Where leaders love to learn

Phorest Is Now a Certified B Corporation

Phorest is proud to announce that we are now a Certified B Corporation, joining a global community of businesses committed to creating a positive impact for people, communities, and the planet. Since Phorest was founded in 2003, we’ve wanted to build a business that genuinely cares about and supports the hair, beauty, and wellness industry … Continued

AI Visibility 2026: Will ChatGPT Recommend Your Salon, Clinic, Medspa? 

TL;DR: AI tends to recommend premium salons, beauty clinics and medspas that are clearly positioned, consistent everywhere online and backed by proof (reviews, real content, third‑party mentions).  At the end of 2024, I was actively looking for an agency or freelancer to help with GEO, because I wanted to know how businesses become visible in … Continued

7 Myths About Switching Med Spa Software (And What Actually Happens)

Switching med spa software is one of those decisions that feels bigger than it actually is. Not because it’s trivial, but because the fears that keep med spa owners on the wrong platform are almost always worse than the reality of making the move. Most of what feels risky about switching, like losing client history … Continued

A Guide to Choosing The Best Med Spa Software in 2026

The best med spa software connects clinical documentation, front-desk operations, and marketing attribution in a single system. Platforms like Phorest, Zenoti, Mindbody, Vagaro, Fresha, and GlossGenius all serve the med spa market, but they differ sharply in how well they unify clinical workflows with business intelligence. Phorest is built specifically to close that gap for … Continued

Med Spa Software in 2026: The Buyer’s Checklist Every Clinic Owner Needs

The best med spa software connects scheduling, charting, CRM, marketing, memberships, and reporting in a single platform so clinic owners get full visibility into what drives revenue without stitching together disconnected tools. That is the standard this checklist is built around. Choosing software for a med spa is not the same as choosing it for … Continued

Med Spa Software: How to Choose the Right Platform for a Growing Aesthetic Practice

Med spa software is a practice management platform that handles booking, client records, billing, marketing, and clinical documentation. The challenge is that no two platforms are built the same way, and choosing the wrong one has a measurable cost. According to Phorest’s 2025 study of 350 U.S. med spa decision-makers, the typical practice runs between … Continued

What Should Med Spa Software Actually Do With AI?

If you’ve heard the word “AI” in a software demo and walked away unsure what it would actually change about your day-to-day, you’re not alone. The med spa software market is full of platforms claiming to be “AI-powered.” For owners managing providers, filling cancellations, running retention campaigns, and trying to make sense of revenue reports … Continued

7 Signs Your Med Spa Software Can’t Scale With You

Wondering whether your med spa software can keep up with your business? If your team relies on spreadsheets for reporting, struggles to manage multiple locations, or spends more time working around your software than using it, your platform may be holding you back. Scalable med spa software is designed to grow with your clinic, supporting … Continued

Best Med Spa Software for Marketing in 2026

What is the best med spa software for marketing in 2026? The best med spa software for marketing in 2026 connects your CRM, campaign tools, and reporting in one place. It lets you see what drives bookings and repeat visits, not just send emails and hope. For high-end skin clinics prioritizing client retention and measurable … Continued