Tackle no-shows with SMS reminders
“You are able to send out messages via SMS or email and I know that we send thousands of SMSs to our clients every year. And these, in predominantly the day before clients come for their appointment, is to remind them about their appointment.
Once we started that, our no-show rate, for client appointments, is down to about two percent, which is a really low figure compared to before we started, reminding people on a regular basis, of their appointments.”
Beauty Secrets has reduced their no-show rate to below 2% using appointment reminder SMS.
Re-engage lapsed clients with Reconnect SMS
“The other thing that Phorest enables you to do is if a client has been regularly coming to the salon and they suddenly stop, for whatever reason, there is a reconnect function, which is amazing because Phorest learns how regularly your clients should be coming to the salon, and it draws a list up of clients who we haven’t seen in that regular pattern of their normal attendance to the salon, and it will message them. So literally at the press of a button, we can get in contact with clients who should have been to the salon for treatments, but who haven’t for some time. And we find a lot of people reconnect with the salons that way. That increases our business a lot.”
Beauty Secrets had a 1,647% return on investment from sending automated rebooking reminders last year.