The Phorest Consumer Insights Report 2025
Discover what your clients really want. This insights report reveals key trends from customers across the US and Canada, alongside expert advice on how to turn data into smarter decisions, stronger loyalty and sustainable salon success.
Real, relevant insights in the palm of your hand
At the end of 2024, we ran a survey amongst 716 hair and beauty salon guests to get a clearer picture of their behaviours, motivations, and what’s really driving their choices. We carried out a similar survey back in 2022. That means we’ve been able to track what’s changed, what’s stayed the same, and what’s coming next.
But this isn’t just a collection of stats and graphs. We’re lucky to work closely with salons all over the world, and one question we hear all the time is: “What are other salons doing?”
So alongside the data, we’ve woven in stories and ideas from some of the most creative, innovative, and forward-thinking salons in the US and Canada.
In this report, you’ll see what’s trending in:
💆🏻♀️ The Premium Salon Experience
🧴 Retail
💻 Online Booking
🆕 New Clients
🤖 And, we take a look at how consumers feel about AI in their salon.
