{"id":180547,"date":"2026-10-27T11:11:06","date_gmt":"2026-10-27T11:11:06","guid":{"rendered":"https:\/\/www.phorest.com\/?p=180547"},"modified":"2026-10-27T11:11:10","modified_gmt":"2026-10-27T11:11:10","slug":"med-spa-client-lifetime-value-why-growth-starts-after-the-first-booking","status":"publish","type":"post","link":"https:\/\/www.phorest.com\/us\/blog\/med-spa-client-lifetime-value-why-growth-starts-after-the-first-booking\/","title":{"rendered":"Med Spa Client Lifetime Value: Why Growth Starts After the First Booking"},"content":{"rendered":"\n<p>The most profitable med spas don&#8217;t grow by filling more first appointments. They grow by keeping clients coming back for years. <a href=\"https:\/\/www.ibm.com\/think\/topics\/customer-lifetime-value\" target=\"_blank\" rel=\"noreferrer noopener\">Client Lifetime Value (CLV)<\/a>, the total a client spends with you over the whole relationship, is the number that matters most. Phorest med spa software is built to increase it by connecting rebooking, memberships, no-show protection, client win-back, team performance, and reporting in one platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key takeaways<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A loyal med spa client can be worth more than 10 times a one-time client, even when their first visit looked the same.<\/li>\n\n\n\n<li>Aesthetic treatments are naturally recurring, so your systems should capture the second, fifth, and twentieth visit.<\/li>\n\n\n\n<li>Marketplaces and deep discounts fill slots, but rarely build a client relationship you own.<\/li>\n\n\n\n<li>The biggest levers are rebooking, no-show protection, memberships, reactivation, staff utilization, and clear reporting.<\/li>\n<\/ul>\n\n\n\n<p>Most med spa owners know the feeling. The calendar looks busy, a new promotion brought in fresh faces, and yet the monthly numbers aren&#8217;t moving. A full book isn&#8217;t the same thing as a healthy business.<\/p>\n\n\n\n<p>The med spas that grow year after year measure success by <a href=\"https:\/\/www.phorest.com\/blog\/reduce-aesthetic-clinic-no-shows-and-build-predictable-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">how much each client is worth over time<\/a>, not by how many first appointments they booked this week. Here&#8217;s what that looks like in practice, and how the right software makes it easier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is client lifetime value for a med spa?<\/strong><\/h2>\n\n\n\n<p><strong>Client lifetime value is the <\/strong><a href=\"https:\/\/www.phorest.com\/blog\/how-smart-salons-spas-and-clinics-use-data-to-unlock-hidden-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>total revenue<\/strong><\/a><strong> one client brings to your med spa across every treatment, membership payment, and product purchase for as long as they stay with you.<\/strong> It&#8217;s the clearest single measure of whether your business is building lasting relationships or simply processing transactions.<\/p>\n\n\n\n<p>You can estimate it with a simple formula:<\/p>\n\n\n\n<p><strong>Client lifetime value = average spend per visit \u00d7 visits per year \u00d7 years as a client<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why does lifetime value matter more than a full calendar?<\/strong><\/h2>\n\n\n\n<p><strong>Because the first visit is usually the most expensive to win and the least profitable to deliver.<\/strong> <a href=\"https:\/\/www.phorest.com\/blog\/best-med-spa-software-loyalty-and-membership-features-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">Profit builds on later visits<\/a>, when you&#8217;ve already paid to attract the client, you understand their goals, and they trust your team enough to follow a treatment plan.<\/p>\n\n\n\n<p>A few reasons this matters so much in aesthetics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Repeat clients are already the backbone of the industry.<\/strong> <a href=\"https:\/\/www.americanmedspa.org\/news\/2024-medical-spa-state-of-the-industry-executive-report-recap\/\" target=\"_blank\" rel=\"noreferrer noopener\">AmSpa&#8217;s 2024<\/a> data found that, on average, 73% of med spa patients are repeat patients.<\/li>\n\n\n\n<li><strong>Small gains in retention have an outsized effect.<\/strong> Research by Frederick Reichheld of <a href=\"https:\/\/thewisemarketer.com\/why-your-business-should-focus-its-energies-on-existing-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bain &amp; Company<\/a> found that increasing customer retention by just 5% can raise profits by 25% to 95%.<\/li>\n\n\n\n<li><strong>Med spa treatments are built to repeat.<\/strong> Injectables need topping up every few months. Skin treatments work best as a series. Laser and body treatments are often sold as packages. Your service menu is <a href=\"https:\/\/www.phorest.com\/blog\/best-med-spa-software-for-injectables-clinics-in-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">designed for long-term relationships<\/a>, so your systems should be too.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why do marketplaces and discounts make lifetime value harder to grow?<\/strong><\/h2>\n\n\n\n<p><strong>Marketplace booking apps and deal sites are <\/strong><a href=\"https:\/\/www.phorest.com\/blog\/salon-marketplaces-aesthetic-clinic-directories\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>designed to fill a slot, not build a relationship<\/strong><\/a><strong>.<\/strong> They can train clients to shop on price, put a competitor one tap away, and limit how much of the client relationship and data you control, which makes it harder to bring that client back.<\/p>\n\n\n\n<p>They can help a new location get noticed, but use them deliberately and move clients onto your own channels as quickly as possible.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>Transaction-led growth<\/strong><\/td><td><strong>Relationship-led growth<\/strong><\/td><\/tr><tr><td><strong>Main goal<\/strong><\/td><td>Fill today&#8217;s open slots<\/td><td>Grow the value of every client over time<\/td><\/tr><tr><td><strong>Where clients book<\/strong><\/td><td>Third-party marketplaces and deal sites<\/td><td>Your own website, app, social channels, and front desk<\/td><\/tr><tr><td><strong>Who owns the relationship<\/strong><\/td><td>Shared with the platform<\/td><td>Your med spa<\/td><\/tr><tr><td><strong>Pricing pressure<\/strong><\/td><td>High, as clients compare and wait for deals<\/td><td>Lower, as clients buy on trust and results<\/td><\/tr><tr><td><strong>Marketing cost<\/strong><\/td><td>Paid again for each new booking<\/td><td>Invested once, then compounds over time<\/td><\/tr><tr><td><strong>Key metric<\/strong><\/td><td>New bookings<\/td><td>Rebooking rate, retention, and lifetime value<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What should med spa software do to increase client lifetime value?<\/strong><\/h2>\n\n\n\n<p><strong>Good med spa software should <\/strong><a href=\"https:\/\/www.phorest.com\/blog\/best-aesthetic-clinic-software-for-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>do much more than take bookings<\/strong><\/a><strong>.<\/strong> It should help you rebook clients before they leave, protect your schedule from no-shows, turn one-off treatments into recurring revenue, win back lapsed clients, help your team use their time well, and show you all of it in clear, simple reports.<\/p>\n\n\n\n<p>Here&#8217;s how those capabilities connect to results you can actually measure:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>What the software does<\/strong><\/td><td><strong>What it changes<\/strong><\/td><td><strong>What to measure<\/strong><\/td><\/tr><tr><td>Rebooking prompts and automated treatment reminders<\/td><td>More clients stay on their treatment plan<\/td><td>Rebooking rate<\/td><\/tr><tr><td>Automated reminders, two-way messaging, and deposits<\/td><td>Fewer empty chairs and lost hours<\/td><td>No-show and late cancellation rate<\/td><\/tr><tr><td>Memberships, loyalty, and flexible payment options<\/td><td>Predictable monthly revenue<\/td><td>Membership uptake and retention<\/td><\/tr><tr><td>Client segmentation and automated campaigns<\/td><td>Lapsed clients return<\/td><td>Reactivation rate<\/td><\/tr><tr><td>Staff performance tracking and targets<\/td><td>More revenue from the same team<\/td><td>Provider utilization<\/td><\/tr><tr><td>Group-wide reporting and centralized marketing<\/td><td>Consistent results across locations<\/td><td>Performance by location<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you get more med spa clients to rebook?<\/strong><\/h3>\n\n\n\n<p><strong>Make the next appointment part of the current one.<\/strong> The easiest time to rebook a client is while they&#8217;re still with you, happy with their results. The next best is a timely reminder when their next treatment is due.<\/p>\n\n\n\n<p>With Phorest, your team can <a href=\"https:\/\/www.phorest.com\/blog\/automating-aesthetic-clinic-front-desk-booking-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">prompt rebooking at checkout<\/a> and see each client&#8217;s treatment history, notes, and before-and-after photos in one place, so every &#8220;what&#8217;s next&#8221; conversation is grounded in real progress. Automated reminders then nudge clients when it&#8217;s time to return.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you reduce no-shows and late cancellations at a med spa?<\/strong><\/h3>\n\n\n\n<p><strong>Combine automated reminders, easy two-way messaging, and a clear deposit policy for high-value treatments.<\/strong> Most no-shows happen because clients forget, or because rescheduling feels like a hassle.<\/p>\n\n\n\n<p>Phorest protects that revenue with <a href=\"https:\/\/www.phorest.com\/blog\/reduce-aesthetic-clinic-no-shows-and-build-predictable-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">automated text and email reminders<\/a>, two-way messaging through Phorest Chat so clients can confirm or reschedule in seconds, and deposits or card-on-file options where a gap hurts most.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do memberships create recurring revenue for a med spa?<\/strong><\/h3>\n\n\n\n<p><strong>Memberships turn irregular visits into <\/strong><a href=\"https:\/\/www.phorest.com\/blog\/aesthetic-clinic-startup-guide-what-it-really-takes-to-launch-a-clinic\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>predictable monthly income<\/strong><\/a><strong> and give clients a built-in reason to return.<\/strong> A client who pays monthly doesn&#8217;t have to make a fresh buying decision every time.<\/p>\n\n\n\n<p>Popular med spa membership ideas include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A monthly facial or skin treatment membership<\/li>\n\n\n\n<li>A monthly credit that clients can put toward injectables or other treatments<\/li>\n\n\n\n<li>A members-only discount on retail skincare<\/li>\n\n\n\n<li>Priority booking or exclusive access to new treatments<\/li>\n<\/ul>\n\n\n\n<p>Phorest supports <a href=\"https:\/\/www.phorest.com\/features\/memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">memberships<\/a>, <a href=\"https:\/\/www.phorest.com\/features\/salon-loyalty-program-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">loyalty rewards<\/a>, and buy-now-pay-later options, making treatment plans more affordable and keeping revenue steady through quieter months.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you win back med spa clients who have stopped booking?<\/strong><\/h3>\n\n\n\n<p><strong>Spot them early and reach out with a personal reason to return.<\/strong> The longer a client goes without a visit, the harder they are to win back, so timing matters more than discounts.<\/p>\n\n\n\n<p>Phorest lets you build segments such as &#8220;clients who haven&#8217;t visited in 120 days,&#8221; then send <a href=\"https:\/\/www.phorest.com\/blog\/what-should-med-spa-software-actually-do-with-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">automated, personalized campaigns<\/a> to each group. You can also manage new inquiries from first contact to consultation in one dashboard, so interested prospects don&#8217;t slip away before they book.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do you get more out of your providers&#8217; time?<\/strong><\/h3>\n\n\n\n<p><strong>Track staff utilization: the share of each provider&#8217;s available hours spent on revenue-generating treatments.<\/strong> Your injectors, nurses, and aestheticians are your biggest investment, and every unbooked or admin-heavy hour is value left on the table.<\/p>\n\n\n\n<p>Phorest&#8217;s staff performance reporting shows each <a href=\"https:\/\/www.phorest.com\/blog\/advanced-aesthetic-clinic-scheduling-the-three-numbers-that-show-what-your-calendar-is-costing-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">team member&#8217;s utilization, rebooking rate, and retail sales<\/a>, so you can coach with real numbers. It also cuts admin: consultation and consent forms go out at the time of booking, and structured clinical notes with dot-phrasing make charting faster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How do multi-location med spa groups keep track of performance?<\/strong><\/h3>\n\n\n\n<p><strong>With one shared view of every location, provider, and client.<\/strong> As groups grow, it gets harder to see which locations are thriving and whether clients get the same experience everywhere.<\/p>\n\n\n\n<p>Phorest gives operators <a href=\"https:\/\/www.phorest.com\/blog\/aesthetic-clinic-software-for-operational-control\/\" target=\"_blank\" rel=\"noreferrer noopener\">group-wide reporting and centralized marketing<\/a>, so you can compare sites, roll out campaigns consistently, and spot problems before they hit revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Which metrics show whether your med spa is growing lifetime value?<\/strong><\/h2>\n\n\n\n<p><strong>The most <\/strong><a href=\"https:\/\/www.phorest.com\/blog\/5-med-spa-metrics-that-matter\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>useful metrics<\/strong><\/a><strong> track what happens after the first visit: whether clients return, how often, and how much they spend over time.<\/strong> Review them monthly and compare against your own previous quarter rather than chasing someone else&#8217;s benchmark.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Metric<\/strong><\/td><td><strong>What it tells you<\/strong><\/td><td><strong>You want it to\u2026<\/strong><\/td><\/tr><tr><td>Rebooking rate<\/td><td>Share of clients who leave with their next appointment booked<\/td><td>Go up<\/td><\/tr><tr><td>Client retention rate<\/td><td>Share of clients who return within 6 or 12 months<\/td><td>Go up<\/td><\/tr><tr><td>Visits per client per year<\/td><td>How engaged your clients are<\/td><td>Go up<\/td><\/tr><tr><td>Average spend per visit<\/td><td>How well you match clients to treatments and homecare<\/td><td>Go up<\/td><\/tr><tr><td>No-show and late cancellation rate<\/td><td>How well your schedule is protected<\/td><td>Go down<\/td><\/tr><tr><td>Membership uptake and churn<\/td><td>How much recurring revenue you&#8217;re building<\/td><td>Uptake up, churn down<\/td><\/tr><tr><td>Provider utilization<\/td><td>How productively your team&#8217;s time is used<\/td><td>Go up<\/td><\/tr><tr><td>Reactivation rate<\/td><td>How many lapsed clients you win back<\/td><td>Go up<\/td><\/tr><tr><td>Share of bookings from your own channels<\/td><td>How much you depend on marketplaces<\/td><td>Go up<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How is Phorest different from other med spa software?<\/strong><\/h2>\n\n\n\n<p><strong>Phorest is built as a growth partner, not just a booking system.<\/strong> Many platforms focus on one piece of the puzzle, such as scheduling, charting, or a consumer marketplace. <a href=\"https:\/\/www.phorest.com\/blog\/best-aesthetic-clinic-software-for-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phorest connects the whole client journey<\/a>, from first inquiry to long-term retention, so you grow a valuable client base under your own brand. That includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clinical tools built for aesthetics<\/strong>, including digital consent, structured treatment notes, supervisor sign-off, face mapping, and before-and-after photo comparisons<\/li>\n\n\n\n<li><strong>Retention tools<\/strong> such as rebooking prompts, memberships, loyalty, and automated marketing<\/li>\n\n\n\n<li><strong>Revenue protection<\/strong> through reminders, two-way messaging, and deposits<\/li>\n\n\n\n<li><strong>Clear performance data<\/strong> for every provider and every location<\/li>\n\n\n\n<li><strong>People who help you use it<\/strong>, with onboarding, support, and marketing guidance from a team that works with med spas every day<\/li>\n<\/ul>\n\n\n\n<p>\u201cFinding a partner that allowed us to carry that experience from a support structure of booking engines right through into the treatment room was vital, and that\u2019s why we chose Phorest.\u201d \u2013 Dr Brian Cotter, Co-Founder &amp; Global Medical Director at <a href=\"https:\/\/www.sisuclinic.com\/ie\" target=\"_blank\" rel=\"noreferrer noopener\">Sisu Aesthetic Clinic<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How can you start growing client lifetime value in the next 90 days?<\/strong><\/h2>\n\n\n\n<p><strong>Start by measuring where you are, then fix the biggest leak first.<\/strong> You don&#8217;t need to change everything at once.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Calculate your baseline.<\/strong> Work out your current rebooking rate, retention rate, no-show rate, and average lifetime value.<\/li>\n\n\n\n<li><strong>Make rebooking a habit.<\/strong> Train your team to recommend the next appointment at every checkout, and set up automated reminders for when treatments are due.<\/li>\n\n\n\n<li><strong>Protect your schedule.<\/strong> Turn on automated reminders and introduce deposits for your highest-value treatments.<\/li>\n\n\n\n<li><strong>Launch one simple membership.<\/strong> Pick your most popular recurring treatment and build a monthly plan around it.<\/li>\n\n\n\n<li><strong>Run one win-back campaign.<\/strong> Send a personal message to clients who haven&#8217;t visited in four months or more, and track how many return.<\/li>\n<\/ol>\n\n\n\n<p>Revisit your numbers after 90 days. <a href=\"https:\/\/www.phorest.com\/blog\/aesthetic-clinic-growth-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Small, steady gains compound<\/a> into a much more valuable business.<\/p>\n\n\n<section id=\"state-faqs\" class=\"relative pt-8 mb-0\">\n  <section class=\"relative pt-10\">\n    <div class=\"container\">\n                    <h2 class=\"text-3xl text-center max-w-2xl mx-auto leading-tight\">Frequently asked questions<\/h2>\n              <div class=\"accordion-container self-close w-full max-w-3xl mx-auto\">\n                            <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">What is a good client retention rate for a med spa?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">There&#8217;s no single target, but <\/span><a href=\"https:\/\/www.americanmedspa.org\/news\/2024-medical-spa-state-of-the-industry-executive-report-recap\/\"><span style=\"font-weight: 400;\">AmSpa&#8217;s 2024 data<\/span><\/a><span style=\"font-weight: 400;\"> found that 73% of med spa patients are repeat patients on average, which makes a useful reference point. The most important thing is that your own retention rate improves over time.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">Should my med spa use booking marketplaces?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">They can help with visibility, especially for a new location. But they&#8217;re best used as a starting point, not a long-term strategy. Aim to move clients onto your own booking channels so you control the relationship and the data.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">Do med spa memberships really work?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">Yes, when they&#8217;re simple and built around treatments clients already want regularly. Memberships create predictable revenue and give clients a reason to keep their routine, which raises lifetime value.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">What features should I look for in med spa software?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">Look for online booking, digital consent forms, clinical charting, before-and-after photos, integrated payments, memberships, automated reminders, marketing tools, staff reporting, and multi-location visibility, ideally all in one platform.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                    <div class=\"accordion border-b-2 border-grey-light bg-white w-full\">\n            <div class=\"accordion-trigger select-none py-2 my-4 pl-5 pr-12 leading-tight relative cursor-pointer\">\n                <p class=\"text-xl text-green\">Can Phorest handle clinical documentation for med spas?<\/p>\n            <\/div>\n            <div class=\"accordion-content pl-5 pr-12 pb-6  text-sm\" style=\"display: none;\">\n                <div class=\"mb-4\"><p><span style=\"font-weight: 400;\">Yes. Phorest includes digital consultation and consent forms, structured treatment notes, supervisor sign-off with stored digital signatures, face mapping, and before-and-after photo comparisons.<\/span><\/p>\n<\/div>\n            <\/div>\n            <\/div>\n                      <\/div>\n\n    <\/div>\n<\/section>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\"><strong>Ready to grow the value of every client?<\/strong><\/h2>\n\n\n\n<p>See how Phorest med spa software helps you rebook more clients, reduce no-shows, and build recurring revenue under your own brand.<\/p>\n\n\n<div class=\"align wp-block-bannercta\">\n\n\n<div class=\"relative lg:mb-10 overflow-hidden bg-green-dark\" >\n  <div class=\"container py-16 px-12 lg:py-24 flex items-center  justify-center  flex-wrap relative z-10\">\n   <div class=\"w-full mr-0 mb-6 md:mr-12 md:mb-0  md:w-2\/3 \" >\n   <h2 class=\"text-white mb-2 text-3xl text-center md:text-left lg:text-4xl\" style=\"color:white;\"><p>Discover Phorest&#8217;s med spa features<\/p>\n<\/h2>\n  \n  <\/div>\n        <a href=\"https:\/\/www.phorest.com\/us\/industry\/medical-spa-software\/\" style=\"color:white; text-decoration:none;\" target=\"_blank\" class=\"rounded btn-demo-cta button bg-red px-8 text-white hover:bg-red-lighter w-full lg:w-auto lg:mr-5 rounded-none lg:rounded demo-cta\" data-ol-has-click-handler=\"\">\n      Learn More\n    <\/a>\n      <\/div>\n<\/div>\n\n\n<div>\n  <div class=\"acf-innerblocks-container\"><\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most profitable med spas don&#8217;t grow by filling more first appointments. They grow by keeping clients coming back for years. Client Lifetime Value (CLV), the total a client spends with you over the whole relationship, is the number that matters most. 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