Where leaders love to learn

The Salon Owner’s Guide to SEO

78% of consumers now search online before choosing a new salon to visit, according to Phorest research. This means having an online presence isn’t just important, it’s vital. Whether you’re […]

17 Salons Who Transformed Their Space into a Unique Destination

Since the concept of the “experience economy” first entered our vernacular, there has been no looking back. The pandemic may have briefly stalled in-person experiences, but experts predict that this […]

Inflation, the Experience Economy & New Data Insights to Keep Your Clients Coming Back

With inflation rates reaching record levels, many businesses will be dealing with a more price-conscious customer. In the United States, inflation is at the highest level since 1982, while the […]

A New Era, a New Look & the Gift of Growth

It’s 2004.  Phorest’s CEO Ronan Perceval is hunched underneath the salon reception desk, troubleshooting a hardware issue in the first infant version of Phorest’s Software. “I wondered if I would […]

Make Sharper Decisions With Your Salon’s Data

No one knows more about your business than you do. Being a business owner can be an all-consuming reality. Along with the mental load of your own daily to-do lists, […]

Your Salon’s Secret Weapon This Christmas

The countdown is on. The busiest season of the year for salons and spas is just around the corner. And what a difference a year makes! Many regions are now […]

Embrace Salon Sustainability with Custom Fees & Green Salon Collective

The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Over the pandemic, salons have demonstrated […]

Earn Award-Worthy Reviews with Phorest’s Online Reputation Manager

Ask any salon owner. We are an industry driven by referrals. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special, magic power. […]

Celebrate Your Success: The 2021 Client Experience Award is Here!

Running a successful salon or spa business involves way more than just providing a service. In our years of getting to know you, Phorest understands that creating an excellent customer […]