{"id":162037,"date":"2026-01-12T09:44:00","date_gmt":"2026-01-12T09:44:00","guid":{"rendered":"https:\/\/www.phorest.com\/?p=162037"},"modified":"2026-01-09T09:49:28","modified_gmt":"2026-01-09T09:49:28","slug":"obm-to-drive-bookings-boost-visibility","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/us\/blog\/obm-to-drive-bookings-boost-visibility\/","title":{"rendered":"Beating the January Slump: Using OBM to Drive Bookings &amp; Boost Visibility"},"content":{"rendered":"\n<p>For most businesses in the professional hair and beauty industry, January marks the quietest month of the year. While this seasonal slowdown is predictable, it doesn\u2019t have to be inevitable. That\u2019s where <a href=\"https:\/\/phorestpartnersnetwork.com\/obm-for-salons\/\">Phorest\u2019s On Behalf Marketing (OBM) solution<\/a> comes in.<\/p>\n\n\n\n<p>OBM helps salons maintain consistent marketing visibility and steady bookings throughout the year, without relying on last-minute, seasonal promotions or adding extra work to your already-busy team. It\u2019s a professional, hands-off approach to marketing that keeps your salon front of mind for clients- all year round.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Turning Slow Periods into Potential<\/strong><\/h2>\n\n\n\n<p>To understand how to boost January bookings, it\u2019s first important to understand why this time of year can be so slow for many hair and beauty businesses. Clients aren\u2019t disappearing; they\u2019re simply being more intentional. After what is usually a costly and busy holiday season, they\u2019re reassessing spending, planning out their year, and carefully choosing where to invest their time and money.<\/p>\n\n\n\n<p>To encourage clients back in, many salons often turn to quick discounts, rushed marketing campaigns, or DIY marketing efforts. While these tactics can bring short-term wins and one-off visits, they can also encourage bad client behaviour like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inconsistent booking patterns<\/li>\n\n\n\n<li>Reduced perceived value of services<\/li>\n\n\n\n<li>Added marketing stress for teams<\/li>\n\n\n\n<li>Diluted brand reputation<\/li>\n<\/ul>\n\n\n\n<p>Reactive seasonal marketing might plug a gap, but it rarely builds momentum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The OBM Advantage<\/strong><\/h2>\n\n\n\n<p>Phorest\u2019s OBM solution helps salons move from reactive, seasonal marketing to proactive, planned campaigns that boost bookings and visibility all year round. Rather than scrambling during quieter periods, OBM delivers fully managed, professional email marketing campaigns that are planned, executed, and optimized on your behalf, without adding to your team\u2019s workload.<\/p>\n\n\n\n<p>Each OBM campaign is co-branded with your salon\u2019s professional product brand and is written to speak to salon clients, meaning the messaging feels polished, professional, and aligned with the brands your clients already know and trust. This co-branding elevates the look and feel of every campaign, reinforcing your business\u2019 positioning in the industry while keeping things consistent for your guests.<\/p>\n\n\n\n<p><strong>With OBM:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaigns are created for you by Phorest marketing experts who understand the salon industry deeply, meaning no extra work on your team<br><\/li>\n\n\n\n<li>Messaging is tailored, timely, and aligned with how clients actually book and plan visits to your business- encouraging them to book without undervaluing your services.<br><\/li>\n\n\n\n<li>You maintain a consistent, professional presence that reinforces trust and keeps your salon top of mind<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Benefits Beyond Bookings<\/strong><\/h2>\n\n\n\n<p>While OBM is powerful for filling diaries (Phorest salons who participate in OBM experience, on average, a <strong>40% increase in appointment booking<\/strong>), its impact reaches further than just that. In past campaigns, Phorest salons that have taken part experienced, on average: <strong>80% higher email open rates<\/strong> and <strong>46% higher revenue<\/strong>.<br><br><strong>Revenue Aside, Phorest\u2019s OBM Drives<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Closer, stickier client-business relationships<br><\/li>\n\n\n\n<li>Bookings across a range of services, not just promoted ones<br><\/li>\n\n\n\n<li>Reinforcement of your salon\u2019s brand as established, credible, and trustworthy<br><\/li>\n\n\n\n<li>A reduced reliance on discounts to attract attention<br><\/li>\n\n\n\n<li>Closer relationships between salon businesses and their product brands of choice<br><\/li>\n<\/ul>\n\n\n\n<p>When clients see your salon regularly, with clear messaging, alignment to world-renowned professional product brands, and a strong visual presence, it sets expectations and encourages them to return more regularly.<\/p>\n\n\n\n<p>Why not use the start of the year to set the tone? We\u2019re collaborating with a range of professional product brands to offer OBM to Phorest salons. If your brand is taking part, you can, too.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Want to See OBM Results for Your Business?<\/strong><\/h2>\n\n\n\n<p>Fill in the form below to see if you\u2019re eligible for OBM, and discover how our co-branded professional marketing solution can keep your business visible, boost client engagement, and support consistent bookings, all without extra stress on your team. Now that\u2019s a Happy New Year!&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phorestsalonsoftware.typeform.com\/to\/Rs9TZ8o9?utm_source=obminbound2026&amp;utm_medium=januaryblog\" target=\"_blank\" rel=\"noreferrer noopener\">Register Your Interest! <\/a><\/div>\n<\/div>\n\n\n\n<p><em>On Behalf Marketing (OBM) may not be available to all Phorest salons. Availability is subject to brand partnerships and eligibility criteria.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For most businesses in the professional hair and beauty industry, January marks the quietest month of the year. While this seasonal slowdown is predictable, it doesn\u2019t have to be inevitable. That\u2019s where Phorest\u2019s On Behalf Marketing (OBM) solution comes in. OBM helps salons maintain consistent marketing visibility and steady bookings throughout the year, without relying &hellip; <a href=\"https:\/\/www.phorest.com\/us\/blog\/obm-to-drive-bookings-boost-visibility\/\">Continued<\/a><\/p>\n","protected":false},"author":40017,"featured_media":162028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13895,1265],"tags":[14063,13898,14064,14001,13896,13953],"class_list":["post-162037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnerships-us","category-sales-marketing","tag-brand-marketing-us","tag-obm-us","tag-obm-for-brands-us","tag-obm-for-salons-us","tag-on-behalf-marketing-us","tag-phorest-on-behalf-marketing-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beating the January Slump: Using OBM to Drive Bookings &amp; 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