How Liberty Hair Design & Infiniti Hair Design Use Phorest

Liberty Hair Design & Infiniti Hair Design Boost Online Reputation Across Multiple Salons

As a multi-location Australian hair business, Liberty Hair Design and Inifiniti Hair Design switched to Phorest for its multi-site compatibility, ease of use, and online reputation management features. Hear from owner, Monique Riggio, on how Phorest has helped her business grow.


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welcome-quote Phorest is definitely game-changing. It gives such a fantastic insight, not only into what's going on here in the salons, but also what's going on with our people.”
  • Monique Riggio

    Owner Liberty Hair Design & Infiniti Hair Design

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  • With Phorest, Liberty Hair Design & Infinity Hair Design Have

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    Google Reviews

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    4.9/5 star

    Online Rating

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    Better, More Accurate

    Multi-Location Reporting

    As a Multi-Site Business, Finding The Right Salon Software is Essential

    When it comes to running multiple salons under one family brand, finding the right salon software is vital. With three Liberty Hair Design salons and one Inifiniti Hair Design salon, owner Monique needed more from her salon software. That’s why she chose Phorest. Explaining the difficulties she experienced with a previous salon software, Monique notes; “[our previous software] wasn’t able to give us the remote capabilities that we needed… It also wasn’t cloud-based.”


    She continues; “As I expanded to three [salon locations], it was really frustrating when I had to do paperwork. If I forgot to print off a particular report, I then had to travel, you know, the 70 km to print a report. That was 1.5 hours of travel just to print a report!” Fed up with a clunky and outdated system where multi-location management tools were limited, Monique decided to switch to Phorest Salon Software.  

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    Making the Move and Seeing The Results

    After moving to Phorest, the Liberty Hair Design & Infiniti Hair Design team immediately noticed a difference. Filled with advanced multi-location management features, powerful reporting capabilities, and more the business’ day-to-day management and admin tasks all became quicker, easier, and more streamlined. As well as that, Monique noticed that the business’ Google reviews began increasing steadily, growing the salons’ online reputation and visibility.


    Using Phorest’s Online Reputation Management tool, which automatically sends clients a review request after their appointment, and allows you to reply or publish it online from the Phorest system, has helped Monique’s business rack up over 400 Google reviews. “Having those Google reviews, they are so helpful!”, she says. “It is such a fantastic insight into not only what’s going on here [in the salons], but also what’s going on with your people. It’s like they’re doing a survey every single time [they visit].”


    Customer review satisfaction feedback survey concept, rating service experience on online application.

    Online Reputation Opens More Opportunities for the Salon

    Phorest made it easier for clients to leave reviews after their appointments, helping the Liberty Hair Design brand expand quicker than they ever thought possible. Using the power of online reviews, Monique explains that the business’ latest branch to open, in Maroochydore, Australia, was busy as soon as it opened its doors. This, she notes, was probably due to their already-established online presence, created with the help of Phorest. “Clients do a lot of research [online]. They [online reviews] have helped us organically rank higher in the search results in our area.”

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    Keeping Tabs on Staff Performance

    Similarly, the Liberty Hair Design and Infiniti Hair Design teams use online reviews to monitor staff performance; “Every week, we print out the best of the best five-star reviews and post them in the back room, so that the girls can get a little bit of a shout-out. We check it [the Online Reputation Platform] daily, and we make it very clear to our staff that they [reviews] are checked daily by us, so that if there is anything negative, obviously we can respond and help.” With the help of online reviews, the business celebrates wins, addresses underperformance, and can see instantly when something hasn’t gone right for a client. And with those much-coveted five-star reviews constantly rolling in, we think that they’re doing just fine! 

    Liberty Hair Design (1)

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