Category: Uncategorized

Keep Learning All Year Long: Black History Month in the Hair and Beauty Industry

The origin of Black History Month can be traced back to devoted historian Carter G. Woodson, who helped to initiate its first iteration–a week-long observance in 1915. His passion and […]

The Salon Owner’s Guide to Retail Sales

In research conducted by Phorest, it was revealed that 71% of salon clients said they would be interested, or very interested, in purchasing retail products from the salon they visit […]

The Salon Owner’s Guide to Hiring & Staff Retention

Staff hiring and retention is one of the most pressing issues facing businesses in the professional beauty industry today. In the aftermath of the pandemic, which saw the emergence of […]

The Salon Owner’s Guide to Generating More Profit

From the current cost of living crisis to the aftermath of the pandemic, being a business owner in today’s climate can feel unstable and frustrating. As consumers continue tightening their […]

17 Salons Who Transformed Their Space into a Unique Destination

Since the concept of the “experience economy” first entered our vernacular, there has been no looking back. The pandemic may have briefly stalled in-person experiences, but experts predict that this […]

Inflation, the Experience Economy & New Data Insights to Keep Your Clients Coming Back

With inflation rates reaching record levels, many businesses will be dealing with a more price-conscious customer. In the United States, inflation is at the highest level since 1982, while the […]

Embrace Salon Sustainability with Custom Fees & Green Salon Collective

The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Over the pandemic, salons have demonstrated […]

Celebrate Your Success: The 2021 Client Experience Award is Here!

Running a successful salon or spa business involves way more than just providing a service. In our years of getting to know you, Phorest understands that creating an excellent customer […]

Retain & Reward Your Team With Phorest’s Staff Goals Feature

As lockdown measures in many regions have eased, a new challenge emerged for salon owners: widespread staff shortages. Retention and recruitment are inextricably linked. This makes growing and developing your […]