_blank\" rel=\"noreferrer noopener\">every client conversation into one inbox<\/a> that clients reach by text, and let AI handle the routine requests, even after hours.<\/p>\n\n\n\n<p>We&#8217;ve all been there \u2013 missing a client message because it&#8217;s buried under a pile of Instagram DMs, emails, and voicemails. When that happens, you&#8217;re not just missing messages\u2026 you&#8217;re missing opportunities to rebook and reconnect.<\/p>\n\n\n\n<p>With Phorest&#8217;s <a href=\"https:\/\/www.phorest.com\/us\/features\/2-way-chat\/\" target=\"_blank\" rel=\"noreferrer noopener\">2-Way Chat<\/a>, every conversation is centralized, whether you&#8217;re on your desktop or using the PhorestGo app on the move. Messages are sent and received as SMS, so they reach clients directly. Everything lands in one place, whether it&#8217;s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A quick &#8220;Can I push my appointment by 10 minutes?&#8221;<\/li>\n\n\n\n<li>A first-time guest asking what to expect during their treatment<\/li>\n\n\n\n<li>A med spa client with a question about downtime after a peel<\/li>\n<\/ul>\n\n\n\n<p>And when the inbox gets busy (or the doors are closed for the night), Phorest&#8217;s <a href=\"https:\/\/www.phorest.com\/us\/features\/ai-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">Front Desk AI<\/a> can step in. Working over SMS, it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Replies to client messages instantly, even after hours<\/li>\n\n\n\n<li>Books, reschedules, and rebooks appointments<\/li>\n\n\n\n<li>Answers everyday questions about parking, opening hours, and services<\/li>\n\n\n\n<li>Hands more complex conversations straight over to your team<\/li>\n<\/ul>\n\n\n\n<p>It&#8217;s a co-pilot for your front desk, not a replacement. The <a href=\"https:\/\/www.phorest.com\/us\/blog\/how-much-time-does-ai-actually-save-a-salon-spa-or-clinic\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI takes care of the inbox, so your team can take care of the people<\/a>. People remember how you make them feel, and a fast response can be the difference between a missed opportunity and a loyal, returning guest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do you automate rebooking and win back lapsed clients?<\/strong><\/h2>\n\n\n\n<p>Automated marketing <a href=\"https:\/\/www.phorest.com\/us\/blog\/salon-software-that-grows-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">sends the right message at the right moment<\/a>, without anyone on your team having to remember.<\/p>\n\n\n\n<p>If you had a dollar, a booking, or a glass of prosecco for every time a client said, &#8220;I meant to rebook; I just forgot,&#8221; you&#8217;d probably be reading this blog from a beach in Ibiza.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.phorest.com\/us\/features\/salon-marketing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Set &amp; Forget Marketing<\/a> exists for that exact reason. These clever little automations are your behind-the-scenes besties, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Welcome messages<\/strong> for first-time clients<\/li>\n\n\n\n<li><strong>Rebooking reminders<\/strong> timed to each service, like six weeks after color or a few months after injectables<\/li>\n\n\n\n<li><strong>Birthday messages<\/strong> with a small treat or offer<\/li>\n\n\n\n<li><strong>Aftercare check-ins<\/strong> a day or two after a facial, peel, or laser session<\/li>\n<\/ul>\n\n\n\n<p>For clients who&#8217;ve drifted away, <a href=\"https:\/\/support.phorest.com\/hc\/en-us\/articles\/360017457179-What-is-Client-Reconnect-and-how-does-it-work\" target=\"_blank\" rel=\"noreferrer noopener\">Client Reconnect<\/a> takes things a step further:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It learns each client&#8217;s usual booking routine, based on the services they get<\/li>\n\n\n\n<li>It flags anyone who hasn&#8217;t booked within their usual timeframe<\/li>\n\n\n\n<li>It automatically sends them a personalized message inviting them back<\/li>\n<\/ul>\n\n\n\n<p>When clients feel like you&#8217;re thinking of them, they&#8217;re more likely to stick around. It&#8217;s not just marketing; it&#8217;s relationship maintenance. In fact, our <a href=\"https:\/\/www.phorest.com\/us\/resources\/salon-consumer-insights-report-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer Insights Report 2025<\/a> found that clients are more likely to act on messages that feel personalized, timely, and relevant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do digital loyalty and online packages increase average spend?<\/strong><\/h2>\n\n\n\n<p>When clients can buy their next service or a course of treatments online, and pay with loyalty points, they rebook sooner and often spend more. That&#8217;s why combining Digital Loyalty, like <a href=\"https:\/\/www.phorest.com\/features\/salon-loyalty-program-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phorest\u2019s TreatCard<\/a> with online packages is such a game-changer.<\/p>\n\n\n\n<p>Why? Because convenience is the new luxury.<\/p>\n\n\n\n<p>Take a client who&#8217;s just been in for a facial. They meet a friend for coffee, and while waiting, they open your app, buy their next session with a tap, and use a loyalty point boost to do it. Or a med spa client starting laser hair removal who buys the full course online, so they&#8217;re committed to the results and you&#8217;ve secured the revenue upfront.<\/p>\n\n\n\n<p>Going digital means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No more paper stamp cards that dissolve in someone&#8217;s handbag<\/li>\n\n\n\n<li>No more awkward &#8220;how many do I have left?&#8221; conversations at the front desk<\/li>\n\n\n\n<li>No extra steps for clients, since it all sits right inside the booking flow<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Which tools improve which business outcomes?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Phorest capability<\/strong><\/td><td><strong>What it does<\/strong><\/td><td><strong>Outcome for your business<\/strong><\/td><\/tr><tr><td><strong>Memberships<\/strong><\/td><td>Monthly service or credit plans<\/td><td>Recurring revenue, fewer calendar gaps<\/td><\/tr><tr><td><strong>2-Way Chat<\/strong><\/td><td>One inbox for all client texts<\/td><td>Faster replies, fewer no-shows<\/td><\/tr><tr><td><strong>Front Desk AI<\/strong><\/td><td>Answers messages and handles bookings, even after hours<\/td><td>Fewer missed bookings, more time for your team<\/td><\/tr><tr><td><strong>Set &amp; Forget Marketing<\/strong><\/td><td>Automated reminders and messages<\/td><td>Higher rebooking rates, less admin<\/td><\/tr><tr><td><strong>Client Reconnect<\/strong><\/td><td>Automated win-back messages<\/td><td>Reactivated clients who might otherwise slip away<\/td><\/tr><tr><td><strong>Digital Loyalty<\/strong><\/td><td>Points and rewards clients redeem online<\/td><td>More frequent visits, stronger retention<\/td><\/tr><tr><td><strong>Online packages and courses<\/strong><\/td><td>Clients prepay for multiple sessions<\/td><td>Higher average ticket, revenue upfront<\/td><\/tr><tr><td><strong>Payments and deposits<\/strong>&nbsp;<\/td><td>Card on file and deposits at booking<\/td><td>Fewer no-shows and late cancellations<\/td><\/tr><tr><td><strong>Reports and analytics<\/strong><\/td><td>Track retention, rebooking, and campaigns<\/td><td>Clear marketing ROI<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What do clients really want from a salon, spa, or med spa?<\/strong><\/h2>\n\n\n\n<p>Convenience and personalization. The majority of clients say they&#8217;re happy to receive marketing messages \u2013 as long as they&#8217;re relevant.<\/p>\n\n\n\n<p>To find out what North American clients really think, we asked 700+ of them about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Booking online<\/li>\n\n\n\n<li>Receiving marketing messages<\/li>\n\n\n\n<li>What they consider a premium experience<\/li>\n<\/ul>\n\n\n\n<p>Download the full <a href=\"https:\/\/www.phorest.com\/us\/resources\/salon-consumer-insights-report-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer Insights Report 2025 here<\/a> to see what&#8217;s really driving client loyalty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Every message is a moment to build loyalty<\/strong><\/h2>\n\n\n\n<p>Loyalty isn&#8217;t just built in the chair or treatment room. It&#8217;s built in <a href=\"https:\/\/www.phorest.com\/au\/blog\/simple-steps-for-salons-spas-and-clinics-to-create-lasting-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener\">every message you send, every reminder you automate, and every thoughtful touchpoint<\/a> in between. Phorest helps you attract clients, keep them coming back, and grow the value of every visit \u2013 in ways that feel personal, consistent, and premium.<\/p>\n\n\n\n<p>You&#8217;ve already built something amazing. Let&#8217;s make sure the right people keep coming back for more.<\/p>\n\n\n<div class=\"relative overflow-hidden bg-green-dark\" >\n        <div class=\"container py-16 px-12 lg:py-24 flex items-center justify-center flex-wrap relative z-10\">\n         <div class=\"w-full mr-0 mb-6 md:mr-12 md:mb-0 md:w-2\/3\">\n         <h2 class=\"text-white mb-2 text-3xl text-center md:text-left lg:text-4xl\" style=\"color:white;\">\n          <p><strong>Ready to future-proof your client journey?<\/strong><\/p>\n<\/h2>\n        <\/div>\n\n                                              <a href=\"https:\/\/www.phorest.com\/us\/custom-demo\/?request_type=Demo%20request\" class=\"modal-trigger btn-demo-cta button bg-yellow text-white hover:bg-yellow-light md:px-8 rounded-none mb-4 sm:mb-0\" data-ol-has-click-handler=\"\">\n                              Book a demo\n                          <\/a>\n                            \n  <\/div>\n<\/div>\n\n\n<section id=\"state-faqs\" class=\"relative pt-8 mb-0\">\n  <section class=\"relative pt-10\">\n    <div class=\"container\">\n                    <h2 class=\"text-3xl text-center max-w-2xl mx-auto leading-tight\">Frequently asked questions<\/h2>\n              <div class=\"accordion-container self-close w-full max-w-3xl mx-auto\">\n                            <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">What&#039;s the difference between a loyalty program and a membership?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">A loyalty program rewards clients after they visit or spend, usually with points. A membership is a monthly plan where clients pay upfront for set services or credit. Loyalty programs encourage repeat visits, while memberships lock in recurring revenue. Many businesses run both.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">Do memberships work for med spas?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">Yes. Many aesthetic treatments need regular maintenance, so memberships fit naturally. Credit-based plans work especially well because clients can spend their credit across different treatments. Check your state or province&#8217;s rules on how medical treatments can be packaged and promoted.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">How do I calculate my client retention rate?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">Take the number of clients at the end of a period, subtract the new clients gained during it, divide by the number you started with, and multiply by 100.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">How can I reduce no-shows?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">Use automated SMS reminders, two-way messaging so clients can reschedule instead of simply not showing up, and deposits or card-on-file at booking.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">How do I win back clients who haven&#039;t returned?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">Define what &#8220;lapsed&#8221; means for each service \u2013 it might be eight weeks for color but six months for injectables. Then send a personal message inviting them back. Phorest&#8217;s Client Reconnect automates this for you.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">What should I look for in client retention software?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">Look for a system where booking, marketing, memberships, loyalty, payments, and reporting share the same client data. That way, your messages are more personal and you can see exactly which tools are driving rebooking and revenue.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                      <\/div>\n\n    <\/div>\n<\/section>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>The short answer: Client loyalty is built between visits, not just in the chair or treatment room. The salons, spas, med spas, and clinics that retain clients best use memberships for recurring revenue, two-way messaging for fast replies, automated marketing to prompt rebooking, and digital loyalty to make coming back effortless. Together, these grow client &hellip; <a href=\"https:\/\/www.phorest.com\/us\/blog\/building-a-loyal-client-base-with-smart-salon-spa-and-clinic-technology\/\">Continued<\/a><\/p>\n","protected":false},"author":40096,"featured_media":158487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1439,1750,1265],"tags":[13970],"class_list":["post-158502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service-sales-marketing","category-loyalty-sales-marketing","category-sales-marketing","tag-august-collection-2025-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build Client Loyalty at Your Salon, Spa, Med Spa, or Clinic<\/title>\n<meta name=\"description\" content=\"Learn how salons, spas, and med spas use memberships, 2-way SMS, automated marketing, and digital loyalty to increase rebooking, recurring revenue, and client lifetime value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phorest.com\/us\/blog\/building-a-loyal-client-base-with-smart-salon-spa-and-clinic-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build Client Loyalty at Your Salon, Spa, Med Spa, or Clinic\" \/>\n<meta property=\"og:description\" content=\"Learn how salons, spas, and med spas use memberships, 2-way SMS, automated marketing, and digital loyalty to increase rebooking, recurring revenue, and client lifetime value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phorest.com\/us\/blog\/building-a-loyal-client-base-with-smart-salon-spa-and-clinic-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Phorest\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/phorestsalonsoftware\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-04T09:57:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-04T09:57:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/08\/08134531\/Client_Connection_FInal.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1154\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Steph Fernandez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/08\/08134531\/Client_Connection_FInal-150x150.webp\" \/>\n<meta name=\"twitter:creator\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:site\" content=\"@thephorestword\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steph Fernandez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.phorest.com\/us\/blog\/building-a-loyal-client-base-with-smart-salon-spa-and-clinic-technology\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.phorest.com\/us\/blog\/building-a-loyal-client-base-with-smart-salon-spa-and-clinic-technology\/\"},\"author\":{\"name\":\"Steph Fernandez\",\"@id\":\"https:\/\/www.phorest.com\/us\/#\/schema\/person\/085bce1c85242c85b0863facd0c93e92\"},\"headline\":\"Building a Loyal Client Base with Smart Salon, Spa, and Clinic Technology\",\"datePublished\":\"2026-11-04T09:57:24+00:00\",\"dateModified\":\"2026-11-04T09:57:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.phorest.com\/us\/blog\/building-a-loyal-client-base-with-smart-salon-spa-and-clinic-technology\/\"},\"wordCount\":1601,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.phorest.com\/us\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.phorest.com\/us\/blog\/building-a-loyal-client-base-with-smart-salon-spa-and-clinic-technology\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2dfxqxblmblx4.cloudfront.net\/wp-content\/uploads\/2025\/08\/08134531\/Client_Connection_FInal.webp\",\"keywords\":[\"August Collection 2025\"],\"articleSection\":[\"Customer Service\",\"Loyalty\",\"Sales &amp; 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