Developing an employer brand
One of the greatest challenges facing the hair and beauty industry each year is the struggle to find and retain great staff – something that is only becoming more challenging with the rise of self-employed professionals looking for booth/chair rental.
In order to outweigh the benefits of self-employment for salon professionals, salon businesses need to develop their ’employer branding’ – showing they can offer professionals career growth and satisfaction for the long term. This is something Beauty Secrets – with 5 locations in the UK – has been working towards for many years. Owner Karen Thompson commented: “What makes us different in the industry? I think we offer people a career, not just a job. We look to develop people to reach their full potential.”
In a software partner, Beauty Secrets were looking for two things:
- Tools that would help motivate their team to grow, to push themselves, and to feel a sense of empowerment and career satisfaction
- With 5 busy locations, they needed management tools that would allow them to monitor team performance, manage team schedules, and offer an easy way to train new team members as the company grows.