Med Spa Client Lifetime Value: Why Growth Starts After the First Booking

The most profitable med spas don’t grow by filling more first appointments. They grow by keeping clients coming back for years. Client Lifetime Value (CLV), the total a client spends with you over the whole relationship, is the number that matters most. Phorest med spa software is built to increase it by connecting rebooking, memberships, … Continued

How can salons and clinics stay in control and keep revenue growing during the 2026 busy season?

To stay in control and keep revenue growing during the 2026 busy season, plan early, make gift cards easy to buy, schedule your holiday email and SMS campaigns, and set up tipping before the rush begins. Phorest’s Busy Season Checklist, Canva templates, and an expert education session show you how. Explore practical resources from Phorest … Continued

AI Visibility 2026: Will ChatGPT Recommend Your Salon, Clinic, Medspa? 

TL;DR: AI tends to recommend premium salons, beauty clinics and medspas that are clearly positioned, consistent everywhere online and backed by proof (reviews, real content, third‑party mentions).  At the end of 2024, I was actively looking for an agency or freelancer to help with GEO, because I wanted to know how businesses become visible in … Continued

Celebrating a Decade of Inspiration: A Recap of The 10th Salon Owner’s Summit

This year marked a major milestone for Phorest: the 10th Salon Owners’ Summit, a full decade of connecting salon, spa, and clinic owners with insights and innovation. From the opening keynote to the closing remarks, the atmosphere was electric – filled with laughter, learning, and a sense of shared ambition. Attendees left buzzing with ideas, … Continued

Celebrating 10 Years of the Phorest Client Experience Awards

What started as a simple idea has become a global celebration. The Phorest Client Experience Awards recognises the salons, spas, and clinics that go above and beyond to deliver exceptional client care. And as we mark the 10th anniversary of the awards, we are looking back at the journey from the perspective of Shauna Grace, … Continued

Motivating Teams: Leading with Passion, Vulnerability, and Vision

As a salon and spa owner, I know that great results start with a motivated and inspired team. In today’s world, keeping a team engaged is more challenging than ever, but I’ve learned that when we cultivate a culture of fun, transparency, vulnerability, and open communication, anything is possible. At Soleil Salon & Spa, we’ve … Continued

5 Med Spa Metrics That Matter

Tracking KPIs in the medi-aesthetic industry can be daunting, especially when there are many different metrics to keep an eye on. With so much data at your fingertips, it’s easy to feel overwhelmed about which numbers actually matter and which strategies will truly have an impact. In this practical guide, we’ll cover 5 key metrics … Continued

Digital Loyalty & Referrals: What’s New at Phorest

Loyal clients and word-of-mouth referrals are the backbone of any thriving salon, spa, or clinic. They keep your chairs full and your business growing. But in today’s digital world, traditional methods need an upgrade. That’s why Phorest is introducing our updated Digital Loyalty programme and a brand new Referrals feature. Together, these tools make it … Continued

Keep Learning All Year Long: Black History Month in the Hair and Beauty Industry

The origin of Black History Month can be traced back to devoted historian Carter G. Woodson, who helped to initiate its first iteration–a week-long observance in 1915. His passion and efforts eventually led to the creation of Black History Month in 1976. And since then, every February, all over the United States (and now in … Continued